My singer girlfriend is super fierce
Chapter 1173 Commercial Value
Ye Zhiqiu was very low-key during this trip back to China.
The main thing is that he has to be low-key. His shocking performance at the opening ceremony of the World Cup and the much-talked-about proposal scene have pushed his personal popularity to the peak.
How popular is Ye Zhiqiu now? Not to mention the news that foreign media used various exaggerated words such as "unparalleled" and "historic", in China, in addition to dominating the online hot search list for three consecutive days, the official media's evening news also made a special report on this matter.
Of course, since it is an official media, the direction towards individuals will not be too obvious. However, in this 30-second report titled "Chinese Elements in the World Cup", a full 20 seconds are about Ye Zhiqiu, and its meaning is self-evident.
The original report reads: In this World Cup, from culture to manufacturing industries, software and hardware are combined. On the one hand, these elements are a symbol of China's development, and on the other hand, they also show that Chinese elements are increasingly recognized and loved by people around the world...
Simply put, the momentum created by Ye Zhiqiu in this World Cup has greatly brought honor to the Chinese people!
Even the official authorities have come out to "blow it up". Needless to say, other TV stations and media have also reported on this incident extensively.
Unlike the implicit official media, these media were much bolder and devoted more space to Ye Zhiqiu's "proposal of the century" to Yu Caiwei.
Once again, the love affair between the two was reported extensively, and even the past between Ye Zhiqiu and his only ex-girlfriend Chen Yuan was dug up again.
Although it was a rehash of old stuff, the audience, who had only become aware of Ye Zhiqiu because of the opening ceremony of the World Cup, watched it with great interest and the number of viewers was not low.
The key point is that these articles have been translated and moved abroad, and netizens around the world have joined in the fun.
Under this popularity, Chen Yuan and her "Peach Girls Group" also became a little famous, and received many commercial performance invitations...
Chen Yuan, the person involved, was so angry about this situation that she almost bit her teeth off.
I don't hate the media, but I hate myself for being so blind. It was a perfect start, but I let go of such a talented and handsome bachelor with terrifying earning ability...
But it was too late now. The two of them were no longer from the same world, so after gritting her teeth, Chen Yuan decisively took on all these commercial performances.
If you don't make money from it, you'll lose it! Not only that, you have to make it by claiming to be "Ye Zhiqiu's ex-girlfriend"!
She is sure to take advantage of this wave of traffic!
On the other hand, after returning to China, Ye Zhiqiu originally wanted to let Ye's father and mother stay in Huahai for two days so that he could accompany them around, but he was rejected without hesitation.
During this trip, Ye's father and mother experienced firsthand the extent of their son's anger.
——It was so difficult to move forward!
Take the day he returned to Huahai, for example. He clearly took a private plane and did not reveal his itinerary to any fans, but he was recognized by passers-by on the short walk out of the VIP channel of the airport, and then there was a huge crowd of people.
They used to think their son was proud of his "fire", but now they both feel the inconvenience...
Ye Zhiqiu was quite helpless about this, but even if the two elders really stayed in Huahai, it would be difficult for him to accompany them out for a stroll now, so he did not force them to stay.
After Ye's father and mother returned home, Ye Zhiqiu ended his vacation and devoted himself to work.
To be honest, he is not idle now, but is extremely busy!
After all, the opening ceremony of the World Cup had just ended and the heat was still there. It was also the time when his personal popularity and commercial value were the highest. Various interviews, endorsements, and film and television program invitations came like snowflakes, and the phones of Huahai Entertainment and his personal studio were bombarded with calls.
After all, the appearance fee for singing at the World Cup opening ceremony itself is not high. The subsequent increase in singers' popularity and commercial value is the biggest source of income, which is why so many singers are vying for this opportunity.
Now is the "bonus period" after the opening ceremony of the World Cup, and Ye Zhiqiu is destined to be busy.
The first is invitations to various interviews and talk shows. Unlike other artists who hope to appear in front of the media as much as possible, Ye Zhiqiu has never been very interested in such shows and has not participated much.
He feels that being on this kind of show is nothing more than bragging about business, or giving advice from the perspective of a successful person. After all, the experience of successful people is always easily regarded as the golden rule.
When a person listens to too much flattery and praise, he will inevitably fall into the cognitive trap of "this is how the world should be" over time. Over time, his understanding of the true face of the world will be distorted. This is why many celebrities and even public figures seem so "out of touch with reality".
Besides, with his current status, there is really no need for him to increase his popularity by participating in a large number of such programs.
Even so, after turning down most of the invitations, there are still some that are hard to refuse. Some of them have official backgrounds or close cooperative relationships, so I have to give them some face; the other part is well-known foreign TV stations and other media.
Given Ye Zhiqiu's current popularity, invitations to programs certainly come not only from within the country.
He has little interest in participating in interviews in China, but is quite interested in showing off abroad.
Don’t pretend to be cool... No, how can you make money if you don’t tell a good story?
Therefore, of the nearly 10 interview programs that Huahai Entertainment gave Ye Zhiqiu, only 3 were domestic, and the others were all foreign, including Asian countries such as Japan and South Korea, as well as European and American countries.
Then, there is the commercial endorsement part.
In fact, Ye Zhiqiu’s endorsement fee had already reached the top position among celebrities. Not every company could afford him. In addition, he was a bit picky about the products he endorsed, so he did not have many endorsement contracts under his name.
However, after the opening ceremony of this World Cup, his endorsement price soared, and many brands extended olive branches to him, including some international brands.
After the final screening, Ye Zhiqiu signed 4 endorsements again, including one luxury jewelry brand, one well-known automobile brand, one domestic sports brand and one hair care brand, with foreign and domestic brands accounting for exactly half each.
These four endorsements also brought Ye Zhiqiu more than 1.5 million yuan in endorsement fees.
Of course, that's before tax, but even with tax deductions, this rate of making money is still a steal...
If Ye Zhiqiu didn't have so many restrictions on endorsements, such as not accepting food and pharmaceutical products, web games, or those with problems in background checks, even if there was no solid evidence, if he was allowed to accept them, then doubling this number would not be a problem.
But Ye Zhiqiu and Huahai Entertainment are not short-sighted. They understand the principle of stability and long-term development, and do not do these operations that will drain the pond to catch fish.
In addition to these, Ye Zhiqiu also plans to launch new film and television projects.
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