The number one soft rice king in the entertainment industry

Su Yang said with a smile.

"There are so many, can we not sell them?"

Qin Shuyao couldn't help asking.

"[-] units seems like a lot. But it's really not that much. You must know that this is the global market. If you divide it on average, each market can get a lot of goods. For example, in the North American market, the entire North American market The market can only get about [-] units at most every year. But don’t forget, these [-] units are all models. If you break it down in detail, the number of each model is very small. People with money like it more. This is the same as buying luxury bags..."

Su Yang said with a smile.One hundred thousand units is not a large number.But the profit of 9 units is quite a lot. On average, one unit can earn [-] RMB.

Calculated in this way, 90 units can earn [-] billion yuan.Who would have believed that such a small workshop can make such a terrifying profit for a year.

"However, the marketing in the later stage is still very important. The routines must also be diversified. After this wave of enthusiasm subsides, we will market the Transformers Family Bucket. At that time, hehehe..."

Su Yang's expression made Tang Qing and Qin Shuyao couldn't help laughing.

Be good, Transformers family bucket.The two of them knew that if they really played the family bucket, it would be a bottomless pit.

You must know that there are many scary characters in the animation "Transformers".There are at least hundreds of various roles.Coupled with Transformers of various shapes and ages, this Nima has a family bucket, which is to catch a rich leek and desperately cut it.

"Foreigners can use luxury cars and luxury goods to make our money. We can also use high-end toys to make their money. This is just the beginning. With more and more IPs, the types of our high-end toys There will be more and more. At that time, there will always be a high-end toy that will attract those people.”

Su Yang narrowed his eyes, these words made all three of them laugh.

Now Qingyao Group has a lot of IP, and the types of toys are even more diverse.But they have never been involved in the high-end toy market.Now, taking advantage of the launch of Transformers, I began to slowly try it out.

As for whether it can be successful, we can only take one step at a time.Whether the annual sales volume can reach [-] is still unknown.

But there are some things that you can never succeed without trying.

Transformers is now off to a good start. Under the marketing of Qingyao Group, many celebrities and entertainers have begun to show off their Transformers toys.

This trend directly drives up the high-end Transformers toys. Driven by them, many users who can afford it begin to place orders to buy their own Transformers.

Chapter 659 Super Big Move: Create Marvel Universe

"Transformers" exploded all over the world and became a new super IP.In just one week, these big steel guys are well known all over the world.

And the pay-on-demand data of this animation also made many people take a breath. The box office of "Transformers" animation in Xinghai exceeded 15 billion U.S. dollars in a week, and this figure is still growing steadily.

With the growing fame, more and more people watch this animation.And this data was obtained when Qingyao Group did not crack down on piracy.If Qingyao Group had cracked down on piracy from the very beginning, the box office would probably be even higher.

However, Qingyao Group enjoyed the lost box office. Compared with the lost box office, Qingyao Group gained too much profit from "Transformers" in this week.

In just one week, the sales of peripheral products of "Transformers" exceeded 50 billion US dollars.The genuine "Transformers" toys produced by Qingyao Group's toy factory are even out of stock in some places.

The factory in Huaxia is also producing 24 hours a day.But the speed of production could not keep up with the speed of global sales.After all, the production capacity of Qingyao Group's toy factory is relatively limited.Now Qingyao Group is also working hard to increase production, and at the same time contact other toy factories to manufacture their own toys.

In China, the toy industry is very developed.Most of the world's toy production is in China.Toys of many international brands are also produced in China and sold with their brands all over the world.

Now that Qingyao Group wants to do OEM, it is easy to find many partners.Besides, the profit given by Qingyao Group is higher than that of other toys they OEM, so how could those places be unhappy.

China is a big toy-producing country, but a lot of profits from toys have been made by other people.Because many toy factories in China are just OEMs, earning hard money.It is the same as OEM mobile phones and computers.

But now, the rise of Qingyao Group has allowed the Qingyao brand to rise rapidly in the global market.Especially the Transformers IP this time allowed Qingyao Group to break the bricks of the global market with brute force.

In the past, many toys of Qingyao Group also sold well in the global market.But this time Transformers knocked on high-end toys.The meaning is different.

"Transformers" is very lively in the world.But for Qingyao Group, this is only the first move.

In the conference room of the animation subsidiary, today's meeting is very important.

Both Su Yang and Tang Qing came to the subsidiary, and the person in charge of the subsidiary could only sit below.Although the autonomy of the subsidiary company is already great.But once Su Yang and Tang Qing came, everyone tactfully obeyed the arrangement.Because everyone knows that once the project is planned by these two people, it will be a huge gain for the subsidiary.

"Transformers has achieved great success at present. This IP will bring huge profits to our company and the group head office. And this IP is very long-lasting. In the next ten years, 20 years, or even 30 or 50 years, this IP will Every year, it will continue to bring us huge profits. But this time we also touched Disney’s cake. The competition in the future will be more cruel. It is conceivable that Disney will definitely invest a lot of animation works in China to cultivate local IP ..."

Su Yang said seriously, and everyone also looked dignified.

There is no need to think about it.The Qingyao Group has brought the battlefield to Disney's doorstep, and Disney will definitely try its best to be a demon in Qingyao's lair.

Anyway, this is a commercial competition, and China and the United States are now open to each other.The government will not intervene now, but there will definitely be some support secretly.

But in the cultural industry, whoever wins depends on their own abilities.After all, the audience has the final say on the work. No matter how awesome you brag, if the work is not good-looking, the audience will be blind if they don’t buy it.

The cultural industry is not a high-tech industry, and this thing has no technical content.But it is difficult for this industry to do so.

"So, next, let's play a big game. If this plan is implemented smoothly, our Qingyao Group's competition with Disney in Europe and the United States will not be as simple as eating a piece of meat. I have the confidence to eat half of his body by then." ..."

Su Yang's words made everyone's eyes turn red, and they all looked at Su Yang with red eyes like hungry wolves.

What kind of concept is it to eat half of Disney's body?You must know that Disney's current market value is as high as 4000 billion U.S. dollars. This is a super giant.

If Qingyao Group can really eat half of Disney's body, what a rich piece of cake it is.At that time, if the animation company goes public, can it wrestle with Disney?

"The name of this new project is Marvel Universe. Everyone knows that Americans like individual heroes, so there are many superhero characters in the United States. Most of their movies and TV series are also lonely heroes. They have a strong personality cult. I The plan is to create enough superheroes in the United States. And these heroes are interactive and related to each other..."

Su Yang stood up directly and began to explain the setting of the Marvel universe on the blackboard in the conference room.

Batman, Spiderman, Iron Man, Superman, Ant-Man, Hawkeye, Black Widow...

Looking at these dazzling characters, everyone swallowed.Hey, how many works have to be put together.

But they are all knowledgeable people, they can see that Su Yang wants to win by quantity this time.With so many animations, there will always be one you like.

And these are animation products, once these animation products are deeply cultivated in Europe and America.When the time comes, the result is self-evident.But it takes time to cultivate, even a generation to cultivate.

Investing so much in animation at once would be unbearable for Disney.Because the cost is too high.But animation subsidiaries are not afraid now, because they have AI intelligent rendering technology, and their production costs can be greatly reduced.

If you lower the standard, they can reduce the so-called 3D animation to the price of cabbage. Not to mention 2D animation, the price will be cheaper.

The cost, the money used to make one animation, can now make ten or twenty.With such a sharp weapon, you must enjoy the dividend as soon as possible.Otherwise, once the opponent has such a technology, such an advantage will be gone.

In the Marvel Universe, looking at this grand plan, everyone's blood is burning.Once these IPs are cultivated, it is really possible to eat half of Disney's body. Not only is it possible, but there is even great hope to play Disney to death!

Chapter 660 Ambitious Qingyao: Accumulate food widely, become king slowly

"This time, we are going to play the next big one. "Transformers" is just an appetizer. AI rendering technology can not only reduce our production cost, but also greatly increase our production speed. So this time we will start multiple projects at the same time Accumulate food widely, become king slowly. Don’t release it yet. After our works have accumulated to a certain number of episodes, we will release them in a rush. I don’t believe it. They don’t like good-looking and large-volume animations..."

Su Yang's words made everyone laugh.

Good-looking and full-fledged animations, as long as you are an animation fan, who doesn't like it.On the premise of ensuring the quality, for animation fans, the faster the update, the more they like it.

In fact, as animation fans, they feel bitter.Because there are a lot of long-form animations, the update speed is very slow.In many cases, it is considered fast to update two episodes a week.There are a lot of serialized animations, and maybe only one episode or even less is updated a week.Because the animation production cycle is relatively long, the serialization time of an animation may even reach ten or twenty years.

Even more exaggerated, it may be in his lifetime.

If you can speed up the production, both for the audience and for the company, it will be very beneficial.

"Traditional 2D animation, if you make it with all your strength, what's the speed?"

Su Yang asked directly.Although 3D animation technology is very high-end, it does not mean that there is no market for traditional 2D animation.On the contrary, the market share of traditional 2D animation is very strong, especially Japanese works.

Japan's animation industry is a pillar industry. They can produce top-notch 3D animations, but their famous animations are all traditional 2D animations.

"If the preliminary work is ready and the script is set. According to our technology, we can produce one episode or even two episodes a day..."

The person in charge said seriously.Only those who have used AI rendering technology know how powerful it is.In particular, this technology also has the ability of self-learning, and every manual modification of the data will be recorded.Then through self-analysis and learning, the next time a similar situation occurs, it will be automatically modified to a similar style.

Such a technology is a hang-up for long-form animation.Because the more data in the database, the easier it is to make.

For example, in the past, to make an animation character with unique skills, it required careful drawing.But now, you only need to enter the data of these tricks in the database and mark them with a simple symbol.Then when making, the system detects this mark and automatically completes it.

It's like a Wumao special effect, when you shoot, you hold a frosty note in your hand.Then after the video is shot, AI can only automatically replace the note with a real frost effect during post-production.

So this technology is a trick. With this technology, for traditional 2D animation, sometimes two episodes a day is really no problem.

"Okay, very good. Try to speed up while ensuring the quality. This time I'm going to stew Disney and Japanese animation in one pot."

Su Yang's words made everyone in the meeting room couldn't help laughing.The image of these words is also domineering.

Put Disney and Japanese comics in one pot.Not to mention whether it will be successful or not, just this goal is awesome.If others say this goal, everyone will definitely think it is bragging and not paying taxes.But when it came out of Su Yang's mouth, the taste was different.Because Su Yang has created too many miracles.

"President Su, we are fighting on two fronts, isn't the pressure too great?"

The person in charge of the animation company couldn't help but said.Competing with Disney and Japanese comics, once the war starts, the pressure will be very high.Because both sides are giants, Disney is powerful, but Riman is actually stronger.Because the animation industry is a pillar industry in Japan, Japan attaches great importance to this industry.

The cultural industry is too important for Japan.There are a lot of employees in the entire cultural industry, and the value created is also terrifying.

Strictly speaking, even the Japanese works in the otaku hard drive are part of the Japanese cultural industry, creating a large number of jobs for Japan and earning a lot of money every year.

Therefore, the competition in the cultural industry is fiercer and sometimes crueler.

It is not an exaggeration at all, the Qingyao Group has really ruined Japan's cultural industry, and Japan can lose half of its life.

"We are not going to fight head-to-head with them. Our strategy is still the old way, integrate into them, use their culture, defeat themselves. Build subsidiaries, use their people to make a lot of money for us. For us, IP is the The greatest value. Whoever holds the IP will hold the initiative. Unless they turn the table and stop playing, but do they dare to turn the table?"

Su Yang's words made everyone laugh.Do they dare to flip the table?They dare not, after all, the rules have been formed long ago.They break the rules, and the whole market becomes a mess.

The benefits of this loss are too great, and no one dares to take the risk.Unless the Qingyao Group kills them all, they have nothing to lose.

But Qingyao Group can't kill them. In their territory, it is a very good achievement to be able to steal a bite of their flesh.Su Yang didn't have such big ambitions either, he just wanted to share a piece of the cake instead of taking it all away.

As long as there is something to eat, no one will overturn the table.

"The Japanese branch was established. Directly pay to buy a company and leave some soup for them. We only need a controlling stake. Also, the works produced by our head office are only authorized to play by subsidiaries. The copyright also belongs to the subsidiaries... "

The meeting continued, but everyone's eyes were full of fighting spirit.

Big move, really big move this time.Big move in the animation industry.With so many works approved, and relying on their own advantages, the whole army will attack directly after saving enough food.

It is conceivable that a large number of new works will be released at that time.These new works are not only good-looking, but also update faster.Under this strategy of large quantity and full control, it is absolutely possible to take a bite of the meat.

The cultural industry has no technical barriers.As long as you find the knack and find the routine point, it will be fine.

Compared with other high-tech industries, it is still very easy for the cultural industry to break through.Of course, the premise is that if a company like Qingyao Group wants to go to other companies to make money in other companies, they will be abused like dogs.Let's see how the domestic cultural industry was beaten up before Qingyao Group appeared.

Take the music scene as an example, how many songs are covers of Japanese songs, to put it bluntly, in some eras, a Japanese singer can make a group of Chinese singers famous, this is the gap!And now, there is a reversal.

Chapter 661 Play Big: Get a University for Fun

After leaving the animation subsidiary, Su Yang and Tang Qing were not idle.Walking directly into the game company, this time the Guangzhuliang operation is also a full-copyright operation.

It requires close cooperation between the various subsidiaries. When enough ammunition is stored, it will be exciting to shoot out all at once.

Qingyao Group has long been familiar with the operation of full copyright.

A big operation quietly started in Qingyao Group.Subsidiaries participating in the plan are also mobilizing themselves, mobilizing manpower and material resources.At the same time, the strictest confidentiality agreement is also implemented.

"By the way, how about we play something high-end?"

At Su Yang's home, Tang Qing and Qin Shuyao were chatting, and Su Yang suddenly had an inspiration.

"what's up?"

Tang Qing and Qin Shuyao looked at Su Yang, wondering what funny thing Su Yang thought of.

"How about we build a university for fun? Let's build an art university. Haven't entertainment companies tried this thing? Even Hollywood giants haven't played it? We can play it. It will be built next to our headquarters. If we can't find it If you get a good teacher, you can let the employees of our group take over the class. At the same time, let these college students come to the company for internships when they are in college, and even participate in the construction of some projects..."

Su Yang began to talk about his plan.

The plan was simple, to build an art university.This university majors in Qingyao Group.It doesn't matter whether you have a bachelor's degree or not, a junior college is fine.

With Qingyao Group's endorsement behind it, the big cows in the group were directly asked to be teachers to substitute for the class.Then let some college students directly participate in some projects.What's even better is that Qingyao Group will give priority to these graduates after graduation.

Under this policy, the meaning of this school is not ordinary.Even graduates from the best art schools in the world want to join Qingyao Group.

It is conceivable that in the future, a group of graduates from the world's top art universities will compete with junior college students run by Qingyao Group.It's funny to think that junior college students have priority.

As for ability, whoever said college students must be poor.Art is about atmosphere, and the atmosphere of Qingyao Group is enough.With so many art students in Huaxia, some talents can always be selected by picking and choosing.

"Think about it, the alumni who graduate from this school in the future include pianists, famous singers, famous directors, and famous actors. It's called Qingyao Art College, and we are a general art college. We enroll students independently, and we don't look at whether you are good at math or English. We just look at your talent. We want it, we I hope that one day in the future, when they say that I graduated from Qingyao Art Academy, countless people will be envious and jealous..."

Su Yang's words excited Tang Qing and Qin Shuyao.It's exciting to think about it, it's cool to think about it!

"It must be done. At that time, we don't even need to go outside to recruit students. There are so many graduates from Suyang Charity School every year. There are always some who are interested in art. Just recruit them to the school. Let's provide a one-stop service. From kindergarten to working..."

Tang Qing said with a smile, with anticipation in his eyes.

"Yes, priority is given to the admission of students from our charity school. At the same time, priority is given to the admission of poor children. Also, our school must be large, beautiful, and professional. Who said junior colleges can't be awesome. If you want land in Zhucheng, get four Five thousand acres. Hehe, maybe I can be a teacher in the future. Go to school and teach students to sing..."

Qin Shuyao became interested in starting a university of her own.Although the university is almost [-]% losing money.But does Su Yang care?Can Su Yang afford to pay?

For Qingyao Group, as long as it can cultivate talents.Even if it loses money every year, it doesn't matter, Qingyao Group will use the money to support the school, and cultivate the talents it needs according to its own needs.

Once this university is established, Qingyao Group will be as stable as Mount Tai in the future.Even if someone poachs someone from Qingyao Group, Qingyao Group is not afraid.Because there will be more talents on top at any time.

"Then fix it, notify Secretary Zhao directly. Let them give us five thousand acres of land. At the same time, let them handle the relationship, and contact the design team and construction team as soon as possible. The school's architectural style adopts ancient style, and I have only one request , the area must be large, and each building must have its own characteristics. The construction will be more beautiful than the Forbidden City..."

Su Yang's words made Tang Qing laugh.

This requirement is not low, but it does not mean that it cannot be achieved.According to Su Yang, that is to build an ancient city.

There must be a city wall, and there are various ancient buildings inside. In the future, this university will not only be a place for students to go to school and live.It can even be used as a tourist attraction.