Banned for ten years, I will test the editor, and I will kill the entertainment circle first when I

The reason why The Lion King became famous at one stop was because it sold the product "Cotton Code".

And this product is the explosive model that Chu Ruixue made when he was in the stage of micro-business.

As we all know, wechat business is playing the "agent model".

The reason why The Lion King was able to sell such a high volume in an instant was because Chu Ruixue was calling on her agent to buy the goods...

Shen Fei said lightly: "I've checked, and there's a lot of knowledge about live streaming. For example, if you sell ten products in a live broadcast room, eight products don't make money, one product loses money, and then you get one product to make money back."

"Products that lose money are called drainage products, in order to attract users."

"Things worth a dollar are not shipped for [-] days, in order to deliberately let these people come to his live broadcast room to urge the delivery."

"By the way, you may be able to sell a few more masks, and during this period, these people will definitely not cancel it. This is the routine."

Speaking of this, Shen Fei looked at everyone and said, "I don't think this method of live streaming is suitable. What do you think?"

Everyone looked at each other.

Really don't say it, Shen Fei didn't say it, everyone really didn't think of this.

According to what he said, there are indeed big problems in today's live streaming industry.

"Well, Team Leader Shen, you are in charge of this matter."

Zhou Chuansheng thought for a while, and said to Shen Fei: "This sugar water is really not very good, you should cooperate with the industrial and commercial side to check this matter carefully."

He said so, and naturally expressed his attitude.

The others nodded one after another, and the opinion of the director team was unified.

When Shen Fei's goal was achieved, the meeting naturally came to an end.

Now that he got the support of other people, Shen Fei naturally didn't hesitate anymore, and soon asked Li Wei to start researching the Internet live streaming industry.

Li Wei's action was very fast, and he gave a report in less than three days.

In this report, he analyzed in detail three problems that exist today in live streaming.

The most important of these are three aspects: false publicity, quality problems and failure to guarantee the rights and interests of consumers.

With the continuous development of the Internet, live streaming has become the strongest outlet for the stay-at-home economy.

Major e-commerce platforms and live video platforms are scrambling to create new growth poles for users. Luo Yonghao, the "first-generation Internet celebrity", and Wei Wei, the "first sister of Taobao", have emerged as Internet celebrity anchors one after another, attracting consumers. The height of the gaze converges.

Live streaming has become a new marketing model that integrates advertising management, release, and endorsement.

Anchor traffic has become the core element to measure the value of live streaming advertising, attracting many brand suppliers to chase after it.

As a new type of e-commerce model, the advertising core of live broadcast with goods has not yet been included in the existing legal and regulatory vision.

The "Advertising Law" and other regulations are difficult to effectively restrain and deter false or expanded publicity in the process of live streaming, and illegal acts cannot be punished immediately, which has led some manufacturers to mislead by false or exaggerated publicity in order to attract attention. It even deceives consumers to shop, disrupting the normal online and offline business order.

The essential feature that distinguishes live delivery from traditional e-commerce is that it does not rely on the sales channels of third-party e-commerce platforms, and can directly realize a new e-commerce model for the C-end.

The advantage of this model is that it reduces sales links such as product quality review and capital supervision by third-party e-commerce platforms, and saves a lot of sales costs. The growth of domestic demand is of great significance.

However, this advantage also implies a huge potential risk, that is, the problem that product quality cannot be effectively guaranteed.

At present, the product quality assurance of live streaming mainly depends on the anchor's own reputation, especially the Internet celebrity anchor, which is a soft constraint originating from the moral level.

In fact, many anchors have different moral qualities, and even some Internet celebrity anchors have no moral bottom line, wantonly endorse some products that have never been used, or use "parallel imports" and "secondary goods" as "good products" and "famous products" for promotion , causing some consumers to be deceived, weakening the overall reputation of live streaming.

Protecting the legitimate rights and interests of consumers is an important part of online and offline sales, and it is also the institutional cornerstone for promoting the rapid development and expansion of e-commerce.

The history of e-commerce development has proved that only when their legitimate rights and interests are fully protected can consumers shop online with peace of mind and promote the rapid development of e-commerce.

The single transaction mode of "TC" with live broadcast goods lacks the institutional guarantee of the third-party supervision and restraint mechanism of traditional e-commerce. It will lead to a vicious cycle of bottomless "second kill" low prices, the prevalence of counterfeit and shoddy products, and bad money driving out good money.

As a new type of commodity sales service that integrates "zero-distance" display, consultation, and shopping guides, while live broadcasting brings into play the inherent advantages of low cost and strong interaction, it must strengthen consumption by building and improving the consumer rights protection system. The right to speak after sales, clarify the responsibilities and obligations of the hosts who bring goods, curb gray transactions that bypass third-party platforms, and form a complete closed loop of live broadcast sales, after-sales service and field supervision.

Seeing the report given by Li Wei, Shen Fei remained silent for a long time.

"Team leader Shen, I think it's time to rectify the live streaming industry."

Li Wei looked at Shen Fei and said seriously.

Because he wanted to understand the situation of live streaming, so he watched a lot of live broadcasts these days, and found helplessly that this industry was outrageous.

Douyin and Kuaishou two live broadcast platforms, plus Taobao's delivery anchors, these people are simply speechless.

Especially those anchors who broadcast live in Kuaishou, they will do everything in order to bring goods.

In Li Wei's view, many of their methods have actually been suspected of breaking the law.

"What's the matter, you're really mad."

Shen Fei laughed, looked at Li Wei and said.

"To be honest, I didn't expect them to have no bottom line to this point in order to make money."

Li Wei said with a wry smile: "A live broadcast, it looks like a serial drama. You always use out-of-print coins, antiques dug from deep mountains and old forests, to fool the audience in the live broadcast room. I watched it. Those audiences are all in their 60s and [-]s, and belong to the uneducated type."

Shen Fei frowned upon hearing this.

Of course, he knew what Li Wei said.

thought here.

Shen Fei said: "In this case, let's go to the slow live broadcast to watch."

"what?"

Li Wei was taken aback.

Shen Fei laughed immediately: "Send a notice, this time we will go there with great fanfare, I want to see how the slow-hand live broadcast will explain this sugar water thing to me."

"........."

What Shen Fei said made Li Wei speechless.

Unexpectedly, Team Leader Shen's plan was so simple. Wouldn't it scare them to death if the supervisory team directly stationed in Slow Hands for investigation?

"You don't know, I was so mad yesterday."

Shen Fei curled his lips and said: "Yesterday, I went to the live broadcast room of the Lion King and told him that the bird's nest I bought was not a bird's nest, but sugar water, but they said I was a Porcelain and kicked me out of the live broadcast room."

"what?"

Li Wei was stunned.

Shen Fei continued: "I went to the customer service, but the customer service also ridiculed in every possible way, saying that I was deliberately causing trouble, and the purpose was to destroy their reputation."

Speaking of this, Shen Fei sneered and said: "This time I plan to ask the Lion King personally."

this moment.

Li Wei suddenly had some sympathy for the Lion King.

He probably never dreamed that the deputy leader of the Imperial Internet Culture and Entertainment Industry Regulatory Supervision Group would actually go to his live broadcast room to shop online.

It can only be said that he was wronged this time!

soon.

The National Internet Culture and Entertainment Industry Standardization Supervision Group officially issued an announcement, and will soon conduct research on Internet live streaming.

As soon as the news came out, netizens were immediately surprised.

"Yo, are you interested in the live broadcast industry?"

"Haha, it's finally the turn of those live broadcasters to be unlucky."

"To be honest, the live broadcast industry is indeed a bit chaotic now."

"Yes, there are anchors who are on the edge, and there are also those who bring goods. The quality of those live broadcasts with goods cannot be guaranteed at all."

"The key is that it is very difficult to return. I bought a piece of clothing before, and when it was sold, it was very difficult to return."

"It is indeed the case. The higher authorities should really regulate this industry."

"The live broadcast circle has been in a mess these years, with all kinds of problems, and I don't know what the higher-ups think."

"I probably don't care, it's just a new industry after all."

"Don't make trouble, okay, live broadcasts are so popular now, anyone can be an anchor, the threshold is too low."

"It's true."

"I hope the supervisory team can bring about different changes this time."

"…………"

All over the Internet, netizens began to look forward to it.

But a big anchor on Kuaishou platform still doesn't know anything about it.

No one knew that the cause of this incident was actually because someone bought a bunch of fake bird's nests in the live broadcast room and brought them home.

It can only be said that fate really likes to joke with people!

PS: Ask for flowers, ask for evaluation tickets, ask for rewards, and ask for automatic subscriptions!Please click on that custom order, I will definitely continue to explode, and I promise not to stop updating, thank you for your support!No matter what, I will continue to write this book!Begging for flower data! .

Chapter 77 Selling sugar water as bird's nest, Shen Fei slapped her in the face in public! 5, ask for automatic subscription)

A few days later.

Xichuan, Jincheng.

Shen Fei and his group got off the plane.

It was the local person in charge of Xichuan who greeted them there.

"Welcome the supervisory team to come to our Xichuan to guide the work."

Xichuan's side is responsible for the welcome, and the rank is naturally not low. Although he is not considered a feudal official, but the rank is relatively speaking, and if I mention it again, he must be a prince.

"You're welcome."

Shen Fei smiled and shook hands with the other party.

This time he came from Yanjing, and the supervision team was led by him and Director Qian from the industrial and commercial side.

After some pleasantries, everyone checked into the hotel provided by Xichuan.

Next, of course, is the work step by step.

Xichuan arranged people to cooperate, and people from the police, industry and commerce, fire protection, and health departments also came.

After a welcome dinner, the next morning, the supervisory team, accompanied by the local person in charge of Xichuan, visited the live broadcast industrial park established by Kuanshou in Jincheng.

"Director Qian, Team Leader Shen, this is our Jincheng Slow Hand Live Broadcasting Industrial Park, where nearly [-] anchors are live broadcasting."

The local person in charge of Xichuan introduced to Shen Fei and Director Qian.

Director Qian is called Qian Wenming, and he is a very interesting person.

At the age of 53, he does not look like a businessman at all, but more like a university professor.

Hearing the introduction from the person in charge of Xi Chuan, he thought for a while and asked, "Can the manager of the slow-handed company come to introduce the situation to us?"

The purpose of the supervisory team is to take a look at these live broadcast anchors, and naturally Xichuan also understands.

quickly,

The person in charge of the slow hand company has rushed here.

When Kuoshou was first launched, the user was positioned as an application software for creating and sharing dynamic pictures.

But from the second year, they began to seek transformation, transforming from the initial tool software to a community short video application platform. At this time, the user positioning has become a platform for users to share and record their lives and other matters.

As for the time when the software became popular, it will be one or five years later. At this time, the overall small video platform is relatively popular. Thanks to the popularity of smart phones, more people have access to live broadcast or small video platforms, and slowly The mobile phone has the previous popularity foundation, so the live broadcast and other functions are rapidly popular, attracting more users to settle in and use 21 or watch the live video here.

It must be admitted that this software is used a lot in today's Internet age.

As for live streaming, it only started about five years ago.

But have to say.

The delivery industry is developing rapidly, and it has been so successful in just a few years.

"Hello, leader."

The person in charge of the slow hand company is a middle-aged man in his early thirties. After coming here, he quickly greeted the leader of Xichuan.

After all, I've seen it before.