The number one soft rice king in the entertainment industry

And these works have also allowed Qingyao Group to gain a lot of audiences.A good work has also won the audience's approval.

The word of mouth is raging, and the word of mouth of "Toy Story" exploded again.

After word-of-mouth exploded, the box office naturally followed suit.

Seeing the soaring box office and reputation of "Toy Story", the global film companies couldn't help but fell silent again.

Especially Disney, they directly booked a theater and watched this movie for the first time.

After watching it, all the production staff stopped talking.

Quality, the quality of this movie is high.It is an excellent animation work, or a very excellent animation work that can definitely become a classic.

This is strength, the strength of Qingyao Group.

Many people look at their colleagues and think about the changes that have taken place in their colleagues in the past few days.

Many colleagues have already left, and their new employer is Qingyao Group.

They often chatted with each other before, and judging from the feedback of those people, they lived very comfortably in Huaxia.

Not only is the salary high, but life is also very comfortable, although some things are stricter than in the United States.But it also has its own advantages, such as a variety of delicacies, such as an absolutely safe environment.

At the same time, for these employees, Qingyao Group now also provides a very flexible vacation policy.Many American employees now work in Tsingyao Group, and they go directly to Southeast Asian countries for vacations. The distance is relatively close and it is more convenient to go back and forth.

For example, go to Thailand, get a high salary in China, and go directly to Thailand for vacation after vacation. This kind of life makes many people envious, and it also makes many people feel shaken. Their eyes also look to the east, because they have also received over invitation.

Chapter 691 Subsidiary Listing Planning: Take Fairy Tale Town to Test the Waters

"Toy Story" officially set sail, and with its good reputation, the box office also soared.On the first day, it reached as high as 2.74 million US dollars worldwide. Such a box office has made countless film and television companies jealous.

With such a first-day box office and such word-of-mouth, based on past experience, I am afraid that the global box office of this movie has passed another US$15 billion.

"Toy Story" can make another big profit for Qingyao Group just by paying dividends at the box office.What's more, Qingyao Group is all operating with full copyright. Now that "Toy Story" is on fire, many things around it will definitely have a wave of sales, and then they will be able to earn a lot of money.

The most important thing is that this IP can obviously last for a long time.There is no problem at all with one animation in two years and four or five.

Another big IP, another big IP that makes people jealous.

The success of "Toy Story" also caused a huge reaction within Disney.Internal discussions have also begun to accumulate, discussing whether funds should be transferred to animation.Do you want to create a new IP like Qingyao Group?

However, internal opinions are not unified, and citations are relative to creating new IP.Now Disney can invest less in adapting well-known IPs, make more money, and have less risk.

To create a new IP is to take a lot of risk.After all, the investment in major animation films is huge, and it takes time to develop an animation IP.Large investment, high risk, and slow returns have caused Disney's internal opinions to be inconsistent.

Disney's entanglement Qingyao Group can't see it, even if it sees it, it won't pay attention to it.What Qingyao Group has to do now is to make steady progress and take it step by step.

Qingyao Group headquarters, the exclusive conference room of Fairy Tale Town.Su Yang and Tang Qing are carefully looking at the specific data of Fairy Tale Town.

Looking at these data, both of them had smiles on their faces.

The development of Fairy Tale Town exceeded the expectations of the two of them. Even the employees of Fairy Tale Town did not expect that Fairy Tale Town would expand so quickly.

Not only is the expansion fast, but the reputation of Fairy Tale Town is also very good now.The traffic is even more scary, and the Fairy Tale Town brand has become a boutique children's product brand.Easy to use and not expensive, this is the reputation of Fairy Tale Town.

Now there are many, many products under the Fairy Tale Town brand, as long as they are available to children, the Fairy Tale Town brand has them all.

Clothes, shoes, school bags, toys, snacks, stationery, cosmetics, diapers, etc.

Fairy Tale Town is just a children's grocery store, with a lot of things and miscellaneous things.Taking out one thing alone is not considered a big brand.

But the things in Fairy Tale Town are not bad, on the contrary, they are very useful, and the price of each item is much cheaper than that of big brands.

Take diapers for babies as an example. If some well-known brands of diapers cost one yuan per piece.The same quality diapers in Fairy Tale Town only cost six to seven cents.

With the same quality, the products from Fairy Tale Town are about one-third cheaper than those from some so-called big brands.But things are pretty much the same.Even the cheap products from Fairy Tale Town are of better quality than expensive products from some big brands.

The reason why the price can be kept so low is because the Fairy Tale Town brand hardly does brand marketing.This part of the expenditure is very small.For these things, brand marketing is very important.All major brands spend a lot of money on marketing, but Fairy Tale Town gives the money to consumers.

Secondly, the sales method of Fairy Tale Town is direct sales, and there are no middlemen to make money.It is truly from the manufacturer directly to the customer.

This model is the envy of many brands.They also want such a model, but unfortunately they don't have the funds and influence.Because standing behind Fairy Tale Town was a man who was cheating.The Fairy Tale Town brand was famous because of this man.

At the same time, Fairy Tale Town also has one of the biggest advantages, that is, the IP advantage.This is something that other brands only dream of.But here in Fairy Tale Town, it can be easily obtained.

For example, "Toy Story" is a big hit now, but Fairy Tale Town launched the IP product of "Toy Story" immediately.From clothes to school bags, from toys to snacks, a large number of Toy Story IP products directly earn a lot of hot money.

This is Fairy Tale Town, a fairy tale town that no one can imagine how powerful it is.Even Tang Qing and Su Yang didn't expect Fairy Tale Town to be so powerful now.

"Mr. Tang, Mr. Su, currently we have more than 1000 stores across the country. Our brand influence is very large among low-end consumer groups. Now all brands want to be high-end, but in fact the largest market On the contrary, it is low-end. The number of registered people in the official mall of Fairy Tale Town has reached 6000 million, and 80.00% of the accounts are active. The average monthly consumption of each account is around 30 yuan..."

A staff member said with a smile.This data made the two of them take a breath.

The monthly consumption is 30 yuan. It seems that this amount is not high, but if you calculate it carefully, it will be a big deal.One account, spending 600 yuan a year in the official mall of Fairy Tale Town, this consumption amount is very high.

Now Fairy Tale Town has 6000 million registered people.There are more than 2000 million active accounts, and if each account spends an average of 360 yuan per year.Then the annual consumption of these consumers is as high as 432 billion.

What is the net profit of Fairy Tale Town's products?In fact, it is very expensive, although the price is cheap, it looks affordable.But these things are also cheap.

Therefore, the net profit margin of Fairy Tale Town exceeds 15.00%. If calculated based on the sales of 432 billion, the annual net profit will be as high as 65 billion yuan.

This is a terrifying profit. Looking at the domestic giant groups, although they seem extremely powerful, if you really look at the net profit, there are very few groups that can earn 65 billion yuan a year.

"I didn't expect Fairy Tale Town to be so powerful now..."

Tang Qing couldn't help laughing too.

A giant, Fairy Tale Town has become a giant without knowing it.Moreover, it is still a giant that is expanding rapidly and full of potential.If the number of stores in Fairy Tale Town expands to [-] in the future, then there will definitely be more users, and the profits will be even greater by then.

"Looks like it's time. The first listed subsidiary of our Qingyao Group, I think Fairy Tale Town is very suitable. Fairy Tale Town, it's time to set sail..."

Su Yang said with a smile, which made everyone laugh.

After the Qingyao Group dismantled its subsidiaries, it was for the listing of its subsidiaries.And now.Fairy Tale Town became the first brand to test the water.With Fairy Tale Town's current data and profitability, when Fairy Tale Town is officially listed, the market value will definitely bring big surprises.

Chapter 692 Loss is the only gain: No one in this world is exempt

"Suddenly I feel that Fairy Tale Town is not on the market, it's good."

Coming out of Fairy Tale Town, Tang Qing said in a low voice.Fairy Tale Town is developing very well now, and Tang Qing is worried that Fairy Tale Town will change its original intention after it goes public.

"I don't want Fairy Tale Town to go public either. But in this world, no one is exempt. The bigger the company, the more it can't help itself."

Su Yang sighed.Can eat alone, who wants to share.

Tang Qing nodded, she also understood the truth.Eating alone will offend too many people.The bigger the business, the more people need to be brought on board.

This is true of other companies, and Qingyao Group is also unavoidable.In fact, Qingyao Group is already independent enough.Many people dare not reach out because they are afraid of Su Yang and Tang Zhengyang.

But as the cake of Qingyao Group is getting bigger and bigger, Tang Zhengyang is estimated to retire in a few years.At this time, Qingyao Group can no longer eat alone.

The cake has to be distributed, but the distribution of the cake does not mean that Su Yang and Tang Qing will get less.Because once it goes public, the cake on the plate will get bigger, and Su Yang and Tang Qing will get more. This is the capital market.

"Let's take a step at a time. Anyway, we have enough now. Besides, although Fairy Tale Town plans to go public, it won't be able to go public this year."

Tang Qing said with a smile that although Fairy Tale Town plans to be listed first.However, according to regulations, Fairy Tale Town will not be listed this year.Because Fairy Tale Town has been established for less than two years.

According to the regulations of the China Securities Regulatory Commission, the company has been established for at least three years before it can apply for listing.

Therefore, it will take at least a year for Fairy Tale Town to go public from the current plan to the successful listing.

And there are many things that need to be done in the process. If a company wants to go public, it is very troublesome in the middle.Fortunately, Fairy Tale Town's data is very good, and such good data will make many things easier.

Fairy Tale Town is the first listed company of a subsidiary of Qingyao Group. After Fairy Tale Town goes public, other subsidiaries may also go public one after another.But they will not go to the market intensively, keep the rhythm, and come one by one. As a subsidiary of Qingyao Group, it will be later if it can be listed later.

"Don't think about it so much. Even if Fairy Tale Town goes public, the company's management rights still belong to us. At that time, we will release the data openly and transparently. Put everything under the sun and make it clear, so that shareholders can rest assured .The company's operating policy will not change..."

Su Yang and Tang Qing chatted while walking.As for what will happen to Fairy Tale Town after it goes public in the future, the two of them will not guess for the time being.Besides, for two people, going public or not going public doesn't make much difference.Anyway, now the two of them have too much money to spend, so much that it has really become a string of numbers.

Fairy Tale Town continued to expand, and everything began to develop step by step.Although the people in the company thought it was cool to go public, they didn't focus on going public.There is no special financial treatment for listing, or make the financial report look better.

Not only don't do it, but do the opposite.Now the development task of Fairy Tale Town is to let the Fairy Tale Town brand form its own closed-loop industrial chain.

From design, to production, to sales, to the whole one-stop after-sales service.Design by yourself, produce by yourself, sell by yourself, and after-sales by yourself.

It has its own physical store, official mall, its own factory, its own design center, and its own after-sales service center.

After this set of closed loops is completed, the cost of Fairy Tale Town can be reduced again.And this reduction will form a virtuous circle.

The lower the cost, the lower the price they sell.The lower the price, the better the sales.As the sales volume improves, the cost will be further reduced again.

Under this virtuous circle, the sales volume of the Fairy Tale Town brand will increase, and the market share will increase.Fairy Tale Town may not have a big impact on high-end brands, but it is a devastating blow to those very small brands or so-called OEM products.

Because the price of Fairy Tale Town's products may be cheaper than theirs.For example, selling clothes, when you find that the clothes in the physical store are cheaper than those on the street stalls, and the quality is better, and there are after-sales services, who would be stupid to go to the street stalls to buy them.

Now Fairy Tale Town is like this. A pair of shoes costs tens of dollars, and a piece of clothing costs tens of dollars. The prices of some commodities even reach single digits.

And the quality is good, there is a brand effect, there are physical stores, and after-sales service.With such products, ordinary people who buy things will go to the street to buy brands that they have never heard of.

The rise of Fairy Tale Town has robbed a lot of street stalls, and also destroyed many small children's clothing stores.

Some bosses who previously opened their own shops have now become employees of Fairy Tale Town.Because I have work experience.

What's even more bizarre is that they found out after they entered Fairy Tale Town to work.It turned out that the money I made working in Fairy Tale Town was more than the money I made from opening a shop.

Not only do you earn more, you don’t have to worry about it, there is no risk, and the benefits are good, not only five social insurances and one housing fund, but also holidays and so on.

Like Qingyao Group, Fairytale Town has very good employee benefits.High salary, good benefits, everything you need.Every time Fairy Tale Town opens a new store, many people apply for it, and the competition is very fierce.

But once you become an employee of Fairy Tale Town, the working conditions are relatively enviable.Especially in some small counties.

For example, the storefront of Fairy Tale Town in a small county in the Central Plains.The salary of an ordinary salesperson in a small county is only three or four thousand.Moreover, they are basically single-day off, and there are almost no five social insurances and one housing fund.

But Fairy Tale Town is different.Even in these small counties.Fairy Tale Town's basic salary is also [-] to [-], plus sales commissions and various bonuses.The salary is usually five or six thousand or even higher.

Not only are the wages high, but they also pay social security and sign a formal labor contract.There are all necessary holidays, such as marriage leave and maternity leave for girls.This kind of welfare treatment is directly aligned with civil servants and employees of public institutions.

And on weekends, I work eight hours a day, and if I work overtime, there will be overtime pay and so on.

This is the responsibility of a big company, and it is precisely because of this responsibility.Only then can the employees have a more sense of identity, and only then can we use better services to serve everyone.

Because the service is better, more people come to Fairy Tale Town and trust Fairy Tale Town more, which forms a virtuous circle.

The invisible giant Fairy Tale Town is already quite large.Give Fairy Tale Town another one or two years, and after the domestic layout is completed, it's time for this giant to show its true colors and shock the whole world.At that time, this giant will definitely bring a huge shock, let everyone know that the public is the best, and let everyone know that not being a black-hearted capitalist can make a lot of money.

Chapter 693 Hollywood's Power: A Skinny Camel Is Bigger Than a Horse

"Toy Story" kicked off the curtain, and within a week, the box office of this popular animation movie in the world reached as high as 13.47 billion US dollars.This box office once again made Qingyao Group make a fortune.

However, the box office in the later period also began to show weakness, and the most important thing is that another giant is coming.

Disney's masterpiece "Robot Policeman", this is a science fiction blockbuster.Adapted from the comic book of the same name, it is also one of the American superhero series.

For this movie, Disney is also full of expectations.At the same time, this is also a big production, with a total investment of up to 1.1 million US dollars.

The actors in this movie are also big names in Hollywood, and the special effects are also top-notch special effects.

On June 20.00th, "Robocop" was officially released worldwide.When "Robot Cop" was released, the film schedule of "Toy Story" dropped directly to about [-]%.

In North America, the filming rate of "Mechanical Police" directly reached 60.00%, while in China, the filming rate of "Mechanical Police" was as high as 50.00%.

Especially in the Disney theaters, the film schedule of "Robocop" is as high as 70.00%, while the film schedule of "Toy Story" is compressed to about [-]% in the Disney theaters.

For this situation, Qingyao Group has nothing to do.Who dares to say that Disney theaters have a monopoly.A week ago, people gave you a very high ranking for "Toy Story".

It's just that there are new movies coming up now, and everyone's rankings are very high.Disney is slightly higher, which is normal.

This is a naked conspiracy, but Qingyao Group is not too anxious about this situation.After all, "Toy Story" has already eaten at the box office for a week.For a movie, the box office in the first week is very important. If the box office is good, the box office in the first week can often reach 80.00% or even higher of the total box office.

Under normal circumstances, a week after a new movie is released, the number of films scheduled will decrease a lot.Unless there are no movies worth watching at all in the same period, it will be slightly reduced.

In the movie theater inside Qingyao Group, Su Yang, Tang Qing and the others also watched "Mechanical Mounted Police" together. They never underestimated Disney's films.After all, Disney's strength is very strong. Su Yang has always told the people of Qingyao Group that they should not be careless and face up to their opponents at all times.

When the film started, Su Yang watched the film with a smile on his face.Su Yang has read the comic, and this comic is quite famous in the United States.

As the story happened, Su Yang laughed.

The story of "RoboCop" in this system is similar.The whole story is similar, and the production is also very sophisticated.

The special effects and fight scenes are also excellent.Disney's strength is still very strong. As a qualified popcorn movie, this movie can be considered a success.

But that's all, the whole story is basically fighting and killing.It's good for entertainment, but it doesn't matter how much connotation or creativity it has.

At this time, Su Yang thought of "Terminator", and the two films should be about the same.After all, the first "Terminator" filmed by Su Donghai is also following the route of a popcorn movie.

The first one is not considered the most classic, but the second one is considered the real power of "Terminator".Now as long as the first part can have a good box office result, it will be fine.When the second part is released next year, you can earn more.

June [-]th is a busy day.

Under the promotion of Disney, "Robocop" also successfully broke through 2 million US dollars at the global box office.

In this way, the box office is similar to Toy Story's first-day box office, but the first-day box office is similar, but word-of-mouth is very different.