Banned for ten years, I will test the editor, and I will kill the entertainment circle first when I

Chen Dahai sat with Shen Fei, hesitated for a while, and said to Shen Fei: "I think, you can actually accept media interviews."

His idea, naturally, was to hope that Shen Fei would use this method to let more people know what he had done.

Of course, it is better to be known about political achievements.

Shen Fei shook his head faintly: "The empire gave me power, the purpose is to let me help the common people with my salary, some things must be done by someone, otherwise 50 years later, 100 years later, look at how our ancestors survived today Yes, if they do this, they will be angry, and what they are angry with is not the power, but every mediocre person, and my descendants will definitely lose face for me!"

Hearing Shen Fei's words, Chen Dahai fell silent immediately.

Shen Fei smiled, but didn't say anything more.

He believed.

I'm not alone in thinking so.

And in fact.

Only after returning to Yanjing did Shen Fei know what Jin Province had paid for this wave of traffic.

Zhang Zhuo, the curator of the Yungang Grottoes, got up from the hospital bed, received a block injection, took painkillers, and went to the scene to explain the story behind the Yungang Grottoes to Yu Minhong and Dong Yuhui. I can't even straighten my waist.

Old Mr. Zhu Menglin was over [-] years old, took out his newly bought suit, shirt, leather shoes, and accompanied Dongfang Xuan into Datong Xuankong Temple in Jin Province. He also held a folder full of notes in his hand. I was at a loss, but I still dressed up to attend the mountain climbing in a suit, just to show everyone the best side of my hometown.

The teacher who restores cultural relics is kind and lovely. He has been restoring cultural relics like a day for many years. A word of love can last for a long time.

There is also the old man who is a descendant of the Yang family who is a descendant of Yanmen, who plays drums at such an old age, with the kind of spirit, a simple and unpretentious face, and a sentence of Jin Province welcomes you...

"It's not easy."

Shen Fei looked at the briefing in his hand and secretly sighed.

In the past, I always felt that some people had a vegetarian meal in their corpses, but when they really entered the system, they found out helplessly that in many cases, they were not necessarily vegetarians in their corpses, but they might also be powerless and had no chance.

After all, sometimes, you can't develop a place just because you want to develop it.

The right time, place and people are indispensable.

But Shen Fei didn't have time to care about the affairs of Jin Province, he had other things to deal with here.

………………

Dongsi Hutong.

meeting room.

"Snapped!"

A document was dropped on the desk by Shen Fei, he looked at the members of the supervision team coldly, and said slowly: "Who can tell me, whether these artists have eaten up their hearts, or lost their minds, Dare to do this?"

Everyone was silent, not even daring to make a sound.

no way.

There is a reason for Team Leader Shen to go crazy.

Just yesterday, a Korean girl group held a concert in Hong Kong Island. During the concert, many stars from the mainland, such as Yang Ying and others, went to watch the concert.

In fact, this is nothing, after all, everyone has the freedom to chase stars, but the key problem is.

Just the day before the concert, the Korean group openly expressed disrespect to the Daxia Empire when they were interviewed by reporters. In their mouth, places like Hong Kong Island should become an independent country, not Daxia Xia's vassal.

As soon as the news came out, public opinion on Weibo was in an uproar.

But under such circumstances, Yang Ying and others even went to watch the concert of this Korean group.

This news immediately detonated the Internet.

Today's Weibo has become a battlefield.

Some fans of the group said that it was a translation error, and their original words were that they are very happy to come to this beautiful country.

But the problem is.

This in itself is a wrong expression!

How can Hong Kong Island qualify to be called a country?

As the supervisory group of the national Internet culture and entertainment industry, Shen Fei almost died of anger when he found out about this matter.

"What does the Cultural Administration say?"

After Shen Fei lost his temper and reprimanded his subordinates, he looked at Li Wei.

"Uh, what the Cultural Administration wants to do is to ask them to apologize, and then they say that there's nothing we can do about this kind of thing, after all, it's a foreign company."

Li Wei said with a wry smile.

This is the consistent approach of the Cultural Administration.

That is to ignore it, deal with it coldly, and wait for the matter to finally calm down.

Shen Fei frowned, but his face became ugly.

After a moment of silence, Shen Fei said: "Investigate the development of Korean artists in our country. I want a detailed report."

"Okay, team leader."

Everyone nodded quickly.

Two days later, with the further fermentation of public opinion, a detailed report was placed in front of Shen Fei.

Shen Fei picked up the report and looked at it, and found that it was a detailed explanation for the Korean Wave.

Hallyu, its full name should be Korean pop culture.

Goryeo pop culture has nothing to do with other countries and regions, it should be the business of Goryeo people themselves.

But Hallyu actually refers not only to the superficial meaning, but more often refers to the influence of Korean popular culture on other countries and regions.

The Korean wave is a way to export Korean culture to other countries with the strong support of the Korean government.

In turn, it will drive the development of a series of industries and increase the competitiveness of Korean enterprises in the world.

Therefore, the wealth earned by Hallyu itself cannot measure the value created by Hallyu.

It can often be seen that the popularity of a movie or TV series has driven a certain area to become a popular tourist attraction, and even driven a certain industry to flourish.

The essence of the Korean wave actually lies in this.

Friends who are familiar with Korean variety shows may be more impressed. In many Korean variety shows, if you go to a certain area in Korea, you will use a larger space to introduce the area.In fact, in recent years, there will be such a situation in the variety shows of Daxia. In fact, they are all based on the same reason, that is, to promote the development of local tourism.

In addition, there will be familiar implants in Korean dramas.

Although due to different relevant laws and regulations, no matter whether it is a variety show or a TV series in Korea, it is not allowed to blatantly engage in implants, but there will still be some implanted advertisements.

Compared to the high-priced implants in the Great Xia Empire, the placement ads in Korean variety shows or TV dramas are cheaper.

Of course, the advertising effect cannot be as good as domestic ones.Such things as the host reading commercials, and a large number of advertisements at the beginning of the film are basically not seen on regular Korean TV stations.

As long as these variety shows or TV dramas gain a certain influence abroad, they can drive the international influence of related companies and increase their brand competitiveness.

Looking back at Korean artists, including but not limited to actors, singers, and idol groups.

If these artists can gain high popularity and influence in Asia and the whole world, then for Korean companies, they can obtain a spokesperson with high international popularity at a relatively low price.

For multinational companies such as Samsung, LG, and Hyundai, it is far more cost-effective to hire a spokesperson who is internationally famous than to invite a well-known artist to endorse in each region.

And if such artists are still Korean artists, then these companies will have higher bargaining power and lower publicity costs.

The spread of the Korean wave, in addition to boosting Korea's tourism industry and reducing the cost of publicity for multinational companies, can also drive the development of Korean clothing, small and medium-sized cosmetics companies, and the food industry.

During the honeymoon period between Daxia and Goryeo, a large number of Daxia people travel to Korea every year, and the first purpose of travel is usually shopping.What I bought was Korean clothing and cosmetics. In addition, Korean kimchi, barbecue, fried chicken and other foods were also popular in Daxia during that time.

The benefits in these areas far exceed the income brought by Hallyu in foreign countries.

The income that Hallyu can bring in other countries is the broadcasting rights of TV dramas and movies, the broadcasting rights of variety shows and adaptation copyrights, the income of idol groups’ concerts, album sales, advertising endorsements, music source sharing, etc.

But in fact, the price of broadcast rights is not high. Although the price of copyright is high, it is similar to a one-time income.

Idol groups earn the bulk of their income from concerts and endorsements, but the concerts are organized jointly with local companies, and most of the endorsements are Korean brands.

Album sales are actually not the big ones, and the main force of the album sales of the Koryo group is actually Koryo fans, not to mention the music source share.

However, this kind of income is not too much, and it is definitely not an industry that can be called a national industry in terms of size, but it is an industry strongly supported by the Korean government.

It is because of the particularity of the entertainment industry that it can often create associated benefits that are far higher than direct benefits.

In Daxia's country, according to this information, the Korean wave does have a great influence.

In fact.

The term Hallyu originated from Go, and was later used to refer to the influence of Goryeo culture in other regions.

The Korean wave in a broad sense includes Korean clothing, food and so on.

In a narrow sense, Hallyu usually refers to the regional influence of Korean dramas, movies, music and other entertainment.

In other words, the Hallyu is essentially a cultural export behavior of Korea.

For this judgment, Shen Fei very much recognized it.

Because he happens to be the generation who has experienced the baptism of Hallyu.

According to the report.

The Korean wave has set off three climaxes in China, all of which appeared in the form of TV dramas being popular, such as "What is Love" in [-], "Dae Jang Geum" in [-], and "You Who Came from the Stars" one or three years later. ", "Descendants of the Sun".

Comparing the three Hallyu waves, the third wave of Hallyu did not have as much influence as the first and second waves of Hallyu.

Goryeo has just passed the plan to save the Hallyu, trying to open up markets outside the Great Xia Empire, which shows from the side that the Hallyu has not had that much influence in the country.

To say that the influence of Hallyu on Daxia is mainly reflected in the lower classes of society, especially young people.

The biggest influence is the success of Goryeo's export of Daxia culture, but this culture is not the essence of Goryeo culture, but only its superficial manifestation in the new era.

0 flowers

After the reform and opening up, young people's pursuit of individual liberation and a better life is largely combined with the romantic and individual side of Hallyu.

Although Korean dramas like to engage in some overly idealized Mary Su routines, the three views are basically normal. Compared with some domestic TV dramas, let alone, they are not bad.

Of course, there are also problems, that is, it will cause some women to have abnormal mate selection criteria, such as the domineering president falling in love with me and so on.

On the other hand, the Korean wave also drove Goryeo to open up the Daxia market, and also made Korean cuisine and other Korean food, clothing, housing and transportation habits popular in Daxia to a certain extent.

In addition, Goryeo Entertainment has also promoted the development of Daxia's entertainment industry towards marketization and modernization, and developed its own routines.

Read this report.

Shen Fei remained silent for a long time.

Those who are in the official career should learn to see the essence through the phenomenon. There is nothing wrong with this sentence.

From Shen Fei's point of view, the essence of this report is to remind himself to pay attention to a very important issue, that is cultural invasion!

What did the so-called Hallyu in Korea bring to Daxia?

Is there anything positive about it?

The answer is yes.

But at the same time, behind this kind of cultural invasion is the export of people to the entire Daxia cultural market, and the reality that Daxia is regarded as a place to make money.

Just like a certain Korean actress frankly admitted on a variety show: "There is money in Daxia, as long as I have no money to spend, I can go there to shoot a movie and I can make money."

As for respect?

? terribly sorry.

They really didn't think about this term at all.

"Not the first time."

Shen Fei said to himself.

His finger just happened to point to a paragraph of text, it was the group named Fen Mo, and the brokerage company behind them was already suspected of defaming Da Xia last year.

And now,

They did the same thing again.

"Team Leader Shen, there is already a lot of noise on Weibo."

Wang Chu, who was in charge of publicity, walked in and said to Shen Fei: "Many netizens are following the official Weibo of our supervision team, and hope we can come forward."

This is a fact.

The current reputation of the supervisory team on the Internet is greater than that of the Radio, Television and Cultural Administration.