"Actually, Fila can use loans to spend this part of the funds, after all, we have extremely low debt."

Lin Zuhui shook his head with a smile and said: "Although Fila's debt is extremely low, our Barings Bank has a very high debt (Hilton Hotel Group). I don't want to pay too much interest. After all, now that Barings Bank has money in its account .”

Thomas nodded and said, "Okay! Boss, the coconut shoe technology has been successfully developed and is expected to be officially released on Christmas."

Lin Zuhui said happily: "Very well, you must come up with an excellent marketing plan and pay attention to the promotion of this shoe. If successful, you can also jointly launch other models of 'coconut shoes' with celebrities."

"No problem, we all feel that coconut shoes are a flagship product!"

Next, Thomas reported on the situation of signing NBA stars. Everything went very smoothly. The three players with the best performance in the future were all won by Fila. They spent a total of just over 2000 million US dollars, and all three of them signed the contract. contract for more than seven years.

After Thomas left, Lin Zuhui smiled.

The rise of Fila has become a foregone conclusion, and many layouts have been successful.At this time, even Messi and Ronaldo, who are only fifteen or sixteen years old, have entered Lin Zuhui's sight and arranged for people to pay attention.Once they enter the first team to play football, they can be tempted to sign a long-term contract (more than seven years), and their parents have to surrender obediently.

……

Time flies, and it's late September in a blink of an eye.

In the office of the New Times Group, Lin Zuhui was sitting on his desk and working.

Last week, the '911 Incident' broke out and had a huge impact on the world.

Regarding this matter, although Lin Zuhui knew the history and sympathized with those who died, he did not intend to interfere. After all, he wanted to consider his own safety and did not want to risk exposing himself.

He is not a saint, if God asks him: "This world can only live one person, you need to make a choice?"

"Of course it's me!" He answered without hesitation.

Therefore, he never thought of changing history.

Even, he originally wanted to arrange the accounts of several concubines to short oil futures, but he didn't implement it.

There are two main reasons:

First, Lin Zuhui's cautious character, no matter how much money he has, if the Yankees find out that something is wrong, it will be bad.

Second, "using disasters" to make money seems to be a bit of a conscience, not to mention earning a billion or eight billion, it doesn't make much sense.

After the 911/[-] incident, however, he would look for opportunities to 'go long in oil futures' and 'go long in gold futures', and it would not be a problem to make a fortune.

Looking at the stocks on the computer, the Hang Seng Index fell below 11000 points, which is very tragic.

Of course, this is not entirely caused by the '911 incident'. Around September 9, it has already fallen below 10 points.The reason for the decline was dragged down by real estate stocks.

Hong Kong's real estate has shrunk overall this year, mainly due to various factors such as the '85000 Plan' and the 'economic downturn in Europe and the United States'. At present, the average price of Hong Kong Island properties has also dropped to 4000 Hong Kong dollars per square foot, and the average price of Kowloon properties has dropped to 3500 Hong Kong dollars. Hong Kong dollars per square foot.

It seems that after '911' and 'SAS', Heung Kong Properties has an upward trend, and the last two years have been a continuous decline.

Although the economic structure of Xiangjiang has a certain difference from the previous life, the cultural industry and technology industry have also increased the strength of Xiangjiang's economy; however, these industries are still in the "early stage of development" after all, and can only influence Xiangjiang's economy a little (overall growth of 10%) , but obviously the impact on the real estate industry is still limited.

However, the Hong Kong stock market should be quite different from the previous life. After all, the Hang Seng Index is still around 11000 points.

"dong dong"

"Come in"

Group President Chen Bin walked in and said respectfully, "Boss!"

Lin Zuhui nodded. He is very satisfied with this general under his command. He is calm and calm. Although he is a bit conservative, this is what Lin Zuhui wants.

The net assets of New Era Group are in the trillions of Hong Kong dollars. To this extent, stability is the number one element.Moreover, most of New Era Group's assets are 'real estate and related', and its debt ratio is extremely low, so there is nothing wrong with being a rent collector with peace of mind.

When the group has sufficient funds and finds a good project, it can enter at any time.Such an arrangement is in an invincible situation.

Chen Bin sat on the sofa and reported the situation of the group, which was brief but crucial.

He also knows that the boss has many companies and is relatively romantic, so he only focuses on the overall situation of the group affairs.

In fact, in the hearts of the management and employees of New Era Group, the boss is more like a god. As long as this god still exists and sits in the office, the whole group will develop steadily.

After listening to the report, Lin Zuhui said: "The outbreak of the 911 incident heralded the sluggishness of the European and American economies. But we must also be aware that this slump will end in a short period of time, perhaps within a year. The potential will be rediscovered.”

Chen Bin listened carefully. He felt that this was the most important meaning of the boss being in the group. With the boss around, the group would not misjudge the situation.

After the Internet bubble crisis, Lin Zuhui also warned everyone that the bursting of the Internet bubble does not mean that the Internet industry will not continue to develop. On the contrary, the Internet industry will still develop vigorously.

"What the boss means is that the group can take advantage of this plunge to buy bottoms and restart large-scale development of properties and related industries."

Lin Zuhui nodded and said: "Well, the Internet bubble and the 911 incident are like a period of adjustment and digestion, followed by a period of development. Taking New York office buildings as an example, they should plummet by about 20% if they are affected. Futura Investment You can continue to increase your holdings of office buildings. There are also Amazon shopping malls and Langham Hospitality Group, which must start investing heavily.”

Chen Bin's spirit was shaken, and the boss's prediction of the general trend was very accurate, so New Era Group ushered in a period of great development again.

New Times Group has a cash flow of 1700 billion Hong Kong dollars lying in its account, while its debt is only more than 200 billion Hong Kong dollars, which can be described as full of momentum.

"Okay, I understand what the boss means!"

Lin Zuhui continued: "The mainland's real estate industry is also ushering in a period of rapid development, which requires New Era Group (Huaxia) to increase investment. However, it is necessary to change the previous single strategy and conduct diversified real estate investments."

After ten years in the mainland, New Times Group (Huaxia)'s real estate investment in the mainland is concentrated in commercial real estate developers; although it has also invested in many development real estate projects (residential), these projects are mainly "old city relocation/ Renovation project', this kind of project is regulated by the government, and also guarantees the developer's rate of return.

As the mainland real estate becomes more commercialized in the later stage, commercial housing has become the mainstream, and New Era Group (Huaxia) naturally needs more "land auctions" to develop.

Chen Bin nodded and said, "Diversified development of mainland real estate is a trend, and Shanghai is the best city to invest in, where the economy is developing fast."

Hong Kong businessmen like to go to Shanghai to invest in real estate, followed by Beijing. On the contrary, Pengcheng, which is close to it, seems to be unpopular.

"Well, look at the arrangement!"

"Okay, boss."

Lin Zuhui also delegated power to the management quite a bit, and gave them some pointers on the general direction.Of course, he knows many projects. After all, his brain is very developed and he has the ability of 'photographic memory'.

Chapter 711 [Times Business School]

In mid-October, Lin Zuhui came to Beijing to attend the opening ceremony of the first EMBA of 'Times Business School' and gave a speech.

As early as the millennium, Lin Zuhui proposed to let the "Lin Zuhui Foundation" donate to "the first business school in China", and proposed to "become the top ten business schools in the world within ten years".

Given his status in the world's business circles, he was naturally approved by the Department of Education. 'Times Business School' was formally established in March this year and enrolled 3 first batch of EMBA students.

'Times Business School' is a non-profit institution of higher education funded by the 'Lin Zuhui Foundation'. It is the first institution approved by the Chinese government to offer MBA, EMBA, and It is a business school with independent legal person qualification mainly for executive training (EDP).

In fact, Lin Zuhui himself does not hold any position in 'Times Business School', nor will he directly or indirectly interfere with anything.

However, as a donor, as well as the most influential businessman in the world and a legendary businessman of the times, Lin Zuhui is of course the soul of the 'Times Business School'.

Therefore, why didn't he participate in the opening ceremony?

So, he was invited to participate as a guest and to give a speech.

The day.

Surrounded by a group of people, Lin Zuhui walked towards the auditorium.

The capital campus of Times Business School is located in the office building of 'New Dong'an Market', and there are three campuses nationwide.

"Mr. Lin, this way please!"

The staff on both sides led the way in front, and Lin Zuhui was followed by a group of people, who looked like a leader.Although Lin Zuhui has always been approachable, he couldn't resist the fact that this was the work of the organizer (Times Business School), and he couldn't interfere.

The front staff pushed open a door, and Lin Zuhui walked in.

The purpose of entering is the students who stand up one after another. They are not simple students. There are executives of state-owned enterprises, founders and executives of private enterprises, and many of them are famous figures in later generations, such as Liu Lenovo, Jack Ma, Liu Gensheng, Xiao Ma Brother, Guo Guangchang, etc.

However, they all looked at Lin Zuhui with excitement at this time, with adoring smiles on their faces.

The word "Lin Zuhui" represents the highest achievement of the Chinese business community, and even has a huge influence in the United States; at the same time, Lin Zuhui has no rivals, so the European and American media often compare Lin Zuhui and historical figures. Compare.

In the end, I came to a conclusion-there is no one before, and there will be no one after. This is translated by European and American media using Chinese language.

Even if it is calculated by wealth, everyone knows that it is seriously underestimated. After all, Lin Zuhui still has a private investment company, so statistics cannot be made.

There was continuous applause in the auditorium, and the students and teachers stood up and looked at each other. There was one person in front of Lin Zuhui, and two people on the left and right to maintain order.

Lin Zuhui could only smile and applaud, responding to the students. After all, he also had to respect the organizer's staff and maintain order.There are more than 100 people in the entire auditorium. If they talk at this time, it will affect the progress of the ceremony.

Therefore, he had no choice but to pause for a few steps, and applaud left and right to show his approachability.

When he came to the teacher's seat in the front row, Lin Zuhui stopped, shook hands, and greeted him.

The teachers of Times Business School are all industry heavyweights recruited from all over the world, as well as some domestic heavyweights. There are almost twenty teachers in total.

"Mr. Lin, hello!"

"Hello!"

After a brief exchange of pleasantries, Lin Zuhui came to the podium and was arranged by the organizer to sit with Xiang Bin, Dean of Times Business School.

There are only five positions on the podium, one podium with four seats; and the four seats are divided into two rows. Lin Zuhui and Xiang Bin sit in the first row, and the two behind are recorders and staff.

Deputy Dean Huang Lin presided over the ceremony: "Hello everyone, I am Huang Lin, the deputy dean of Times Business School. I am very glad that Dean Xiang Bin gave me this opportunity to preside over this meeting. Today our theme is 'walking with the masters'" At the opening ceremony, I am very happy to welcome legendary business leaders like 'Mr. Lin Zuhui' and industry elites who have won the Nobel Prize to give our EMBA speech."

"Then... because I think everyone can't wait to hear Mr. Lin's speech soon, so I will just say a few words."

"Mr. Lin needs no introduction. He has made great achievements in corporate management and investment, not only in traditional industries, but also in the field of modern technology, not only in Asia, but also in the world. I believe everyone knows him well. .”

"I would like to say that Mr. Lin's achievements are world-leading not only in corporate management and investment, but also in the reporting and contribution to society; so far, through his foundation and subsidiaries, Mr. Lin has contributed to education, medical care, For disaster relief, more than tens of billions of Hong Kong dollars have been donated.”

"It is worth emphasizing that this number is the number that has been donated..."

After some introduction, Lin Zuhui was greatly praised, and the following students naturally showed admiration and respect.

Lin Zuhui smiled and clapped his hands, signaling to everyone.

The purpose of his charity is actually very simple, that is, the money can't be spent, and he doesn't think about rewarding or praising. This is his current thinking.He can donate hundreds of millions in the mainland at one time, and donate more than one billion a year. He will also donate to various colleges and universities in Hong Kong, and even overseas universities also donate.

More than 100 billion is nothing, and he will move towards the goal of [-] billion.It's still the idea in his heart now, not asking for rewards and reputation, even if one day there is a lot of scolding, he still doesn't regret this behavior.

"Next, ask Mr. Lin to give us a speech!"

Lin Zuhui stood up with a smile and bowed to thank him. His demeanor always gave people a refined temperament, and the applause from the students and teachers in the audience became more intense.

"Respected leaders, Dean Xiang Bin, professors, classmates, alumni, and friends"

"Good afternoon, I am very pleased to be with you today to celebrate the opening ceremony of the first EMBA session of Times Business School"

At the beginning of the speech, Lin Zuhui briefly talked about the predicament before starting his business, that is, he was separated from his parents and had only a few thousand yuan.

"Looking up at the white clouds, the prospect is gloomy, looking up to the sky, human feelings are like wind and shadow, and there is no response from the four sides. My only belief-to build a better self, can build a better future."

"You have successfully pursued yourself and have a bright future. What is your pursuit in the next stage? What is your value orientation, what is your ideal? What are we living for? Thousands of people in the world are still living today. In the valley of despair, misery, loneliness, poverty and sickness, is it our duty to bear the responsibility of society?"

"It is the task of those who are able to seek happiness for mankind. In history, there are many creative and ambitious people and groups who work together to promote social reform and progress in the pursuit of selflessness. There is an immeasurable , The element of eternal value can only be enjoyed by people with a sense of mission. This is not a secret, but unfortunately, not everyone can do what a three-year-old child knows."

Talk about dedication!This is a lesson every entrepreneur must learn.

At Lin Zuhui's level of wealth, if you don't talk about dedication and responsibility to society, then what is the difference from those sudden wealth?

Lin Zuhui's unscripted speech is something he always likes to do, and it is also something that the media admire.

Next, Lin Zuhui talked about the dry stuff in business - "the art of making money", and the students were fascinated by it.

"I personally think that whether you can seize the opportunity is closely related to the pace of enterprise development. To seize the opportunity, you must first grasp accurate information and the latest information. Whether you can dominate the opportunity depends on whether your usual pace can exert force at an appropriate time. , ahead of competitors."

"Know yourself and the enemy, sharpen your vision, set the coordinates, and persevere."

"Today I don't use my own successful cases to persuade you, because you may have studied these cases. Therefore, I plan to use ongoing cases to show you the art of business management."

As soon as the words fell, the applause was intense.

Everyone is very excited. If Mr. Lin Zuhui said that the case has been successful, everyone agrees that he will be very excited;

However, what Mr. Lin Zuhui is talking about is an ongoing case, which shows that Mr. Lin Zuhui has enough self-confidence, and also shows that Mr. Lin Zuhui has always given the impression that he is victorious in every battle.

Lin Zuhui nodded, and glanced at the students and instructors present. Everyone was in a very enthusiastic mood, and he was willing to say something.

"Let's talk about the case of 'acquiring Hilton Hotel Group', how my colleagues and I did it."

Everyone stared fixedly at Lin Zuhui, concentrating on it, for fear of missing a single word.

"After the Hilton Hotel Group was acquired by us, we made a lot of changes, because Barings Bank is an investment bank. He bought a hotel group worth nearly 200 billion US dollars at a premium. Not to mention making money.”

"So, we did a lot of work..."

"Even though the September 911 incident had a great impact on the European and American economies, and even the global economy, we still have not stopped the pace of Hilton Hotel franchising. Because under the franchising strategy, we only need to use very few assets, or even You can do a lot of expansion without spending a penny.”

"Reduce heavy assets and increase the pace of light assets...We will increase the number of Hilton Hotel rooms from 5 to more than 6 within 40 to 60 years."

……

"Finally, I can boldly predict that Barings Bank will earn tens of billions of dollars in Hilton Hotels within ten years."

"And we only paid 40 billion US dollars!"

Wow, the entire conference room couldn't help but be surprised.

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