1987: Sleepless Tonight

Demolition is very easy, just push it down?

Look, does this speak human words?

Wang Xiaohui looked at Lu Hao, he was a little skeptical, did Lu Hao want to say this from the very beginning, and wanted to renovate and expand the Wanjia Department Store to a unit of [-] square meters?

What he said before was just a cover-up, in order to cheer himself up, so as to support the demolition work near Wanjia Department Store, and allocate the land after the demolition to him to expand Wanjia Department Store.

"Boss Lu, you need to know that even the Jiangcheng shopping mall, the largest shopping mall in Jiangcheng, covers an area of ​​only five to six thousand square meters. You need a floor area of ​​1 square meters, and you need to build a 6-story building on the ground. , this height is even one floor higher than the Jiangcheng shopping mall. Even if the building area of ​​one floor is calculated according to the occupied area, it is 1 square meters, and there are 6 floors above the ground, which also has a building area of ​​6 square meters. Such a large area, you Aren't you afraid of falling on your hands in the end?" Wang Xiaohui looked at Lu Hao.

"The sales volume of Jiangcheng Mall on the opening day reached more than 200 million, but this is because there were many people cheering on the opening day. Many leaders in the city went to promote the Jiangcheng Mall to drive citizens to go shopping, and there are many people in it. A small number of state-owned units used to purchase supplies for employees, which greatly increased the sales of Jiangcheng Shopping Mall. The sales after that were actually not that high. You said that you want to integrate several commercial formats together, that is to say, the I am optimistic about the concentration of eating, drinking and entertainment in one place, but no matter how optimistic it is, it must be in line with the current consumption level of citizens.”

"The total building area is 6 square meters, and the business area is at least 5 square meters. I am afraid that it exceeds the consumption level of the citizens, and the supply exceeds demand."

He kindly persuaded Lu Hao, thinking in his heart that Lu Hao's tone is too loud, is his appetite too big?

Because the business went smoothly in the early stage, what you did became what you did, so you are proud?

I have to remind Lu Hao, ring the alarm, cool down Lu Hao, and let him regain his sanity.

"Director Wang, you're worried that if I take out a loan to build Wanjia Plaza and get the land, if the business fails, will I have no money to repay it?" Lu Hao said, "I can mortgage other businesses in my hand as a guarantee, and In terms of loan interest, the city doesn’t need to give me a discount, just follow the policy.”

He has been to the Jiangcheng shopping mall. Although it is also 5 floors high, the layout inside is not reasonable. Most of them are selling clothes and shoes. There are very few other commercial types, especially the two aspects of catering and entertainment.

Integrating many commercial formats together, the function is actually the same as that of a department store, allowing customers to come inside to meet basically all needs.

Shopping in department stores, whether you want to buy clothes, shoes, light bulbs, electrical appliances, hardware utensils, you can have them. This is more attractive than small grocery stores, and shopping plazas that gather various commercial formats Go, the same, also has a similar effect, if you want to buy clothes, there is in it, if you want to have a meal, there is in it, if you want to play, there is also in it.

Of course, these are not the key points. The reason why Lu Hao is so confident is because this business model has been proven to be very good and has a bright future.

Furthermore, the real estate industry has just emerged, mainly focusing on the demolition and renovation of dilapidated residential areas and shantytowns. The construction of residential areas and real estate still accounts for a very small proportion. At this time, the price of land is not high.

Take as much land as you can, and the city actively supports it. It is a very cost-effective thing, not to mention mortgaging all your business, even mortgaging your own life.

He will do it.

"Boss Lu, you are really crazy." Wang Xiaohui said.

"It's not madness, it's confidence. Our country's economy will definitely take off." Lu Hao said firmly, "Although our nation has gone through hardships, it is full of resilience!"

"A floor area of ​​tens of thousands of square meters cannot meet the shopping needs of big guys. It takes an area of ​​10 square meters or more to allow big guys to have a better shopping experience. If you want to do it, you have to make it bigger, better, and complete. "

What is the floor area of ​​10 square meters?In the future, a shopping plaza opened in a fifth- and sixth-tier city can reach this level.

"Now that the market is liberalized, the constraints on merchants are less, and merchants can let go of their hands and feet, but it also means that competition has intensified. All kinds of shopping malls and department stores, including grocery stores, canteens, etc. Come to think of it, there are not only state-owned units, collective units, but also private units, which will share a lot of consumers. For example, Jiangcheng shopping mall is the best proof. When there were not so many shopping malls and department stores in Jiangcheng, the Jiangcheng shopping mall The business is very good, but now the business has deteriorated a lot, especially after the opening of your Wanjia Department Store, the business of Jiangcheng Shopping Center is obviously worse than before. In the future, there will be more and more private shopping malls and department stores. It will divide the traffic of other shopping malls and department stores, so you have to be cautious and don't rush in." Wang Xiaohui said.

"Director Wang, I have a different opinion from you on this aspect. Yes, the market will be liberalized, the number of department stores and shopping malls will increase, and the competition will also increase. But precisely because of this, That's why we must ensure our own advantages. The advantages mainly involve two aspects. The first is the service attitude. We must let the customers who come to consume enjoy God-like treatment, not only allowing them to have a good shopping experience, but also We have to guarantee their after-sales problems." Lu Hao said.

"Another advantage is to provide them with a good hardware environment, so that they can enjoy the shopping hardware experience that they cannot enjoy elsewhere, and these need a large area as support,"

"Wanjia Department Store will not be rebuilt and expanded only once. With the development of society, the iterative update of technology, the improvement of people's living standards, and the continuous increase of product categories, Wanjia Department Store will continue to expand or expand. Transformation to meet the different needs of customers in different periods, and provide them with the ultimate shopping experience."

Very firm.

Respect and humility are necessary for the personnel of government agencies, but you must also show your own strength, so that the staff of government agencies, including Wang Xiaohui, and personnel from enterprises and institutions can sit on the table, and carefully manage contacts The factor of relationship is in it, but more importantly, let the city see its own value.

Respect and respect have been given before, now is the time to reflect your own value!

You must give your own judgment and insight!