Fight to the third generation

The two of them simply walked around again.

In the pet store, there are puppet cats with extremely expensive prices, as well as hamsters and rabbits. Fortunately, I didn’t bring my son, otherwise I might not be able to walk, crying and clamoring to buy rabbits.

By the way, I also visited the directly-operated store of Huangzuan Computer.

Since the product development, desktop computers are still divided into office series and game series. There are only a few products in total, and peripheral accessories have been developed along the way.

As for laptops, even after acquiring two American brands, the products produced still do not meet Su Yehao’s aesthetics. The Yellow Diamond laptops on sale today are thick and heavy, lacking in features.

This reminds Su Yehao that maybe he can try to develop a high-end gaming notebook first, which is estimated to attract the love of a group of college students. In addition, he will refer to the future Apple notebook and work more on the appearance.

The cost of a laptop is already slightly higher, and the technical aspect is more troublesome.

In this case, if you care about the price factor, the products you make will only be the same as now, with poor overall performance, which is not conducive to the reputation of the Yellow Diamond brand.

No wonder leaders like field trips.

Eliminate other interference and see the actual situation on the spot, it is indeed easier to find the problem.

After going to the chain gold store run by her second aunt, Nong Qingying fell in love with a hairpin inlaid with white jade, and Su Yehao also picked out a pendant in the shape of a small gourd, and swiped her card decisively to get it.

When I went upstairs, I passed the Mitsubishi store. The local weather started to get hot. The air conditioner happened to be discounted today. It was almost eight o’clock in the evening, but the door was still full of people.

Su Yehao expressed his feelings and said:

"The Japanese support Japanese products, and the Koreans support Korean products. Local companies are doing well, and it is difficult for foreign companies to break into their stronghold. It is different here. Instead, they buy imported products, which seem to be more upscale, and give money to people to complete technology research and development. Upgrade, and then continue to beat domestic products."

"Of course, the main reason is that the domestic brands did not do well before, and the gap in technology and quality is a bit big. But once this kind of atmosphere is formed, it is obviously not a good thing for the local industry. It may take a generation or two to reverse the mentality. "

"Look for someone to do some research recently. Maybe we should set up a premium company to select good products from all over the country and strive to re-establish the brand image. By the way, we propose to increase the punishment. If the price of stealing and cheating is not high enough, it will not have a deterrent effect. , will only be repeated repeatedly, and punitive damages are necessary..."

After listening.

Nong Qingying replied:

"The confidence of Japanese and Korean consumers is not built up in a day or two. The mainland seems to be not very good at brand marketing, and everyone is advertising in a regular manner. I helped SK2 to promote it before. I wanted to find a local marketing company. Ask I finally found out that there was no one, and finally I found someone from France."

Su Yehao said with a smile: "The French are very good at those..."

Talking about this topic reminded him of the certain deer incident.

Talking about how consumers lose confidence in domestic production, milk powder is definitely one of the landmark events, and there are various products of poor quality, which make people fall for it one after another.

Over time, of course, I feel that imported products are more reliable.

This is an endless cycle. Many domestic companies cannot make money, so they have no strength to develop and upgrade. Foreign companies that have made money will further use more advanced products to suppress local brands.

Judging from the current situation of Meidi Electric, in fact, many components use the most advanced foreign technology.

But if it is placed together with Japanese and German home appliances, even with the same performance, same quality and lower price, customers still tend to buy imported brands.

Su Yehao thinks that he can help some enterprises, but if he wants to completely reverse this phenomenon, it may really take two to thirty years to change, and he needs to be hardworking himself.

Go to the fourth floor to eat hot pot.

Papa Su has already ordered food, and the table is full, so I'm afraid he won't be able to finish it all.

Invite Linda Yun to the table together. This girl seems to have something on her mind recently, and her mood is not as cheerful as usual.

Nong Qingying saw that something was wrong with her, and jokingly asked her if she was in a relationship...

Chapter 953 The 5S that has become popular

I heard Nong Qingying asking if she was in a relationship.

Linda Yun laughed awkwardly, and replied:

"If I really have a boyfriend, then I don't worry about it. I suddenly realized that I'm going to be 30 years old. I'm just a little confused recently. I feel that my life has no direction."

After hearing this, Father Su smiled and said:

"Ah Yun, how old are you? You should be younger. How about I introduce someone to you? After you have a child, you won't worry about this kind of thing anymore. I remember when I was young, I was also confused. For a while, I often went to the dance hall to drink and dance, but then I was busy with business, and gradually it was nothing."

Nong Qingying also said: "Yeah, if you spend all day around the children, you will be exhausted taking care of them. If you have extra time, you just want to rest, and you don't have the time to think about other problems."

Su Yehao held the receipt in his hand, looked at the dishes one by one, and calmly told the truth:

"Don't make it look like you have been abused by me. I think you are idle. Otherwise, I will arrange more jobs for you, and you will be busy all day long, and your life will be very fulfilling. Or you can take more loans to buy a few houses. When the time comes Thinking of having to pay back so much money every month, and I will deduct your bonus at every turn, you will feel that the current troubles are just minor problems."

"..."

Linda Yun Miao changed her face, squeezed out a smile and said, "Forget it, I'm fine, there's nothing wrong with me..."

Originally, Nong Qingying thought that there might be something between Su Yehao and Linda Yun.

Because Linda Yun has never found a boyfriend.

Looking at the state of each other at this moment, it seems that they are just thinking too much. If there is really a problem, it is impossible for Su Yehao to speak sarcastic remarks without any scruples.

Nong Qingying has been with him for so many years, of course he knows that this guy is quite good to the women around him.

People in different age groups will always have different troubles.

When I was young, I wanted to grow up, and when I grew up, I missed the happiness of my childhood. From birth to growing up, I was always fighting monsters. Even if I only hope to live a peaceful and comfortable life, it is a dream that is very difficult to realize.

Linda Yun wants to have money, to have a career, to have a career, to be in good health, and to have a great appetite for food.

Except for her relationship, which seems to have not improved, other aspects of her life have already belonged to the winners in the eyes of others. That's why Su Yehao teased her, saying that she was just too busy...

The hot pot restaurant is called "Little Sheep".

It belongs to one of the chain restaurants with relatively good performance in the current market. It is adopting the franchise model and expanding rapidly across the country.

Although Su Yehao himself did not invest in the catering industry, he made a lot of investment in 5S asset management companies. After a period of expansion, he might be able to create several listed catering companies, such as the restaurant next door to Little Sheep, "Tan Yutou ", has also been financed by 5S asset management companies.

With the help of 5S asset management and 5S international financial investment bank, it has successfully achieved the effect of four or two.

so far.

Su Yehao only invested about 100 billion Hong Kong dollars, leveraged assets of nearly 2000 billion yuan, and indirectly affected more enterprises and capital.

Counting only the companies financed by 5S Asset Management, the total number has exceeded [-].

Some only invest RMB 2000 million, but they have the opportunity to revitalize the entire brand, and the plan to support local enterprises has also been put on the agenda.

Multinational giants are busy clearing up obstacles, acquiring many domestic brands, killing them in the cradle and hiding them for a long time.

Whether it is out of self-interest or support considerations, Su Yehao has every reason to step in and raise funds from the society to invest in some potential projects.

Many multinational giants no longer have much dividends. Even if they invest, they can only reap three melons and two dates. Like many international established listed companies, they lack the value of growth investment.

Mainland domestic brands are different.

Once they are operated, it is very likely to earn a huge return of ten times or a hundred times.

For example, Nongfu Sanquan, which was invested by Su Yehao at the beginning, now has four water source production bases in Qiandao Lake, Wanlv Lake, Changbai Mountain, and Emei Mountain, and sells its products nationwide.

Although due to the huge investment during the expansion of the market, it is still in a state of loss on the books, but the foundation is almost solid, and it may take off at any time.

As an asset management company, many start-up companies regard 5S asset management as a venture capital institution. The private equity business is doing well, and they have explored a model of "financing + strategic planning + operation promotion + listing coordination". There is potential for batch incubation local projects.

The herding effect was fully demonstrated during this period, successfully setting off a round of following trends.

Seeing that other people have made money, investors are constantly being attracted to join in, making the scale of private equity funds of 5S Asset Management soar. Other fund companies also follow suit and increase investment in private equity financing and venture capital projects.

Take Little Sheep, for example.

With the favor of 5S Asset Management and Su Yehao, the company has sufficient capital, and of course many people feel relieved to join in boldly.

With more people joining, the profit of the catering company will be higher. As long as you do a good job in corporate management, food safety, financial planning, etc., it is easy to achieve results and embark on a virtuous circle.

When the profit reaches a certain scale and the company meets the listing requirements, and then the incubated projects are sent to the market, the book assets may increase several times or even dozens of times immediately.

As a result, compared with ordinary wealth management projects, some rich people and companies with spare money are more and more fond of handing over their assets to 5S asset management for help. Private equity investment also has the charm of venture capital, which is far from that little bank deposit. Interest comparable.

Su Yehao and his partners not only earn profits in this process, but also guide social capital into the real industry to help them expand and develop, so that the working group arranged by the above often visits and learns from 5S asset management and 5S investment banks. strengthened his influence.

This prompts Su Yehao's idea of ​​appropriately increasing investment channels for overseas investment after the QDII fund is being widely discussed recently and is likely to be implemented.

If all goes well, maybe you can invest in some high-quality stocks on Nasdaq, and enjoy the dividends of the next development of the semiconductor industry by the way.

Su Yehao's own financial resources are temporarily limited, so he can't eat other cakes, and he can earn some money by helping people manage their finances.

Including Huijin and Social Security Fund, they seemed to be interested in his proposal and took the initiative to send people to contact 5S asset management.The former wants to make good use of foreign exchange assets and try not to depreciate as much as possible. They have foreign exchange reserves of about 500 billion US dollars in their hands.

These two companies are equivalent to the mainland's sovereign funds, and their strength should not be underestimated.

Once a cooperation with them is reached, the asset management scale involved will be at least tens of billions of dollars.

Last year, the global net profit of 5S Asset Management barely exceeded 30 billion Hong Kong dollars, and the development speed was faster than Su Yehao expected. It is estimated that it will not be too far away from becoming a mature cash cow...

Chapter 954 Two Buddhas

After shopping, return to the hotel for a night's rest.

The next morning, Su Yehao accompanied Father Su to the specially established mediation team led by the top.

This mediation is mainly to solve the problem that the interests of surrounding developers are affected due to the temporary planning of the Cultural Tourism City. They are worried that their customers will be robbed, and they are even more worried that no one will care about their real estate.

To put it bluntly, it actually seems that the nearby developers suddenly found an excuse, hoping to take the opportunity to get some compensation.

It is nothing more than a question of interests.

At best, it can only be regarded as a small trouble, even if the Four Seas International side ignores it, I believe that the higher-ups will still help to settle it.

The reason why Su Yehao came to join in the fun was mainly because the rain was a bit heavy this morning, otherwise he would have taken Nong Qingying, mother and son, out to visit the scenic spots.

Mediation scene.

A total of five developers were present. After they came to the conference room ahead of time, they were chatting non-stop, but when they saw Papa Su showing up with Su Yehao, they fell silent.

Even if Papa Su attended in person, it seemed extraordinarily formal, not to mention Su Yehao was recruited.

It is estimated that no one has figured it out at the moment, it is just such a trivial matter, how could it alarm the two Buddhas at once?

The person in charge of the work wrote the word surprise on his face, immediately put on a smiling face, and urged the secretary to say:

"Quick, quick! Go upstairs and invite Lao Song and Lao Lin, and tell them that there are distinguished guests. Remember to bring some good tea! President Su and the young master are free to come over, if we let you know in advance, we will definitely welcome you!"

Seeing his attitude, the other developers present immediately knew that they were completely at a disadvantage.

However, the Su family's father and son were able to come, which seemed to be a special measure of face. Their expressions were tangled, and they probably didn't understand whether they should greet each other with a smile or put on airs.

Just when someone was hesitating, a local developer who was well-ranked suddenly got up and greeted him with both hands, walked a few steps and said loudly:

"Oh! The two bosses are so busy. It is really my sin to delay your time! Just pretend that the mediation has never happened. You must let me treat you at noon. Set a table in my hotel and find some seafood to make authentic dishes. Hokkien cuisine, ah, by the way, I, Wang Fubing, once read your autobiography, Mr. Su, and I got a lot of insights, which is really enlightening!"

"..."

"..."

A good alliance can be destroyed in an instant.

There were other developers who were cursing inwardly, and enviously thinking about why they didn't react. After thinking about it for a while, they regretted that their skin was not thick enough and they didn't practice well enough.

Su Yehao replied with a smile on his face:

"I brought my son here for a trip, so I don't need to eat. Thank you Mr. Wang for his kindness, but my dad has time, and the Hokkien cuisine is famous. It's good to do business here in the future. As for today's matter, I I have heard about the general situation, and it is fine to do business, and the subordinates have already worked out a solution, and we will discuss it later."

I don't know what kind of medicine is being sold in my son's gourd.

But how could an old fox like Papa Su tear down the stage face to face, and said with a smile:

"Yeah, I'm here to do business, and my son is just here for tourism. Xiamen is a place with outstanding people, beautiful scenery, and the environment is really nothing to say. Why don't you go to my hotel at noon, find a box near the sea to enjoy the sea view, have a few drinks friend."

The bridal sedan chairs were being carried by everyone, and just as they were being polite, someone rushed over.

Father Su took a look and found that he was an old acquaintance. The Cultural Tourism City project was negotiated and drafted with the other party. The land acquisition cost 16 billion yuan, and the follow-up investment may also cost 40 billion yuan.

In addition to shopping malls, hotels and residences, there will be supporting construction of an expo center, ocean entertainment city, seaside style gourmet commercial street, etc., which are similar to other cultural tourism city projects.

With the appreciation of the previously purchased land, and Su Yehao helping to guarantee the loan many times, Cosmopolitan International has relatively abundant cash flow. Although the debt is high, the assets are very valuable. In addition, it plans to build cultural tourism in Changbai Mountain, Sanya and other places. The city continued to acquire land and expand.

If you want to ask why Cosmopolitan International is still rich in funds while holding so much land, this is a very interesting question, which involves different methods of asset valuation.

For example, it costs 5000 million yuan to build a shopping mall, and the annual rent is [-] million yuan.

Then the value of the shopping center is not only [-] million RMB, but also the estimated income brought by the rent in the next few years. The total valuation can be almost [-] billion RMB. It is obvious to use it to borrow money. Can borrow more.

When it starts to operate and is supported by actual income, the shopping mall cannot be simply calculated by the value of real estate. It is equivalent to a well-performing unlisted company.

Especially when the Su family is in full swing and their reputation will not be easily damaged, the banks try to lend as much as possible. Anyway, the loaned money will still turn into real assets such as land and real estate, and the risk is relatively small.

The current situation is that some state-owned enterprise loans that have problems in their operating conditions have caused headaches for banks, and they will become bad debts if they are not careful. Super real estate developers such as Cosmos International are more popular with banks.