Door-to-door dragon son-in-law

Chapter 2492

Faced with Qian Hongyan's deception, Ma Lan was not led by her nose this time, but said to herself: "I don't understand stocks and futures, the risk is too high, and it requires a lot of capital, I still think It’s easier to bring goods live, start from scratch, and you can do it with a mobile phone, and you can make a lot of money, and you don’t lose much if you don’t.”

While driving, Qian Hongyan beat her up and said, "If you want to live broadcast and bring goods, you must first have something attractive. You say old women like us, who can you attract to watch?"

Ma Lan muttered casually: "If it doesn't work, I'll sell it badly. I just said that my husband has lung cancer. Please help me."

Qian Hongyan seemed to have been stepped on her tail, and hurriedly said: "That's okay! Your family Ye Chen is considered a person with a bit of face now, you dragged Xiao Changkun to cheat money online at home, how embarrassing are Ye Chen's customers to know?" !"

Ma Lan curled her lips: "It's for making money, not for nothing."

Then, he said to Qian Hongyan: "By the way, what has that damn old woman been up to lately? Why don't you lend her to me for a few days, and I'll take her and Xiao Changkun with me to the outskirts of Jinling to rent a rural self-built house." Let’s do a live broadcast.”

How could Qian Hongyan have thought that Ma Lan would find a way.

When I first thought of doing live streaming, I also saw other people's miserable live broadcasts and short videos on the Internet.

After looking around, she found that those miserable anchors were not as miserable as she was.

Either their children are sick, or their husbands, wives, or parents are sick, but in their own situation, two old men who are paralyzed in bed, and an old woman who is buried in the loess to the sky, and I have been bullied by my mother-in-law for so many years. A coolie in a coal mine got pregnant unexpectedly. She was finally rescued and returned home, only to be beaten violently by her husband and rejected by her family.

Seeing that those who were not as miserable as herself could make money, Qian Hongyan changed her mind and simply arranged the room, and she also started a live broadcast to bring goods.

To say that Qian Hongyan's live broadcasts are selling badly, it is really ready-made material, Xiao Changqian and Xiao Hailong are almost useless, they just lie on the bed, and they don't even need to act.

Moreover, both of them had a diagnosis certificate from the hospital, and there was a thick pile of certificates of various injuries alone. If you look at it with reference to the diagnosis certificate, the people lying on the bed are not two living people, but two tragedies.

Therefore, when Qian Hongyan started live broadcasting, she immediately grasped the pain points of netizens' psychology and platform algorithms. The number of fans increased, and the retention effect of fans was excellent.

And Qian Hongyan's real money was much more than what Ma Lan and Ye Chen had guessed.

Because she sells badly and sells too badly, the things she sells are different from other anchors. She really doesn't pay for the order, and few of her fans will return the goods.

The return rate of the same product brought by others can even reach 50%, but as soon as she got started, she dragged the family to sell it miserably, and kept thanking, singing some sad songs, and thanking each other Her family helped Yanzi, making her fans more tolerant of her than other anchors.

Many people feel dissatisfied with buying things in her live broadcast room, but when they think of how difficult this woman is, her son and husband are paralyzed on the bed and she has to poop and urinate, and there is an old woman at home who looks like she won’t live for a few years to take care of , I think the money is a good deed.

Qian Hongyan took advantage of this advantage, and unexpectedly lowered the return rate to less than 5%!

This time, Qian Hongyan's ability to bring goods was recognized by those brands.

Although the number of fans of Qian Hongyan is not as high as those top anchors, Qian Hongyan's fan conversion rate is high and the order transaction rate is also high, which makes the brand also increase her commission ratio.

Now the moisture content of the live broadcast is very high. Take the five towels that Qian Hongyan brought yesterday as an example. The production cost in the southern factory is about 15 yuan. Due to the huge order volume, they sent logistics The cost of the package is about two or three yuan, and the cost of storage and packaging is added up, and the total cost is only 20 yuan, but the live broadcast sells five pieces for 99 yuan, and the gross profit rate is extremely high.

However, brands also have their own weaknesses. What they are most afraid of is the high return rate.

In order to protect the interests of consumers, the platform gives consumers the right to return the product within seven days without any reason. Every time an order is sent out, the labor and logistics cost will cost five yuan. If the product is returned by the customer in the end, the order is worth one cent If I didn’t make a profit, I lost five yuan. Moreover, generally speaking, when this kind of goods are returned, they have been opened by consumers, and the packaging is damaged. If you want to sell it again, you have to manually unpack and repack it. , The cost of going back and forth is quite a lot.

Therefore, once the return rate remains high, even if it seems that the gross profit margin is high, the real profit margin of the brand side is not much higher.

However, Qian Hongyan is different.

In her live broadcast room, the return rate is surprisingly low. Even the broken garbage bags that leak when half filled, almost no one will return them.

And Qian Hongyan herself is also very shrewd. She knows very well that if she brings bird’s nest and skin care products that cost thousands of yuan per customer, although the commission is higher and she can earn more, if the consumer finds that something is not good, There is absolutely no such mentality of "just showing love", and I will definitely choose to return the product at the first time.

Therefore, she has her own business book, the first one is: the maximum unit price per customer for live broadcast delivery is only 99, and must not exceed 100 yuan. Only in this way can the return rate be minimized.

Because she knows that the love of consumers has an upper limit!

For 19 yuan, you can buy a bunch of garbage bags, for 29 yuan, you can buy a bunch of plastic wrap made of disposable shower caps, and for 99 yuan, you can buy five towels that are not pure cotton.

Although the garbage bags are of poor quality, they can be decorated less;
Although I don't know if the plastic wrap is dry or not, it can also play a little role with leftovers;
Even if a towel can't be used to wash your face, it can always be used as a rag.

Anyway, the price of these things is not high, and consumers just want to buy things and show their love. After all, they have to donate 80 yuan and [-] yuan if they are really moved when they see someone sending out water drops, not to mention that they can get goods, killing two birds with one stone.

Moreover, it is very troublesome to return this kind of thing. You have to submit a return application for review, place an order to pick it up, pack it up and wait for it to come to your door, and finally pay for the courier fee.

The courier fee itself is not transparent. Large customers only need a little more than two yuan, and they can send it anywhere in the country. Individual express delivery costs at least ten yuan.

Therefore, for consumers, rather than spending a lot of trouble, it may be more cost-effective to keep things.

Because she has maintained a very low return rate, she also uses this to ask the brand to increase her commission.

For example, yesterday’s towels were delivered by someone else, and the commission for a transaction was 20 yuan, but because Qian Hongyan brought the goods and rarely returned them, her commission was as high as 30%, which was 30 yuan per order.

The brand side is also willing to give her a higher commission. After all, after all, the profit margin brought by Qian Hongyan is much higher than that of ordinary anchors.

And Qian Hongyan sold 110 million yuan yesterday. According to the return rate of 5%, her commission before tax is as high as 31 yuan.

But yesterday was not the peak of Qian Hongyan's live broadcast.

The time for Ye Chen and the others to return was Saturday noon in New York time, that is, Sunday morning in China time.

After more than ten hours of flying, when Ye Chen and the others landed, it was Sunday night in China time.

The peak of live streaming is on Friday night, all day on Saturday, and during the day on Sunday. On Sunday night, the traffic drops a lot.

Just two days ago, on Friday night, Qian Hongyan’s live studio sold more than 200 million yuan. On Saturday, she broadcasted two shows in the afternoon and evening, which sold a total of 300 million yuan. 150, last night on Sunday night, sold 110 million.

That is to say, Qian Hongyan's live broadcast sales reached 800 million in one weekend, and the pre-tax commission is basically equal to this Mercedes-Benz G.

Qian Hongyan dared to order a Rolls-Royce Cullinan just because she was making money so fast. After all, she only needed to pay 100 million up front to order the car. After one month, the full price of this Cullinan would be paid Earn it!

(End of this chapter)