The rise of basketball legends

Chapter 91 Consecutive Best of the Week, Sneaker Endorsement Project!

After solving the Sonics, the Suns returned to Phoenix that night with an 8-game winning streak.

Another long flight.

Running around on the plane is a test for the physical fitness of the players. At the beginning of the season, this effect was not obvious, but as the schedule continues to deepen, it will become more and more serious.

Especially rookie players, often feel exhausted in the middle of the season and fall into a downturn. This is the so-called hitting the rookie wall.

However, this is not something Chen Yan needs to consider now. There is only one thing he needs to do now, and that is to continue to improve himself, so that even if he encounters the rookie wall, he will have the strength to break through it.

Thinking of this, Chen Yan silently turned on the system.

A new round of adding points has begun!

After three games, Chen Yan accumulated a total of 51 honor points, of which the Lakers gained the most in that game, getting 34 honor points.

Chen Yan exchanged 50 honor points for 5 three-point attribute points.

The three-point attribute has also been directly increased from [85] to [90]!

Three-pointers are still his primary attribute to improve.

Now Chen Yan averages only 2.4 three-pointers per game. In the Suns' offensive system, he can definitely shoot more three-pointers, but this is under the premise that the shooting rate is guaranteed.

Only by raising the three-point attribute can the production dare to keep up.

Now Chen Yan's three-point attribute has finally reached [90], a brand new stage!

After adding points, Chen Yan opened the personal attribute panel.

【Name】: Chen Yan

[Height]: 198cm

【Weight】: 93KG

[Armspan]: 218CM

[Bounce in situ]: 98cm

[run-up bounce]: 105cm

[Ball control]: 90

【Speed】: 92

【Physical Strength】: 90

【Vision】: 84

【Breakthrough】: 90

【Layup】: 86

[CIC]: 85

[Three points]: 90

[Free throw]: 80

[pass]: 85

[running position]: 90

[Steals]: 88

【Strength】: 76

[rebound]: 63

[Defense]: 76

【Cap】: 68

【Spirit】: 95

[Skills]: God-level Stealing Ball, Answer CROSSOVER, Phantom Shadow Tracking, Hot Start (Passive), Perfect Hand Shape (Passive), Juggling Finishing (Passive), Passing Master LV1

Honor points: 1

Comprehensive rating: A+

In addition to the three-point attribute, Chen Yan also had some slight improvements in other individual attributes. This is the result of his training and competition during this period of time.

The improvement of attributes is Chen Yan's confidence, and his next goal is to upgrade to S-level comprehensive rating.

Looking at the attribute panel, Chen Yan felt that he was not far away from his next goal.

......

......

Early the next morning, the NBA officially announced the best player of the week in the East and West.

The best player in the Eastern Conference is Dwight Howard. Last week, he averaged 22.8 points, 14.8 rebounds and 2.7 blocks per game, and led the Magic to a record of 4 victories!

And the Best of the Western Week was won by Chen Yan again!

His biggest competitor this week is his teammate Nash. Nash averaged 17.5 points and 13.8 assists per game last week. He is the soul of the Suns who won all 4 games.

However, after consideration, the league still awarded Chen Yan the Western Conference Player of the Week.

If David Stern wants to praise Chen Yan, he naturally needs to come up with some gimmicks.

The first rookie to win the best of the week for two consecutive weeks, isn't this a gimmick?

Of course, it takes hard work to strike the iron. Chen Yan’s average of 34 points, 4.4 rebounds and 3.9 assists last week made him undisputedly the best player of the week.

......

......

"Chen, your performance recently is really great! Continue to maintain your competitiveness, you are not far from success!" After finishing the morning training, Chen Yan met with his agent Bill Duffy.

Of course, Bill Duffy didn't come here specifically to congratulate Chen Yan. His main purpose of coming this time was to let Chen Yan confirm some commercial endorsements.

As Chen Yan's exposure continues to increase, he has also attracted the attention of more and more merchants.

"Chen, what are your thoughts on these endorsements?" Bill Duffy asked.

"Compared with the endorsement fee, I value the sincerity of the merchant more." Chen Yan replied.

"What's the standard of good faith?" Bill Duffy continued.

"See who gives more money."

Bill Duffy: "…"

Bill Duffy has a meticulous personality, and he can't understand Chen Yan's sense of humor.

However, this does not affect the tacit understanding between the two at work.

Soon, Chen Yan finalized three new endorsements, Little Raccoon Crispy Noodles, Elion Yogurt, and the online game "Street Basketball".

In addition to the usual commercial endorsements, Bill Duffy also brought several sneaker contract offers.

With his performance at the beginning of the season, Chen Yan has attracted the attention of many sneaker brands such as Adidas, Nike, Puma, Anta, and Li Ning.

Among them, Adidas and Nike have the highest quotations.

Adi's quotation is 6 million US dollars for 4500 years, and the initial plan is to sign a 'cash contract' with Chen Yan.

Sneaker contracts are usually divided into three types: cash, merchandise, and signature shoes.

Most players in the NBA sign 'merchandise contracts', which means they don't get paid by shoe suppliers, but get a certain amount of product subsidies.

These players can not only get free equipment supplies during the game, but also usually get some product subsidies, which are basically distributed to individuals in the form of store arrears vouchers. Players can order any desired goods online.

The second most is the 'cash contract', there are about 70 to 100 players in the league signed a cash contract.

The contract value of these players is also different, ranging from 30 million US dollars to as much as 300 million US dollars. The supplier will pay them basic salaries, as well as incentive bonuses and product subsidies.

These players are well-known enough to arouse the interest of sneaker suppliers, but they believe that these players do not have enough market appeal.

Signature shoe contracts are generally only awarded to the top big-name players in the NBA. Today, less than 20 players in the league have their own signature shoes.

In addition to endorsement fees, there are also various incentive commissions and bonuses. Usually, players can take 5% of the sneaker sales commission.

"Compared to Adidas, I think Nike pays more attention to us. They offered a sincere offer of 7 million US dollars for seven years, and promised to launch signature shoes for you next season." It is not difficult to hear him from Bill Duffy's words. I tend to sign Nike.

7 million dollars in 5500 years?

Chen Yan smiled: "This sincere offer doesn't seem to be sincere enough."

You must know that a few months ago, they gave Durant a contract of $7 million for 6000 years.

Whether it is the draft pick or the performance on the field, Durant is suppressed, not to mention the huge Chinese market behind him.

Chen Yan believes that this is not a question of millions of dollars, but a question of respect.

Moreover, sneaker contracts are the bulk of the income of NBA players, accounting for the highest proportion of the total income of players. Once signed, it is a long-term contract. He doesn't mind waiting.

At this moment, the system sound sounded.

"Trigger the hidden mission: Rise of domestic products!"

"Completion requirements: sign a contract with any domestic sneaker brand."

"Mission reward: The host's exclusive combat boots will get the current top cushioning, foot protection, and anti-slip functions!"

Chen Yan's eyes suddenly lit up, good guy, the hidden mission was directly triggered!

"Chen, whether it's with Nike or Adidas, we still have a lot of room for negotiation. Don't worry, I will fight for your best interests." Bill Duffy felt Chen Yan's dissatisfaction and assured him, patting his chest.

"I don't think so. Compared with Adidas and Nike, I prefer domestic brands."

"A Chinese sneaker brand? Are you sure? Let alone the price they offer, the performance of the sneakers is incomparable with those two companies." Bill Duffy spoke directly, and there were no outsiders here.

To be honest, Chen Yan once had such concerns, but now there is no need to worry about them.

The system will handle everything for him.

As for the benefits, although domestic sneaker brands cannot match Nike's high endorsement fee, Chen Yan can completely change his mind.

For example, to increase the sales share, Chen Yan believes in his ability to bring goods.

Another example is the establishment of an independent brand studio, and you can even ask for a certain share of the shares.

These are things that Nike and Adidas cannot give him.

If you have a share, you are working for yourself. This is not out of reach. In his previous life, Li Ning gave him some shares in order to win Wade. In the end, both parties also achieved a win-win situation.

Chen Yan has this capital, he is the No. [-] pick with unlimited potential, and he is also the first outside player in China to log into the NBA.

The only thing he has to do now is to continue to perform on the court and continue to prove his worth.

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