1987: Sleepless Tonight

Take the fan for example.

The Butterfly brand table fan produced in Dawu County normally costs 65 yuan ex-factory, 75 yuan wholesale and 87 yuan retail.

There is a gap of 22 yuan between the ex-factory price and the retail price, and a gap of 12 yuan between the wholesale price and the retail price!

This brand of table fans was not produced in Jiangcheng, and the City Supply and Marketing Cooperative acted as a middleman, using their transportation system to get the goods from the manufacturer of Butterfly brand table fans in Dawu County.

The Municipal Supply and Marketing Cooperative buys goods from the factory for 70 yuan each, while Lu Hao buys goods from the Municipal Supply and Marketing Cooperative for 75 yuan each.

It is equivalent to Lu Hao getting the goods directly from the manufacturer at the wholesale price!

This is almost impossible for other private units. Even if Jiangcheng Shopping Mall gets the goods from the manufacturer, it is very difficult to get them at a price of 75 yuan!

Zhang Zhigang took people to negotiate the price, and then used the transportation system of the city supply and marketing cooperative to deliver the goods!

The city's supply and marketing cooperative earns some hard work, while Lu Hao buys goods at a relatively low cost. He can control the retail price and fight price wars!

Then there is the refrigerator.

The retail price of the 180l sand pine refrigerator is 1497 yuan, the wholesale price is 1285 yuan, and the ex-factory price is 1028 yuan.

There is a gap of 212 yuan between the wholesale price and the retail price!

This is also a product in the province. Zhang Zhigang also went to the factory to negotiate. Like the Butterfly brand table fan, he got the product at a relatively low wholesale price, and then negotiated with the city's supply and marketing cooperative to help transport it.

In the end, it was in Lu Hao's hands, and the cost was lower than other units, at least the same!

There is also a TV set, which is also prepared a lot.

The production of black and white TV sets is sufficient. At present, most areas no longer need to buy by ticket, and the supply can be opened up, and they are all priced by the company independently. Feiyue, Jinxing, and Kaige are all brands in the Shanghai stock market. Depending on the size of the screen and the type of speakers, the ex-factory price is around 400 yuan, and the retail price is around 450 yuan.

This is a product from outside the province. It is too far away and there is no time. Zhang Zhigang didn't go there. The city's supply and marketing cooperative negotiated directly, and the price he got was also relatively low.

In addition, there is color TV.

The production of color TVs is still relatively limited, and many places still need tickets to purchase. The demand is very strong, and in places where the supply is tight, the price of a color TV purchase coupon has even been speculated to around 500 yuan in private!

With only one purchase qualification, you can buy a black and white TV set!

In Jiangcheng, color TVs are usually purchased with a ticket, and color TVs are available during major holidays. Lu Hao also bought a lot of color TVs through the city's supply and marketing cooperatives, just waiting for the National Day!

"If you want to increase sales, you have to rely on home appliances!" Lu Hao thought.

During this period of time, he was still buying home appliances, and if the department store couldn't put them down, he would borrow the warehouse of the city's supply and marketing cooperative and pay rent!

Fans and refrigerators are mainly purchased from the province, and Zhang Zhigang can go to the factory and negotiate prices. The air conditioners are mainly purchased from Guangdong Province, because there are many manufacturers of air conditioners there, and the competition is fierce, so the price can be lowered. Purchase from the Shanghai stock market, there is a relatively complete production line there.

After two days of busy work, all the goods were put on the container, and the samples of home appliances were unpacked and tested.

But none of the items have a price tag on them yet.

"Brother Hao, should the price tags be put on? Most of the goods are on display." Zhang Zhigang walked over.

Shi Xiong, Wang Ting, including the group of people who were received from the vegetable market, also came over.

Everyone's faces couldn't hide their excitement.

From the decoration of the vegetable market to the display of the goods, they have been involved.

Shi Xiong was the first to do business with Lu Hao. He followed Lu Hao when he started using a cart to deliver food to the community. Before that, the two had known each other as friends.

Usually Shi Xiong seldom changes his expression, but now he is smiling and rubbing the plaster on his hands that hasn't been cleaned in time.

Sweat stained with gray stains, turned into mud.

Zhang Zhigang is also very excited and very active. He knows that when the department store is done well, his status will rise accordingly!

"It's to put a price tag on it." Lu Hao nodded.

"How is the price determined?" Zhang Zhigang asked.

"One principle." Lu Hao looked at him, "For the same product, Wanjia Department Store is cheaper than others!"

low price!

The price is lower than similar products in other shopping malls on the market. When the bear comes, he can run faster than others.

"The profits of some items are inherently thin, maybe only a few cents." Zhang Zhigang said, "How do you decide?"

Lu Hao looked at him, "Didn't you just say that? For the same product, we are cheaper than others, and the profit is only 1 cent, so let us give another [-]% profit."

"Don't underestimate this 1%, because it represents not only money, but also the words 'Wanjia Department Store is cheaper than other places'!"

He wants to use these products that are only 1% cheaper than others to leave an impression on customers: going to Wanjia Department Store is the most affordable and you can buy cheaper things!

Can it really work?

Zhang Zhigang is a little puzzled. Products with a large price range, such as electrical appliances, can be cheaper by a few dollars, or even a dozen or tens of dollars. Such products are sold at low prices, and the sales should be good, but those are not very expensive. Things that cost only a few cents, such as matches, the retail price is only 6 cents a box, and pencils, which cost 9 cents a piece. The retail price of these goods is very low, and the profit is also very low. It is only 1% cheaper. Is there a difference? ?

Others don't quite understand either.

"Just do as I said." Lu Hao didn't explain much, and the answer will be there after seeing the effect on the opening day, "By the way, set the retail price of Wanjia soda at 0.19 yuan."

Lowered by 1 cent.

He had already greeted the Municipal Supply and Marketing Cooperative and Huang Minghua in advance, and asked them to wait for his place to open, and then follow up with a price reduction in a week or two.

We have to use this time difference to gain some popularity for the department store.

As the boss, Lu Hao definitely couldn't get away from setting retail prices for the goods, and he was busy until late at night.

"I won't send you gentlemen, go back by yourself." Lu Hao said to Zhang Zhigang and others, then looked at Wang Ting and others, "I will send you back."

"Thank you boss."

"Boss, you are so nice."

"Sit in Santana."

Lu Hao had no idea, he was just afraid of accidents, so he drove a few girls back, and then he went home.

Exhausted.

When I got to the road outside the garment factory complex, I saw a figure standing at the gate of the complex, holding a flashlight in his hand and shaking it.

My own woman, Su Min.

The car entered the community, parked it, Lu Hao got out of the car, looked at her, "Didn't I tell you, I'm going to be very busy these days, don't wait for me, you and Nini go to bed first."

"I'm worried, I can't sleep." Su Min walked up to him.

It was very dark.

She was holding a flashlight, and a yellowish halo appeared on the ground in front of the two of them.

"What can happen to me as a big man?" Lu Hao smiled, "Don't wait for me next time, go to bed early, or the family law will serve you, you know?"

He was distressed.

"Oh." Su Min replied after a long while, "I will serve you according to the family law, I am not afraid."