My singer girlfriend is super fierce

As one of the "five most popular schedules" in the domestic film market, the competition for the "May 1st" is undoubtedly fierce.

This time, a total of 15 films were released in the "May 8st Film Festival", including 8 new films, covering multiple genres such as action, romance, crime, etc., including many works starring well-known directors and popular movie stars. They are only known as investments. There are films with over million yuan!

Among them, the total investment amount of "The Return of the Great Sage" can only be considered average at best.

With so many blockbuster movies coming together, the competition before release is naturally fierce, especially in terms of promotion and film arrangement.

Nowadays, "Shiguangzhiqiu" is no longer the small studio it once was. Although it is not comparable to those film and television media giants, it is still the "leader" in the domestic animation industry. Naturally, it will not be stingy in terms of publicity and distribution. Very petty.

Although quality is the core competitiveness of films, in this era, the importance of marketing is self-evident.

"The Autumn of Light" is willing to spend money, but it also "spends" the money with skill. Different from the traditional press conferences, road shows and other high-cost methods of ordinary film crews, they have adopted a more "down-to-earth" approach.

——Submit a poster! The overwhelming kind.

Almost overnight, the horse-faced monkey sitting on the edge of the cliff with one leg bent, wearing golden armor and flying red robes, could be seen at bus stops and subway stations across the country.

On the extremely eye-catching red poster, the four gilded characters "The Return of the Great Sage" are particularly eye-catching. The first thing it attracts is the children on the way to school.

"Mom, it's the Monkey King!"

"Mom, I want to watch the Monkey King's movie!"

"Dad, why is this Sun Wukong different from the one on TV?"

Faced with the children's pause to ask questions, parents carrying heavy schoolbags and walking in a hurry finally noticed this poster. Their first reaction when they saw the cartoon image on it was.

Is this the Monkey King, Monkey King? It doesn't look like it.

But after a closer look, I found that I could vaguely see the shadow of the monkey in "Journey to the West". Although the shape, temperament and image in the impression were completely different, with the unique "golden cudgel" next to it, It was finally confirmed that this was the "Monkey King".

After taking a closer look, it turned out to be an animated movie released during the May Day holiday. The vague idea that "it might as well take the kids to watch it during the holidays" flashed through my mind.

But as a parent, how could you miss such a good opportunity to have a "chicken baby"?

"I will be among the top ten in the class in this exam. I will show you when the time comes."

"Practice hard tonight and mom will think about it."

"Do your homework well this week, and dad will take you there."

The young parents said this, but they actually became a little interested in seeing what the unique Monkey King was like, especially after seeing the name "Ye Zhiqiu" in the column of people behind the scenes.

With such a simple and crude method, the promotion of "The Return of the Great Sage" was launched, and the effect was surprisingly good.

In this case, why don't other film crews adopt this method?

For example, what would happen if you put a poster for the romance film "The Year" directed by the well-known female director Kong Jing and featuring a luxurious cast?

The answer is that it will have a certain publicity effect, but it will definitely not be as good as "The Return of the Great Sage".

The reason is also very simple, because one is an anime image and the other is a real person "photo".

Nowadays, there are so many celebrity endorsements. When passersby see a well-made poster, their first thought is which product advertisement it is. They will ignore it at a glance. Even if they see clearly that it is a movie promotion, they will not pay much attention to it.

After all, with a specious movie title and photos of the actors, who knows what you are going to say.

But "The Return of the Great Sage" is different. There are many advertisements of handsome men and beautiful women on the streets and on TV, but this is the first time for everyone to see such a well-made and eye-catching image of "Monkey King", so they will naturally take a second look.