1987: Sleepless Tonight

As long as it is a business that can make money, there will always be people involved in it.

Can't stop it.

Many businesses are clearly known to be illegal and criminal, and they will be shot if caught, but they are repeatedly prohibited. What's more, it is a legal and compliant matter, and people can make money, which will make people flock to it.

The current problems faced by Wanjia Beverage Factory are actually not problems of competitors. Competition has never been a problem for Lu Hao.

Whether it is the Second Beverage Factory, other domestic beverage brands, or foreign investment, big brands like Coca-Cola and Pepsi-Cola, even if they cannot defeat the other party, can resist the other party's attack and eat a piece of cake in the beverage industry. , it is not difficult for him.

The real difficulty is actually the transportation cost.

Now dealers in surrounding counties and cities are willing to share part of the cost evenly after seeing the appeal of Wanjia Beverage Factory and the strong market demand.

This is a good thing for him. It allows Wanjia Beverage Factory's products to slowly but steadily spread to surrounding markets even when transportation, packaging, etc. costs are relatively high and inconvenient!

"This is a good sign. It shows that our soda is becoming more and more famous and recognized by the market." Lu Hao received, "This phenomenon will always remain. However, the dealer conference held in partnership with the Second Beverage Factory is not due to the merger. The Second Beverage Factory, but the contract that the Second Beverage Factory has signed with foreign capital, will have foreign investors injecting funds, technology, and equipment to cooperate with the Second Beverage Factory, so they took this opportunity to hold a dealer conference and invite Jiangcheng, including Some well-known beverage manufacturers in the province are holding a big event at Qingchuan Hotel."

"Probably they want to use this to promote the Second Beverage Factory and announce the cooperation between the Second Beverage Factory and foreign investors to boost morale and increase product orders."

"They actually have such great ambitions and want to gather so many manufacturers to do this? Is it Brother Hao who was contacted by the Second Beverage Factory? I'm afraid it's Hongmen Banquet, so be careful." Huang Minghua said, " Originally, our relationship with the Second Beverage Factory was not good. Nowadays, the sodas of the Second Beverage Factory are not selling well in Jiangcheng. Even their reputation is not as good as before. Many of their dealers have been snatched away by us and switched to selling Wanjia. Soda, if it was you, Brother Hao, who they contacted on their own initiative, you must have evil intentions, so you must not be fooled."

There was a big conflict between the Second Beverage Factory and Wanjia Beverage Factory. He was worried that this was a trap and reminded Lu Hao to be careful.

"Of course I know this is the strategy of the Second Beverage Factory. They want to use us as a stepping stone. It doesn't matter much. If they want to defeat us in front of so many people and restore the Second Beverage Factory to its former glory, he must have this Only you have the ability. If you don’t have the ability, there are still two choices: whether to restore glory and use us as a stepping stone, or whether to continue to be stepped on by us and stepped on by us." Lu Hao said, "I have told the Second Beverage Factory There was a suggestion over there that Wanjia Beverage Factory will participate in this dealer conference, but the format is not called a dealer conference, but an exhibition."

"All manufacturers will arrange an area with tables and chairs, and the products of various beverage manufacturers will be placed on the tables, so that dealers and other related personnel participating in the exhibition can taste the products on the spot and decide whether to Order, and I also mentioned to Li Changhe that we can’t wear small shoes and the location of Wanjia Beverage Factory must be good. He also agreed and will reply to me within a week.”

Lu Hao briefly explained to Huang Minghua what he had discussed on the previous phone call with Li Changhe.

"Brother Hao, you didn't mention our new product to Li Changhe, right?" Huang Minghua asked.

"No, I'm not a fool. How could I mention this to them?" Lu Hao nodded, "This is our trump card. Of course we can't let others know about it. It has to be used at critical times, and now is the critical moment. .”

"I agree with Li Changhe and the Second Beverage Factory to participate in this event they organized. The purpose is to take this opportunity to promote our new products and let more people know about Wanjia Beverage Factory."

Want to use Wanjia Beverage Factory as a stepping stone?

It just so happened that Lu Hao also planned to treat this event of the Second Beverage Factory as a new product launch conference!

"I said that Brother Hao will definitely not do a loss-making business. No wonder he agreed to the Second Beverage Factory to participate in activities with them." Huang Minghua said with a smile, "But Brother Hao, the Second Beverage Factory cooperates with foreign capital, and the speed is so fast. I'm afraid they are determined to make big moves. Foreign investors are rich and famous, so they may not be easy to deal with. Even if they fail once, they will definitely come back later, so we have to deal with them carefully."

"It doesn't matter, follow you Brother Hao and me, just move forward boldly, leave the strategic direction to me, you just rush." ​​Lu Hao said with a smile, "You should contact all the dealers under you and talk about it in advance. , let them follow us to participate in this event."

"By the way, you have to show your sincerity at the event and order our products. The larger the order, the more timely the payment will be. Then in the future, our products will be given priority to them, and they will also be given a certain amount of compensation. Rebate.”

"This event will not only be attended by manufacturers, but also by dealers. The news media, including leaders from the city, will definitely attend. By then, there will definitely be publicity on national TV stations and newspapers, and this event will be publicized. If taken advantage of, it will also be a free advertising opportunity for Wanjia Beverage Factory."

He now asked Huang Minghua to inform all his dealers in advance and ask them to prepare funds and order Wanjia Beverage Factory products directly at the event site.

Improve the reputation of Wanjia Beverage Factory.

"Don't worry, Brother Hao, I will definitely say hello to them and let them fully support the products of Wanjia Beverage Factory. They have made a lot of money ordering soda from us, and no other manufacturer is as good as us. He even delivers soda directly to them, without them having to go to the factory to get it, which saves them a lot of trouble. On weekdays, he also has meals and drinks with them from time to time to deepen their relationship. We will definitely not let them slip when the time is critical, and we will definitely give them full support. As long as we defeat the Second Beverage Factory and drive away the foreign businessmen who cooperate with the Second Beverage Factory, then the market will belong to us and we can still make money. More money." Huang Minghua said.

When it comes to his own interests, he is not ambiguous at all.