Fight to the third generation

Anyway, Hollywood had a faint intention of resisting Su Yehao, especially when Google acquired Marvel in 2005, several large film and television companies jumped out to oppose it and raised the purchase price by about [-] million US dollars.

Under this premise, Su Yehao wanted to slap them in the face, so that Chinese actors who were not valued could also show their limelight on the world stage.

As long as the quality of the film itself is strong enough, Su Yehao, who controls companies such as Yanwen Group and Google, has the confidence to promote it wildly on the Internet and make it shine.

Knowing that the box office on the premiere day was good, Su Yehao only felt that it was ordinary, and then reminded: "You all remember to stop watching it, and we will be together after two days of work?"

Jiang Yu replied: "I have no problem here, but your son is arguing to see it. Nangong took him to see it at home last night. I just woke up today, and I was gesticulating everywhere, saying that it is as powerful as Ultraman."

Hearing this, Su Yehao suddenly had a bold idea, stroked his beard and suggested:

"What do you think about combining the image of Iron Man and Ultraman to create a live-action TV series? The shooting cost is very low, and children like it very much. Even if the ratings are not high, it will be more profitable to sell peripheral products in the future."

"Okay... Is it? We Tianyu Entertainment have never set foot in that market before."

Jiang Yu paused for a moment, and added: "I'll go to work later, and I'll find someone to study it. If I knew it, I would have bought Marvel by myself. Now it's cheap to your American shareholders."

After listening, Su Yehao just smiled.

Like the banking industry in the mainland, his Google, Gangcheng Microelectronics Group and other companies have no choice but to introduce a small number of foreign shareholders. If they do not pay this "protection fee", they will not be able to do business in the international market. Business.

With a bit of lobbying by other peers, they might be able to make up a reason to ban access to certain overseas markets.

Overall, at least for him, the advantages outweigh the disadvantages, otherwise it would be difficult to grow to the scale it is today.

Gangcheng Microelectronics Group released 35% of its shares in the past two years, in exchange for [-]% of the high-end chip foundry market share. The company's control is firmly in the hands of Su Yehao. Every day, it is like a money printing machine, making crazy money Wealth around the world.

Appropriate compromise is for a longer-term victory. For him, stability is the top priority at present, and it has not yet reached the point where he has to tear his face.

……

Finish the call.

Su Yehao is full of expectations for Azu's version of Iron Man, and also looking forward to Iron Man's version of Ultraman.

The entire company has already been acquired by his Google, as long as he is careful and doesn't ruin the character image, it doesn't matter how Su Yehao messes around.

After being dazed and distracted for a while, his car had already driven into the entrance of the hotel. Someone checked and let him go, and when he arrived at the restaurant, he found that breakfast had been served.

During breakfast, we talked about some very unreasonable topics.

For example, discussions on the feasibility of property taxes, poverty alleviation, clean energy, and the development of the electric vehicle industry.

Su Yehao has a team under his command, which is responsible for the docking work, and he himself is responsible for making decisions and determining the general direction.

The key topics discussed were the outlook on the international financial situation.

The mainland stock market has already collapsed, and there are no major problems in the basic economic market. After the real estate market has been disturbed by foreign capital, it has restricted the approval of foreign investment in commercial real estate projects.

Su Yehao only proposed to increase the size of the domestic consumer market and stimulate industrial upgrading and transformation, while mentioning the huge stimulating effect of the Internet on the economy.

For example, using a computer to order food has become popular in first-tier cities. With the increase in the number of smartphone users, tens of millions of job opportunities may be created in the future, and the unemployed and graduates will be guided to the tertiary industry...

……

It's the end of the year again.

After bringing some special products back to Hong Kong City, Su Yehao finally watched the movie "Iron Man" at home.

how to say.

Affected by his preconceived impressions, Su Yehao felt a little strange, always imagining that the person under the armor was that little Robert.

Leaving aside the slight sense of incompatibility, the film itself is quite good. As Christmas approaches, the box office in North America has quickly exceeded 4000 million U.S. dollars, and the overseas market has a combined total of about 8000 million U.S. dollars.

After the Christmas and New Year holidays, it is believed that it will not be a problem to exceed [-] million U.S. dollars. It is predicted that the global box office will exceed [-] million U.S. dollars.

Christmas Eve night.

The Hong Kong City Observatory Tower lights up on time at [-]:[-] p.m., adding another landmark building to the Kai Tak Cyberport.

Accompanied by Nangong Tian and Nong Qingying, Su Yehao had dinner at the Chinese restaurant on the pagoda, just in time to see the lights come on, and took a private plane to the Maldives for vacation that night.

Surfing, snorkeling, lying in a daze.

Going on vacation for a few days.

Su Yehao returned to Hong Kong City, because when the time enters 2008, the Qianxin Building in Qianhai, Pengcheng will also be lit up.

He has a pre-decorated luxury apartment in the building, which occupies three floors from top to bottom, and he can clearly see the fireworks on the sea.

The last day of 2007.

A total of 7 to [-] people came, waiting to see the lights of Qianxin Building...

Chapter 1046 Qianxin Building Opens

On the sea to the west, there are several rows of cargo ships.

Tonight's fireworks lasted a total of one hour, from 31:[-]pm on December [-]st to [-]:[-]pm.

1000 million yuan was blown away in this way, allowing many firecracker factory owners to have a good year.

It seems a bit wasteful, but the publicity effect is very good. The tallest building in the world is about to be put into use, so it is worth celebrating a little bit.

In order to prevent crowds, Su Yehao asked for help and arranged for [-] people to come over to maintain order. The viewing platform by the sea was very lively tonight, and there were even small vendors coming to do business.

It is also because there are too many people.

His yacht had already arrived at the shore, but Su Yehao couldn't go downstairs to board the boat, so he had to temporarily stay in the apartment to rest.

The overall appearance of Qianxin Building looks similar to Burj Khalifa, with a slightly bolder and more novel design style. The lights were turned on at [-]:[-] that night, and the cheers from the crowd below resounded through the sky, and Su Yehao could hear it at home.

He smiled slightly, and said to Nangongtian who was touching his belly:

"It's such a great opportunity, it's a pity not to advertise. The light show should have already put my company's name on it, and Tianyu Entertainment is also on it. Each company is 1 minute. When all the scrolling shows are over, I'm afraid everyone will be gone."

Nangong Tian, ​​who had already dozed off but was still struggling, lay on the sofa and said, "Who told you to have so many companies? How much does it cost to advertise here?"

"It was initially set at 100 million RMB per minute. I heard that many of them have been sold. The tourists downstairs are entering the mall to shop. The positioning of the mall is much higher than that of other Sihai shopping malls. There are basically all kinds of top brands. I’m afraid there won’t be too many passengers in the future.”

There are few residents near the city of thousands of cores. If an ordinary shopping mall is opened, due to the lack of traffic, it is doomed to a dead end.

Therefore, from the time the project was established, it was positioned to target the mid-to-high-end customer base. Brands such as Hermes, Patek Philippe, Ferrari, Pagani, and Rolls-Royce all came to open stores.

Su Yehao had already visited in the evening. The gallery of Miss Vera's house also opened a branch here, as well as Mama Tang's Earl Medical Beauty Center, Second Aunt's restaurant, gold shop, etc.

Tianyu Entertainment's new generation IMAX giant screen theater occupies the entire sixth floor, and the decoration is so luxurious that it looks like a club.

Ordinary customers come to visit, which is obviously an eye-opener.

They may not be able to afford tens of millions of famous watches and tens of millions of luxury cars, but they can get good enjoyment for a little money. There is an exit of the subway station transfer station, which leads directly to the food street on the first floor of the building.

Holding shares in Pengcheng Metro gave the Su family a lot of opportunities.

Because of the huge amount of money spent, even if others know that some site export arrangements are biased towards his family's business, it is still within the scope of legitimate business competition.

If it’s not pleasing to the eye, others can spend tens of billions of RMB to invest in the construction of the subway. Doing business is not only rewarding, but since everyone is not interested in infrastructure projects that are difficult to make quick money, of course there is no reason to jump out and pick peaches .

While eating the cherries he bought from an imported supermarket, Jiang Yu remembered something and asked with interest: "Nangong, the domestic luxury item you are tossing about, come here to open a store this time, I didn't pay attention to it just now."

Nangong Tian snorted, nodded and said:

"Well, in [-], the foundation of the Audemars Piguet family sold the watch brand to me, and then acquired Seagull and Laohuhai to reintegrate and shape their brand image. This time, just in time for the opening of the new store, a new series of watches, Seagull is against Tissot, Shanghai is against Longines, and Audemars Piguet is still Audemars Piguet.”

Knowing how difficult it is to reverse certain deep-rooted impressions, Su Yehao said:

"Anyway, the purchase price is not high, just try it out. The technical gap is not that big. Some parts of Swiss watches are actually manufactured in the mainland, and the brand is the key. If necessary, you can start a new one. Watches are mainly Selling is a brand, how to change from a consumer product to a luxury product that maintains and appreciates value is very difficult, and I feel that it is better to be reborn from the ashes than to be dragged down by a cheap image.”

When it comes to industrial upgrading and transformation, the luxury economy is also part of it.

Instead of competing with others, Su Yehao believes that it is easier to obtain huge profits by doing such a high-threshold business.

Although it was a bit troublesome at the beginning, if it succeeds, maybe it can cultivate a second SK2.

Relying on the advanced skin research laboratory, Nongqingying's SK2 has successfully annexed Pechoin and transformed Pechoin into functional care products focusing on sensitive skin, launching hyaluronic acid, cosmeceuticals, plant extracts and other series.

Relying on the growing online shopping platform and the indiscriminate bombardment of advertising placement, this old brand has regained its second spring, and its monthly sales have increased by more than ten times compared to when it was just acquired.

If you want to ask who is the most promising to create a localized luxury group that combines Chinese and Western elements, Su Yehao obviously does his part. This is a huge market with a scale of trillions in the future, no matter from the perspective of self-interest, economics, or personal life. , are worth spending some money to try.

The so-called perspective of personal life refers to keeping the girls around me a little bit busy and consuming excess energy.

The reasoning is probably similar to walking with a baby, lest you get bored and want to make a fuss subconsciously.

For example, Yin Liuli is busy with charity and public welfare undertakings and lives a very fulfilling life.

Nangong Tian and Jiang Yu also had a lot of business under their hands, and with the help of the babies, this made Su Yehao do his job with ease.

Wait for him to finish.

Nangongtian, who was still trying to communicate with her baby through her belly, said to Su Yehao: "Shanghai brand watches have launched a series of diving watches, which can withstand the water pressure of 350 meters in the deep sea. I will send you a few pieces when the time comes." , you wear it in public when you have nothing to do, remember to leak the watch."

Jiang Yu was more flexible, and added: "There are also friends around you, and you should also give them a try. Anyway, the actors and singers of Tianyu Entertainment will help participate in the promotion."

"...Really, go downstairs tomorrow morning and go directly to the store to see if it's okay. Then go ask for some luxury tax relief and support local industries. It should be easier for them to develop."

Hundreds of billions of dollars are earned by luxury companies every year, and the impact will be great if it accumulates over time.

In Su Yehao's opinion, it shouldn't be too difficult to support policies or something. To provide some relief to local companies that meet the needs, he is not afraid of being stuck with excuses.

As the economy developed, many tax reforms failed to keep up.

When thinking of this, Su Yehao feels that he can do some research first, and ask his father to mention it when he goes to the meeting in Sijiu City next year, so as to help increase the scale of the internal circulation, so as not to be made a fuss about the foreign trade field all day long, and play around at every turn The trade threat thing...

Chapter 1047 Happy New Year

The first day of 2008.

Su Yehao's cell phone rang non-stop, all text messages wishing him a happy new year.

There were also a bunch of new emails in the mailbox, mainly foreign executives and business partners, and Linda Yun helped to reply. He sat by the floor-to-ceiling windows and basked in the sun, overlooking the sea to the west.

Obscured by hazy clouds, the view is not very good.

Jiang Yu came over, put his arms around his neck, and said excitedly:

"Happy New Year! I want to eat something delicious in the morning. Let's go to the food street on the basement level. I saw a store selling dorayaki yesterday. Before other customers come, go buy it early."

"On the first day of the mall's opening, the underground is a subway transfer station, and it's still a holiday. How can there not be many people. When the time comes, the crowd will be surrounded, and I won't be able to leave if I want to. I don't have the habit of being surrounded by people watching and eating."

After Su Yehao finished speaking, he subconsciously glanced at Linda Yun.

Linda Yun, who predicted his thoughts, immediately complained:

"Today is my statutory holiday. I'm here to visit the opening of Qianxin Building. I'm just staying with you for one night. It's fine to make me a strong man and help answer emails. Don't expect me to go downstairs to buy you breakfast."

Su Yehao said decisively: "I didn't say anything, so let's go shopping for a while before the mall opens..."

In order not to cause headaches for the bodyguards, they hurriedly cleaned up and went downstairs first.

Because it is a special elevator for the apartment, it will not stay on other floors. The height of several hundred meters adopts brand-new technology, and the speed of going downstairs is very fast.

The dorayaki that Jiang Yu wanted to eat hadn't opened yet, so he made do with egg waffles.

So much so that when she went shopping on the first floor, Nangong Tian was full of resentment and said dumbfoundingly:

"I'm convinced. Didn't I have enough egg waffles in Hong Kong City? I didn't expect to eat them when I came to Pengcheng. I knew it would be better to fry two eggs in the new house. At least I can sit comfortably and eat them. "

Su Yehao shrugged, said while eating:

"No way, this thing is done faster. You are pregnant now. If the news spreads and other people block us, it will be more risky then."

It was only ten past eight in the morning and many shops were still open.

Near the escalator on the first floor, Su Yehao saw the old Shanghai watch next to Rolex. The logo has been redesigned, and the black gold style is more tasteful.

Go into the store and have a look. The main diving watch this time is also mainly black. The dial and ceramic bezel are of different colors, which looks fashionable and novel.

There is a pure black watch with a gold edge, which quickly hit Su Yehao's aesthetic point. When he tried it on, he said:

"Actually, things like Champagne and Lancome are place names. Foreign monks are good at chanting scriptures. It's the same everywhere. Let it develop abroad, and it may be easier to win market share."

The watch in his hand is priced at 12888. The treasure of the town store is a business watch with a tourbillon, and the price is only 88888.

Call them okay, consumers don't buy it.

But if you say they are not good, if you change the Rolex logo, you may be blown to the sky again.

If this kind of psychological and strange obstacle of being born as a dwarf is not broken, in Su Yehao's view, it will be difficult to truly realize industrial upgrading.

Take Midea Group’s home appliances as an example. Common products with cheap prices sell well, but if a series with better performance and higher cost is launched, consumers will not buy it and choose Japanese and German products instead.

Without consumer support, companies have no incentive to develop high-end products, and then fall into a vicious circle where the high-end market is monopolized by imported products.