The number one soft rice king in the entertainment industry

Appeal, this time the appeal of the physical store is too strong.Because this physical store is not only the appeal of Qingyao Media and Su Yang, but also the appeal of so many works.

Every work has specific fans. Qingyao Media has produced so many works over the years, so naturally there are many fans.Moreover, the prices of the products here are not too expensive, the quality is also very good, and they are [-]% authentic. For consumers, these products are worth buying.

Such a business also made Su Yang and Tang Qing very happy. It seems that it is a good start.

Not only is the sales volume good, but judging from the current word-of-mouth, it is still very good.

Many friends who bought the product immediately started to show off and liked this design.As for product quality, Tang Qing and Su Yang are not worried at all, because they strictly control the quality.Although the cost of the product is much higher in this way, the profit relative to the selling price is still considerable.

At the same time, the Qingyao brand does not have much marketing expenses, and their IP is the best marketing.This alone saves a lot of money every year compared to other brands.

It was a good start, which made the operation department of Qingyao brand very happy.I am also full of expectations for the next store. In the next period of time, more stores will be put into operation.

However, Qingyao Media has no plans to expand on a large scale, so let's take it slowly.Strive to establish an official flagship store in each of the major first- and second-tier cities next year.

The official flagship store is the forefront of the brand image, and the number needs to be controlled in the early stage to ensure business.According to the plan, in the next two years, Qingyao's official flagship store will expand to about 100.

Regarding the positioning of the Qingyao brand, Tang Qing has a precise positioning.

The positioning of light luxury brands is doomed not to rely on quantity to win like some domestic brands do.The Qingyao brand is positioned as a niche luxury brand.

The product quality of this brand is good, the after-sales service is good, the price is more expensive than ordinary brands, but it is relatively cheap compared to luxury goods.

The crowd we are facing is the IP crowd. Although the number of this crowd is relatively small, the customers are relatively accurate.

With such a positioning, there must not be too many stores.There are almost 100 stores in the country, plus the online store, this is the future operation channel of the Qingyao brand.

However, the Qingyao brand is not the only channel for Qingyao Media's IP.The brand authorization of major IPs still needs to be authorized.

It’s just that when fans buy products in the future, authorized brands and direct brands are completely different things.

For example, hand-made.The figures authorized by Qingyao Media are products of other brands. Although the products are basically the same, they cannot have Qingyao's logo.

But Qingyao's free brand is different. It is a proper official product with different attributes.

However, the two parties did not affect each other's business. The Qingyao brand's products were expensive, and they took the light luxury route.The quality and texture of the product will be better. Authorized brands will take the civilian route, and the price will be lower, so the quality will naturally be slightly worse.

For fans, these are also two options.Those who have money choose the Qingyao brand, and those who have no money choose authorized brands.

Qingyao's first flagship store had a good start, and in the evening, another side news made fans boil.

""Kung Fu Panda" is scheduled for the first day of the Lunar New Year, and Qingyao Media's new animation will be released globally simultaneously..."

In the evening, Su Yang's Weibo and Qingyao Media's official website released the news of "Kung Fu Panda".There are posters and trailers.

This news came unexpectedly. You must know that there are only four days left before the first day of the new year.

There was no news at all before, but now Qingyao Media suddenly released this news, which is really sudden.

But after reading the news, fans became excited.

The chief planner and editor-in-chief of "Kung Fu Panda" is Su Yang, and at the same time, this big animation movie is even more troublesome.Compared with the previous "Nezha", which had an unfathomable performance. "Kung Fu Panda" is facing the global market, and this time it will be directly released globally simultaneously, which is very rare in Chinese-language movies.

"Kung Fu Panda" will not only be released in China on the first day of the Lunar New Year, but also in Asia, Europe, America and even Africa.And the filming rate is also very good. Even in North America, the stronghold of Hollywood, this animated film has received a good filming rate.

Su Yang's influence is no longer limited to the world.Su Yang is also well-known in Europe and America now.In addition to Su Yang's songs, "Kingdom" has also accumulated a lot of popularity for Su Yang.

So this movie promotion is mainly based on Su Yang's fame. As for the director of this movie, he can only be a transparent person tragically.

Chapter 484 Targeting Hollywood: "Kung Fu Panda" Fires the First Shot

""Kung Fu Panda" is scheduled for the first day of the Lunar New Year, another big-produced animated film from Qingyao Media..."

"Qingyao Media's first global film, "Kung Fu Panda" is ambitious..."

"Kung Fu plus Panda, the real Chinese manga is worth looking forward to..."

"Heavy attack, from the "Kung Fu Panda" to see Qingyao Media's ambition..."

On the Internet, the promotion of "Kung Fu Panda" has officially started.And this kind of propaganda is bombing propaganda, but Qingyao Media didn't spend much money on this kind of bombing propaganda.Especially in China and South Korea, those who play self-media come to rub the heat.

However, in other regions, especially Europe and the United States, Qingyao Media has spent a lot of money on publicity in conjunction with theaters around the world.The Spring Festival is a big festival for China and even many Asian countries, but it is not a regular festival for Europe and the United States.

During the Spring Festival, there are actually no movies that are too heavy in European and American theaters.However, the appearance of "Kung Fu Panda" made these theaters interested.

For Europeans and Americans, Kung Fu and Panda are the labels of China in their hearts.

In the eyes of many Europeans and Americans, Chinese people know kung fu and are very good at fighting.Seeing Chinese people, the first thing many Europeans and Americans think of is kung fu.

As for pandas, let alone, China's national treasure.Many people screamed and became obsessed when they saw this thing.Today's panda is not only a national treasure of the Chinese people, but also a treasure in the hearts of people all over the world.

Now, Qingyao Media has actually combined these two elements to produce a big animation movie.This made many foreign friends very curious.

And the wonderful preview in the trailer also made many people full of expectations. The big animation movie is suitable for all ages.Judging from the trailer, it should be pretty good. If it's a Huaxia movie, they might still resist it.But for animated movies, especially animated movies with Kung Fu plus panda elements, they really can't resist.

"Kung Fu Panda" officially set sail, and the bombardment-like publicity for several days let the whole world know that such an animated film was about to be released.

Moreover, the investment in this animated film is also very large. According to the propaganda, the investment exceeds [-] million US dollars.In fact, there is not so much at all. The total cost of this movie is only [-] million yuan.

But this kind of investment is considered a sky-high investment in domestic films, even for animated films.After all, labor is cheaper in Huaxia, and big animation movies require a little bit of labor.Therefore, the effect produced by [-] million yuan is no worse than those produced by Hollywood film companies that cost hundreds of millions of dollars.

Time passed quickly, and Huaxia ushered in the Spring Festival again.Su Yang once again rejected the invitations to various evening parties. For Su Yang, the Spring Festival is a day for family reunion. He is not lacking in fame now, so why should he attend the Spring Festival Gala?

On the first day of the new year, early in the morning, many parents took their children into the theater.

The news about "Kung Fu Panda" has bombarded all social circles these days.This kind of bombing news also made many parents aware of this animation.

On a special day like the Spring Festival, it is also a kind of enjoyment for parents to take their children to watch movies.Animated films have become the best in the Spring Festival file this year.Many parents still remember what it was like when "Nezha" was released.

Now, Qingyao Media once again brings a big animation movie.Although the director of this movie is not Su Yang, the reputation of Qingyao Media has now been established.

In the past few years, Qingyao Media has created its own golden signboard with each work.The eight words that Qingyao's products must be high-quality goods are also remembered by many audiences.So now everyone is looking forward to this big movie even if it is not Su Yang's work, not to mention that Su Yang is the planner and screenwriter of this movie, which shows that the story of the movie is written by Su Yang, and this is the soul of a work .

Today's "Kung Fu Panda" has a very high screening rate, but it's not so exaggerated.Because in addition to "Kung Fu Panda", there are other Chinese New Year blockbusters, and everyone is also very strong.

Today, "Kung Fu Panda"'s screening rate in China is 40.00% [-], which is the highest among several blockbuster films.After all, this movie is produced by Qingyao Media, and Su Yang is the screenwriter.As for the other blockbuster films, the screening rate cannot be compared with "Kung Fu Panda".

The domestic screening rate is not too high, but the overseas screening rate of this film is not low.Especially in Korea.Today, the screening rate of "Kung Fu Panda" in South Korea is as high as 70.00% [-], which is a frighteningly high screening rate.

And this is all arranged by the theater itself, Su Yang's appeal in South Korea has already been proved by facts.Theaters are not fools, they will make any movie that can make them money.And in Japan, Thailand and other Asian countries, the ranking of "Kung Fu Panda" is also very high.

It is not bad in Europe and America. In North America, the big screen of "Kung Fu Panda" is as high as 4200 yuan.Although this data is not comparable to many top Hollywood blockbusters, it is still super high.Many big-produced Hollywood blockbusters do not have such opening data.

This data also broke the record of a Chinese-language film in North America, as did this film in Europe.

In the anticipation of everyone, the movie was officially released globally at [-]:[-] am Yanjing time.

America, it's night time right now.

Jerry's family went out after dinner.Jerry is an ordinary white-collar worker with a lovely daughter at home.The family of three is very loving, and my daughter likes pandas very much.

There happened to be a movie about pandas released today, so Jerry decided to watch this animated movie with his family of three.

When we came to the cinema, the family of three bought tickets to enter the cinema.

And there are already quite a few audiences in the movie hall. Jerry took a look and found that the attendance rate was not bad.Obviously everyone is very interested in "Kung Fu Panda".However, most of them are brought by parents to watch. After all, many children in the United States like pandas, and panda toys have always had good sales in the United States.

The three of Jerry's family sat down, and their daughter, Anne, is six years old this year.She is a very beautiful and lively girl. At this moment, she is looking at the big screen curiously, her face full of anticipation.

Soon, the movie officially started playing, and Annie also stared wide-eyed, watching the movie while eating popcorn.Seeing their daughter like this, Jerry and his wife glanced at each other, and began to watch the movie seriously to see how this animated movie from China was.This is the first time they have watched a big Huaxia animation movie in the cinema.

Chapter 485 The Charm of "Kung Fu Panda": The World's Biggest Box Office Panda

In the movie theater, "Kung Fu Panda" officially started, and Jerry's family watched carefully.Soon there was laughter in the cinema.Many children watched the animation happily, and adults also watched it with gusto.

Stupid, funny and cute pandas, funny ducks, all kinds of animals make children like it very much.And the plot is not so brain-intensive, but this simple plot makes many people watch it with gusto.

In terms of special effects, it is top-notch special effects, which are no worse than Hollywood animation movies.And the handsome Kung Fu fighting made many children very happy.

On the whole, this movie takes a light-hearted and happy route.This is also the popular style of big animation movies, after all, the audiences of big animation movies are mainly children.A big animated movie that is relaxed and happy, makes people laugh, and feels very comfortable is a successful big animated movie.

Obviously, "Kung Fu Panda" succeeded.

From the beginning to the end, the laughter in the theater continued to spread.The atmosphere was quite high, until the end of the movie, many people got up reluctantly, talking while walking outside.

"Mom, Po is so cute. He's so stupid..."

Annie said excitedly as she walked.Jerry and his wife also smiled slightly. At least the movie just now looked very comfortable. Although it is from China, I have to admit that it is a good movie.

At this moment, in various countries around the world, many viewers who have watched the movie "Kung Fu Panda" have very good comments on this movie.

For the audience, they don't care which country the movie is from.They only care about whether the movie is good or not.Especially for this kind of big animation movie, the distinction of nationality is very weak.After all, the characters in it are all animation characters.

"I just watched "Kung Fu Panda" with my children. Although it is a Chinese movie, it is indeed a very good animation movie. It is worth watching!"

"It's so cool, Kung Fu and Panda, I didn't expect that the big Chinese animation movie is so good. I think it's better than many Disney movies..."

"Hahaha, I really like cute Po, the panda is so cute. I'm going to the zoo to see pandas tomorrow..."

European and American audiences watched this movie, and many audiences couldn't help but share this movie on their social media.

The word of mouth of "Kung Fu Panda" also spread rapidly on the Internet. In the Internet age, the spread of news is really too fast.

As for Huaxia, let alone.After watching it, it was rave reviews again.The quality of this movie still maintains the high production level of Qingyao Media, whether it is plot or special effects, etc., there are almost no faults.

Huaxia, not only "Kung Fu Panda" is released today.On the first day of the Lunar New Year, a large number of peripheral products related to "Kung Fu Panda" were distributed in many shopping malls.

Just in time for the Chinese New Year, many people will visit relatives and friends.Therefore, there are too many peripheral products authorized by "Kung Fu Panda" this time.

Food, clothing, housing and transportation are all included, drinks, snacks, gift boxes and so on.Just taking advantage of the popularity of "Kung Fu Panda", these things are selling very well.

The craze of "Kung Fu Panda" has hit, but several other Lunar New Year blockbusters have lost much of their presence against the backdrop of this animated film.

In fact, the box office of several other movies is not too bad, but in terms of popularity, there is no way to compare with "Kung Fu Panda", after all, they have no peripheral products. "Kung Fu Panda" is different, with so many peripheral products.In order to sell their own products, these merchants are also working hard to promote this movie, so how can the popularity of this movie not be high.

On the first day of the first lunar month of that year, the land of Huaxia passed away in celebration.

Su Yang's house was also very lively. Apart from his big family, Tang Zhengyang's family, including his father-in-law and mother-in-law, all came to join in the fun.

Tang's mother looks very good now, and she looks much older than before she was pregnant.Such a change made Zhao Xiuxiu envious. If Qin Siyuan didn't stop her, she might have a third child if she really worked hard.

Tang Zhengyang, who is old and has a child, is full of spring breeze during this time.The whole person seems to have changed completely. In the past, he used to have various entertainments after get off work, and usually had a cold face like an iron bread man.

But now it has completely changed, and the whole person has become a lot more kind.The frequency of murderers is also reduced, and I try not to go to social events as much as possible, and go home early if I can.

Such a regular life has made his body a lot better.Such a change made Tang Qing and Tang's mother very happy.

"I'll retire in a few years. Let's go to Zhucheng too. There will be so many people..."

Tang Zhengyang and Su Yang chatted while drinking.

It's another new year, and this year Qingyao Media's headquarters will be completed.The progress of the project is a little faster than expected.By the end of the year, the headquarters will be in use.

After the headquarters is put into use, Su Yang and his family will go to Zhucheng to settle down.

In the headquarters of Qingyao Media, Su Yang left enough housing for his family to live in.At that time, those who need to go to school will go to school directly in the worker's school, and it will be worry-free.And compared to Yanjing, Zhucheng has a better climate and environment, and it is more supportive.

Mother Zhang and the others are more used to living in Zhucheng, after all, they have lived in the south for so many years.After coming to Yanjing, I was really not used to it.

"Haha, okay, then we will live on the first floor. There will be so many people, Uncle Tang, when you retire, if you feel that you have nothing to do, come to our company and be a consultant for us!"

Su Yang said jokingly.

"Hahaha, good..."

Tang Zhengyang laughed happily.

With Tang Zhengyang's level, it is definitely of great significance to Qingyao Media to become a consultant of Qingyao Media after retirement.

But now I'm just talking about Tang Zhengyang's current age, and it's not like he can retire in a few years.With his working ability, it may be possible to go further in two years.For Qingyao Media, the higher Tang Zhengyang's position is, the better it will be for Qingyao Media.

Although Tang Zhengyang has never been in charge of Qingyao Media's affairs, everyone in the circle knows Tang Qing's identity.They knew very well that offending Tang Qing was tantamount to offending Tang Zhengyang.At that time, Tang Zhengyang may just send a word and bankrupt some companies.

Looking at the lively family, Tang Zhengyang also had a smile on his face.The look in Su Yang's eyes is also more and more satisfied. Since I met Su Yang, life seems to be a lucky cheat.

Not only did his daughter become a big president, but he also had a son.Life has become much happier than before.

"Hey, if only my son-in-law."

Tang Zhengyang sighed in his heart, it would be great if such an outstanding person were his son-in-law.But Tang Zhengyang also knew that he was just sighing.Now my own daughter, I can no longer intervene.Let her handle her own affairs.

Chapter 486 Amazing first-day box office: The rise of Chinese animation movies

The lively Lunar New Year's Day passed so quickly, and the box office of "Kung Fu Panda" on the first day was officially released.

And the box office performance of "Kung Fu Panda" this time has once again made countless film and television companies jealous.

Domestically, the first-day box office of "Kung Fu Panda" reached 5.86 million yuan.Although it didn't break the record, you must know that the film schedule of "Kung Fu Panda" today is not too high.With such a film schedule and such a box office, it shows that the attendance rate is very high.

It is conceivable what the domestic box office of this animated film will look like next.There is a precedent for Qingyao Media's animated film hits.

From the original "The Return of the Great Sage", to "Nezha: The Devil Boy Comes" the year before, and now "Kung Fu Panda", the reputation of Qingyao Animation has been fully established in the animation circle.