1987: Sleepless Tonight

Thanks to the country, my responsibilities are limited and my motivation is insufficient.

There must be geniuses in this world, in terms of science and technology, including business, but geniuses are always in the minority, and most people are still mediocre. If you want to succeed, you need to go through countless failures, or experience Countless people failed, and finally the winners were selected.

If it doesn't flow, it won't be that easy to succeed. It's like a pool of stagnant water. If it flows, suitable candidates will always be screened out.

Zhang Zhigang nodded.

Every time I chat with Lu Hao, I can get improved and get some inspiration from Lu Hao's words, or in other words, new ideas and new understanding of things.

It can make people think more broadly.

"Then we have to prepare in advance now and contact some business people. When the renovation and expansion of Wanjia Department Store is almost completed, we can let them decorate their own stores. There must also be regulations on store decoration. ?" Zhang Zhigang asked.

"There must be regulations. There is no rule without rules. It is definitely not pleasant to be controlled by others, but if you don't care, problems will arise. As a party that rents out shops, we must at least ensure the environment and hygiene of the merchants we settle in. , food safety, services and other aspects need to be managed, or supervised." Lu Hao said, "You travel everywhere, you know more people, and you can also spread the news. Our place is in a good location, and it has been a good place in the early stage. For department stores, the operating situation is also very good, and the market has been very supportive of the renovation and expansion of Wanjia Department Store, so many people are still willing to come here, rent stores, and run businesses."

"I know all the directors of some factories, as well as sales staff and the like. Brother Hao, your idea is to rent Wanjia Plaza to catering, selling clothing, haircuts, and other businesses. People Most of them are self-employed, so if I look at it, I probably won’t have many people contacted through me,” Zhang Zhigang said.

"It doesn't matter. I didn't expect to focus on your side. Regarding the leasing of the store, the city will definitely help promote the investment, and I will also advertise in advance and publish it on TV stations and newspapers. Now The individual economy is very active, and there are definitely many people who are willing to take action, but it is definitely not possible to have only local businesses. It would be better to have some businesses from other places settle in, and it would be even better if there are international brands. ." Lu Hao said.

Regarding attracting investment and attracting merchants to settle in, Lu Hao has actually been groping, thinking, and improving. After all, he had never done a business like a plaza in his previous life. It can be said that this is the first time for Wanjia Plaza.

Although a certain amount of funds was accumulated in the end, it took many years. When I had money, I missed many opportunities in the industry. In addition, in terms of vision, after all, it cannot be compared with what it is now.

After the Wanjia Department Store was renovated and expanded into Wanjia Plaza, it is definitely unique in Jiangcheng. Even in the country, it can definitely be ranked. The operating area and floor area are not the largest, but The architectural form designed must be the most advanced echelon. In this case, the merchants who settle in it will definitely be strictly controlled.

Just like a few decades later, many high-end communities have requirements for owners, either in terms of academic qualifications. The owners who move in must have a bachelor's degree or above, or they have requirements for the owners' funds, which must be tens of millions. Only with assets can you be eligible to buy a house.

When Lu Hao is building Wanjia Plaza now, he will also have requirements for the merchants who will settle in. For example, small vendors in the night market are definitely not allowed. The lowest level must be the food street at the street entrance with their own shops.

I have experience in doing business in the past, and I have successful experience.

Not only that, he also thought that it would be best if he could attract some foreigners to open a store in Wanjia Plaza.

"Foreigners come to open a store? Most likely they will open restaurants, related to food?" Zhang Zhigang said, "For foreigners, the only food we have here is a very famous one called KFC. This store opened in China last year. Then There will be reports later, it is very lively, but it should be difficult for them to settle in Wanjia Department Store. This store must be very famous abroad, otherwise it would not have such great courage. We Not long after it opened, we came here to open a store.”

KFC? !

He does not mean that.

At first, Lu Hao really didn't consider KFC, because according to his historical memory, it would take a few years for KFC to fully launch its efforts in the country.

The first branch opened last year was actually a trial to see how it would fare in the domestic market, and the response was very good.

But even if it opens branches, KFC will first open stores in big cities such as political centers, economic centers, and cultural centers to protect its own interests.

Because even in a poor country, the overall living standards of residents in its political, cultural, and economic centers must be good. Opening a store in such a place can protect one's own interests to a great extent.

This is also the case for KFC in China. The first place to open a store is the political, economic and cultural center.

In Jiangcheng, KFC only opened its first branch in the mid-90s, which was still seven or eight years away. However, this is not irreversible.

KFC opened stores in big cities, but Jiangcheng didn’t open its first branch until seven or eight years later. This was because they were not optimistic about Jiangcheng and were still waiting to see. They even said that they still maintained a cautious attitude towards the domestic market. But he can actively strive to change the course of history and let KFC open a store in Jiangcheng this year!

The more Lu Hao thought about it, the more he felt that he should do this, take the initiative to win over KFC, and even offer very good preferential terms.

His eyes lit up and he looked at Zhang Zhigang, "Sure enough, we need to discuss it with more people. What you just said reminded me that after the Wanjia Department Store is renovated and expanded, KFC should indeed be allowed in. In this way We have another gimmick, it can be said to be the first place in Jiangcheng with a foreign catering brand."

A concert by a star can greatly boost the local economy.

The star effect not only exists in the sports and entertainment industries, but also in the catering industry. If a very well-known brand settles in, it can have a great publicity effect in the business district around the well-known brand and can stimulate Other businesses in the area followed suit and profited.

This is why many local governments like to attract well-known brands.