The number one soft rice king in the entertainment industry
The First Ruanfan King Chapter 331
There is no middleman to make the difference, and I have this mentality again.This is simply that the manufacturer directly connects with consumers, and the shipment volume is very large. Such a large shipment volume can allow the manufacturer to further lower the shipment price.
Under this routine, how can the price-performance ratio of the product not be high.It is also because of the high cost performance of the products that some people who were originally planning to join in the fun and watch the show also bought their hands one after another. It is uncomfortable not to buy their hands, because the cost performance is too high.
"Next, the products I will bring to you are products of our Qingyao brand. This year's New Year's Day, we have expanded the product lineup of the Qingyao brand again. In the past, our Qingyao brand made toys, bags, clothes, etc. , this time we will expand further. Our goal is to build the Qingyao brand into a Chinese boutique brand. Let everyone buy with peace of mind and use with peace of mind. First of all, the first product we will bring to you is the Qingyao brand’s nut series New Year’s goods ..."
Su Yang said with a smile, and the video began to play on the big screen.
But after seeing this video and listening to the explanation of the video, many people were stunned.
Because this video Su Yang directly followed the style of the tip of the tongue.Su Yang once filmed "Travel on the Bite of the Tongue", and later Qingyao Media also made the documentary "China on the Bite of the Tongue".
Now, this familiar dubbing has appeared again.A commercial film turned out to be tongue-in-cheek style.Through this style of shooting, it explains in detail the development of nuts, as well as China's nut industry, nut culture and so on.
What is compulsion, this is compulsion.There was no heart-piercing roar, nor any yelling in different ways.
Just such an advertisement made everyone hungry.
At the same time, in the commercial, the selection and production process of Qingyao brand nuts is also introduced in detail.
The screening criteria are very detailed, the workshop is very clean, the highest quality nuts are selected, and the most scientific roasting is carried out, and then the nut series of Qingyao brand comes into being.
"This is the nut series of our Qingyao brand. The New Year's Day is still discounted. As for the price, you can go and see for yourself. It's the same sentence, buy it if you like it. Don't buy impulsively."
Looking at Su Yang's way of bringing goods, many artists or anchors who are watching the New Year's Shopping Festival feel overwhelmed.
Damn, there is no way to learn.This is simply a blow to dimensionality reduction. Advertisements are aggressive, and goods are forced. The Qingyao New Year's Day gives people the feeling that they are not bringing goods, but they are actually bringing genuine goods at a fair price.
Bringing your own goods gives people a feeling of fooling people.
Qingyao Group brought the goods, giving people the feeling that they were doing charity.
Yes, that's how it feels.Many consumers who watched the performances of the Qingyao New Year's Goods Festival and their advertisements felt that this was a charity gala.And the object of charity is consumers.
It gives people the feeling that if you don’t buy it, you will lose money, and if you don’t buy it, you will miss it.
And this kind of feeling is also intentionally made by Qingyao Group. Su Yang, who has a lot of research on psychology, is too familiar with everyone's psychological feelings.
Sometimes the more you yell, the more routines you have, the more people feel that they are at a loss.
Now, during the New Year's Day, there is no shouting, and there is no big sale at a loss.
That is, after introducing the goods, everyone goes to the official website to buy.And Su Yang is like everyone's old friend, although he also sells goods, he has greatly increased the knowledge of many people.
At the same time, various high-quality programs are also interspersed among them, so that everyone can completely relax.
However, the many sold-out product signs in the official shopping mall made many viewers unable to resist snapping up a lot of goods.Before I knew it, I was impulsively consuming.
What's more, Su Yang still has a lot of idiot fans, and these idiot fans are more impulsive in buying things.Many people chop up all the things that they think they won't waste.
It was supposed to be closer to the Spring Festival.Many people are also preparing to start buying new year's goods.Besides, it's the end of the year, and it's only natural to chop hands during the Spring Festival.
Unknowingly, the Spring Festival is passing by quickly.Many brands of goods are also on the lot.
Especially some small brands are selected by Qingyao Group.Although not well-known before, but the product is very good.
Now everyone believes in Su Yang and the Qingyao Group, so they will rush to buy it.There are now more than 4000 million people in the live broadcast room, and their purchasing power is too strong.
Although these brands have already stocked up in advance.But basically all the brands' stocks were sold out in a short period of time, and this kind of sales made these small brands happy.
They finally saw the terrifying ability of celebrities to bring goods.Bring the goods at one time, and even directly take away the output of several months.
And among these boutique small brands, they have all signed contracts with Qingyao Selection.During the signing period, their products will choose Qingyao Selection as the only online sales channel.
At the same time, they have to accept the supervision of Qingyao Group to ensure the quality of their products.For these small brands, it is also a huge opportunity.If they cooperate in the future, they will be equivalent to having a very powerful channel, and it is entirely possible to take advantage of the situation to become bigger and stronger.
The technical department of Qingyao's directly-operated brand saw the huge transaction volume in the background, and many people salivated.
This transaction volume is indeed excellent. Judging by this pace, there is absolutely no problem with the transaction volume exceeding 200 billion tonight.
Carrying more than 200 billion in one night, this is definitely the ceiling of carrying goods.
And the goods brought tonight are all food, tonight's special session is a food special session.The unit price of these foods is already low. Faced with such a product with 200 billion in goods, the transaction volume will be even more terrifying when it comes to bringing expensive things such as home appliances and electronic products in the next few days.
The most important thing is to accompany this new year's shopping festival.The number of users selected by Qingyao has increased a lot. For an e-commerce platform, users are the most critical.
After these users purchased the product this time, Qingyao selected and sent some coupons or coupons.These coupons will drive consumption again. Once consumers get used to buying things on Qingyao Selection, then Qingyao Selection will become a huge cash cow. The employees of Qingyao Group have this confidence.
Because they do e-commerce, they also uphold the philosophy of Qingyao Group.Strictly screen all the products. Su Yang's requirements may not be many, but it must be ensured that every product sold on Qingyao Selection must be of good quality, high-quality products must be guaranteed, and high-quality products are king!
Chapter 617 Surprising amount of money: Qingyao's selection with a good start
The delivery of the first day ended on time at twelve o'clock.The amount of goods brought was finally released. In four hours, the total amount of goods brought in the Qingyao New Year’s Day was as high as 223.64 billion yuan.
On Qingyao's official shopping mall, there is a dazzling banner, which will be updated in real time every time an amount is traded.Looking at this astonishing number, many people salivated.
The amount of goods brought is too awesome, and this is only the first day.There are still six days to go, and there will be an overseas special event. According to this rhythm, the amount of goods brought to the Qingyao New Year's Festival in seven days will be very scary.
Although the profits of the Qingyao New Year's Goods Festival may not be much, anyone with a discerning eye can see that compared to short-term profits, long-term benefits are the most terrifying.
A Qingyao New Year's goods festival made Qingyao's selection skyrocket.After seven days, Qingyao Selection will have many users.Compared with other e-commerce platforms, Qingyao selection is small and delicate.
The volume is small and there are not so many products, but all products are self-operated.Connect directly with manufacturers or farmers, and have a large number of their own brands.
Under this routine, even if the same product selected by Qingyao is lower than that of other e-commerce companies, the profit may not be less than them.Because the maintenance cost of Qingyao Selection is very high, the size is small, and the cost is low. Coupled with the influence of Qingyao Group, Qingyao Selection will not become a giant in the future, but it will be able to eat a large piece of meat from the giant. .
For Qingyao Group, a bite of meat is enough.After all, e-commerce is not the main business, and after building the reputation of Qingyao's selection, it is still planning for Qingyao Group's own products in the future.
Now the product lineup of Qingyao brand and Fairy Tale Town brand is getting wider and wider.Once these two brands are established, Qingyao Group will make money lying down.
The first day of the new year's shopping festival is over, looking at the sales, Su Yang and Tang Qing have satisfied smiles on their faces.
Both of them are very satisfied with the sales, but if you want to calculate the profit, the profit tonight is very low.
It is completely different from other anchors, whose profit will be as high as [-]% or more.The profit of Qingyao New Year's goods festival is quite low.
The comprehensive profit is about [-]%.This is not the net profit yet, so many employees and so many artists participated in the annual festival.They still need to be paid corresponding wages and salaries, and I am afraid that there will not be too many left in the end.
But as long as they don't lose money, or even lose a lot, it will be a huge victory for Qingyao Group.
The Qingyao New Year's goods festival got off to a good start, and everyone is full of expectations for the delivery of goods in the next few days.
And some consumers who have grabbed the goods are also looking forward to the products they have grabbed.This Qingyao New Year's Day also cooperates with several express companies.Consumers are free to choose the courier company, but many of the products at the Qingyao New Year's Festival do not include free shipping, so you can choose freely when you choose the courier.
The first day of the New Year's Day is over, and many goods are loaded and sent to all parts of the country at night.Not only that, but many things have even been sent to some key cities across the country in advance.
It is equivalent to stocking up in advance, so that the logistics speed can be made faster.
Yang Qiuyue is a native of Shanghai Stock Exchange, and returned to Shanghai Stock Exchange after graduating from university. Now she is a white-collar worker in a company, and her salary is not low, but Yang Qiuyue doesn't spend money randomly, especially after having children.
As a fan of Su Yang, Yang Qiuyue also bought a lot of things at Qingyao's selection during the Spring Festival.There are fruits, rice noodles, grains and oils, as well as snacks and nuts that children like to eat.
Regarding the products selected by Qingyao, Yang Qiuyue actually had an attitude of giving it a try.After all, it was also the first time for her to buy something on this platform.However, as a fan of Su Yang, Yang Qiuyue believes in Su Yang's character and Qingyao Group.
"Hello, is this Ms. Yang? Your courier has arrived..."
At around nine o'clock the next morning, Yang Qiuyue received a call just after finishing packing. Today was a day off, and Yang Qiuyue and her husband did not go to work, nor did their children go to school.
"Okay, I'll go get it now..."
After hanging up the phone, Yang Qiuyue turned on her mobile phone and entered the app on Qingyao's official website.I found that several of the things I bought were delivered.
Calling for their husband, the two went downstairs to get the things back.
"This is Luochuan's apple, right? The packaging is pretty good..."
Open the first express delivery, it is a box of apples.Ten catties of Luochuan Fuji, 35 a box, and the express fee is 45 yuan, which is [-] a box.
Yang Qiuyue opened the box curiously, and inside were neatly placed large apples covered with foam protective sleeves.
"Wow, husband, look, is it better than the one we bought in the supermarket yesterday?"
Yang Qiuyue said quickly.
"It seems to be more beautiful and bigger. This one weighs about a catty."
The husband nodded and took out all the apples inside.There are only ten apples in ten catties of apples.
"Let me weigh..."
Yang Qiuyue directly took out her portable scale, and put ten apples in a plastic bag.
"It's still half a catty more..."
Yang Qiuyue excitedly took out her phone and started recording.
"My friends, I just received the apples I grabbed at the Qingyao New Year's Day. Look at them. This one is of really good quality. It's even better than the eight yuan and ninety-one catties I bought at the supermarket yesterday. Look at the weight. , and half a catty more. Ten apples, one apple weighs a catty, all of them are very good..."
Yang Qiuyue recorded a video while unpacking the courier.Because usually Yang Qiuyue is also a small blogger and plays self-media.
The apples are of good quality, and there is no shortage of ounces. When you cut one, it tastes even better than the ones Yang Qiuyue bought in the supermarket.
Then he opened a gift box of nuts, and Yang Qiuyue couldn't help recording a video to praise the contents.
"Look at this pistachio, the quality is so good, it's really better than the ones I bought in the mall. The price is not expensive, and the Qingyao brand is still trustworthy..."
"This is a snack for my son, it's delicious..."
"This is rice, and it looks good..."
Yang Qiuyue posted her unboxing video on her account, and immediately after posting it, it attracted a lot of people watching. After all, the Qingyao New Year's Festival now has its own traffic.
Like Yang Qiuyue, many people received the products that were snapped up on the New Year's Street yesterday one after another today.After receiving the product, basically everyone is quite satisfied.
Good quality is the advantage of Qingyao New Year's goods festival products.Although some items are not cheap, the quality is really good.As for consumers, sometimes they are looking for good quality, and sometimes they are willing even if it is a little more expensive. At this moment, the Qingyao New Year's Day makes them seem to have discovered a new world.
Chapter 618 National Style Boutique: "Orchid Pavilion Preface" Starts the National Trend
"Hi everyone, I'm going to take an unboxing video for you today. What is it? I opened something I grabbed from the Qingyao New Year's Festival yesterday..."
"Let me share, I got it at the Qingyao New Year's Day. The quality is great and the price-performance ratio is great..."
"I have bought cherries online many times, but this time the ones I bought at Qingyao Selection are definitely the best quality. Look at this..."
"I didn't expect the oranges I bought yesterday to arrive today. The quality is super good, and I feel that they are worth the money. I feel that with such quality, even if a box costs twenty more, it is still worth it..."
"The nuts have arrived and are delicious..."
"The beef I bought has arrived. I bought some with the mentality of trying it out. I didn't expect it to be super delicious. Thank you Brother Yang for the recommendation..."
"I bought a pepper chicken, hahaha, it's delicious, even better than the ones I usually buy in the store, and the price is much cheaper..."
The next day, as consumers across the country received the goods one after another.Word-of-mouth about the Qingyao New Year's goods festival products has also come out.
Rave reviews, both cheap and expensive.They are all high-quality goods, which also has something to do with the model of the New Year's Day.Qingyao Group directly hires people to keep an eye on the quality of products starting from the source of goods.
And there is an agreement with the merchant that once there is a quality problem, it is not as simple as returning the product.There are also punitive fines, everything is to control the quality of the product.
The tenet of Qingyao Group is that your products can be more expensive, but the quality must not be inferior.Defective things must not be selected by Qingyao.
Produced by Qingyao, it must be a high-quality product.Here in Qingyao Selection, it's the same.Rather lack than excess, I would rather have fewer products than junk products.I'd rather be more expensive than junk.
With the brewing of word-of-mouth, more consumers have paid attention to the Qingyao New Year's Day.At the same time, some people who didn't buy anything last night couldn't help chopping their hands one after another. Many people who bought something also made a second purchase to see if there was anything they liked.
While some items are sold out, there are still plenty of items in stock.Let everyone buy, the price has not changed from yesterday's price, and the price will not change during the seven days of the New Year's Day.
Transaction volume continues to climb, and not at a slow pace.
Looking at the ferment of word-of-mouth on the Internet, several major e-commerce platforms are jealous and jealous at the moment.Not only that, because of the traffic brought by Qingyao Group, many self-media players also came to catch the heat.
Some people even have a bad conscience, choose one thing from Qingyao, and then buy similar products with similar prices from other e-commerce platforms for comparison.
In contrast, the products of other e-commerce platforms were directly stepped down.At the same price, there is no way to compare the products.There is no way to compare the prices of products with the same specifications.
Some people buy things from other platforms, which are much more expensive than Qingyao Selection, but the quality after opening cannot be compared with Qingyao Selection.
The Qingyao New Year's Day has become the traffic responsibility, and Su Yang's own traffic is not owned by other e-commerce platforms.And Su Yang's own reputation is also very good.Now that everyone has received the goods and posted the products and reviews, Qingyao has once again selected it as the endorsement of the boutique.
After a day of fermentation, night fell again.The second session of the New Year's Shopping Festival hadn't started broadcasting yet, and a large number of people flooded into the live broadcast room.There are even more people than yesterday, and there is a faint tendency to break through 5000 million.
The popularity is even higher than yesterday. Qingyao Group and the merchants participating in the New Year's Shopping Festival are naturally very happy about the popularity.
At eight o'clock in the evening, the live broadcast started again.
On the huge stage, the big screen lit up.A huge scroll unfolded slowly, and it was a blank scroll.Calligraphy then began to appear on the blank scroll.
"In the ninth year of Yonghe, at the age of Kuichou, at the beginning of late spring, we will meet at the Orchid Pavilion in Shanyin, Kuaiji..."
The famous Wang Xizhi's "Orchid Pavilion Preface" began to appear one by one, which looked very spectacular and beautiful.
Suddenly, the music started, and under the lights, Su Yang appeared on the stage in an ancient costume.Su Yang in ancient costume is like a handsome scholar, he looks very handsome, and the ancient costume on his body is beautiful.Countless fans who watched screamed.
The musical accompaniment also started to sound, Su Yang walked forward slowly, and a long table slowly appeared in front of the stage, on which were laid rice paper and the four treasures of the study.
"Lanting Linting, running script is like flowing clouds and flowing water. When you push the door under the moon, your heart is as delicate as your footsteps. If you are in a hurry, the thousand-year-old stele is easy to open, but it is difficult to open up your beauty. The authentic work is gone, who can you give it to..."
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