The number one soft rice king in the entertainment industry

As the chairman of the company, Tang Qing also has his own pressure.The bigger the company, the bolder it is.Qingyao Group is now a giant.Although powerful, Tang Qing knew very well that once something happened to Qingyao, those greedy guys around would pounce on Qingyao Group without hesitation.

Now Qingyao Group has no turning back, and some can only keep moving forward and growing.

The "Transformers" project team, Su Yang, Tang Qing and the entire project team held a small meeting.

"Mr. Tang, Mr. Su, currently we have 86 episodes in total. Now that we have new technology, we can produce three to four episodes per week. The average cost of each episode is around 100 million RMB..."

The general manager of the project said seriously.Although there is AI rendering technology, but because the production requirements are very good, when the AI ​​​​rendering is completed, the production staff still needs to further refine the post-production.At the same time, remove some things that may cause copyright disputes.

But in general, the cost of each episode is about 100 million yuan.This price can be described as pitifully low.If you switch to other jobs, with the same standard, the production cost of this episode is less than 2000 million RMB, and you can't make it at all.

The cost is low, and many things become easier to operate.

For example, pay-on-demand, although the pay-on-demand model has begun to rise.But animation works are still taking the free route.Use the free model to cultivate IP, and then rely on copyright IP to make money.

However, the most direct pay-on-demand model has not been implemented on the feature-length animation.It is because there are too many episodes of animation works.Moreover, the update speed is relatively slow. Compared with paying, the free model is more conducive to dissemination.

"Well, quality is still king. Now you have plenty of time."

Su Yang nodded. Su Yang was very clear about the plot of "Transformers". After all, many of the plots were provided by himself.However, people from the editorial department also participated in it, making the story fuller, more exciting, and smoother.

According to the previous plan, the playing method of "Transformers" is somewhat different from that of Japanese animation. The way "Transformers" is played is somewhat similar to a TV series.

Seasonal broadcasts are used for broadcasting. The world view of "Transformers" is very large, and the story line is also very long.The whole story is like a novel.According to the development of the plot, the number of episodes that can be filmed is relatively large.After all, in this animation, the battle scenes are very exciting and big.But such battle scenes often take a long time.

For example, there are 32 episodes in the first season, but if it is about the story, it is only the beginning.According to the current story setting, there is no problem with Transformers filming two or three thousand episodes, or even longer.

Now with new technology, the company is producing between 12 and 16 episodes per month.The annual production volume is actually around 150 episodes.

Animation IP takes time to cultivate, and a relatively fast update speed can speed up the cultivation of IP.

"We are like this. In the future, we will update each quarter. The update date is relatively fixed, the first day of each quarter. That is, January [-]st, April [-]st, July [-]st, October [-]st every year, Update a season of Transformers on time. You must also pay attention to the development of the plot when producing..."

Su Yang's words made everyone excited.

Season broadcast, this is really a season broadcast.Throughout the year, a season of "Transformers" will be updated on the first day of each season.Such a quality of "Transformers" coupled with such an update speed can quickly cultivate this IP.

"Prepare in the next two days, and the "Transformers" project will officially become a regular..."

Su Yang's words made the audience applaud, and the daughter-in-law finally became a mother-in-law.For more than two years, the entire project team has been waiting in the X department for more than two years.

Now the flop day is finally ushered in, and everyone is full of confidence in this animation.This is a super big IP. Among other things, in the past two years, there have been thousands of Transformers toys.At the same time, the project department has also attracted many sponsors, and many car companies around the world have secretly signed sponsorship agreements with this project.

There are not only car companies, but also arms companies, aircraft production companies, etc. In a word, this animation has great potential.

Chapter 654 Breaking the battlefield into the enemy's territory: "Transformers" debuts

The "Transformers" project department was officially flopped by Su Yang. Two days later, the entire project team left the X department and entered a new office.

And in the toy factory, a large number of Transformers toys began to be produced.The models of these toys have been determined long ago, and many molds are ready.Now the toys are starting to fully power up and start stocking up.

In Suyang's big villa, there are a large number of Transformers toys all over the room.The four little ones are playing with toys excitedly. These toys can be deformed in shape, and the design is very ingenious.

Some toys are directly made of metal, and the texture is very good.

"With such a high price, can it be sold?"

Qin Shuyao looked at a delicate metal Transformers toy placed against the wall, which was Optimus Prime's Transformers toy.This toy is forty centimeters high, exudes a metallic feel, and has a very good texture.

The details are also very textured. The whole toy was a lot of parts in the box at the beginning.It took Su Yang a lot of effort to assemble this metal toy with tools.

After assembly, it looks very cool. This toy can change several shapes, but it cannot be turned into a car. It is actually a decoration.

After getting the price from Su Yang, Qin Shuyao couldn't help asking back.Just such a metal toy, the toy company is going to buy 999 dollars overseas.

This price is exaggerated, and the domestic pricing is also very expensive.In the Qingyao direct store, the price is 5099 RMB.

After spending so much money on a toy, Qin Shuyao felt that ordinary people couldn't afford it.

"You don't understand this. You don't understand the consumption concept of Two-dimensional fans. They buy things based on their preferences. At the same time, they also need to see whether the things they buy are valuable for collection. For example, this kind of anniversary The commemorative Transformers toys are all limited. This kind of gimmick is more sufficient, and this is not the most expensive. Our most expensive Transformers toy, Optimus Prime is two meters tall, and the price in the United States is

Dollar.The domestic price is also as high as one million yuan.It’s just that the number is smaller, such as the Optimus Prime style, which is limited to 2025 pieces worldwide.Each has its own nameplate number..."

Su Yang said with a smile, Qin Shuyao couldn't help but sigh.I don't understand, Qin Shuyao just doesn't understand the mentality of those people.

But such an expensive toy, ordinary people can't afford it.According to Tang Qing's routine, I'm afraid these toys will also be hyped as wealth management products by then.

There are many rich people in this world.Limited edition top toys sometimes become a tool for the rich to show off their wealth.

Especially in Vanity Fair, let’s not say whether I like it or not.Buy it if you can.Just like a top sports car, some people buy a sports car and may not drive it a few times a year.But even if you watch it in the underground garage, you have to buy it, because this is a circle.

At Xinghai headquarters, an important meeting is being held.

The first season of "Transformers" has been produced.Now that the project department has handed over the work to Xinghai, Xinghai has to discuss the issue of pricing.

Su Yang has already sent a message, and the price should not be set too high.But you can't take the free route, this time is just an attempt.Use a relatively low price to promote the work "Transformers".

Although the free model can be better promoted, now Qingyao Group has mastered advanced technology.Then the routine can be changed, and the low-cost payment model will cultivate more loyal fans.

What's more, Su Yang also issued a strategy, that is, when the second season is released.The first season will be completely free for everyone to watch.

This way is a double harvest of leeks.Harvest paying audience first, and then harvest free audience.

"The animation work of the "Transformers" project is very important, and the head office has also given instructions. Therefore, in terms of pricing, we will take the route of low prices and high sales this time. There are 32 episodes in the first season, and the first seven episodes are free to watch. 25 episodes are paid to watch. The package price in China is 45 RMB, which is equivalent to the price of a blockbuster movie. The price in the United States is 9.9 US dollars..."

When the price was announced, many people felt that the price was too low.

They have watched "Transformers", and the quality is considered to be the price of one episode, which many people think is not expensive.Because the quality is so awesome, it is completely top-notch CG animation.

After watching it, many people couldn't help but sigh that the animation company is too rich.How much does it cost to make something like this.But they have to admit that "Transformers" is too shocking, even better than watching top special effects blockbusters.

This pricing is absolutely worth it.

"Okay, the propaganda department must keep up with it, especially in foreign countries..."

The person in charge said seriously.

This time "Transformers" is Qingyao Group's counterattack against Disney.Now Disney and the others have already attacked their doorstep, and they are going to grab food from Huaxia and Qingyao Group.

Now, Qingyao Group launched "Transformers", once again pushing the battlefield to their doorstep.

"Transformers is coming, Earthlings, are you ready?"

"The Legend of Cybertron, the Autobots Attack..."

"I'm Optimus Prime..."

"I, Megatron..."

There are a lot of video clips popping up all over the web.Some of these clips are only a few seconds long, and some are as long as one or two minutes.

Many people who watched these videos were confused and had no idea what was going on.But behind each video, there will be four characters of "Transformers".

"Is this a new movie? It looks cool..."

"Which company filmed it?"

"What the hell is a Transformer, it looks so cool..."

"Is this a new movie? When will it be released?"

"Damn it, it's so cool. The car can turn into a robot..."

After these videos broke out, countless people discussed it.While discussing, everyone was curious about what "Transformers" is?

Is it a new movie or a new game?In the end is which salary development?

There is a lot of fragmented information, but there is no accurate news.But the more this happens, the more curious everyone becomes.Not sure what exactly happened.

The marketing of Qingyao Group has officially started, so let's talk about everyone's curiosity first.

Su Donghai's mansion in the United States.A trailer drove into the mansion that Su Yang rented for Su Donghai.Now Su Donghai is very famous in the United States, and he is also a big local tyrant.A boxing match earns more than one billion US dollars, who can compare with this.

Hanging and stopped after driving into the manor, the huge container was opened, and inside were huge wooden boxes one after another. Seeing these wooden boxes, Su Donghai and Janice were full of curiosity, they didn't know that Su Yang gave them What exactly is the gift.

Chapter 655 The new favorite of local tyrants: Showing off wealth starts with owning a Transformer

In Su Donghai's mansion, the construction team quickly found a suitable place next to the mansion.Then it is to level the land and dig the foundation. After digging, directly pour a circular base with reinforced concrete.

"Honey, what the hell is this for?"

Janice was full of curiosity, and had no idea what the gift from Su Yang was.Mysterious, looking at the actions of the construction team, it seems to be a big guy.

"I do not know either……"

Su Donghai shook his head, looking curiously at the huge container.

A huge circular base has been poured. The entire base is ten meters in diameter and is made of reinforced concrete, and it is made of high-grade concrete.

It took more than half a day, after the entire circular base was poured, the workers opened a box, inside the box was a huge steel plate, with holes reserved in the steel plate, and after these holes were perfectly connected with the huge pre-buried bolts on the base, Finally it is tightened with huge special nuts.

A huge steel base is finished. The whole base is full of metal feeling and looks very cool, but there are two huge shoe prints on the base.Looking at the huge shoe prints, Su Donghai and Janice stretched their heads.

The container was opened, and one huge box after another was hoisted out by the crane.When the box was opened, Su Donghai and Janice stared wide-eyed.

The huge metal parts look very cool.After the parts are opened, the workers start to assemble things according to the numbers.

At this time, Su Donghai and Janice knew what it was?

The two excitedly picked up the mobile phone and the recorder assembled too long, and huge parts were assembled one by one.A huge Transformer slowly appeared in everyone's field of vision.

This is Optimus Prime. The mysterious "Transformers" is also very popular in the United States these days.Qingyao Group has invested a lot of money in publicity, and the publicity is very mysterious, which makes countless people wonder what Transformers are.

Now, Su Donghai and Janice are definitely the first people to know on this land of America.The huge Optimus Prime slowly took shape, and the huge steel body looked so cool and mighty.

The appearance is exactly the same as that exposed in the video.The height of Optimus Prime is as high as 20 meters, which is as high as a six-story building.

Su Donghai was already tall enough.But standing next to Optimus Prime, he couldn't even move his knees.

Looking at the huge Optimus Prime, the staff and Su Donghai Janis were excited to take pictures, and the two-person team also took many beautiful photos for the two of them.

"A great gift from China, the relationship between Donghai and Yang is really good. Optimus Prime, mighty or not?"

After taking pictures, Janice posted a lot of beautiful photos on her social account.

The same is true for Su Donghai, who not only posted photos, but also edited Optimus Prime's assembly process into a video and posted it.

Now the two are very well-known in Europe and the United States, especially in the United States. These two are topical figures.When these photos and videos were released, they immediately attracted countless people to watch.

"Wow, it's so handsome, the height must be 20 meters!"

"I really want to have one, it's so cool..."

"This is Optimus Prime, right? Is this the new movie of Qingyao Group?"

"I want a toy like this too, but I can't afford such a big one."

"It's so cool, this is definitely the coolest big toy..."

"Can I trade my supercar with you?"

"I also want to have a big toy like this at home, it's so handsome..."

Seeing these pictures and videos, netizens started talking about it.It's really cool. A huge robot, 20 meters tall, just appeared in the courtyard. The photos were taken very well, and it looked very cool.

Boys especially like this kind of big robot, which is handsome.

But through some information, everyone quickly tasted some flavors and got some information.That is, "Transformers" is definitely a new work of Qingyao Group.

Su Yang's gift to Su Donghai was the first in the world.If this work wasn't for the Qingyao Group, it would be absolutely impossible for this to happen.

"Transformers", which has been raging for a few days, finally has some clues, but after the clues, everyone is even more curious.

Is this "Transformers" a movie?Or TV series?Or games?

New curiosity came out again, and curiosity was fished out again.

But this time, Qingyao Group didn't keep everyone waiting too long.

"Tonight at eight o'clock, "Transformers", we will see you in the sea of ​​stars, and bring you the most beautiful shock..."

Su Yang took the lead in updating a post on his social account, and then the artists of the entire Qingyao family reposted it one after another.Su Donghai and Janice also made publicity.

Since then, "Transformers" has finally unveiled its mystery after a few days of fuss.

After the news broke, countless viewers who had their appetites wheezed began to wait anxiously.At this moment, they are too curious about what "Transformers" is.

In China, after night fell, countless people entered the sea of ​​stars, waiting for the broadcast of "Transformers".

And in other countries around the world, countless people are waiting.The marketing of "Transformers" is aimed at global marketing.

Africa, inside a university dormitory in Rwanda.

Several black college students sat together, looking at the only computer in the dormitory, their eyes staring like copper bells. Even if the marketing of "Transformers" is carried out on the land of Africa,