1987: Sleepless Tonight

Li Changhe talked about the basic situation of Coca-Cola.

This information was specially learned and prepared by him in order to be able to tell it in front of a large number of people at the exhibition.

While promoting Coca-Cola, it also emphasizes that the Second Beverage Factory has found a strong partner, which is very helpful in improving the status of the Second Beverage Factory in the minds of everyone.

"Actually, Coca-Cola has been sold in our country as early as 60 or 1978 years ago, and the sales situation is quite good. However, due to some well-known reasons, Coca-Cola withdrew from the domestic market. In [-], that is, ten years ago , with the establishment of diplomatic relations with Laos and the United States, Coca-Cola has returned to the domestic market, and sales are still quite good, but Coca-Cola has not been deployed in Central China." Li Changhe said.

"Recently, Coca-Cola contacted the Second Beverage Factory, and the Second Beverage Factory also had related wishes, so the two quickly reached an intention to cooperate and signed a cooperation contract. Coca-Cola will continue to invest in the Second Beverage Factory. It is used to help the Second Beverage Factory to transform and upgrade in various aspects. For example, in terms of technology, the Second Beverage Factory will have relevant personnel to visit the Coca-Cola factory for training and improve their related technologies. Coca-Cola will also help the Second Beverage Factory. Improving the management system to increase management efficiency and save costs is another aspect that is also very important. Coca-Cola will help the Second Beverage Factory introduce more advanced production equipment, including PET filling production lines."

Speaking of this, Li Changhe's eyebrows were flying and his voice was a little louder, "Many people are not in the beverage industry. Even if they are dealers, they may not know much about beverage production equipment. They don't know what a PET filling production line is. In fact, It can be understood as a production line for plastic packaging.”

"Most of our packaging now is in glass bottles, and a small amount is in cans. The costs of both are very high, especially for beverages packaged in cans. The purchase cost of materials and the production cost are very high, and this Part of the cost will definitely be reflected in the price, which will eventually lead to high retail prices for the product and consumers will not buy it.”

"Glass bottles are large in size, heavy in weight, and easy to break. These shortcomings also seriously limit the transportation of the product and are not conducive to preservation, which is ultimately reflected in sales. But with the PET filling production line, these shortcomings no longer exist. , the product can be transported over long distances without fear of breakage.”

"The Second Beverage Factory can definitely take advantage of the PET filling production line to lead the industry. The products will not only sell well in Jiangcheng, but also outside the province, completely opening up the situation."

pet filling production line!

Hearing this, Lu Hao's eyes lit up a lot, and his eyes stayed for a moment on a foreigner who was standing with the staff of the Second Beverage Factory. He didn't know this foreigner, but at this time he was standing with the staff of the Second Beverage Factory. , must be someone from Coca-Cola.

Coca-Cola's cooperation with the Second Beverage Factory is not really to open up the situation for the Second Beverage Factory, nor is it to sell products for the Second Beverage Factory. This is for sure. This was the trend in the previous life. Seven of the eight major beverage factories chose to cooperate with the Second Beverage Factory. Foreign investment cooperation basically disappeared in the end.

But Coca-Cola will definitely upgrade the production line of the Second Beverage Factory and purchase better equipment. Lu Hao also believes this.

It is difficult for him to get a PET filling production line by himself, but Coca-Cola will definitely be able to get it easier. When the time comes, he will bring it to the Second Beverage Factory, and then he will defeat the Second Beverage Factory. The equipment of this filling production line will fall to him. Got it in hand?

With the filling production line, the market share can be further expanded!

As Li Changhe said, glass bottles and cans have many shortcomings. After changing the packaging, the shortcomings can be covered by the advantages of plastic bottles, which is very beneficial to product expansion.

Glass bottles will still be around a few decades later, but they will always be in restaurants. Guests eat in restaurants and then drink a drink from a glass bottle. In department stores and supermarkets, most of them are plastic bottles. , canned products, because customers will not drink them on the spot, but will take them away.

For take away drinks, it is definitely more convenient to use plastic bottles.

But even if there are still sodas packaged in glass bottles a few decades later, the market share is already very small, less than 20%, while the packaging share of plastic bottles has reached over 60%, and the packaging of glass bottles is only A third of the packaging is made from plastic bottles.

The rest are paper packaging, can packaging, etc.

"Everyone has seen the foreigner standing with the employees of the Second Beverage Factory, right? This foreign friend is the person sent by Coca-Cola to the Second Beverage Factory to help the Second Beverage Factory with production and management reform." Li Changhe pointed A foreigner standing with the employees of the Second Beverage Factory introduced, "After cooperating with Coca-Cola, the Second Beverage Factory will definitely prosper. Everyone is welcome to continue to order soda from the Second Beverage Factory, including other products produced by the Second Beverage Factory. I hope our cooperation will become closer and closer."

After a slight pause, Li Changhe looked at Lu Hao, "Today's exhibition, Boss Lu from Wanjia Beverage Factory also came over. I just don't know what Boss Lu thinks about the cooperation between the Second Beverage Factory and Coca-Cola. What kind of attitude does Wanjia Beverage Factory have? When will Wanjia Beverage Factory cooperate with foreigners to improve the competitiveness of its products? "

After finishing speaking, he looked at the crowd and said, "Let Boss Lu come up and say a few words to the big guys."

Li Changhe decided to let Lu Hao go up and say a few words.

And he pulled out a thread, that is, cooperation with foreign capital. He did not believe that Lu Hao could cooperate with foreign capital. Foreign capital did not look down on Wanjia Beverage Factory at all. If they wanted to cooperate, they had to cooperate with state-owned units.

This point was brought up deliberately to let everyone understand the gap between Wanjia Beverage Factory and the Second Beverage Factory.

Lu Hao didn't have stage fright at all. He walked directly onto the red carpet, then picked up the microphone and bowed to the sitting leaders of the agency. "Thank you all leaders for your support of this exhibition. Your support will be Let Jiangcheng’s beverage industry go further, and I can assert that this exhibition will usher in a new era, a very good beginning for the beverage industry, and serve as a good demonstration. Other cities will also do so in the future. Learn from Jiangcheng and hold exhibitions to further promote meetings and cooperation between supply and marketing."

“This event will go down in the history of the beverage industry.”

He gave respect to the leaders, and at the same time, he also put a piece of meat in front of the leaders, giving the leaders of the government agencies and units an expectation that what he said would become a reality.