1987: Sleepless Tonight

Next, Lu Hao explained the poster drawing requirements to the three of them.

"The main function of posters is to promote publicity, and publicity must highlight the key points and highlight the differences between the products to be promoted and other products. At this exhibition, we are mainly to launch new products, so the focus must be around the new products. Products come, and the characteristics of new products are nutritional ingredients, which can promote children’s physical development, bone development, memory improvement, etc. These need to be promoted intensively and shown in posters.”

"However, when making posters, you can't exaggerate. You have to be real. It is what it is, what is the proportion of nutrients, and what are its effects. You can ask Mr. Yu about this, and then write it on it."

"This is the first feature of the new product, nutritional content. In addition, the second feature of the new product is that it is different from traditional drinks. Most traditional drinks are soda, but our drink is a milk drink. , healthier, not only suitable for adults to drink, but also very good for the elderly and children.”

"In addition to these two points, there is another feature, that is, the developer of this drink is Yu Lao. Yu Lao's experience is extraordinary. The research and development process has gone through rigorous demonstration and scientific proportions. This is also Gotta show it.”

Lu Hao knew very well how to do a good job in publicity, work form and work content. He explained the specific content of drawing posters to the three of them.

"Tomorrow is the day when the exhibition opens. The posters must be drawn before the exhibition starts tomorrow." Lu Hao said, "You will work harder tonight and work overtime. I will give you a day off tomorrow."

"In addition, you will be paid for overtime work, and tea and midnight snacks will be prepared for you."

He looked at his father-in-law and said, "There must be some unused offices in the factory. Arrange one for the three of them. Starting today, the three of them will be directly transferred to the publicity department."

"There is an unused office." Su Xingmin nodded, "I will find someone to clean it later and move the tables and chairs in, and then it can be used."

"Install another TV set in the office of the Propaganda Department. It needs to be a color TV. In addition, it needs to be equipped with a radio. By the way, there must also be a camera, including newspapers. As long as they can be ordered, they must be Order." Lu Hao said.

!!!

For an office, there is also a TV, and it is in color, as well as a tape recorder, a camera, and you have to order newspapers!

Is this a job, or is it a welfare arrangement?

Lu Hao didn't even have these things in his own office, but arranged them directly for the publicity department.

If this were the case, I wouldn't be here to work, I would be here to enjoy life!

Let alone a factory, even the employees’ homes don’t have such good facilities.

"Isn't this configuration too good? Even your office is not equipped with a color TV. Will other employees, including other managers, have any ideas and a comparison mentality?" Su Xingmin said.

The three employees who had just been transferred to the publicity department by Lu Hao were also a little confused. The office had to be configured. It didn't look like they were arranging work for them, but rather like giving them benefits.

When you come to work every day, is it possible that you just watch TV, listen to the radio, and read newspapers?

Even the leaders of state-owned units are not so comfortable!

Although leaders of state-owned units are said to have a separate office where they can drink tea and read newspapers, they can only drink tea and read newspapers. There are no radios or color TV sets.

Everyone else in the conference room also looked at Lu Hao, wondering what Lu Hao's intention was in making such an arrangement.

It was very strange and beyond their understanding, but they also felt that Lu Hao would not do meaningless things. There must be deep meaning in doing so, but they still did not understand Lu Hao's intentions.

"When doing publicity work, you can't do it behind closed doors. You have to understand how other companies and other units publicize, and see how others advertise on TV, newspapers, and radio stations. This is actually just like doing art. Similarly, doing art sometimes requires inspiration, and inspiration often does not arise out of thin air. It requires some guidance, or inducement. This inducement may be an advertisement from another unit, or a certain scene, or something else. Or something in life." Lu Hao said, "The purpose of advertising is actually to let consumers know more about our products and make them willing to spend money to buy our products."

"Then this advertisement must resonate with them, so I arranged for the propaganda department to install televisions and radios, and also ordered various newspapers, just to let you know more about what your opponents do and what ordinary people do. What do you think mentally?"

"Pay attention to your competitors, or to pay attention to the advertising words and advertising videos of other units. This will allow you to learn from each other's strengths and make up for your weaknesses. It will also make your advertising more in line with the psychological needs of potential consumers and gain their recognition, rather than being divorced from potential consumers. , where you are talking to yourself and minding your own business.”

"No policy can be divorced from reality. If it is divorced from reality and is only theoretically feasible, then it starts to be implemented in a hurry. The consequences may be catastrophic. We must have enough understanding and in-depth knowledge. , to achieve good results.”

"You don't have to listen to all the criticisms and suggestions given to you by others, and you don't have to change them all, but you must read them, and you must allow others to speak and make suggestions. Only in this way can you understand the expectations of customers. At the same time, I also know something about my own products, and I will make changes if they are really bad, and ignore the problems that are good.”

A large international company and brand cares very much about user feedback. One aspect is to allow users to vent their dissatisfaction. Of course, this is only a relatively small aspect. The other aspect is to be able to understand and understand the situation based on user feedback. defects in your own products.

After all, no matter how powerful a company's R&D personnel are, there will still be omissions. No matter how rigorous the testing is, there will be loopholes and undiscovered defects.

Put the product on the market, put it in the hands of users, and let users test it. The results will be more comprehensive. If you check for deficiencies and fill in the gaps based on user feedback, you can make the product more perfect.

This is especially true for technology companies and products.

User feedback is very important!