Hong Kong's new giants

In addition to China Entertainment's 1000% stake and 6 million shares of China Gas, Chinese Land also owns a large number of high-quality properties and blue-chip stocks; it can be said that its net assets should be around [-] million, which is much lower than its market value.

There is another advantage of acquiring Huaren Real Estate, that is, controlling China Entertainment, which has a market value of nearly 3 million, which is equivalent to 'buy one get one free'.

What's more, Huaren Land is an established company with excellent reputation and great influence.

The purpose of Lin Zuhui's acquisition of Huaren Real Estate is very simple, that is, he lacks a real estate company (to invest in rental properties). After the acquisition is completed, Huaren just becomes his company for investing in rental properties and high-quality securities.

After New Era Real Estate completes this acquisition, it will also become a consortium of Xiangjiang, and may become one of the top ten consortiums of Xiangjiang in two years.

……

Xiangjiang Media suddenly broke out that Wanhui Media was acquiring "Daily Daily", which immediately caused a stir in the media circle.

Wanhui Media may not have enough influence, but Lin Zuhui, the boss of Wanhui Media, is very well-known; many people are surprised by Lin Zuhui's large investment, and even more amazed at the rapid development of Lin Zuhui's media empire.

Founded at the end of 1984, do you want to build a media empire comparable to Sing Tao Group and Ming Pao Group in less than two years?

Many people couldn't help asking!

Many people have also begun to notice that Wanhui Media has a great potential to raise funds through rights issues, and Lin Zuhui has a large number of warrants; if we look at the experience of New Era Real Estate, Wanhui Media may really build a real estate in a short period of time. media empire.

Many people are asking: "Is traditional management really outdated?"

Since Lin Zuhui was the first to snipe at Amergo in the stock market, there have been stock market snipers like Liu Luanxiong and Fang Jin in Xiangjiang one after another; this is unprecedented in the previous business history of Xiangjiang.

The so-called snipe at a listed company is not aimed at the success of the acquisition, but mainly engaged in the commercial behavior of "robbing" the major shareholders.

……

In the meeting room of Oriental Press, the content of this meeting is finally about Wanhui Media.

"Daily Daily" has always been a competitor of "Oriental Daily". The two newspapers are both popular and comprehensive newspapers. It is a law that the ebb and flow of each other is a law, and everyone knows it.

"You don't need to worry. What can be published well may not be able to run a newspaper well. Our "Oriental Daily" has been the number one in sales for many years, so there is no need to be too nervous." A director said relaxedly.

The words of this director have been approved by most of the top management!

In their view, Lin Zuhui is at best a talent in the capital market, and his ability to run a newspaper may not be very strong.

"Hehe, he thought he could learn the essence of running a newspaper with Jin Daxia eating hairy crabs and watching a few plays with him? Little did he know that even Jin Daxia's "Ming Pao" sold only half of ours." A senior executive Cater to everyone's ideas.

They selectively forget that Ming Pao Group's profit is twice that of Oriental Press. "Ming Pao" sells 20 copies, but its advertising expenses are comparable to "Oriental Daily" with sales of [-] copies.

At this time, a senior executive said cautiously: "That Wanhui Media seems to be targeting us on purpose!"

As soon as the words fell, the cripple immediately said: "So what if it is aimed at us, what are you afraid of him!"

The executive replied: "Oriental Daily is not afraid, but the Ma family is in trouble!"

The lame horse said angrily: "What trouble can we have? Does Lin Zuhui dare to trouble us?"

The executive nodded and said, "I heard that his DreamWorks is preparing to make a movie. It seems to be called "Four Families: Dragon Brothers and Tiger Brothers". It is a biographical film based on the deeds of the former boss brothers."

The members of the Ma family were stunned. Why are they so low-key in Xiangjiang? Isn't it because their father and uncle are still wanted by the Hong Kong government.

If this movie is made, it will be equivalent to directly announcing the deeds of their father and uncle to the public, and I am afraid that they will have to behave with their tails between their legs in the future.

Some high-level executives and directors immediately felt refreshed. In fact, they wanted people from the Ma family to leave the company so that everyone would not have to tiptoe around.

After all, the lame Ma didn't say a word. Ma's family in Xiangjiang has long since sundowned, and has become an existence that everyone shouts and beats. "Oriental Daily" is even called "white powder newspaper"; even if the association has some friendship, the association cannot Taking the risk of offending a rich and powerful new force; what's more, Lin Zuhui's connections are deep, and there are big bosses behind him to support him. He usually has five or six bodyguards in and out, so how could the club make trouble for him.

……

In the meeting room of Tiantian Daily, Lin Zuhui came to discuss the acquisition in person. Long Jingchang and He Shizhu had almost reached the end of the negotiation.

He Shizhu was the first to speak, and said, "Lin Sheng, your company has also reviewed our finances, and it's time to make a decision! I don't want to delay for too long, lest the company's hearts fluctuate and cause me unnecessary losses."

Lin Zuhui said with a relaxed expression: "He Sheng, since I am here, I naturally agree to your request. We will take 7000 million! But I hope there are two small requests."

He Shizhu's joy flashed by. In less than a year, he made a net profit of 1500 million from buying and selling, which was amazing.

Eight years ago, Liu Tian bought 165% of the equity of "Daily Daily" for only 75 million, and now it has doubled.

The sales volume of "Daily Daily" is only 13 copies, and it is not considered profitable. The profit scale is even less than 1500 million a year. Including Tian Tian's color printing, it is only 1500 million a year.

Moreover, such a daily newspaper may go downhill in two or three years, who would dare to gamble!

"Let's talk about it, Lin Sheng, I'll think about it!"

Lin Zuhui said: "First, we hope to pay in three installments, each for one month, and pay in full within three months, and we will pay interest."

This requirement is very reasonable, and it is normal for some large-scale properties to be paid off in one year.

"Yes, I am very assured of Lin Sheng's reputation!" He Shizhu readily agreed.

Lin Zuhui nodded and continued: "Second, I hope you can help us persuade the Wei clan to sell their shares. Tell them that if they are not willing to sell, because we have to invest a huge amount of 5000 million yuan, we will have a huge impact on "Daily Daily" 》Carry out re-publicity, poach talents with high salaries, and create a lot of momentum, their shares will be diluted, and there will be no dividends in the short term.”

He Shizhu was taken aback. What is the concept of 5000 million? The sales volume of "Oriental Daily" is 20. I am afraid that it will take nearly two years (Dongfang Daily has more than one newspaper).

"Yes, Webster is the founder of "Daily Daily". Lin Sheng's practice of "beginning with courtesy first and then soldiers" is admirable. I will try my best to persuade them to sell their shares."

"Thank you He Sheng!"

He Shizhu asked curiously again: "Your company bought "Daily Daily", won't it suspend publication and republish it?"

"Of course not, wouldn't that be a loss of customers!"

"I'm relieved of this!"

Nonsense, are you that stupid?

Of course, while poaching talents with high salaries and making a big splash, they are also preparing for the new edition of "Daily Daily" in two months' time!

The two parties agreed to sign a share transfer agreement in the lawyer's office the next day, and Lin Zuhui led the team back to Wanhui Media.

Chapter 133 [The storm is coming]

On January 1, Wanhui Media officially announced that it would acquire 22% of the equity of "Daily Daily" and the entire equity of Tiantian Color Printing for RMB 7000 million; The Daily was updated.

The storm of public opinion is coming!

"Ming Pao": Lin Zuhui stole his teacher to learn the art of Jin Daxia, a famous teacher will produce a good apprentice? (Put gold on your face)

"Dongfang Daily": If money can be used to run a good newspaper, wouldn't it be a joke! (Just looking for trouble)

"Sing Pao": Since everyone is not optimistic, we second the proposal. (The sales volume of Dazhong Newspaper is second, higher than the sales volume of "Daily Daily", second only to "Oriental Daily")

"Sing Tao Daily": Wanhui Media invested heavily in creating a new "Daily Daily", and will announce the death penalty for literati running a newspaper? (For the sake of alienation, Jin Daxia is a literati.)

There are many unfavorable comments, but they don't know what they really think: all newspapers are ready to fight, and "Oriental Daily" is even more aggressive.

……

Lin Zuhui brought the three giants of Wanhui Media to Tiantian Daily. First, under the leadership of He Shizhu and his wife, he got acquainted with people from each department.

Then convened a meeting of the management in the conference room, Lin Zuhui first announced an appointment, that is, He Shizhu and his wife will still stay in the "Daily Daily" as the honorary president.

This was communicated by Lin Zuhui and He Shizhu in advance, mainly to stabilize the management of "Daily Daily".

He Shizhu nodded, and said to everyone: "I am very grateful to Chairman Lin for his trust in me. I will continue to use my spare energy to ensure that "Daily Daily" runs smoothly and achieves brilliance." The money has not been paid yet!

Everyone applauded and encouraged.

Then, Lin Zuhui announced: "Mr. Long Jingchang will be the new president of "Daily Daily". He used to be the general manager of "New Daily" and the president of "Children's Daily". Manager, I believe he can lead everyone to greatness."

Long Jingchang is an individual talent, and it happened that the general manager and the president picked it together. Of course, this was a temporary solution.

Long Jingchang hurriedly got up to deliver a speech, and received applause and encouragement from everyone.

The rest of the management team will not change for the time being, but as the head office, both Zhao Han and Liang Guanhui will exercise their responsibilities as directors and have the right to supervise and advise on the financial and other affairs of "Oriental Daily".

After the personnel arrangements are made, the meeting officially begins.

Lin Zuhui's passionate speech:

"This time, Wanhui Media will invest a huge amount of 5000 million in "Daily Daily". Two months later, the new "Daily Daily" will be launched. The purpose of this fund is: first, the salaries of the entire company will be increased by [-]%, Stabilize the company's existing performance."

As soon as the words fell, everyone applauded happily. The new boss is too proud.

Lin Zuhui enjoys such glory and everyone's trust, but he doesn't pay for it himself anyway, as he said, money can be found in the stock market.

"Second, high salary poaching, I want to make the company's overall strength to a higher level, everyone can refer to the strength of "Oriental Daily", we can strengthen the strength of those personnel."

Everyone nodded, they were nothing more than experienced backbone reporters and editors.

"Thirdly, build momentum. In the past two months, we will bombard with advertisements and tell all Hong Kong people that the new "Daily Daily" will come grandly in March."

This is the strategy of the later "Next Magazine" and "Apple Poison News" before the first issue, spending money on advertising and announcing the death penalty for literati running newspapers.

"Fourth, we have to make an oath to the advertisers: the sales target of the new "Daily Daily" in the first month is set at 20, and the advertising fee will be based on 20. If the sales volume is less than 18, the advertising fee will be halved ; If the sales volume is less than 15, the advertising fee will be waived.”

This is a VAM agreement, a big gimmick!

"Fifth, in order to achieve 20 sales, our "Daily Daily" can make a big price reduction gimmick. Although Xiangjiang implements a unified newspaper price (3 yuan), we can give the profit to the general agent and retailers, indirectly implement The price reduction can be tentatively set to 1 month."

With regard to Article 90, other newspapers will definitely be mobbed, but "Daily Daily" is not illegal, and this matter will not be resolved.In the previous life, in the [-]s, Xiangjiang Newspapers had two price reductions; one was "Apple Poison News", and the other was "Dongfang Daily" and "Cheng Bao". The entire industry was in turmoil, and many tabloids were brought down.

However, Lin Zuhui's strategy is even more clever. If the retail price does not decrease, he will give all the profits to the agents and retailers, and they will cover the "Daily Daily".

Those who make big things don't stick to the small details.

In his previous life, after Huang Yulang bought "Daily Daily", he didn't digest the result;

But Lin Zuhui was different, he had to eat one and digest the other to avoid indigestion.

Lin Zuhui's five panaceas shocked the middle and high-level people. The new boss's handwriting is unimaginable.

Long Jingchang took the lead in applauding, and the applause in the meeting room lasted for a long time, and everyone was full of energy.

After the meeting, Lin Zuhui encouraged Long Jingchang (the president) and Chen Cheng (the editor-in-chief of "Daily Daily") alone, telling them that they don't need to worry about the company's funds, and that 5000 million can be increased.

The two quickly assured that they would be worthy of Lin Zuhui's trust.

This made Lin Zuhui nodded. He didn't know how to improve the specific content of the newspaper, he only knew the layout of the general direction.

The reason why Lin Zuhui dared to say that funds are not a problem is because he feels that the yen has been appreciating wildly. Three days later this week, USD/JPY fell from 202.5 to 197. It seems that it may continue to fall.

Even if the money is not available for the time being, then Lin Zuhui doesn’t need to worry about using the money. Apart from the 6500 million accident of the rights issue, he has already contacted three banks to lend 6000 million to Wanhui Media. He used [-]% of the "Daily Daily" Half equity, as collateral.

And the 7000 million yuan for the acquisition of [-]% of the shares of "Daily Daily" can be paid in three months, which makes him more confident.

As for Weiss's equity, it doesn't matter whether they sell it now, or their equity will be diluted anyway.

The upgrade work of "Daily Daily" is quickly underway, and the personnel department is hiring excellent backbone reporters and editors with high salaries everywhere, and even the position of deputy editor-in-chief is quietly being searched;

As for the advertising war, it also quietly started, and many advertisements of "Daily Daily" appeared on TV, magazines, and newspapers.

升级版《天天日报》定在3月20日发行，并送出价值500万的奖品，包括6套住宅单元、10辆万事达汽车等各种礼物。

For a while, it aroused huge repercussions in Xiangjiang, and even on the eve of the upgrade, the sales volume of "Daily Daily" had already soared.

Lin Zuhui's strategy has already succeeded by one-third, and he expected such an effect.

……

Friday, April 1.

On the eve of the opening of the IT fashion retail store, the three shareholders, Lin Zuhui, Poon Dickson and Kwan Jiahui, came to the third floor of Landmark Plaza to check the store's preparations.

Guan Jiahui is holding the "GOOD" and "FHM" magazines that were published today, on which IT fashion advertisements have been arranged, and the TV advertisements will also be broadcast in the evening.

As soon as Lin Zuhui entered the store, he felt that the environment was bright and the layout was tidy, and he had the desire to go shopping.

IT fashion has obtained the authorization of three European and American first-line brands, including Martin boots and Levi's jeans.

In fact, Martin boots and Levi's jeans were the main products in the early days of IT fashion, and all advertisements were made around these two brands.

"It's not easy. It took me more than two months, but I am satisfied in all aspects!" Lin Zuhui sighed.

As soon as the words fell, Pan Dickson and Guan Jiahui joined forces to refute.

"Brother, you haven't spent as much energy as I have! Ms. Guan, don't you think so?"

Lin Zuhui looked at Guan Jiahui, the warning in his eyes was clear at a glance.

"Almost, both of you are in big business, and I'm mainly busy with IT and fashion!" Guan Jiahui immediately changed her tune.

However, it seemed like he was asking for credit!

Pan Dickson suddenly said helplessly: "I forgot, you are a couple!"

"Haha, Brother Pan, don't worry, we all remember your contribution. Without your help, authorization, purchase, etc., it would have been so smooth." Lin Zuhui patted Pan Dickson on the shoulder.

Dickson Poon said with a smile: "It's not too bad, I'm not lazy as a shareholder! But this time I'm really optimistic about the classic combination of Martin boots and Levi's jeans you planned. It can be seen that you have a lot of ambition. The ad is huge!"

Several people were chatting while visiting, and the clerks inside were making final preparations. Because the four stores were opening one after another, the Landmark store will also second the clerks of the other three stores tomorrow to cope with the busy opening.