The number one soft rice king in the entertainment industry

May [-]st, International Labor Day!

Many countries have holidays on this day, but for netizens who like to watch dramas, there is an important thing today.

After so many days of promotion, "The Walking Dead" will finally be released today.The trailer has also been exposed long ago, this is an exciting zombie film.

For such a movie, those who don't like it don't like it at all.The trailer also accurately screens users, and those who don't like it will not click to watch it.

The investment in "The Walking Dead" is very large. This is a blockbuster movie, in order to make the whole story more realistic.The program group did not operate a large number of special effects, but used real makeup and some special props to achieve visual effects as much as possible, so that it looked more real.

In order to film The Walking Dead, the program team actually built a closed town in the northwest region, where the first TV series was filmed.

Although the first season of "The Walking Dead" has only twelve episodes, the total expenditure is as high as 12 billion RMB, which is definitely considered a high-cost production.

However, with the example of "Kingdom", Qingyao Media is not afraid of losing money. After all, Qingyao Media still has its own China basic disk.Only relying on the basic market of China, Qingyao Media is also confident of making a very good profit.

In London, England, Su Yang's family visited France all over.Going directly across the strait to England, the four little guys prefer the seaside and the sea.

So a few days ago, Su Yang directly rented a luxury yacht and played with the children for a few days.The continuous multi-day trip also made the four little guys a little tired, so the family temporarily rested in London for a few days.

During this period of time, the family of six lived comfortably, and it was difficult for Qin Shuyao and Su Yang to be free.Don't think about work, just travel and enjoy life, enjoy the beauty of this society, and feel very good.After all, now that the family has achieved financial freedom, and only after realizing financial freedom can they find the true meaning of life, only then can they see the beautiful side and be qualified to slowly appreciate beauty.

In the luxurious presidential suite, the four children were a little tired today, and they were put to bed early by the couple.But Su Yang and his wife are not sleepy yet.

Turn on the TV, enter Netflix, and the two of them laughed when they saw the Netflix version of "The Walking Dead".

"The Walking Dead" is divided into two versions, one is the domestic version and the other is the foreign version.Because the foreign version is only broadcast exclusively on Netflix, it can also be called the Netflix version.

Compared with the domestic version, the plot of the Netflix version is exactly the same as the domestic version.It's just that some of the shots are on a larger scale in the Netflix version.

After all, the auditing abroad is relatively loose, and it can be more explosive, exciting, and bloody, so that the audience will be better.

Having nothing to do, the two of them turned on the show and started watching it.

"Brother Hai is very handsome in this outfit..."

After watching Su Donghai leave the country, Qin Shuyao couldn't help but said.In the camera, Su Donghai is wearing an American police uniform, holding a gun in his hand, and looks very stylish.

"Indeed, Brother Hai is really very stylish. Brother Hai is suitable for development in Europe and the United States, and he might become the leader of our company in the future."

Su Yang said with a smile, Su Donghai's figure is very burly, a proper iron-blooded tough guy.Many movies that fit Su Donghai flashed through Su Yang's mind.Now Qingyao Media has begun to enter the European and American markets, so after the image of Su Donghai as a tough guy is well established, it can be used as a business card for Qingyao Media in the international market. After all, Su Donghai's figure is hard to find in China.

The two were lying in bed watching The Walking Dead.In fact, Qin Shuyao doesn't like this type of TV series very much, but after watching it, she found that this TV series is quite good.

When Su Yang watched it, he looked at it with a critical eye.

But from Su Yang's professional point of view, although there are occasional minor flaws, everything else is pretty good.The rhythm of the plot is well grasped, it has a sense of substitution, and the atmosphere is created very well, which lifts the hearts of the audience from the very beginning of the TV series.

Next came waves of stimulation, just like waves, the heat of this stimulation has not subsided, and the next wave is coming again.

I watched the first two episodes before I knew it.After watching it, Su Yang has already made a judgment on the drama.This drama is a very good drama, and the performance of such dramas is about the same.

Now Su Yang's vision is very vicious. After all, Su Yang has been studying, not only learning things related to the cultural industry.I am also constantly learning about psychology. This kind of psychology can make Su Yang more targeted when writing scripts and shooting works, because Su Yang knows what his target group likes?what do you want?

In fact, cultural works are all about what they like, especially commercial blockbusters, regardless of art, they are all just to please the audience.The audience thinks it's good is really good, after all, they will willingly spend money to watch it if they think it looks good.

This night, like Su Yang, there are many viewers who are watching "The Walking Dead". Whether it is China or other countries, after such a long period of publicity, the popularity of this drama has already been brewing.

And Netflix is ​​focusing on promoting this drama, and today it puts this drama on the front page cover for heavy publicity.

"Wow, I didn't expect this TV series to be so good. I can't believe it's a Chinese TV series..."

"It's so exciting, I like this kind of TV series, it's really cool..."

"It's been a long time since I watched such a good TV series. It's over, I won't be able to sleep tonight..."

"Fake, it's really exciting. Su is so handsome, what a man..."

"I like Su, I really want to date him, he is the fiercest Chinese man I have ever seen..."

"Why did the story of this Chinese TV series take place in the United States?"

"It's really scary. Such a thing won't really happen, right? The military has many biological research institutes around the world..."

Viewers of Netflix watched and commented that this show was too much for their appetite.Although it is said to be a Chinese TV series, it is actually an American TV series disguised as a Chinese TV series.

The plot, the rhythm, and the background are no different from American dramas except that the actors are more Chinese.

The key is to look good, look at those zombies, with one shot, their heads will become rotten like watermelons.This is so fucking exciting!

One word, cool!

Before I knew it, I finished watching the first two episodes for free, and many Netflix viewers saw the paid content later, and ordered them one by one. $20, a ton of hamburger money, doesn't matter!What's more, an episode of "The Walking Dead" takes more than an hour, which is equivalent to half a movie. The price is not expensive, and it is completely within the scope of consumption!

Chapter 507 "The Walking Dead" is a big hit: Chinese dramas are also very handsome

"The Walking Dead" is officially launched globally. As the audience finished watching the first two episodes, the subscription data of "The Walking Dead" began to rise.

The free plot of the first two episodes is enough for the audience to see the quality of the show.If you like it, you will naturally keep it, and if you don't like it, you may leave if you can't finish watching an episode.

The pay-on-demand data has begun to rise, and both domestic platforms and Netflix are very concerned about the pay-on-demand data of this drama.

The Internet era is more communicative than the TV era, and now Netflix has terrifying user data around the world.There are more than [-] million member users alone.

And this data is still growing, and Huaxia's streaming media platform has relatively strong data now.

Qingyao Media, on the second day of work, Zhang Ke came to the company early.Because what he is most concerned about at the moment is the 24-hour data of "The Walking Dead" around the world.It was officially launched at 24 o'clock yesterday morning, and it has been exactly [-] hours now.

The 24-hour data should also come out.The price of "The Walking Dead" in China is not cheap. The price of the whole TV series according to the complete package is 49.9 yuan, which is 50 yuan.

But compared to overseas prices, it is still cheap, and the prices on the Internet are higher.The price in North America is 20 US dollars, while the price in Europe is 20 euros. In other countries such as Japan and South Korea, the price is not low.On the whole, the price of the whole package is as high as 140 RMB, which is much more expensive than Huaxia's price.

Of course, this is also due to the different economic conditions of various countries, and Netflix also has some cheap markets.For example, in the Thai market, in a place with a relatively underdeveloped economy, the price is also quite cheap.However, these TV series have local subtitles added, and Netflix’s region lock is also serious, so it’s not so easy to take advantage of cross-regional advantages.

"Mr. Tang..."

In the conference room, Zhang Ke looked at Tang Qing and said with a smile.Seeing Zhang Ke's appearance, Tang Qing laughed.Zhang Ke was not well-known before. After joining Qingyao Media, it is really a great opportunity for Zhang Ke to get this drama.

"Morning, everyone sit down! I don't want to whet everyone's appetite. The global 24-hour subscription data of "The Walking Dead" has been released. Let me briefly tell you about it. In mainland China, the 24-hour pay-on-demand data is 230 two According to the data of Netflix, outside the Chinese mainland, Netflix’s 24-hour paid data is 4406 million people. The total paid subscription data is as high as 6708 million paid subscriptions.”

When Tang Qing revealed this data, all the crew members of "The Walking Dead" including Zhang Ke were extremely excited.

The 24-hour paid subscription data is as high as 6708 million times.This data is terrifying. According to this data, it should not be difficult for the final paid subscription data to exceed 5000 million.

The paid-on-demand data of 5000 million people around the world is quite terrifying.You must know that the pricing of "The Walking Dead" this time is very expensive.The domestic price is as high as 50 yuan. According to the current subscription data, the domestic box office is as high as 11.1 billion yuan.

In Netflix, even if the average price is 20 US dollars, the total box office is as high as 4.9 million US dollars.This horror payoff is pretty scary.

According to the dividends with the streaming media platform, even according to the current results, in the domestic market, this TV series can bring Qingyao Media a pre-tax dividend of 7.77 yuan.On the Netflix platform, there are also 2.94 million US dollars, which is as high as 19 billion yuan when converted into RMB.

Calculated in this way, in just one night, the pre-tax dividend of the first season of "The Walking Dead" was as high as 26.77 billion yuan.

This is a very high box office, excluding the cost of 12 billion yuan.The remaining pre-tax profit is also as high as 14.77 billion yuan.

And this is just 24 hours of subscription data. With the spread of word-of-mouth of this show, subsequent subscriptions will continue to increase.Such a drama has a very long lifespan.

Even if it is based on the most guaranteed income, based on the 15 billion yuan in the first quarter, it is still a money-making machine.A TV series can earn 15 billion for one season a year. This is a profit that many listed companies in China are jealous of.

Not to mention the physical manufacturing industry. There are many domestic giants with a market value of hundreds of billions, but when the financial report is announced, the annual net profit is even less than one billion yuan.

A satisfactory answer, for a TV series, this is already blood money.

Obviously, The Walking Dead was an instant hit.

"Director Zhang, you have worked hard during this time. I will give you bonuses this month. At the same time, I will give you two weeks off and take your team to find a place to have fun. All expenses will be reimbursed by the company. After you come back, you will start The second season is in production."

Tang Qing said with a smile.Now that the first season has achieved such good results, the production of the second season will naturally begin.This kind of webcast on the streaming platform does not need to follow the principle of one season a year.After filming the first season, we took a break to continue filming the second season.

After filming, it will continue to be released, take a break, and then continue the filming of the third season.

At present, the script has been written to the tenth season, and there is no shortage of scripts in a short period of time.And the running-in of the team has become more and more proficient, and the preparatory work has already been prepared.The shooting speed will be faster in the future, and the second season may be completed in three or four months.

According to this rhythm, almost two seasons of "The Walking Dead" can be produced every year in the future.Even if calculated according to the current conservative results, it can bring in pre-tax profits of 30 billion yuan in two quarters every year. Isn’t this a cash cow?

"The Walking Dead" did very well, and the entire crew got a big red envelope.As a director, Zhang Ke was no exception, and the amount of the red envelope was as high as eight figures, which also made Zhang Ke swallow his saliva.Everyone knows that Qingyao Media is good to its employees, but Zhang Ke has only realized how good it is now.

"What should I invest in?"

After everyone left, Tang Qing thought about it.

With the increase of Qingyao Media's profitability, Qingyao Media now has more and more cash in its hands.There is no shortage of money for the construction of the headquarters, not only that, but now Qingyao Media has begun to repay the money owed to the bank by the headquarters in advance.

Even so, Qingyao Media has more and more cash in its hands.But now Qingyao Media's various projects have sufficient funds, and there is still a large amount of funds lying in the account.Putting money in a bank account is the stupidest thing you can do.So Tang Qing has been thinking about whether Qingyao Media should invest in something and make better use of these funds so as to maximize the benefits.

Chapter 508 Qingyao New Investment: Chain Children's Paradise

"The 24-hour subscription data of "The Walking Dead" was exposed, and the results are against the sky..."

"All countries set off a zombie frenzy, and "The Walking Dead" went abroad and became popular all over the world..."

"Creating a miracle again, Qingyao Media was born with another 1000 billion-level IP..."

"The 24-hour global box office exceeded 42 billion yuan, and "The Walking Dead" is a global bestseller..."

When the news from Qingyao Media was released, the news about "The Walking Dead" hit overwhelmingly.Domestic netizens stared wide-eyed after seeing this TV series.

A Chinese TV series is released globally, and the results abroad are surprisingly much better than domestic ones.Domestic box office subscriptions are only about a third of those abroad.

This kind of achievement has made countless Chinese audiences extremely proud, awesome, this time it is really awesome.

Although "Kingdom" also achieved good results at the beginning, but that TV series was a Korean drama.

But now, "The Walking Dead" is a real Chinese TV series.Although the story takes place abroad, everything else belongs to China.

The investors are Chinese, the actors are mainly Chinese actors, directors, screenwriters, staff, etc. are all Chinese.Who dares to say that this is not a Chinese TV series, is it not a Chinese TV series if the story takes place in China?

You must know that the locations of many science fiction films are fictitious, and you dare to say that these works are not domestic works.

"Fuck, this is too bad. The grades are too good..."

"As expected, it's Qingyao Media's work. I watched a few episodes all night yesterday. It's so good..."

"Just watched two episodes, too exciting?"

"Holy shit, is this TV series so awesome? I haven't watched it yet, I like modern dramas, go and watch..."

"Zombies are so exciting, I like brother Donghai, he's too manly..."

On Huaxia Network, netizens are proud again.After being proud, I feel used to it. Since the rise of Qingyao Media, such things have happened more and more.Besides, there is more than one work of Qingyao Media that has achieved good results overseas.

"Kung Fu Panda" has done very well overseas. Apart from Kung Fu Panda, many other works of Qingyao Animation are now very popular all over the world.For example, "Peppa Pig", "Wang Wang Team", "Qin Shi Mingyue", etc. These works are now very popular all over the world.

Now netizens will not be too surprised by any achievements of Qingyao Media.Because Qingyao Media has created too many miracles.

At this moment, in South Korea, countless Korean netizens couldn't help feeling sour.They thought of "Kingdom" at this moment. Although "Kingdom" was full of criticism, the achievements were obvious to all. Speaking of "Kingdom", at least they were proud of it.

Now, "The Walking Dead" has exploded, and Chinese TV dramas have begun to go international.This makes Korean netizens who are always proud of their TV dramas feel sour.At this moment, they can't wait to snatch Su Yang over. Many netizens can't help but think that it would be great if Su Yang was really Korean.

The 24-hour performance of "The Walking Dead" is astonishing. Qingyao Media, Netflix, and major platforms have also started to promote this TV series.Although the subscription data of "The Walking Dead" is excellent, major platforms still feel that there is still great potential to be tapped.

"The Walking Dead" became popular, and Qingyao Media once again gained a cash cow.

But at this moment, Tang Qing, the chief executive of Qingyao Media, was having a video call with Su Yang's family.

"Now the company still has some cash. But I don't think of a good investment project now. As for investing in new projects of the company, I'm afraid it won't work now. The company is short of manpower now, and will start to move to the new headquarters in a few months."

Tang Qing said while lying comfortably on the boss chair in his office.Now Qingyao Media has too many projects, and each project team needs a lot of manpower.

Although Qingyao Media has been continuously recruiting personnel, it is still short of manpower so far.

Besides, expansion can't be crazy expansion.You must know that Qingyao Media's benefits are very good. If it is crazy to recruit people now, if the company's business decreases or changes in the future, the more employees there will be, the greater the burden will be.

Therefore, in terms of recruiting talents, although Qingyao Media has been recruiting.However, the selection of talents is very strict, and they must be genuine talents.At the same time, the number of recruits is also planned, not blind expansion.

The company is about to move to a new headquarters, and the project approval for this year has been confirmed.Both Tang Qing and Su Yang felt that there was no need to add too many items.

It is running smoothly this year, and when the company moves to the new headquarters, the staff will be stable in the county.At that time, after sorting out all the subsidiaries and sorting out the various projects, Qingyao Media is suitable for further expansion.

"I'm also thinking about investing during this time. There is an investment project, let's see if it's reliable. Can we invest in children's playgrounds? It's the kind of children's playgrounds in major shopping malls. Children spend dozens of dollars The kind where you can play for a day with money. The technology is very simple, we can directly integrate our IP into it. Moreover, the investment in each store is not large, and with the help of our IP reputation, maybe the business will be good. The children's playground will also It can be regarded as a little experience for us to explore the theme park in the future. After all, the theme park is just an enlarged version of the children's park!"

Su Yang suggested that this method made Tang Qing's eyes shine.

"It's really a good idea. The investment in this kind of park is not big, we can try to open a few first and see how it works. If the effect is good, we can directly copy the model and open it all over the country. We can also open it in children's parks There is a space in the park to sell our IP peripheral works."

Tang Qing immediately said that although the children's playground can't compare with the theme park.But the children's playground has its own advantages.That is less investment and flexibility.

With the help of your own animation IP, you can invest in a chain of children's playgrounds.And set aside a place in the children's playground to sell peripheral products produced by yourself.

This is a sales channel.After chain store children's playgrounds spread all over the country, the peripheral products produced by Qingyao Media will have a terrifying sales channel, which is even more terrifying than the current Qingyao directly-operated stores.

The three of them began to discuss, and the entire investment project began to be improved little by little.This investment can independently establish a subsidiary, create a mass brand, and form differentiated competition with the Qingyao brand.The Qingyao brand focuses on light luxury, so the new brand focuses on the public.After the channel is established, Qingyao Media can reduce or even stop some IP authorizations, so that this business will be the only one!

Chapter 509 Creating a New Brand: Fairy Tale Town