1987: Sleepless Tonight

"Boss Lu is absolutely right. A company should have the courage to innovate. I think ad calcium milk is very delicious, and my family will definitely like to drink it. If it is really produced and sold in the store, I will definitely Strong support, I will buy one immediately and put it at home, and I will also support it every time my salary is paid." A reporter said loudly.

This was a female reporter who was only about 30 years old, but her eyes were red with Lu Hao's words, and she even regarded Lu Hao as her spiritual sustenance.

Spiritual sustenance is actually faith.

Faith is a very strange thing. It can make people fearless and calm. There are many ways to generate faith. One of them is to say something that is very appealing to people and directly touches the depths of people's souls.

resonate.

The words Lu Hao said resonated with many people and impacted the depths of their hearts, making them believe in Lu Hao.

"Boss Lu is a real man. A company should not be afraid of competition. It must believe that it can do it and be aggressive. If you don't even have the aggressive spirit, how can you talk about becoming bigger and stronger?"

"Boss Lu, just focus on production. I will definitely order your new products. I believe in you."

"I've long been tired of drinking soda. I need to try something new. I just tried ad calcium milk. It tastes very good. Children will definitely like to drink this taste."

"Don't say anything, I will directly order 100 million bottles of ad calcium milk."

Someone shouted loudly in the crowd to order a lot of AD calcium milk.

Lu Hao looked towards the shouting voice and found that it was Liang Zhenhai. This guy was very wealthy and wanted to order 100 million bottles of AD calcium milk to support him.

"I also want to order 100 million bottles of ad calcium milk. This drink is very good for children. It can make children grow taller and have better memory. It tastes better than soda. There are so many benefits. I must order it. .”

Someone in the crowd shouted loudly again.

This time it’s Huang Minghua.

One is a businessman from other provinces who works closely with Lu Hao, and the other is a general distributor whom he trained.

At this time, he stood up without any hesitation.

With the two of them taking the lead, other dealers, large and small, also started shouting.

"I want to order 30 bottles."

"I want to order 50 bottles."

"The supply and marketing cooperative needs to order 80 bottles."

"Jiangcheng Mall also needs to order 10 bottles."

Among them, in addition to some private units, there are also many state-owned units, public institutions, and even government agencies who have also spoken out.

Even Lu Hao hadn't finished the introduction, and everyone responded one after another, supporting Lu Hao and Wanjia Beverage Factory's new products.

These are the benefits of maintaining close cooperation in the past. With new products and new actions, you can immediately get a lot of support. This support not only allows Wanjia Beverage Factory to obtain funds, but also creates a kind of ad Calcium milk has a very good look and feel, which has attracted more reports.

At the same time, it also allowed other dealers who were waiting to stop waiting and follow suit to order AD calcium milk. The last point is that so much support is fed back to the channels, which means that the product can be spread quickly, such as Liang Zhenhai, Ad calcium milk can expand to other provinces and open up some sales channels in other provinces. Needless to say, Huang Minghua has second-level sales personnel in each district of Jiangcheng, and the second-level sales personnel and units involve various The industry includes not only canteens, but also the logistics departments of state-owned units, as well as walkers and peddlers, and so on.

As for the municipal supply and marketing cooperatives, shopping malls, department stores, etc., their coverage is also very wide. The municipal supply and marketing cooperative also covers the rural areas of Jiangcheng.

High-rise, mid-rise, low-rise, all-round coverage.

All that remains is to see if the ad calcium milk charm meets market demand and whether it can be loved. If it is loved, then after feedback comes back, the order volume will be further increased.

Channels must be there, and so must the quality of the products.

Just like a person's ability determines the person's lower limit, and opportunity determines the person's upper limit, the sales channel of the product determines the upper limit of the product, and the quality of the product determines the lower limit of the product.

If the quality of a product is good, even if it does not sell well, it will definitely make a small profit. However, if the quality is good but the publicity and channels are not in place, it will be very difficult to sell it well.

Li Changhe was surprised to see so many people supporting Wanjia Beverage Factory and Wanjia AD Calcium Milk, and reporting their order quantities on the spot. Some people even patted the leather bags they were carrying, which obviously contained money.

what happened?This exhibition was organized by the Second Beverage Factory to promote the cooperation between the Second Beverage Factory and Coca-Cola and to enhance the status of the Second Beverage Factory in the minds of dealers. Why is it now becoming Wanjia Beverage Factory? New product celebration party?

"Boss Lu, how much does your AD calcium milk cost per bottle? You didn't even say the price, but there are so many people rushing to order it. It seems that Boss Lu had communicated with them before?" Li Changhe asked.

He started with the price, wanting to pour cold water on all the dealers. At the same time, these words also hinted at such a lively scene. In fact, Lu Hao and the dealers had discussed it in private and deliberately created ad The popularity of calcium milk has attracted other unknown dealers to also order ad calcium milk.

"The retail price is 4 cents a bottle." Lu Hao said directly.

4 cents a bottle!

This price is twice the retail price of soda.

This surprised many people at the scene. Even some familiar dealers who had already said they wanted to order AD calcium milk were also surprised.

Originally, soda cost two cents a bottle, but many people couldn't bear it and thought it was expensive. Even the citizens in the city would only buy it to satisfy their cravings and satisfy their cravings when their wages were paid, or when they had a little more money. To relieve the heat, the people in the village have unstable incomes and are more strapped than those in the city. They may only buy some soda during the New Year and festivals. This is not to relieve the heat, but to satisfy cravings and celebrate.

It's a luxury product!

But now, Lu Hao has said that he will set the retail price of AD calcium milk at 4 cents a bottle. This price may dissuade many people who want to buy AD calcium milk.

Even Huang Minghua also looked at Lu Hao in surprise.

No one knows what the retail price of ad calcium milk is, but Lu Hao announced it now, such as the coal boss Liang Zhenhai who came to participate in the exhibition, Lin Jiacai from the municipal supply and marketing cooperative, and Yang Bin from Jiangcheng Shopping Mall, etc. , people who were relatively familiar with Lu Hao frowned.