Fight to the third generation

The land in the future is valuable, but it is worthless now. If you want to develop the Meidi Group, you will spend money in more places in the future. It is more appropriate to save money if you can.

Seeing that Manager Qian understood, Su Yehao didn't mention it any more, secretly feeling that it would be easier to talk to his own people.

If you make detours with those foreigners in Silicon Valley, maybe the company is really going to move out when you wake up, and the order must be precise and concise, straight to the point.

When it comes to building a new headquarters temporarily, Papa Su hasn't considered the step of acquiring the land yet.

Seeing his son being generous and reaching out to ask for benefits, Father Su only felt that he was really his own kind, and the methods of beating and beating were so smooth.

But the factory is here, and most of the employees' homes are also here.

The cooperation with the second shareholder has been relatively smooth, especially when the company's performance turned against the wind last year and made a huge profit of more than one billion yuan, it is not appropriate to move away suddenly, which may easily cause a rebound from the original management of the company.

It's inconvenient to really move, but if you put on a scare, you can probably get some benefits, such as land, which is quite expensive if you spend money to buy it.

Really thinking about building a new headquarters, Father Su continued: "What a poor commander, you, a senior vice president, have never participated in company management. To build a headquarters building will cost at least a dozen or two billion yuan, and you will go to the bank for a loan Don't you want to pay interest?"

"An annual interest rate of a few percent can scare anyone to death? I will withdraw the money at the end of the year and invest in the mainland stock market. Just buy your favorite real estate sector."

After Su Yehao finished speaking, his father nodded on the spot and said with a smile: "This is very good. There is a company called Vanke. It was very small in the past two years, but now it is developing very fast."

"...Vanke is also being targeted by you?"

Su Yehao thought to himself that he deserved to have been in the real estate circle of Hong Kong City, and his vision was vicious.

His father replied: "How could I not have heard of it? It was the one that got the most land in various soil auctions last year. I met their boss several times and talked about building another cultural tourism city in Pengcheng. It's a pity that Vanke The strength is not enough, there is no way to follow."

The so-called another cultural tourism city, of course, refers to the one that Huang Daxian took to see, which is located between Xili Reservoir and Tanglang Mountain.

It was still a wasteland in 1997, but last year it was reported that it was planned to be built into a university town.

I can't say how good the location is, but the price of the land is really cheap, and Cosmopolitan International has proposed a plan for a "rich area", which naturally attracted the attention of colleagues.

At the beginning, Su Yehao focused on it because his family didn't have enough money and his business hadn't been transferred to the mainland, so he wanted to make small profits but sell quickly.

As of now, it doesn't matter anymore.

If you have a lot of spare money, you might as well discuss it with the Tomson Group and buy the future Tomson Yipin land from this Hong Kong-funded enterprise. style and added value...

Su Yehao seldom came over, but he still had his exclusive office and sent someone to clean it every day.

Accompanying Dad to read last year's financial report, he was more interested in the performance and sales of the company's products, and even went to visit the R&D department.

Meidi Group is trying to take the high-end route, and users do not buy it. Instead, it is a product that can be used in volume, and the sales volume is the hottest.

Without a user base, the market cannot be cultivated, and the research and development of high-end products will of course lack motivation.

Don’t look at a large number of people, who are yelling how good Japanese and German products are all day long. When they really spend money to buy products, they will honestly pursue cost-effectiveness. Some products are not impossible to research, but there is no need to research them. These days The consumption level is generally low, and affordable and durable home appliances are the mainstream.

A simple pulsator washing machine has a gross profit margin of about 37%. It is no wonder that Papa Su is eyeing this business. The market demand is indeed astonishingly large.

I learned that Su Yehao had a Taiwan-American mahjong machine at home, which he used frequently recently.

The R&D manager who accompanied the visit immediately proposed to help him customize one, and specially customize the appearance.

Thinking of the nanmu or rosewood mahjong machine at home, which seemed quite interesting, Su Yehao happily accepted it, and asked someone to design the shape, and then sent the picture to his mailbox.

According to this idea, it seems that the billiard table, coffee table, master bedroom bed, floor, etc. can also be replaced. Isn't it also a bargain-hunting investment...

Chapter 439 Feels like being usurped

As one of the largest home appliance manufacturers in the mainland, there is no need to worry about the brand influence, sales channels, and production links of Midi.

Last year, I made money selling appliances, and with Su Yehao helping me with financial management, I continued to stick to the mid-to-high-end position and just move forward.

The specific details of operation and management have never been the focus of Su Yehao's expertise.

However, in the future, using the Internet to advertise or carry out online sales, with his strength, he will undoubtedly be of great help.

But it is still too early to talk about these things, and the scale of Internet users has not yet reached a certain level.

Occasionally use TAT, TOT, and Yinhai Portal to advertise to deepen people's impression of Meidi. If it accumulates over time, as long as Meidi Group makes no mistakes, it will be a matter of time before it stands out.

Just because the Su family has become the major shareholder of the Meidi Group, and they have been unambiguous when making decisions, they have already won at the starting line.

Several other leading home appliance manufacturing companies have more or less certain disadvantages, such as inefficient decision-making, unscientific business philosophy, discord among people, limited R&D investment, and so on.

However, the Su family responded to the problem in a timely manner. With the big reshuffle last year, the reform of the business department was successfully completed, and the right to speak has been taken over by Papa Su.

What's even better is that as long as the performance is booming, relying on the Su family's network of contacts, the second shareholder will not dare to hold back, and it is difficult for unnecessary internal friction to occur. At least in Fochuan, there has not been anyone who is capable of handling Su Yehao and his son. The existence of a proper Raptor crosses the river.

The two projects of Papa Su's cultural tourism city and financing land have been regarded as representative cases of attracting investment. Some newspapers and news often mention the names of Su's father and son.

Combined with the celebration that will be held at the end of the year, even a foolish personality would not dare to offend the Su family at this juncture.

In case of a complaint or something, it is not a small trouble that can be solved casually, and a group of people will have to follow suit.

An efficient decision-making mechanism will make the company's development much smoother, so Su Yehao accompanied his father to inspect it for two days. Basically, he couldn't find any major problems. If he really had to pick the bones, it was nothing more than a lack of clear long-term strategic planning and R&D investment. A little less, no core advantage compared with peers, etc.

Generally speaking, there are still fewer talents, and the management is relatively rough.

Su Yehao feels that such a traditional manufacturing industry can establish a risk control department, or a think tank, learn from the development experience of major overseas home appliance manufacturers, and discard the dross.

At this moment.

Wearing a hard hat, Su Yehao visited the air-conditioning production factory with a highly automated assembly line.

His age is not as old as many young workers, but none of the executives who accompanied the visit dared to ignore his existence. When he smacked his lips, someone offered water, and when he stretched his legs, someone proposed to take a break. They all paid attention to him. with him.

"This production line was ordered in June and just shipped back from Japan last month. It has the advantages of stable performance, less labor required, high production efficiency, greatly reduced manufacturing cost of a single product, and occupies the least space. After the assembly was completed, the trial started two weeks ago. It mainly produces the new generation of products that we will focus on this year. Through my relationship with Hitachi, I found some very good technologies. It has low noise during operation, fast cooling speed, and saves electricity. .”

The one who spoke was Qian Wanhao, the general manager of the group, who usually had a strong character, but in front of Su Yehao and his father these two days, he always had a smile on his face.

This manager Qian went to Japan to study in the 80s, and joined Hitachi by chance. In 1993, he joined the Hitachi mainland branch that was just prepared.

Taking advantage of the low level of competition and the limited scale of the branch, luck was quite good, and the journey went smoothly. He became the president of the Greater China region and received an annual salary of 75 yuan. His position in the branch was second only to those dispatched by the headquarters direct line.

Since he was recruited by Papa Su, his annual salary has skyrocketed to 200 million RMB, which is considered a proper gold collar in the mainland. People with a higher basic salary than him can't find many people in the whole country. Naturally, they have abilities.

Relying on its own channels, it spent money to introduce a batch of Hitachi's home appliance manufacturing technology last year.

This company’s business in the mainland is not going well. When it encountered an opportunity to sell non-core technologies, it accepted tens of millions of yuan in patent licensing fees, and provided air conditioner inverter compressor parts and super TFT liquid crystal display modules with ultra-wide viewing angles. Parts, fully automatic washing machine and refrigerator production lines, etc.

Finding ways to learn foreign technology belongs to the current mainstream development thinking of domestic appliance manufacturers.

Leaving aside whether the technology has been eliminated, it is also a skill to be able to buy the second-tier manufacturing process. Unfortunately, Hitachi does not intend to provide the most advanced air-conditioning inverter compressor technology, and only sells finished parts to the Meidi Group.

But even if it is bought with money, it still has a chance to stand out in the market.

It must be admitted that Japanese companies are very good at manufacturing home appliances these days, and they are still the mainstream in the international market, comparable to some companies in Germany and the United States, and have an advantage in price.

Su Yehao doesn't think it's a big deal to eat food one bite at a time. When the production technology reaches a new level and he is familiar with the technology, with his resources in the United States, he may have the opportunity to take the land to the international market to seize The Japanese home appliance market.

Su Yehao came to a conference room, tried out the air conditioner that was being produced, and asked, "What kind of grade is this kind of product in Japan?"

"...Mid-range, mid-range is on the high side, with a cooling capacity of 1.5 horsepower, it can be considered a mainstream product in Hitachi. Combined with our company's technology, the shape is also quite beautiful, and it is considered high-end in the mainland market, meeting the needs of 25 to [-] square meters. Bedroom needs are not an issue.”

After spending a sum of money to buy the compressor and use it for research and development, Manager Qian is quite confident about the new products that will be launched this year.

Su Yehao doesn't know much about home appliances, but the cold wind blowing on his body is relatively strong, and the noise is controlled within a comfortable range, especially after turning on the sleep mode, it doesn't feel much different from the one he used in his previous life.

The performance is similar, and the fight is nothing more than stability, energy saving, and price advantages.

Thinking of the price, Su Yehao then asked Manager Qian again:

"Currently, the company's sales channel is still the route of regional agency distribution. Are there any large chain stores in the market? Like Japan's Yamada Denki and BIC CAMERA?"

When he first learned that his father was financing Meidi Group, Su Yehao took the time to investigate and even went to Japan to investigate.

Later, I found that I didn't get involved, and my development was pretty good. In addition, my family was getting better and better, so I was just a salty fish, and I didn't care much about it.

Manager Qian has lived in Japan for six years and once worked for Hitachi. How could he not know about these two giants in Japanese home appliance chain sales? As I said, there are quite a lot of small home appliance sales malls, but the model is still renting out stores to agents, and the large-scale home appliance chains are self-operated... I have no impression, what about you?"

The other executives present also shook their heads.

Seeing this scene, Su Yehao knew it well, and immediately said with a smile:

"Self-operated chain stores are the general trend. There are none now, and there will definitely be in the future. When negotiating with agents to join, don't completely block our retreat, try to avoid regional monopoly, who is not selling products?"

"However, don't offend the distributors. The price of products should not vary too much. Beware of malicious dumping competition."

"In addition, try to increase the mobile phone manufacturing business. It seems that no one has produced domestic mobile phones. If we have a very cost-effective product and can create a new business, I can find a way in the United States. , to help you..."

He said here that a group of people take notes in small notebooks, no matter what they think in their hearts, they have done enough on the surface.

Father Su is getting old, and he doesn't want to stand under the air conditioner to suffer from the cold.

Seeing this scene, the corners of his mouth twitched, and he thought in his heart that he was really impolite. For such a big matter, he should discuss it with himself anyway, why he suddenly made a decision.

There was an inexplicable feeling of being usurped, and I was speechless for a while.

……

Chapter 440 Cell Phone

"Brat, you caused me trouble again. Is it so easy to make a mobile phone? Your uncle Qiu's brother lost hundreds of millions of Hong Kong dollars as an agent of BP machines, let alone making mobile phones. If you earn some money, you have to lose it again. You are happy." Bar?"

Papa Su sat in the car.

After answering the phone, he complained incessantly.

It was Qian Wanhao who called him. The other party said that he had a short meeting in a hurry and had already tried to prepare a mobile phone research and development working group.

It was just over an hour since Su Yehao mentioned the development and production of mobile phones. This kind of work efficiency was so amazing that Father Su was quite helpless and couldn't make up his mind for a while.

After all, he is optimistic about the home appliance industry, and has no idea about mobile phones that cost as much as 4000 yuan.

This price is worth half a year's wages for many mainlanders, and the price of phone calls is not cheap. No matter how you look at it, it seems that there is no market, and the investment and return may not be directly proportional.

So in the eyes of Su Yehao's father, it was a blind decision, and it was not as practical as the popular mahjong machine around.

But what my son just said, I can't just let it go as a fart.

So I just had a phone call with General Manager Qian Wanhao. Father Su only said that he would do more research and continue to focus on the home appliance business first.

I stayed in Fochuan for two days.

The father and son had already left Fochuan and continued to drive to Guangzhou, planning to take a look at the Cultural Tourism City in the suburbs.

Counting the cost of acquiring the land, 20 billion yuan was spent, and it happened to be on the edge of Fochuan. Take a turn to enjoy it. In fact, you don’t need to look to know that it is just a large piece of wasteland.

Su Yehao sat lazily.

I have long been used to my father singing against me, and in the end I always sigh with emotion, "It smells so good!"

It was like this before he came to the Mainland to invest in the Cultural Tourism City, and he was still like this when he went to Silicon Valley to invest in the Internet industry. Over time, he got used to it and didn't need to worry about it at all.

heard.

Turning his head to look at the cheap old man sitting beside him, Su Yehao asked calmly:

"There will be hundreds of billions of dollars in the future, are you sure you really don't want to spend some money to try it out? Mobile phones have been developed for so many years, and the manufacturing threshold is lowering. Maybe it won't be long before a company transfers semi-finished products and comes back to put a sign and install it. The casing can be sold at a high price by changing hands, I know a lot of people in the United States, if you don’t want to make this money, then forget it.”

"Oh? There is so much competition in the market, have you started selling semi-finished products?"

Father Su was taken aback when he heard the words.

He suddenly had a little confidence in his son's proposal.

The main reason is that in the past year or so, the father and son have often sang against each other, but the result is that the father has completely failed, and even the proud career value has been ruthlessly crushed by the son, and the gap is widening.

With this achievement in front of him, it is no longer feasible to rely on luck alone.

So Father Su, who changed his mind resolutely, changed his mind and said, "Then listen to you and let people try it, but if it is really so profitable, why don't you start a company independently? Occupying nearly half of the shares in the United States, wouldn't it lead people to get rich for no reason?"

"...We can assemble it, and it is not difficult for others. It may not be absolutely feasible. It is hard to say whether users will buy it or not. Developing it in the name of the Meidi Group can share the risk, otherwise I would give it up to others."

Su Yehao smiled and added: "Don't worry, I have other arrangements. When the third-generation mobile communication technology comes out, the functions of mobile phones will be completely changed, and the broken bricks in our hands can be thrown away directly. Knows this better than I do.”

"Yoyo, you talk like a lunatic! But I don't understand these things. Whatever you say, it's better to be safe anyway."

At this moment, Father Su felt more and more that he seemed unable to meddle in his son's business.

For example, the third-generation mobile communication technology or something, I can't even understand it, it seems... There are already a first-generation and a second-generation look?

It is completely a blind area of ​​knowledge.

It's just a mobile phone, it's not just for making calls, it's fine if you know how to use it, who cares so much.

Secretly stunned, pondering for a moment.

Father Su habitually waved his hands away, and added: "Since you have an idea, let's leave it to you. The company has just started to improve, so don't make trouble for me. Anyway, you have part of the company's money and need to manage it." I'll see what happens when the time comes, and I'll say hello to Manager Qian."

"???"