Fight to the third generation

The higher-ups did not expect to make money through it at all, and it would be good if the profit could maintain the maintenance of the line.

Su Yehao, who invested in becoming a shareholder of Pengtie, never thought of relying on the subway itself to get back the investment money with interest.

Really profitable projects are not underground, but above ground.

Some sideline businesses of Pengcheng Railway, such as the demolished land during the planning process, will be counted as investment in the form of land shares.

In addition to acquiring a large amount of land, Su Yehao also helped it with planning, used idle funds for investment and financial management, raised funds for several local real estate companies, developed commercial real estate projects, and tried to make money from external leasing.

The short-term investment is too large, and the financing interest rate is relatively high. It may be profitable in the future, but it is still a loss-making project. It has swallowed about 270 billion yuan from Su Yehao. This fund is provided by his family trust.

Mostly because of the cash-strapped, Pengcheng has asked Su Yehao to raise funds to increase its shareholding in Pengtie many times in the past two years because it wanted to ask the big funder to help invest in the infrastructure.

Other cities followed suit.

For example, Guangzhou, Shanghai Stock Market, and Sijiu City have all begun to refer to Pengtie’s joint venture model, introducing some external funds during the construction process, and trying to replace real money with land, trying to achieve a virtuous circle for the subway project.

There are many olive branches thrown to Su Yehao, but he has lost interest in the real estate market in the mainland. Including Cosmos International, including Biguiyuan, Hengda, etc., which are financing, they hold a total of hundreds of billions of yuan worth of land.

This is hundreds of billions of RMB in 2007. When they are successfully developed, it is almost time to reach the apex of the current round of property market.

In addition to keeping commercial real estate projects for rent, in terms of other real estate businesses, it is better to quit quickly and try to use the profits to invest in other fields, such as building electric vehicles, producing semiconductor equipment, or deploying overseas emerging markets in developing countries.

The advantages of the Unknown Prophet are clear at a glance.

When others didn't pay attention, Su Yehao had already started to make arrangements, but when others started to fall into madness, he was already thinking of leaving.

Boss Xu from Hengda also came today.

He took three pieces of land nearby, including one piece of land for commercial use and two pieces of land for residential use. When the time comes, the subway entrance will be opened near the community, which is a proper subway house.

In just a few years, Hengda has soared into the sky, aiming to hold more than 6000 million square meters of reserve land, and was busy acquiring land in the first half of this year.

With Su Yehao as a shareholder to help with the operation, the bank gave the green light all the way. Although it didn't reach the point where there was no mortgage and no limit, the bullets in his hands were quite abundant.

The performance of Hengda last year was even slightly better than that of the veteran real estate giant Vanke, and this year it has further widened the gap.

now.

Boss Xu stood in front of Su Yehao, said with a smile on his face, "It's only ten o'clock, why don't you find a place to sit down and have a meal together at noon? I just have a lot of business problems, and I need to ask Mr. Su for advice."

It's okay anyway, Su Yehao nodded quickly and told:

"Okay, just go to my golf club. I don't want to do anything on a hot day. Find a place to chat and have a cup of tea. I'll arrange the dinner."

There were several bosses of medium and large real estate companies present, plus Su Yehao came, and several official representatives also accompanied them.

When it comes to reserving land, one slap can't be slapped. A large part of the reason why the economy has been so prosperous in recent years is the benefits brought about by the marketization of real estate.

In the past, people were reluctant to spend, and they would deposit some money in the bank to earn interest. Now that many assets flow into the real estate market, they are also consuming.

Including building materials, greening, transportation, home appliances, decoration, banks, and the vast number of migrant workers, etc., all benefit from this, and home buyers also enjoy the bonus of real estate appreciation.

During the entire process, no one suffered losses...except for those who did not buy the house.

……

Chapter 1013 The So-Called Bubble

Take a car to Shahe Golf Club.

The club has changed its name, and a tall building under construction can be seen not far away, which is similar in shape to the Chunsun Building in the previous life. It is also an office building invested by Su Yehao and will be kept for rent collection in the future.

As long as it is an investment project in the mainland, several large and medium-sized banks will do their best to meet Su Yehao's needs and give him a credit line with almost no upper limit.

Use it to invest in some real projects, and everyone will be happy, so there is no need to use it for nothing.

The wind power plant project that Su Yehao mentioned before is expected to invest a total of 4000 billion yuan in the next ten years, mainly relying on the bank to help pay for it.

At that time, the wind power plant will be built with the bank's money, and then mortgaged to the bank to continue the loan. If the business is done for his sake, there is no need to foolishly spend real money.

This also means that with Su Yehao's current assets, he has actually been able to support a huge commercial business with a total asset of trillions of dollars, which is why he has successively invested in super projects such as the Three Gorges, the Beijing-Shanghai high-speed railway, and wind farms.

With him present, others can only serve as a foil.

At this moment, Su Yehao was blowing on the air conditioner, and asked curiously: "Pengcheng's house price seems to have risen very well this year, what is the average price now?"

A local developer just wanted to seize the opportunity to flirt with each other, and immediately took the lead in answering:

"I just know this. I just opened a project last week. It only took half a day from the opening to the sold out. The average price is about 7000 yuan. It is just two kilometers away to the west. The most recently released properties are basically the same day. Sold out, the house price has risen too much, from the second half of last year until now, some places have seen a [-]% increase, which is equivalent to doubling the price of last year!"

Boss Xu of Hengda nodded, and then told:

"Yes, our company's Hengda·Blue Moon Valley project sold 1 yuan per square meter for the first phase last year, and the second phase opened in May this year, directly rising to 5000 yuan. This is still early. A few days ago, the next door community At the opening, the price has been sold to [-], and the greening, basement, facade and so on are actually not as good as our real estate."

There was a fat boss next to him, who couldn't help coughing dryly, and said with a smile on his face:

"Mr. Xu is referring to the Huayue Jingtian project. That is the real estate I developed. This is a good time, and all the real estate is in demand. Our real estate company has a real estate, the location is a little bit off, last year 9000 No one cares about the price of the wind, this year happened to plan the subway, about [-] kilometers away from the subway station, [-] yuan per square meter, it was sold out immediately, almost thought it was going to be over, but it turned out to be a chance."

Boss Xu was a little embarrassed, and said with a smile:

"It's really a big opportunity. Yes, I heard that there are a few developers who already thought they were going to die, and ran to Southeast Asia to avoid debts. Not long after they landed, they heard that the housing prices had soared, and they came back in a good mood, like There are many such examples.”

They chatted and chatted, and then they remembered that there were official representatives present, and they forcibly suppressed many words that came out of their mouths, so as not to cause unnecessary trouble by talking nonsense.

Su Yehao continued:

"It has risen so much, just to clear the inventory on the market. I am afraid this year's soil auction will be very lively. There are many migrant workers who don't have enough money to buy a house for the time being. Mr. Xu, you Hengda Real Estate, It is better to take more social responsibilities, find places with convenient transportation, build more long-term rental houses, and only rent and not sell in the future.”

Boss Xu didn't understand the importance of this. There were too many outsiders present, so he couldn't ask more questions, so he could only follow the topic:

"That's a must. Three to five thousand units are nothing to worry about, but then again, since they are only rented and not sold, commercial apartments are fine, right? Can the land price be lowered appropriately?"

Someone smiled and replied:

"It's all easy to talk about. Send someone to my office some time and discuss it at that time. The problem of renting a house is difficult and expensive, and people are really dissatisfied. The problem of high housing prices has been published in newspapers one after another, which puts us under a lot of pressure. "

Su Yehao interface explained:

"Pengcheng's target is a top international metropolis, and the housing price of more than 1 per square meter is actually quite reasonable. In places like Tokyo, New York, and London, there are more people renting houses, and they also cannot afford local houses. Therefore, I think it is very important to improve the housing rental market, and at that time, we can also launch some small apartments with one bedroom and one living room and two bedrooms and one living room to lower the threshold for buying a house.”

Rather than saying that house prices in major first-tier cities have soared, it is better to say that the real estate market has truly begun to be marketized, allowing prices to rise to their proper positions.

In the past two or three years, housing prices were not high, and the backlog of commercial housing could not be sold. I did not see many people rushing to buy it. Many people were waiting to see the jokes of real estate developers. There were many developers who went bankrupt and ran away.

Now that housing prices have risen, all kinds of voices have come out.

Compared with being unable to buy a house, it is actually more like the car drove away before they waited for them, feeling distressed that they missed an opportunity to get rich.

The same is true for stock trading. When the stock price is tepid, no one cares about it. After the stock price skyrockets, it makes people beat their chests and feel regretful.

The so-called bubble or something.

At least in 2007, Su Yehao hadn't seen any signs.

The core area of ​​Pengcheng sells more than 1 yuan per square meter, and the commoditized housing with a particularly conscientious shared area is still a cabbage price in his eyes.

The surrounding area is thousands of yuan per square meter, and the price is not too expensive. It is still a good opportunity to get on the car. In a decade or so, you will have the opportunity to earn seven or eight times with your eyes closed.

The reason why he asked Boss Xu to launch some long-term rental housing projects was mainly to let the other party slow down a little and not run too fast.

Su Yehao didn't expect that Hengda won more than 4000 million square meters of reserve land in a row in the first half of this year.

The more than 4000 million square meters refers to the construction area.

Digest a little this year, just to keep some cash in the account so that we can safely survive the financial crisis that may occur next year.

At that time, land will be acquired while developing, and in the next ten years, find an appropriate time to start the transformation, so as to help Su Yehao maximize the benefits.

Boss Xu couldn't understand his thoughts. He was wondering if he was worried about being scolded because he made too much money selling houses, so he launched some public welfare long-term rental projects to establish a more positive brand image.

Su Yehao did have this consideration, but it was only a secondary factor.

Although housing prices have been rising all the way, the rent prices in Pengcheng are actually still at a low level. Developers are busy doing one-shot deals. If you are really patient and take advantage of the low prices to invest more in the housing rental market, it may not be a good business.

Today, the cost of developing some small houses of 5000 to [-] square meters may only be [-] yuan, and the rent in the future will be [-] to [-] yuan.

The problem lies in the layout of the leasing market, which requires a large amount of capital investment.

If Hengda starts planning from now and invests part of the profits in it, it will basically not have to worry about the future after ten years, and it will be very nourishing by collecting rent...

Chapter 1014 Millions of rental houses

After chatting until eleven o'clock, we changed places to eat in the box.

Today's main dish is seafood, and the cook is a master of Fujian cuisine. Home-cooked dishes such as boiled snails, fried sea oysters, spicy stir-fried sixties, and steamed grouper are delicate and delicious.

Su Yehao prefers to eat squid fried in sauce and abalone in braised sauce. After tasting it, it is a treat to moisten the mouth with Buddha jumping over the wall.

After drinking two and a half cups of white wine, Su Yehao was also a little overwhelmed.

After drinking and eating, he was planning to find a place to take a nap. Boss Xu, who had been holding back for a while, finally found a chance to ask:

"President Su, you asked us Hengda to develop a long-term rental house before. What's the point in it? Forgive me for not being broad-minded enough. After thinking about it, I haven't guessed the deep meaning in it."

Su Yehao put his hands in his pockets, stepped on the grass of the golf course and walked forward, under the glare of the sun, he couldn't keep his eyes open, and said with a smile:

"The real estate market is doing well now, and it is estimated that it will be very good in the next ten years, but businessmen can't just look at the present."

"This round of financial cycle has been booming for six or seven years, and there may be problems someday. Hengda should be a little bit more stable. I think the rental housing market has a bit of potential. Now it costs a dozen or two 10,000+ to go to a first- and second-tier core city The rent of the small hardcover house built in the next year may be [-] to [-], and after the principal is recovered, the rest will be pure profit, and the house itself may also have the opportunity to increase in price.”

"There are so many real estate companies in the whole mainland, most of them are doing one-off transactions. The market has started to go crazy, which makes me a little worried. I suggest you transform into this aspect and build a chain rental brand. You don't have to worry about funding. If Hengda With 200 million small apartments, the throne of the number one real estate company in China will definitely be firmly seated by you, crossing bulls and bears, the future is boundless..."

Very simple arithmetic problem.

The rent of apartments in first- and second-tier cities will average 2000 yuan a month in the future, or 4000 yuan a year.

If there is an 100% occupancy rate, 80 of the 200 million apartments are rented out, and the annual rent collection is close to [-] billion yuan. In addition, there are additional income such as property management, parking fees, advertising, and retail sales.

Although the initial investment is also huge, but fortunately, the one-time investment is completed, and the payback period may be as long as hundreds of years, and the average rate of return exceeds that of the hydropower station invested by Su Yehao.

Even better, no one is competing with him for the time being. If you use the banner of solving the rental problem, you have the opportunity to bypass the land auction again and enjoy preferential loan interest rates.

In the future, the mortgage loan will be developed while developing, and it will snowball in a few years. At that time, it will cooperate with the real estate agency company of Sihai International, and there will be an Internet platform to help promote it. Finding tenants will not be a problem.

Others can't play with such a big plate, and the house can't be sold after being developed, and will be driven to a dead end by financing costs.

But Su Yehao was not worried about this.

He didn't even need to say hello to the bank specifically. If he let out a little bit of news, the bankers would come running in line, crying and shouting to give him the money.

As for sending umbrellas on sunny days and collecting umbrellas on rainy days, no one would have the guts to do so.

Now that Su Yehao coughs, the entire A-share market and Hong Kong stock market will be shaken. If they stomp their feet, the GDP target growth rate may also be reduced by one or two points.

The so-called "financial strategy level" title is no joke.

It is worth mentioning that the SSSSS asset management group has managed more than 100 billion US dollars in assets worldwide.

At least there are not such strong banks in the mainland, who dare to take the risk of causing financial turmoil to take out loans from Su Yehao. The so-called words such as "too big to fail", "rich to rival a country", etc., now seem to be tailor-made for him.

Since Su Yehao said that he didn't have to worry about the funds, Boss Xu was instantly relieved, and replied with a smile:

"As a real estate developer, who doesn't want to be like Cosmopolitan, Sun Hung Kai, and Wharf to develop a project and collect rents later, which is much easier than our tossing and tossing. The main reason is that the situation does not allow it. When renting and selling The ratio gap is too big, the rent is not as high as the loan interest rate, and secondly, it takes too much money, but since Mr. Su has made a decision and is willing to help, then I will implement it accordingly. After the investigation is completed, I will make a report for you ?”

Su Yehao nodded and said:

"Okay, don't call you, call me old. Regarding the rent-to-sale ratio, the situation is different in different countries. Many people in Europe don't buy a house for a lifetime, but we buy it ourselves if we can. Even if we don't have money, we have to get a loan .”

Boss Xu said:

"Yes, it is obvious that there is a misunderstanding in saying that the low rent-to-sales ratio proves that housing prices are too high. The population is crowded into big cities, and once you buy a house, you will live there for a lifetime, and many of them will no longer enter the circulation market. The per capita income may not match the housing price. , but even if only a small group of people have money, the number of potential home buyers is still staggering. There are not too many houses in first- and second-tier cities, but too few. Settlement, education, etc. are all tied to houses, and it is not convenient to rely on renting houses. "

Su Yehao was a little drunk, but his head was still sober. After listening, he added:

"Then again, if the threshold is not set, I am afraid that within a few years, the population of Shanghai, Sijiucheng, and Pengcheng will expand to 8000 to [-] million, and small and medium-sized cities will quickly lose their attractiveness. The problem of overpopulation."

Boss Xu went on to say:

"If small-scale apartment-style houses are developed on a large scale, will it be more convenient to use prefabricated buildings, and build them directly in other places, and build them up like building blocks?"

Of course Su Yehao knew what a prefabricated building was, so he thought for a while and replied:

"Transportation is more troublesome, the cost will be higher than ordinary buildings, and the sound insulation and earthquake resistance are also slightly worse. Be transparent from north to south. When the time comes, learn from the management of foreign long-term rental apartments. Any tenant who does not obey the rules will be cleared out. Since it is a long-term business, it is very important to establish a good reputation. In addition, there will be noise between floors. The comfort level has to be raised."

Boss Xu originally thought that he wanted to develop residential buildings, but after hearing these words, he realized that he really planned to build some small houses, otherwise it would be difficult to realize the north-south connection.

The construction is definitely no problem, but the cost will be slightly higher than that of a commercial and residential building that utilizes the space to the extreme.

Based on the average cost of one set of RMB 15, if one million sets were built, the total investment would be RMB 100 billion, which made him dizzy.

Fortunately, with Su Yehao's backing, although it felt exaggerated, it didn't seem like a big deal.

Boss Xu can already imagine in advance how envious his peers will be once this plan is announced...