Banned for ten years, I will test the editor, and I will kill the entertainment circle first when I

To know.

He just checked the conversion ratio between the crooked popularity value and the game currency.

The game currency on the Waiwai platform is called Waiwai currency, and the ratio of it to the official currency of the Great Xia Empire is one to one.

And 1000 million popularity points are equivalent to [-] million game coins!

in other words.

This guy actually got a gift worth 1000 million.

This is too exaggerated, right?

Shen Fei was immediately surprised.

When he clicked on the live broadcast page, he watched it.

As a result, as soon as he entered the live broadcast room, there was a burst of foul language in his ears.

"Holy shit, thank my brother Pingfei for the big rocket, thank me brother Pingfei, I wish my brother Fei a good spirit, and be a groom every night!"

The anchor was roaring into the microphone.

Shen Fei frowned, and immediately lost the thought to read on.

what is this?

An anchor like a bastard, yelling there, and someone will give him a gift after it's over?

crazy?

Shaking his head helplessly, Shen Fei said that he couldn't understand such stupid behavior anyway.

He simply exited the studio directly.

Look at the popularity list, No.2 is called Wang Mian, and there is a note at the back saying it is a singer.

Shen Fei thought, since he is a singer, he should sing well, so he clicked in.

Needless to say, as soon as I entered the live broadcast room, there was indeed singing.

"If you don't love me anymore, don't force yourself..."

It must be admitted that although this Wang Mian is ugly, he can sing very well.

Shen Fei was about to comment a few words, but unexpectedly, the gift special effect appeared again in the live broadcast room.

"A cloud of smoke and rain, Ren Pingfei, presented the anchor Wang Mian with ten sets of planes!"

Looking at the special effects of the gift, Shen Fei frowned.

"Thank you, Brother Pingfei, for the plane."

Wang Mian said with clasped fists.

This scene directly stunned Shen Fei.

Although I know that there are many rich people watching the live broadcast, the problem is that the price of this plane is not cheap!

A group of aircraft is at least [-].

in other words.

This person named Yisuo Misty Rain Ren Pingfei swiped 100 million to Wang Mian at once.

The most important thing is that this person did the same in the previous live broadcast room.

In just a short while, 200 million gifts were thrown out!

The prodigal son is not such a prodigal, is he?

But even so, Shen Fei actually didn't think too much.

After all, there are actually many such things on the Internet.

With such a big empire, there are not a few rich people.

to be honest.

People can spend their own money as they want, and no one has the right to interfere.

Holding the mobile phone, Shen Fei exited Wang Mian's live broadcast room.

Listening to the song was originally in a good mood, but after that Ping Fei finished the gifts, Wang Mian was there to express his gratitude and encouraged other fans to also buy gifts, Shen Fei didn't like listening to it.

He knows some inside stories about the live broadcast industry.

to be honest.

Shenhao's money was refunded in full, and fans' money was split.

This so-called Shenhao may be a marketing account created by the platform itself, in order to drive consumption by fans who watch the live broadcast.

Of course, they definitely couldn't earn Shen Fei's money.

"The live broadcast platform seems to really need to be rectified and regulated..."

Shen Fei held the phone and started talking to himself.

In the past, it was fine if he didn't have much ability, but now that he is in the Internet culture and entertainment industry regulatory supervision group, Shen Fei suddenly realized that there seemed to be a lot of things he could do.

At least.

Now I can take the supervision team with me to rectify these live broadcast platforms.

What false popularity, what use fake accounts to guide consumption, can be regulated!

As for the issue of scale, Shen Fei didn't think it mattered.

As long as it's not the kind of content that blatantly promotes unhealthy content, it's normal to brush aside.

There are more outrageous content in TV dramas and movies than live broadcasts. The novels of some traditional novelists even won literary awards, and the content is even more red-faced.

None of them were banned, and the live broadcast banned a woolen thread!

………………

After going downstairs for a meal, Shen Fei took his mobile phone, opened WeChat, and sent Zhou Chuansheng his thoughts on the live broadcast platform.

After a moment.

Zhou Chuansheng called.

"Ju Zhou, why did you call?"

Shen Fei was a little surprised.

Unexpectedly, Zhou Chuansheng actually called him.

"You have a good idea."

Zhou Chuansheng said slowly: "Now the live broadcast industry is developing very rapidly, but there are also many problems. Just like what you said, some disadvantages of the live broadcast industry are gradually emerging."

Speaking of it.

Zhou Chuansheng said: "I'll ask someone to investigate. If it's really what you said, I think we can consider rectifying the live broadcast platform in the next step."

Shen Fei nodded: "No problem."

Of course he doesn't care.

After all, this is also a good thing.

Purifying the Internet environment is not a bad thing after all.

The work efficiency of the supervision team is still very high.

Shen Fei mentioned this matter to Zhou Chuansheng at noon, and in the afternoon, the information was sent to his mailbox.

Looking at the above information, Shen Fei frowned.

The concept of live streaming has been around for a long time.

The live broadcast originated from the traditional TV field, and the webcast, as the name suggests, is a video transmission method that uses the mobile Internet to broadcast live information events that occur in real time.

Existing webcasts specifically refer to webcasts with self-made content. More specifically, they can be divided into two types: webcasts of performance nature and webcasts of real recording nature.

The common forms of the former include entertainment live broadcast and life live broadcast.

The latter is the webcast of various conferences, activities or events, such as live broadcast of sports events and live concerts.

Webcasting is a real-time presentation of performances, demonstrations, interactions, and other behaviors on the Internet platform through screen recording tools or mobile phones. It is an emerging online entertainment or service method.

In the information Shen Fei got, there was such a summary.

I have to say, this is really true.

The reason for the explosive development of online live broadcasting is that everyone can live broadcast live.

Traditional live TV broadcasting requires real-time technical operations by the broadcasting team. Nowadays, with the development and innovation of the Internet and new technologies, live broadcasting at any time and anywhere has become a reality. As long as there is a mobile phone and the Internet, everyone can do it. live streaming.

Webcast breaks through the technical fortress of traditional TV live broadcast, making technology no longer the shackles of live broadcast.

but.

Just like what Shen Fei saw,

Although the content of the live broadcast is rich and varied, it is also vulgar and homogeneous.

On today's Internet, the content of live broadcast covers all aspects, including entertainment, social, shopping, games and life, etc., covering a very wide range, covering almost every aspect of daily life.

And anchors follow Internet hotspots, shoot whatever is popular, and various imitations and remakes lead to serious homogenization of live broadcast content.

In addition, some anchors blindly and bottomlessly cater to the various demands of fans for personal interests, and even do not conform to the requirements of public order, good customs, and legal ethics, which leads to serious vulgarity.

At the same time, some live broadcast platforms have problems in their own review and supervision, and they often take the approach of letting these vulgar content that does not meet the requirements and specifications, which eventually leads to the gradual difficulty of regulation in the online live broadcast industry, and the chaos of live broadcast anomie.

Today, the profit model of webcasting is mainly focused on fans buying gifts and anchors bringing goods.

The live broadcast economic model has gradually become a channel and way for anchors and platforms to make money.

This form is mainly used in major e-commerce platforms.

With the promotion of the live streaming economy, not only Internet celebrities carry out live streaming, but more and more stars have also joined the live streaming. The live broadcast mode is also gradually emerging, becoming a new format in the live broadcast economy.

This sounds very good, but Shen Fei knew that there was a big problem in it.

The phenomenon of moral anomie in live webcasts is very extensive, and these are mainly reflected in content anomie, language anomie, and behavior anomie.

The content is out of order.

First of all, there is a lot of live broadcast content.

The emergence of the so-called novelty-seeking live broadcast is a novel phenomenon that captures the audience's curiosity about new things and negative news.

In order to gain viewership, the choice of titles is also exaggerated, and even false propaganda, full of strong emotions, it often happens that the anchor lowers the bottom line in order to increase the click-through rate.

There is also the language problem during the live broadcast.

Just like the anchor named Mi Porridge that Shen Fei watched before.

Not just her alone,

At present, the most obvious manifestation of the moral anomie of online live broadcasting is the vulgar speech of the live broadcast subject and the unreasonable use of the right to speak of the live broadcast audience.

In order to cater to fans, the main body of the live broadcast has no lower limit to popularize the language.

The irrational use of the right to speak of the live audience is manifested in the barrage language in the webcast. The diversified interactive characteristics of the webcast have shifted the discourse power originally in the hands of professional media personnel to ordinary audiences. Factors such as high barriers to entry and difficulty in supervision have prompted violence and vulgar barrage language to flood the webcast.

What's even more outrageous is that during the live broadcast, all kinds of things that are mainly marginal, even immoral and unhealthy.

of course.

The reasons for this are very complicated, and there are problems with the platform, the anchor and even the audience themselves.

For the sake of their own interests, the live broadcast platform will let some live broadcast behaviors be ignored, and the supervision will not be in place.

There is also the virtuality and invisibility of the live broadcast platform. All users are in an anonymous virtual space, just like wearing an invisibility cloak that is not monitored by law and morality. The legalization of psychological needs opened a window for the phenomenon of moral anomie in webcasting.

Among these online performers who almost ignore the laws and regulations, to a large extent, it has a lot to do with the host's low media literacy, lack of comprehensive quality, and weak sense of social responsibility.

A considerable number of network anchors use vulgar methods such as showing off their bodies and promoting violence in order to gain attention and rewards to win the viewing rate of the live broadcast room.

Also.

The audience of domestic live webcasts tends to be younger, and there are deviations in audience values.

The audience of the webcast is usually concentrated in the adolescents who are in the period of value formation and perfection.