The number one soft rice king in the entertainment industry

That's why Tang Qing spent 20 billion yuan to expand Fairy Tale Town this time, and in the future, he plans to build [-] to [-] stores. This scale is very large, and the construction of these stores alone requires tens of billions of yuan.

Of course, if Fairy Tale Town really expands to that point.The turnover of the entire Fairy Tale Town will be very scary.At that time, the annual turnover of the entire Fairy Tale Town will reach [-] billion or even higher.And the profits created by themselves every year are also considerable.

For Qingyao Media itself, the significance is even greater.Because Qingyao Media can create IPs one by one, the best way to maximize the benefits of these IPs is to produce peripheral products by itself.And now Qingyao Media's peripheral product brands already exist.

The Qingyao brand is an affordable luxury brand, and it is destined to follow the line of hardcore fans. The price is too expensive for ordinary people to afford.

Compared with the Qingyao brand, Fairy Tale Town is much more numerous.For popular brands, a product costs tens of dollars, or even a few dollars. The sales volume of such a good product is huge.

When you have a terrible sales volume, no matter how low the price is, you can create unimaginable profits.At that time, Qingyao Media will be able to maximize the benefits of IP, and rely on these IPs to truly make money lying down.Because too many people in this world are willing to pay for IP, especially children.

For example, two pieces of the same clothes have the same quality and the same price.One is printed with cartoons that children like, and the other is printed with other patterns.

Then there will be no surprises when children choose, they will definitely choose products with IP patterns printed on them, even if the product is actually a little more expensive, they are willing.

And when Fairy Tale Town has 10 stores across the country, its social responsibility is also great.There are [-] stores, even if each store has [-] employees, there are [-] employees in the whole country.According to the salary provided by Fairy Tale Town, [-] people will have a better life because of the storefront of Fairy Tale Town.

And behind these 10 people may radiate [-] families. This is the social responsibility of enterprises.

After the meeting, Tang Qing walked out of the meeting room with anticipation in his eyes.

Looking forward to the rapid normalization of Fairy Tale Town, and looking forward to the growth of Fairy Tale Town into a giant in the future.Now Tang Qing and Su Yang are not too anxious about the theme park.

If the Fairy Tale Town project is successful, Fairy Tale Town may not make less money than the theme park in a year.You must know that this affordable boutique brand can radiate not only domestically, but also radiate abroad.

Because the IP of Qingyao Media is now famous all over the world, Fairy Tale Town is also planning to open stores abroad.

Perhaps Fairy Tale Town will become a world-class brand in the future.Become a global super brand like Adidas Nike.Wherever you really go, isn't it more fragrant than a theme park?

Such a brand can directly drive the value of IP. When IP becomes more valuable, it can promote cultural companies to develop better IP, forming a virtuous circle.

This is the entire industrial chain of the cultural industry.If the whole industry chain is really successfully built, it will have a huge role in promoting Qingyao Media, China's cultural industry, and even the global cultural industry.

"If it really gets to that point and goes on the market, it should be very valuable!"

Tang Qing couldn't help but think that Qingyao Media is not considering the issue of going public now.However, it is not ruled out that Qingyao Media's subsidiaries or sub-brands will go public in the future.

At the same time, in the future, Qingyao Media may be upgraded to Qingyao Group. In a few years, maybe you can really stand on the top of the mountain and enjoy the scenery!

Chapter 566 Game project: 3A masterpiece "Resident Evil"

The expansion plan of Fairy Tale Town has officially started, and 20 billion funds have been prepared.For the people of Fairy Tale Town's subsidiary, the next period of time will be a busy time.

Now Fairy Tale Town is short of manpower, and even the boss of the Fairy Tale Town subsidiary has to go on business, which shows the extent of the shortage of manpower in Fairy Tale Town.

However, Fairy Tale Town's recruitment is also continuing, and Fairy Tale Town will need a lot of people in the future.After the scale of the store expands, there will be a lot of talents needed.Therefore, the shortage of talents is only temporary.

The expansion of Fairy Tale Town is officially launched. After the channel of Fairy Tale Town is established, Qingyao Media's IP can be accumulated and released.

Busy, everyone is busy.

Su Yang's side is even busier. After the first concert, the popularity of Su Yang's global concert is very high.Tickets for the remaining sessions are also being pre-sold continuously. After these pre-sale tickets are released, they are quickly sold out.

And Su Yang's new album is also officially on sale. After the release, the songs in the new album once again swept the world's major music charts, killing everything like a wild beast and directly dominating the charts.

With this kind of enthusiasm, the enthusiasm of Su Yang's concert can be imagined.The second concert was also very popular, with tens of thousands of people in the gymnasium.

It's just that the number of people who paid for the live broadcast was not as large as the first concert, and this number was cut in half.After all, for many people, the first concert is to see what songs Su Yang will sing. Now that the first concert is over, everyone knows what songs will be sung in the next concert. Need to spend money to watch the live broadcast.

Therefore, the number of paid live broadcasts in the world has been directly reduced to one-third, but even so, there are still more than 5000 million viewers around the world who pay to watch the live broadcast of this concert.

This kind of paid live broadcast is a money printing machine. Let alone 5000 million people, even if there are 1000 million people, the income of each live broadcast is terrifying.After all, the frequency of Su Yang's concerts is very high now. A concert in three days is simply unaffordable for most people.

In addition to the high popularity of the concert, Su Yang's album, the album of Chasing Light Girl, and MENG's album sales are all great.

Especially Su Yang's albums. Currently, the global sales of Su Yang's English albums have exceeded 1.6 million copies. The terrifying sales have made Su Yang the strongest money-making machine in the global music scene.

While Su Yang's concert was busy, an important IP of Qingyao Media also made great progress.

Qingyao Games, a game company under Qingyao Media.This company has been established for a long time.In recent years, many games have been launched, and these games are all made around the IP of Qingyao Media.But these games are small productions, not big productions.

Now, another big-budget game is about to hit the market.

In the testing department, many staff members are busy.A lot of professional game testers are playing a newly made game these days.This game is "Resident Evil", a 3A game in the true sense.

3A games, although many domestic game companies have made gimmicks over the years, you should know.But over the years, Huaxia has never produced a 3A game that is truly popular.

This game market is very large, and the market for 3A games every year makes many game companies jealous.But over the years, domestic game companies can only covet this market.Because 3A games need a lot of funds in the early stage of investment, the risk is relatively high.

However, domestic game companies are unwilling to take such risks. They would rather make online games, or make some small games, and rely on domestic demographic dividends to make money.

But in Qingyao Media, everyone doesn't believe in this evil.The zombie series IP is a big IP set by Su Yang himself, and this series has achieved good results so far.

"The Walking Dead" is very popular now. The second season of "The Walking Dead" has been filmed and is in the post-production stage.

At the beginning, the zombie series was not only the TV series "The Walking Dead", but also the "Resident Evil" series. "Resident Evil" is a game and movie IP, and the game and movie production are synchronized.

The movie was shot in a studio, and a lot of CG technology was used.There are also a lot of CG animations in the game, and the background of the game is the same as that of the movie. The purpose of this is to allow fans of both sides to communicate with each other to the greatest extent.

Now, after such a long time of busy work, I finally see the results.

The post-production work of the first film of "Resident Evil" is coming to an end, and the first game of "Resident Evil" is basically completed and enters the testing stage.

In the test room, game testers are conducting intense tests.They are professional game testers and game lovers.Now playing this game, they are also very excited.This is China's first real 3A game.

Take a look at this background modeling, and then play with this setting and character skills.They have smiles on their faces and it's an exciting game.

The fighting style is very exciting, and there are many ways to play. From their point of view, this is a very good 3A game.Just in terms of game quality, there is not much difference from games produced by foreign giant companies.

To put it bluntly, domestic game producers are not bad at technology and have a lot of creativity.As long as game companies are willing to spend money, the games produced will not be too bad.

And Qingyao Media is not short of money, and is willing to burn it.And there are a lot of talents, and everyone's attitude is also very good.So the quality of the game produced after such a long time is still very good.

"How about it?"

The person in charge of the project team came in, looked at the people who were playing the game and asked with a smile.

"Very good, both the picture quality and the gameplay are very good. It definitely belongs to the boutique series, at least I like it very much..."

One tester laughed.

"I agree, hahaha, I have never doubted that we only make games. When did our Qingyao go abroad to make bad works. If we want to do it, we must make high-quality goods..."

Another tester laughed, and everyone laughed.

The project leader also laughed when he heard this, but he agreed with it.In Qingyao Media, everyone's working attitude is very correct.In fact, everyone is really under pressure, because Qingyao Media has a strict review level. All works produced by Qingyao Media, whether it is movies, TV series or games, including peripheral products, need this independent review department.

Only after passing the review can you get these things on the market for sale.If you can't pass the review, no matter how much money you spend on this project, you won't be able to go public.Qingyao Media cherishes its reputation very much, and would rather waste money than produce bad works to disgust people.

Chapter 567 "Resident Evil" closed beta: the expectations of game fans

The test of "Resident Evil" was very lively. The person in charge of the project listened carefully to the opinions of the testers. They carefully recorded their opinions, and then they combined these opinions and discussed them one by one when they went back.

"In addition to our testers. Next, we will start the internal testing of game players. We will select 500 game players from around the world. And they are really hardcore players, and invite them to our Qingyao Media Never come, let them play "Resident Evil" and let them give us detailed opinions..."

In the meeting room, the project leader once again organized a meeting.At the meeting, the person in charge's words made everyone nod their heads.

This project is too important for Qingyao Games.After all, it is the first 3A game of Qingyao Games, and they need to do their best.It is very important for the company to invite five hundred top ashes players from all over the world and let them give their opinions.

After all, they are the ones that this game will be sold to in the end. They say that it is really fun only if it is fun.

In fact, if you want to save money, you can just send the game to these players and let them play directly.But the project team is not going to do this, they want to invite everyone directly to the headquarters of Qingyao Media.

Although it costs a lot of money, sometimes the more you spend, the more you get.

The first is to be able to keep the game truly secret and maintain a greater sense of mystery.

Secondly, this incident can be used to create a gimmick to promote the IP of "Resident Evil".Let everyone have greater curiosity and expectations for the four words "Resident Evil".

The last thing is to let everyone see the attitude of Qingyao's game, which is the most important thing.Let everyone see Qingyao's sincerity in making 3A games.In this way, countless domestic game fans will have real expectations for this game.Because everyone knows the golden signboard of Qingyao Media.

For a game internal test, [-] hardcore players were recruited from all over the world.This kind of action, no other game company has ever done it.

Now Qingyao Media has used it, and paid for all expenses in return.There will also be gifts after completing the test. For many players, this is a vacation.

"Everyone must be prepared. We must discuss the opinions given by the testers one by one. We accept reasonable opinions, but we can't be too busy not to follow unreasonable opinions. Although it is said that customers are God, God sometimes also Not necessarily right. After all, everyone has different preferences..."

The person in charge said with a smile, and everyone laughed too.They are all game producers, and everyone knows this truth.Quality is king, everything is for quality.

The application was submitted quickly, and Tang Qing also paid close attention to the news in person.

Seeing the application from the game department, Tang Qing also laughed.

Although it will cost more money, it is indeed a good promotional opportunity for the IP of "Resident Evil".

As for spending money, I didn't imagine that there were so many words. 500 people, that is, round-trip air tickets.As for meals and accommodation, Qingyao Media has enough dormitories, and Qingyao Media's canteen food is also very good.

Air tickets for 500 people don't cost much. The cost of 500 people may be as high as 1000 million.Compared with the production cost of "Resident Evil", this is a drop in the bucket.

The game "Resident Evil" alone has already burned 3 million yuan, which is why many companies are reluctant to make 3A games, because [-]A games burn too much money.

Seven hundred million yuan is still spent in Qingyao Media.It is conceivable how powerful the quality of this game is.

The propaganda department took action quickly, and Su Yang also received the news.Soon Su Yang's various social platforms posted a message.

"Hero Calling Order, Qingyao Media's first 3A game "Resident Evil" recruits [-] game heroes worldwide. If you are a game player, if you like games, if you are interested in this game..."

Hero summoning order, the summoning order is written in great detail.A game produced by Qingyao Media's game company needs to recruit 500 gamers from all over the world as testers for the game.

These people will go to the headquarters of Huaxia Qingyao Media, and Qingyao Media will reimburse all expenses for going back and forth.The selected people can not only play this game, Qingyao Media also prepared premium gifts.

At the same time, after the test is over, Qingyao Media will also arrange tour groups to take them on trips around China, including going to the Panda Base to see pandas, climbing the Great Wall and so on.

In a word, as long as you are selected, you can go to Huaxia to eat, drink and have fun without spending your own money.This is simply free travel, which is too tempting for many gamers.

"Wow, I want to sign up, I'm going to Huaxia, can I meet Su..."

"Really? I'm going to sign up, I want to play this game..."

"I'm so looking forward to it, Qingyao Media's game, I'm really looking forward to it..."

"Resident Evil, the name is so strange..."

"Is this game fun?"

"I want to go to Huaxia to see giant pandas..."

"How to sign up..."

"I'm a hardcore player, I want to sign up..."

Su Yang's social account has so many fans.And most of them are young people, and many of these young people are game nerds.

So after seeing this news, countless game nerds took action.They rushed directly to the official website of Resident Evil announced by Su Yang to sign up.

Resident Evil has already completed the official website, and it is just in time to take advantage of this event to carry out the first wave of game promotion.

After the major game players entered the official website, they immediately looked at it curiously.You can see a lot of interesting information on the official website, and even a few cg animations.

After seeing these animations, many players are looking forward to this game.Leaving aside other things, the production level of these animations is very high, completely at the top blockbuster level.

Gamers have no national boundaries. In their hearts, there are only two kinds of games, fun games and bad games.

They like to play fun games, and scold bad games.

Now "Resident Evil" has launched a global recruitment of beta players, which directly makes the game "Resident Evil" quickly broadcast in the game circle.

A large number of game players entered the official website of Resident Evil, registered an account on the official website and submitted player applications.This application requires you to fill in some information about yourself.Especially your experience of playing games. It is best to have videos or screenshots of these experiences as proof. The recruitment conditions are clearly written. The richer the game experience, the easier it is to be selected. In order to go to Huaxia, many people truthfully fill in your own information.

Chapter 568 "Resident Evil" strikes: the release of the explosive trailer

After the news of "Resident Evil" broke out, it quickly aroused heated discussions on the Internet.Especially on Huaxia Network, countless gamers are paying close attention to this game.

This is China's first 3A game in the true sense.Moreover, it is a game produced by Qingyao Media, and everyone still trusts Qingyao Media's reputation.From the beginning of its establishment, Qingyao Media's philosophy is that Qingyao's products must be high-quality products.

The game industry is a super industry, and the profits and market of this industry are even more exaggerated.Many Internet giants started from games.

Now, Qingyao Media is finally going to exert its strength in this industry.The game industry is also a kind of cultural industry. In fact, domestic game companies have been worried that Qingyao Media will take their own cake in this regard over the years, but they also know that Qingyao Media will enter the game industry sooner or later.

Because Qingyao Media has more advantages than ordinary game companies.Because Qingyao Media owns the IP that all other game companies are jealous of.

These IPs can not only be used to adapt games, but also can be used to insert IP character settings into some games.These IPs are already very well-known. If a good game is combined with these IPs, the power will be even greater.

Now, the stone in their hearts has finally landed.

Whatever you are afraid of, it is obvious that now Qingyao Media has begun to exert its strength in the game industry.I started playing 3A games directly. Once this game has gained the reputation of Qingyao Games, Qingyao Games will release a few more high-quality games next, which will completely establish the brand of Qingyao Games. , Qingyao game can enter the stage of lying down and making money.

Concern, "Resident Evil" has attracted huge attention around the world.

Many game players also signed up one after another, wanting to participate in the closed beta of this game.

And just when the internal test of the game was busy, Qingyao Media released another news.