1987: Sleepless Tonight

"Some time ago, Boss Lu, you visited me in the office and gave me a lot of surprises. I came to visit you this time, which is called non-reciprocal indecent." Yang Bin was still holding a newspaper in his hand.

Glancing at Lu Hao's desk, he saw that there was a newspaper on it, and it happened to be an advertisement page, so he smiled, "Boss Lu, so you are also reading the newspaper, you should have seen the advertisement made by Jiangcheng Mall, right? I brought you a newspaper, but it seems superfluous, I wonder what Boss Lu thinks?"

"Tomorrow, Jiangcheng Shopping Mall and several other state-owned commercial units will officially hold promotional activities, with 5% off merchandise in department stores and shopping malls."

"Not all products in the store are 5% off, but some are 5% off, right?" Lu Hao asked.

"That's right, some products are 5% off." Yang Bin nodded.

"The advertisement you advertised in the newspaper makes people think that all products are 5% off. Isn't this false advertising?" Lu Hao stood up and made a pot of tea.

"I learned this from you. The business of Wanjia Department Store was so good on the opening day because of the good advertising. Besides, Wanjia soda can sell so well in the off-season. Even the second beverage factory and other beverage units can't compare to it." , also because you hired a foreigner to advertise." Yang Bin said, "Lu Hao, you are indeed quite smart in this regard."

"Good things have to be used. This is called learning from foreigners to control foreigners. It’s okay to exaggerate a little bit in the publicity, and there is no word in the advertisement that says 5% off all products, just that you can enjoy 5% off when you enter the store. , not to say that all products are 5% off."

Yang Bin said these words with a proud expression.

The words of the ad were thought up by him, and it took him several days of work, and he compared them with the advertisements of Wanjia department store and Wanjia soda, pondered carefully, tapped, thought over and over again, and revised it dozens of times before finalizing it in the newspaper published.

The ad was long and cost a bit more money, but it was worth it.

After Lu Hao brewed the tea, he lifted the enamel cup to Yang Bin.

"Don't pour me tea, I'll be busy later, I have to go to Liji Shopping Mall." Yang Bin thought that Lu Hao was asking him if he would like tea.

"Director Yang, you misunderstood again. What I mean is that the tea leaves are gone, so I won't pour tea for you." Lu Hao said.

!!!

Yang Bin gritted his teeth.

Is this human talk?

The tea leaves are gone, so it should be okay to pour a cup of boiled water, right?

Didn't saying that on purpose mean that he didn't want to see him?

"Boss Lu, you are good at doing business, and you are so good at speaking. You are stronger and tougher than me." Yang Bin said with a cold face, "This time, several business units have joined together to carry out promotional activities. Although It is Jiangcheng Shopping Mall that takes the lead, but the focus is on Liji Shopping Mall, do you know why?"

"Why else? It's nothing more than targeting Wanjia Department Store." Lu Hao looked at him, "Director Yang, are you tired of doing this? The department store market is so big and Jiangcheng has a large population, why bother to confront me all the time? With this Kung fu, sitting in the office drinking tea and reading the newspaper, how comfortable is it?"

"This is competition. The market has been liberalized. There are more private companies and individual bosses. The business of state-owned department stores has been affected to a certain extent, but don't think that state-owned department stores are not competitive." Yang Bin said, "Introducing a competitive mechanism and invigorating the market, state-owned units will not necessarily lag behind."

"The preferential activities of several of our units are also in accordance with the policy to make the whole industry more prosperous. Jiangcheng Shopping Center is not afraid of challenges, nor is it afraid of challenges. On the contrary, we welcome such challenges. We are brave to challenge and dare to challenge."

A set of principles.

It is nothing more than relying on the strong background of the state-owned commercial unit and the strong family background to dare to do so.

This kind of preferential activity at a price far below the cost is actually malicious competition. However, the market supervision mechanism is not perfect at the moment, and several commercial units headed by Jiangcheng Shopping Mall are all state-owned.

If you do this, no one will care.

Lu Hao smiled, "Director Yang, you really know how to speak, but you are actually coercing a state-owned unit to take revenge on me."

He took a sip of tea and asked suddenly, "By the way, Director Yang, can I go and see tomorrow's promotional activities? No, I will be stopped after I go, right? Tell me in advance that I won't go tomorrow, just drink tea in the office and read the newspaper."

"Boss Lu is going to go, I'm sure welcome, are you going to Jiangcheng shopping mall, or Liji shopping mall? I'll wait earlier." Yang Bin said.

"Lee Ji Shopping Mall, Jiangcheng Shopping Mall is too far away." Lu Hao said.

"Well, tomorrow morning, I'll be waiting for you, Boss Lu, at Liji Shopping Mall." After Yang Bin finished speaking, he turned and left.

He wished that Lu Hao would pass by.

When Wanjia Department Store opened, he ran over and saw the grand occasion of Wanjia Department Store when it opened. This time, Jiangcheng Shopping Mall cooperated with several state-owned commercial units to hold promotional activities, and he wanted to show Lu Hao the grand occasion.

The scene will definitely be hotter than when Wanjia Department Store opened!

After Yang Bin left, Lu Hao sat for a while, then called Zhang Zhigang into the office.

"Yang Bin came over just now. Tomorrow Jiangcheng Mall and other shopping malls and department stores will join forces to hold a promotion. Some products will be 5% off, including big items like bicycles and black and white TVs." Lu Hao said.

"They do this because they want to get back the face they lost earlier? They are all state-owned units. If they really want to do this, it will definitely have a great impact on us." Zhang Zhigang said.

"What effect can it have?" Lu Hao shook his head and said lightly.

He opened the drawer, took out a box of cigars, and threw it to Zhang Zhigang, "I bought it at the Friendship Store, imported."

This is a box of Sunbury's cigars.

The packaging is exquisite, even if you don't smoke it, it looks decent even if you put it in your pocket.

This brand of cigars will be authorized to enter the country in more than ten years, and will be sold in the country in cooperation with Jiangcheng Tobacco Company, but at the moment it can only be bought from the Friendship Store.

"Thank you, Brother Hao." Zhang Zhigang answered it in a fluttering manner, laughing almost to the ears.

He looked at the cigar again and again before putting it in his pocket.

"Brother Hao, do you mean that it doesn't have much impact on us? But the state-owned units are still so strong in the promotional activities, and their money is not private, but the state's. They definitely don't feel bad. If it takes longer, our business will definitely It's not so good, and there is Liji Shopping Mall next to it, if the main venue of the event is located in Liji Shopping Mall, it will have a greater impact on us." Zhang Zhigang said.

"It's not as scary as you said. There is an impact, but the impact on us is not to reduce the turnover, but how much we can store in the warehouse now." Lu Hao is not in a hurry.

These words made Zhang Zhigang very puzzled, "Brother Hao, what do you mean?"

"I mean, we buy from their shopping malls and department stores." Lu Hao said quietly.