1987: Sleepless Tonight

Lu Hao was right!

There is indeed such a provision in the contract signed between Coca-Cola and the Second Beverage Factory.

If the sales volume of the second beverage factory, including other products, drops to a certain level, then the authority over the business direction of the second beverage factory will be taken away by Coca-Cola, including what products to produce, what kind of operational strategies to make, etc. Coca-Cola has the final say in these matters.

It is because of this regulation that Coca-Cola now needs to adjust its strategy and directly stop the production of soda drinks in the second factory and switch to the production of Coca-Cola. Even if the second beverage factory does not agree, there is no way.

That's why Li Changhe was so depressed. He kept sighing and his energy was gone.

The evolution of things has greatly exceeded his expectations, and his originally very optimistic attitude has disappeared. All that is left is sighs, disbelief and regret.

What I sigh is that a large beverage factory like the Second Beverage Factory, which is well-known throughout the country, has fallen into this situation. It is unbelievable that Coca-Cola, under the guise of cooperation, wants the Second Beverage Factory to stop producing its own products. What he regrets about the production of Coca-Cola is the serious consequences that may arise from cooperating with Coca-Cola. Lu Hao reminded him more than once, but he did not take it to heart. He thought that Lu Hao was obstructing it and wanted to destroy Coca-Cola and Beverage [-]. The cooperation with the factory is slandering.

But the results showed that Lu Hao was not slandering or alarmist, but he knew what was going on.

Lu Hao had expected everything that happened!

"How do I have the ability to place such a high-level spy in the Second Beverage Factory?" Lu Hao shook his head, "Even if some people can reveal some information to me or other people close to me, the level is limited. , the depth of the message is also limited.”

"Then how come you are so accurate? You have anticipated Coca-Cola's ambitions and actions. You even know the contents of the contract?" Li Changhe asked, "Did you analyze all this yourself?"

"Yes, I analyzed it all. I definitely don't know the specific terms of the contract you signed with Coca-Cola, but I can guess the general content and key points." Lu Hao said, "To do business, sign the contract When talking about cooperation, it is all for the benefit of each other. As long as you understand this, you will never deviate from the original principles."

"Coca-Cola signed a contract with the Second Beverage Factory. The Second Beverage Factory wants Coca-Cola's capital, technology, management, and reputation. What does Coca-Cola want from the Second Beverage Factory? It is impossible to think that the Second Beverage Factory is an old factory, so it needs to invest. Right? It’s even more impossible to say that the Second Beverage Factory is pleasing to the eye, so we need to discuss cooperation with the Second Beverage Factory.”

"The reason why Coca-Cola cooperates with the Second Beverage Factory is to get benefits from the Second Beverage Factory. So the biggest benefit that the Second Beverage Factory can bring to Coca-Cola is actually channels, factories, and skilled workers."

By analyzing the reasons through the results, you will never be wrong, and the reasons will be very reasonable.

But most people don't get the results.

Being able to know the results is Lu Hao's advantage, and it makes him feel like he knows everything.

"The Second Factory soda is still good. Before the emergence of Wanjia Soda, the Second Factory soda has always been the best-selling soda in Jiangcheng, and it is also very famous across the country. Coca-Cola also gave high praise to the Second Factory soda. He appreciated it and said he would give great support to the second soda factory," Li Changhe said.

"In fact, this is indeed the case. Not long after we signed the cooperation, we contacted the PET filling production line manufacturer to ship the PET filling production line here. There are not many domestic beverage factories that have PET filling production lines."

He was still a little unconvinced, and felt that the soda from the Second Beverage Factory was not bad. Even if Coca-Cola had a purpose in cooperating with the Second Beverage Factory, this purpose also had the factor of the Second Beverage Factory, instead of just using the Second Beverage Factory as a channel. If the Second Beverage Factory is used as a channel, it means that the products of the Second Beverage Factory are worthless.

This is unacceptable to him.

After working in the Second Beverage Factory for so many years, he put in all the effort and care into every product of the Second Beverage Factory, just like his own children. His children were not recognized and felt very uncomfortable.

"Director Li, you are still deceiving yourself at this time." Lu Hao picked up the wine glass, raised it towards Director Li, and took a sip, "Coca-Cola is a famous brand in the world. It has been established longer than the Second Beverage Factory. Would you be interested in the products of a beverage factory that is only relatively famous in the province? If you think about it carefully, there is no such possibility. "

"Of course, they are not saying that they must stop the production of the second factory soda. If the second factory soda is really famous in the province and nationwide, and the sales volume is also booming, rising at a speed visible to the naked eye, they They probably don’t mind spending some money to continue cultivating the No. [-] soda, but there is a premise, that is, the sales volume of the No. [-] soda is indeed increasing. In this case, they can also get benefits and make a profit.”

"But the actual situation is that the sales volume of the second factory soda is declining, and the reputation is also declining. At this time, how can they still value the second factory soda? Instead of putting resources on other people's products, they put their resources on a product that is destined to have no future. It’s better to launch your own product.”

“When they come to invest in China, their primary purpose must be to promote their products.”

Coca-Cola, including Pepsi-Cola, and other beverage products, are not only Coca-Cola, Pepsi-Cola is a single brand, but also have many other brands. Some of these brands are produced by themselves, but some are other brands and are mergers and acquisitions. The ones that came over were not produced by Coca-Cola or Pepsi-Cola.

The momentum of these brands is very good, and they are very optimistic about Coca-Cola and PepsiCo, so they acquired them.

However, the Second Factory Soda obviously does not belong to this category and is not qualified to be acquired by Coca-Cola. To put it simply, Coca-Cola looks down on the Second Factory Soda.

In this case, it is natural to launch its own products, using the Second Beverage Factory as the body, to quickly spread Coca-Cola in Jiangcheng and open up the market in central provinces.

Similar actions by Coca-Cola are definitely not only happening in Jiangcheng, but also happening all over the country, mainly concentrated in big cities that can radiate to surrounding markets.

First drive the nails, then connect the nails into lines, and finally weave a sales network to strangle other products!

Lu Hao showed no mercy and tore away Li Changhe's fig leaf, allowing him to see clearly the reality faced by the Second Soda Factory and the Second Beverage Factory.