The number one soft rice king in the entertainment industry

Although this movie is relatively long, the ticket price is also very expensive.The pricing of these theaters is simple and rough. The time of this movie is equivalent to two movies, so their pricing doubles the original 3D blockbuster price as the base price.

There are very few theaters that can see this movie for 50 yuan, and many theaters are priced at more than [-] yuan.Because of this, although the time of "The Wandering Earth" is relatively long, the income is very high.

But this time, the income of "The Wandering Earth" in China is nothing compared to the global income, because the income of "The Wandering Earth" outside the mainland of China is even more violent.

The box office revenue of US$5.44 million made everyone breathe a sigh of relief. The North American market alone received US$2.02 million in box office on the first day, and the European box office also received US$1.86 million.

The box office in Japan and South Korea is also super high, which directly broke the record. Even in the Indian market, the Wandering Earth got a super high box office this time.

Although the box office data of some other small countries is not high, many countries have also broken their records, and the cumulative effect is that all countries add up to create this horrible box office result.

Counting mainland China, the first-day box office of "The Wandering Earth" reached a terrifying US$7.01 million. This achievement is unprecedented in China, but also in the global film market.

Of course, if inflation is taken into account, the score of "The Wandering Earth" is not the highest.

But even so, this movie also set a number of movie records.This achievement belongs to Su Yang, to Qingyao Media, to Huaxia Movies, and to World Movies.

Seeing this result, Su Yang laughed, while the outside media went crazy.

"The box office of "The Wandering Earth" was released on the first day, and the global box office exceeded 7 million US dollars, creating a global box office record..."

"The first day's box office results are out, "The Wandering Earth" is completely a godsend, and Su Yang's productions never disappoint..."

"A new era of Chinese sci-fi movies, "The Wandering Earth" broke $7 million at the global box office on the first day..."

"The wolf is coming, it's time for Hollywood to wake up. Chinese sci-fi movies have risen..."

"On Su Yang's influence, "The Wandering Earth" broke many global film records..."

The global media frantically reported on this incident, and on the Internet, this incident became the biggest trending search.Especially on Huaxia Network, countless netizens cheered for such an achievement.

"Damn it, Brother Yang is so awesome, he really deserves to be Brother Yang..."

"I said it earlier, the Wandering Earth will definitely explode, Brother Yang's shot was disappointing..."

"Brother Yang will make a move to become a god..."

"China's sci-fi blockbusters are officially on the rise..."

"Brother Yang is wronged, Qingyao Media is mighty..."

"My brother-in-law's acting skills are pretty good this time, very online..."

Huaxia netizens discussed enthusiastically, this result is simply too heaven-defying.Proud, they are proud at the moment.

For sci-fi movies, countless netizens have dreamed that one day, Huaxia will produce a real sci-fi blockbuster, comparable to Hollywood sci-fi blockbusters.

Now such a blockbuster is finally here. The shock brought by "The Wandering Earth" made them see the charm of Chinese science fiction blockbusters, and the performance of this movie did not disappoint everyone.

In the new era, the achievement of "The Wandering Earth" marks the advent of the new era. This not only represents the rise of Chinese science fiction films, but also represents the initial firm foothold of Chinese films in the global market. The audience suddenly realized, oh, it turns out that Huaxia's sci-fi blockbusters are also so good-looking.

The implantation of this concept is very important. With this concept, Huaxia's sci-fi blockbusters will have a place in the international market in the future. Of course, the premise is that they don't kill themselves.

And this is what Su Yang is most worried about. If you want to talk about black hands, those capitalists in Europe and the United States are very ruthless.Now that Chinese sci-fi blockbusters have just gained a firm foothold, if European and American capital play a black hand, they will directly spend money to find a few Chinese directors to make a few bad movies, and then they will hype up the popularity of this movie through their media.

After playing this way a few times, the effect can be imagined.The word-of-mouth that Qingyao Media has managed to build up will definitely be ruined.

Frowning, Su Yang felt that this matter must be taken seriously. The success of "The Wandering Earth" is an opportunity and a challenge for Huaxia Films.

In the future, Huaxia Films cannot rely on Qingyao Media to go it alone. Huaxia Films are played badly by foreign interested people, and it is everyone who loses.

Thinking of this, Su Yang turned on his computer and started typing.

We need to unite more people, more capital, and bind more interests together. There are more people and more power. In the future, Chinese movies must not be destroyed in the hands of some villains.

Early the next morning, after Su Yang had breakfast, he and Tang Qing turned on the video for a video conference.

"Sister Qing, there is a very important matter that you need to do now. This matter is not only related to Qingyao Media, but also to the development of the cultural industry in China as a whole. You should go to the competent department. This matter must be approved by the state. "The Wandering Earth" is an opportunity, but it is also a challenge."

Su Yang's words made Tang Qing's expression serious.

"With the rise of Chinese films, Western countries will definitely be dissatisfied, or even not allowed. Because this affects their value output, they will use various methods to attack us in the future. This is inevitable, so we must prepare early now. First of all That is, we must unite and establish an association whose purpose is to ensure the quality of our Chinese film productions in the future and to produce as many good works as possible."

"Secondly, we have to establish rules. We can take those who abide by our rules to play with us. If you don't want to abide by them, then kill them. It is absolutely not allowed to spoil a pot of porridge with a mouse dropping. At the same time, in theaters and streaming media On the platform, we also need to prepare, we must have our channels..."

Su Yang and Tang Qing had a serious discussion. The simple summary of the matter is to establish rules, control theaters, build streaming media, create a territory of China's cultural industry, and carry a community of interests in China's cultural industry. Only in this way can the future of China's cultural industry be able to Only by growing stronger can we get better and better. This is no longer the business of Qingyao Media, but the business of the entire industry.

Chapter 531 New Era, New Challenge: Brother Yang is about to set the rules

The hot sale of "The Wandering Earth" made all the capitals participating in it revel.And Qingyao Media's influence in China has also increased again. After all, everyone can see the significance of this movie, which represents the rise of China's science fiction.

With the popularity of this movie, Su Yang's global influence has once again increased.This is true both at home and abroad.Now Su Yang's status is a proper top international superstar, whoever dares to dissatisfy can stand up and compare his results.

Just when "The Wandering Earth" was on sale, many bigwigs in the Huaxia cultural circle received an invitation from Tang Qing to participate in the official opening ceremony of Qingyao Media Headquarters.

The headquarters of Qingyao Media will be officially put into use on August 15th of this year.This is a very memorable day for Qingyao Media.Therefore, it is not an exaggeration to invite some insiders to participate on this day.

Tang Qing didn't invite many people this time, but everyone's identities were awesome.Not only people from the entertainment industry, but also people from the capital circle, and even officials.

In Zhucheng, the headquarters of Qingyao Media, more and more people are relocated. Su Yang has not been idle these few days. While arranging the relocated people, he is busy with his own affairs.

"Mr. Han, this way please..."

Today, a special guest came to the headquarters of Qingyao Media, a guest who often appears on news broadcasts.

Accompanied by Su Yang, Mr. Han inspected the entire headquarters of Qingyao Media and then came to an office.

"Xiao Su, you Qingyao Media have done a good job. It is our national policy to get rich first and then get rich. As an entrepreneur, while making money, you must also learn to benefit the employees and the society. On this point, you Qingyao Media Come to the front..."

The old man said after sitting down in the office, his eyes were full of appreciation.

"Mr. Han, this is what we should do. As an entrepreneur, it is our essential responsibility to give our employees more."

Su Yang said with a smile.

"Okay, Xiao Su, remember, you can't be too greedy in life. It's the same in business. Be an entrepreneur, don't be a capitalist."

The old man said with a smile, Su Yang nodded.

"Zhengyang has already told me what you said. Your worry is correct. Over the years, foreign capital has done us too much harm. So I am here this time to cheer for you. The country I will also support you and let go of your hands. The country has also seen the achievements of your Qingyao Media in the past few years. The development of the cultural industry can enhance the comprehensive competitiveness of our country. This is a national policy..."

The old man said seriously, and these words made Su Yang laugh.What Su Yang wants now is these words. With these words and this attitude, the rest will be easy.

What Su Yang wants to do must be endorsed by the state.In today's society, enterprises and the country are connected by flesh and blood. There is no strong country. If your enterprise grows bigger, it will be the meat of other people's mouths. Such examples abound.

Elder Han stayed here for a long time at Qingyao Media, and even had a meal with Su Yang. After tasting the staff canteen of Qingyao Media, Elder Han lamented that it was better than their canteen food.

When Mr. Han left, Su Yang laughed, his biggest heart has been let go, and the next thing to do is very simple.Su Yang is going to be a big boss this time, and he has to set up rules.

"The Wandering Earth" continues to hit theaters, and the box office continues to soar.This kind of enthusiasm is unprecedented in Huaxia movies, and even Qingyao Media's previous blockbusters rarely have such enthusiasm.

And this carnival also allowed a lot of capital to earn a lot of money.Not to mention Qingyao Media, which ate the biggest cake of this feast.

Just as "The Wandering Earth" was showing, preparations for the first Fairy Tale Town brand store were completed in a large shopping mall in the center of Zhucheng City.

This large shopping mall is one of the shopping malls with relatively large traffic in Zhucheng.However, this shopping mall is not the most high-end, because this shopping mall was established earlier, the decoration is relatively outdated, and the prices of the products inside are relatively civilian, and there are not too luxury brands settled in, but many ordinary people like to come here Here, because the things here are relatively more affordable and cheaper, they belong to mass shopping malls.

The first store in Fairy Tale Town was built on the third floor of this shopping mall, the first store in Fairy Tale Town, covering an area of ​​more than 200 square meters.

The third floor of this shopping mall mainly sells children's clothing, children's shoes and toys, and there are usually many children.There used to be a children's playground here, but the business was not very good. When Fairy Tale Town contacted the owner of the amusement park, the boss happily transferred the store to Fairy Tale Town.

At the same time, Fairy Tale Town took over some surrounding shops, and after opening up, there will be the first Fairy Tale Town store today.The contract signed between the first store and the shopping mall is also a long-term contract. The entire contract period is as long as ten years. At the same time, it also stipulates that the annual rent increase shall not exceed [-]% of the previous year's rent.

For the customer Fairy Tale Town, the mall still attaches great importance to it.After all, Fairy Tale Town is a new brand under Qingyao Media. If Fairy Tale Town is really doing well, the traffic it attracts will be a huge asset to the shopping mall.

For example, in Qingyao Media's current flagship store, many shopping malls offer rent-free conditions to attract Qingyao Media's flagship store. Consumers can also spend in other places in the shopping mall. The flow of people is the most important thing in the shopping mall. The more people flow, the rent can go up, and the more they earn.

On the contrary, if the flow of people decreases, the situation will form a vicious circle.This is also the reason why many shopping malls eventually closed down and went bankrupt.

In the store in Fairy Tale Town, Su Yang came here in person today.But after some disguise, otherwise he was afraid that the whole shopping mall would be paralyzed.

After seeing Su Yang, the staff in the store were no longer surprised.The employees of Fairy Tale Town have seen Su Yang several times.

Because of the particularity of Fairy Tale Town, employees cannot enjoy the benefits of the headquarters like the employees working in Qingyao Media headquarters.However, the overall income and benefits of the employees are still very good, their dormitory standards are also high, and their monthly salary is also quite high. At the same time, as employees, they can also receive profit dividends from the store.

On the whole, their income is much higher than that in similar stores. Of course, Fairy Tale Town has higher requirements for employees, requiring them to be more responsible. At the same time, there are requirements for height, weight, appearance, etc. Although Fairy Tale Town is a popular brand, it can be regarded as a popular boutique route, and the professional level and service attitude of the service staff must be high.

Chapter 532 Popular Boutique Brand: Fairy Tale Town Attacks

The storefront of Fairy Tale Town, the entire storefront is currently closed by plywood on the outside, and everything inside is still in the confidential stage. The decoration of Fairy Tale Town during this period has also made people who often come here very curious. What is such a big storefront for? What about?

Su Yang entered the interior of the store, and after turning on the lights inside, the first store in Fairy Tale Town appeared in front of Su Yang.

The entire store has been prepared, and the staff is re-sterilizing all the equipment.

The entire store is divided into several areas, and there are two areas in the play area. One area is suitable for children under ten years old, and younger children play here.

The other area must be played by older children, because compared to the first area, the facilities in this area are slightly more difficult.

However, the two areas are figured out, and you can play in two areas by buying a ticket.Older children can also play in the first area if they don't want to play in the second area.

There are staff guarding the passages in the two areas, and the purpose of all this is for the safety of children.

Su Yang looked at these facilities and laughed. These facilities are all IPs of Qingyao Media, such as "Peppa Pig", "Wang Wang Team", "Qin Shi Mingyue", "Kung Fu Panda" and so on.

These IPs cannot be seen in other amusement parks, because Qingyao Media has not authorized these IPs to other amusement parks, nor has it authorized to related product equipment manufacturers.

Now in China, no one dares to challenge the legal department of Qingyao Media.Qingyao Media has a very large legal department, and the main job of the legal department is to litigate against infringers and companies.

In the past few years, the entire legal department has achieved remarkable results. Many people or companies who have been authorized to use Qingyao Media's IP end up losing more than they gain.So after a long time, no one will take risks.

This is the same as Disney's routine, and it is also played by Disney abroad.

At that time, Qingyao Media did not authorize other amusement parks and manufacturers. In fact, the consideration was to have uniqueness when building the main park by itself one day.

Now the main park is not ready to be built yet, but here in Fairy Tale Town, these IPs are used.

The specially customized equipment is full of various IP styles. Whether it is a game equipment or a pattern for decoration, coming here is as warm as entering a fairy tale world.

All equipment has undergone rigorous testing, both in terms of quality and safety, with high requirements.

The entire Fairy Tale Town, the most important thing is the recreation area, which covers an area of ​​more than 1500 square meters, accounting for two-thirds of the entire Fairy Tale Town.

And next to the play area is a boutique shop in Fairy Tale Town, which has clothes, shoes, toys, food, daily necessities and so on.

In a word, this is a comprehensive storefront selling children and teenagers.Parents who accompany their children to play can hang out here when they have nothing to do.

Of course, the most important thing is to attract children. When children play in the amusement park, they will definitely want these clothes and toys when they see them.

When children open their mouths, many parents can't help spending money on their children.

There is also a rest area in the entire store, and the decoration of the entire rest area is an exquisite beverage shop.When parents play with their children, they can sit here to rest and play with their mobile phones. They can order drinks when they are thirsty, and some food when they are hungry.

"good……"

After inspecting the entire storefront, Su Yang had a smile on his face. Su Yang was very satisfied with the decoration of the storefront.

The entire store is very delicate and comfortable, and all kinds of security are also taken care of very well.

The parents' rest area, including the staff's rest area, is well done.

As for product pricing, internal pricing has already been completed.The price of the amusement park is 60 yuan each time, and 60 yuan can be played multiple times in a day.

If you recharge and apply for a membership card, you only need 40 yuan for each game.However, for the first recharge to apply for a membership card, you need to recharge 1000 yuan, and you will get 1000 yuan for recharging 100.

The money in this membership card can not only be used to play in the playground, but also can be directly consumed in the store, whether it is clothes and toys, or consumption of drinks and food in the store.

Most importantly, the membership card is universal in all stores across the country.In fact, this is also the strategy of the store, a discount in disguise. 40 yuan to play once is definitely a very common price.

And the price of the goods inside is not expensive, such as children's shoes and clothes, sometimes the price is only 70 yuan,

However, the quality of these products is absolutely very good. Compared with other big brands, Fairy Tale Town has the advantage of not spending marketing expenses.The marketing expenses are directly passed on to consumers, such as shoes, clothes and toys, which are actually not high.

For many top international brands, a pair of shoes can cost thousands of dollars, but in fact, the finished product may only cost tens of dollars.The reason why they have a high brand premium is because their marketing expenses are relatively high.

Fairy Tale Town does not need publicity or marketing.Because every store is the best publicity, no matter how good the publicity is, it is not as good as the reputation of consumers.Moreover, the products of Fairy Tale Town, whether it is clothing or shoes, will not open stores outside alone, but will be launched along with Fairy Tale Town's amusement park.

"The first Fairy Tale Town will officially open on August [-]st. I just finished the inspection. Everyone has prepared very well. It will be August [-]st. I look forward to your visit..."

After the inspection, Su Yang posted a message, and also sent a few photos taken.

After this post was released, it immediately attracted countless netizens to watch. At the same time, through Su Yang's Weibo, they immediately learned about Fairy Tale Town.

Fairy Tale Town is a brand-new brand under Qingyao Media, which focuses on the recording of popular high-quality goods.Each storefront is both an amusement park and a boutique.

Fairy Tale Town will expand on a large scale in the future, and the store will directly sink to the county-level administrative units. In the future, every county may have a Fairy Tale Town.

In addition, Fairy Tale Town also has an official flagship store on the Internet, and you can also buy Fairy Tale Town brand products in the official flagship store.

"It looks good, but it's a pity that it's in Zhucheng..."

"Wow, I really like this kind of amusement park, but it's too far away. When will you come to us to open one..."

"Hahahaha, go on August [-]st..."