Hong Kong's new giants

Seeing this, Pu Zhiming said with a smile: "It seems that you like this relationship very much, so I am relieved!"

……

On the same day, Lin Zuhui participated in a Korean-Hong Kong cultural event held in South Korea. There were Korean and Hong Kong cultural officials present. Of course, the most honorable person was Lin Zuhui, the richest man in the world and a cultural tycoon.

In order to develop the 'Korean Wave', Koreans have made a lot of stumbling blocks in the past two years. This is their trick.

In the 90s, South Korea blocked the cultures of Europe, America and Japan, but this led to the invasion of Hong Kong culture; the cultural invasion of Hong Kong into South Korea was divided into two stages. Wang Zuxian became popular in South Korea and became the most popular foreign star in South Korea. The second stage is the rise of Hong Kong stream, HK-POP and Hong Kong stream directly swept South Korea.

However, following Kim Dae Jong's promulgation of the Cultural Nation at the end of 1998, measures to protect local Korean culture have also been introduced, such as limiting the number of imports of Hong Kong dramas and other small means.

With the successful plagiarism of Hallyu, South Korea began to be divided into two factions: Hallyu and Hong Kong Wave.

Although the Hong Kong Stream has been subject to some restrictions, it still has a great influence in South Korea. After all, it is impossible for the government to directly order a ban.

Although the Koreans have resorted to some small means and supported their own cultural industries, they are doomed to be restricted in their overseas development.

Overseas, everyone only recognizes the Hong Kong Stream, while the Korean Wave is labeled as a "plagiarist". In addition, the Hong Kong Stream has developed to this day, and the system is more mature.

Therefore, Hong Kong Stream belongs to the world, while Hallyu belongs to Korea only.

Lin Zuhui participated in such an event this time, naturally hoping to deepen the development of Hong Kong culture in Korea, and to give Koreans a face.

"Minister Kim, I think the Korean Wave and the Hong Kong Wave should deepen cooperation and exchanges and make progress together, which will help the cultures of the two places to develop better!" After visiting some works, Lin Zuhui said with a smile.

Minister Kim naturally couldn't refuse such an olive branch, because the refusal means admitting that the Korean Wave is not as good as the Hong Kong Wave, and people in the Korean cultural circles have discovered a problem: Korean culture is hard to be without the shadow of the Hong Kong Wave, and even said that it is learned from the Hong Kong Wave. of.If this continues, the Korean Wave will only become a vassal of the Hong Kong Wave, and will never grow up.

Therefore, recently there has been a voice in the Korean cultural circles to appropriately release the cultural exchanges between South Korea and Xiangjiang, and let the Hong Kong Stream promote the development of South Korea's cultural industry.

"What Mr. Lin said is very reasonable. Koreans like Xiangjiang culture, and Hong Kong people also like Korean culture. Accelerating cultural exchanges between the two places is a win-win situation!"

Lin Zuhui nodded with a smile. He wished that the two cities would directly open their markets to each other and have a fair contest.

Because he has seen the systematic development over the years from the Hong Kong cultural industry. Even the old traditional stars such as the four local kings and singers have not been popular in the past few years. Leslie Cheung has not even been popular two or three years in advance. , I don’t know if it counts as saving his life.

Hong Kong Stream's next 'Second Generation Group', 'Hong Kong TV Series', 'Movies', and 'Series' are all Korean masterpieces from previous lives.

Defeating magic with magic, no wonder Lin Zuhui is so confident.

After some friendly exchanges, Lin Zuhui also saw Hong Kong Liu stars and Hallyu stars exchanging and taking photos together. Judging from everyone’s behavior, Hong Kong Liu stars are obviously a higher level, and Korean Liu stars have lowered their status, just like fans .

……

Hyundai Heavy Industries.

Zheng Mengzhun welcomed Lin Zuhui to the office with a smile. The two sat on the sofa without any subordinates.

"Mr. Lin, can Miss Song satisfy you?"

"Haha, Ms. Song and I hit it off right away and have become good friends, so I will ask President Zheng to take care of my friend in the future!"

Zheng Mengzhun immediately sighed in his heart that Lin Zuhui is an old fox. There are two meanings revealed in these words, the two are good friends, who knows if they have a relationship or not; the second meaning is both a plea and a warning.

However, he doesn't care about those, but cares about business matters.

"Please also ask your company to take care of our business in the future!"

"This is the responsibility of our President Morris. Of course, Korea's shipbuilding ranks first in the world, and we theoretically give priority to it."

Zheng Mengzhun had no choice but to say: "Thank you so much for your trust!"

The two exchanged a few words, and Lin Zuhui declined Zheng Mengzhun's invitation because he had an appointment with Zheng Mengxian.

"What's so good about that softie, is it better to be friends with him than to be friends with me?" Zheng Mengzhun whispered to himself.

He really wanted to be friends with Lin Zuhui, but he had always been business-like.On the contrary, Lin Zuhui and Zheng Mengxian are already shoulder-to-shoulder friendship, which makes Zheng Mengzhun a little jealous.

You know, Lin Zuhui is a world-class businessman, and he has good friendship with many big men in the United States.

"That entertainer is lucky, and he will have a lot of money to spend with such a rich man, haha!" Zheng Mengzhun was happy for his love affair, and he didn't feel compelled by guilt.

For him, what is an entertainer who can bring orders to the Korean shipbuilding industry!

……

A day later, Lin Zuhui summoned Song Huiqiao again.

As soon as we met, this woman rushed forward, quite fiery.

Seeing this, Lin Zuhui immediately picked up the small woman and came to the sofa.

After some exchange.

Lying in Lin Zuhui's arms, Song Huiqiao asked, "Ouba, are you really the richest man in the world?"

"probably!"

"My God, I'm actually with the richest man in the world!"

Lin Zuhui smiled lightly and did not refute. After all, he still wanted to continue to develop Qiao Mei, so he naturally wanted to give some benefits.

He made two phone calls to Qiao Mei, one was his good brother Zheng Mengxian in South Korea, and the other was the head of the media group's branch in South Korea. It was impossible for any Korean chaebol to join his team.

This time he came to South Korea and got together with Zheng Mengxian twice, and the two of them were short of burning yellow paper to worship.

Of course, although Lin Zuhui is interested in the influence and assets of Hyundai Group, he is also a well-intentioned investment, and he will not hostile takeover (failure) like the US-funded consortium in his previous life, and Zheng Mengxian's uncle hostile takeover (failure)...

While cooperating with Zheng Mongxian, he supported Zheng Mongxian's return to the top ten chaebols in Korea. This is his purpose.

"Since you are so happy, how about I give you a luxury house in Seoul?" Lin Zuhui resorted to real estate diplomacy.

"Really? Then Ouba wants to possess me for a long time?" Miss Qiao said in surprise.

For Lin Zuhui, she is already a boastful minister. If she is protected by such a rich and powerful person, she feels that she will not have those troubles in the entertainment industry in the future.

"That depends on your performance. You didn't perform very well these two times!"

"I'm a woman for the first time, next time, I will definitely make you happier!"

Lin Zuhui's heart moved, this woman is really willing to play!

Chapter 699 [Paris and Nikki]

After the Spring Festival, Lin Zuhui took his private plane to New Jersey, USA, where Fila's headquarters has been relocated.

"Boss, welcome to Fila's new headquarters!" Santos said with some high spirits.

He is a professional manager, and what he desires the most is to change the declining trend of Fila's performance and restore the glory around 1997; as for the world's third largest sports brand that the boss said, he is not so confident enough.

"Take me on a tour!"

"Okay, this way please!"

Next, Lin Zuhui, Rooney (Bahrain Bank) and others visited the new headquarters.

Back to the conference room.

Lin Zuhui asked: "How is the progress of the recruited technical R&D engineer?"

Santos immediately said: "We are gradually recruiting, and great progress has been made... I am afraid that the boss will have to wait for a long time if he wants to have his own sole core technology. However, recently Adidas and the founder of Tianzu Technology, Eli If we can obtain natural foot technology in the lawsuit, we can quickly obtain a core sole technology. However, the reason why Ellis fell out with Adidas is because he opened his mouth."

Sole technology is the key technology of a sports brand.

Nike has its famous air cushion technology and new Zoom technology. Even the criticized Shox technology is quite famous; Adidas' core technology includes adiPRENE, A3 structure shock absorption, and the famous BOOST technology for stepping on shit; Even the domestic brands in the previous life independently developed some core technologies later, such as Anta's energy ring and Li Ning's Li Ning bow.

Of course, it’s not that sports brands like Fila don’t have sole technology, it can only be said that its sole technology is not a successful patent.

Lin Zuhui asked curiously: "I've heard about Tianzu technology, which is the core technology of Adidas. I didn't expect that there would be such a big loophole when signing the contract. What's going on?"

Santos said: "The original technology of Tianzu was invented by Frampton Ellis, who was a track and field athlete at Duke University. Ellis had to say goodbye to his sports career because of an ankle injury. So he decided to invent a safe and stable shoe to protect the athlete's feet.

In his research, Ellis found that the human barefoot is more stable than when wearing shoes, so after three years of research, he made the barefoot sole technology and applied for a patent.

Later, Adidas obtained the patent right to use bare feet from Ellis, and improved it. While imitating the state of human bare feet, the outer edge of the traditional rolling unloading was increased, which reduced the deflection angle of the ankle during exercise and enhanced stability. sex.

Adidas officially released the "Tianzu" technology in 1996. From 1997 to 2000, Adidas released more than 100 sports shoes with Tianzu technology.Not only basketball shoes, but tennis shoes, running shoes, etc. all have natural technology.

However, the patent license between Adidas and Ellis expired in 2000, and then the two parties did not reach an agreement on the renewal of the contract, so they went to court with Bo, and the lawsuit is still ongoing. "

Lin Zuhui said: "Is Ellis jealous of the success brought by Tianzu technology to Adidas? So the lion opened his mouth?"

Santos nodded and said, "Yes!"

Lin Zuhui said with a smile: "Adi can't afford it, and we can't afford it either, so let's concentrate on researching our own sole technology!"

He didn't even need to ask the price to know that Fila couldn't afford it.Although Fila is a wholly-owned company of Lin Zuhui, Lin Zuhui is rich, but not stupid.

Santos said seriously: "Indeed! But boss, don't worry, Fila has begun to pay attention to technical research and development, and sooner or later it will have its own core sole patent technology."

Lin Zuhui said with satisfaction: "I have spent 5 million US dollars on Fila, and then Fila can use loans to solve the problem of funds. Of course, I can also inject capital. In short, when I acquire a brand, I must turn decay into magic! "

Seeing Lin Zuhui's self-confidence at such a young age, the executives were also greatly impressed.

At least, the development of Hilton Hotel Group and Gucci in the past few years has made people in the industry praise the professionalism of Barings Bank and the new management.

Suddenly, Lin Zuhui was inspired by the 'Tianzu Technology' and thought of a 'patent' that he could know.

"Santos, call out two good and committed designers for me, I have a sudden inspiration and have a nice note!"

When Santos heard it, he was taken aback for a moment, then pointed to the two executives and said, "Boss, Amy and George are technical design executives!"

Lin Zuhui was stunned, and said with a smile: "I forgot! Come on, let's discuss the design of a 'coconut shoe' together!"

Calling the two executives to his side, Lin Zuhui then took paper and pen.

Other executives are also very curious, this boss is so versatile, of course, it may be just creativity!

Then, Lin Zuhui began to draw pictures on paper (with the foundation of learning).

"The design is called the coconut shoe, and the key features of this type of shoe are a woven upper with a foam midsole and an outsole that is generally a translucent elastic rubber with a simple frame."

"The upper of coconut shoes is the most distinctive. To roughly describe my idea, the appearance looks like a gray-black weave. The characteristics should be breathable, light, and low-cut. Therefore, this upper technology is a key research and development project."

"The heel protrudes a little backwards like this, and it's a little warped!"

Next, Lin Zuhui asked someone to bring some shoe designs, and finally gave a rough idea.

It took almost two hours to solve the creative problem, but it also aroused everyone's surprise, and of course there were doubts.

Some executives said: "The first reaction of such shoes will give people a weird feeling. Is the aesthetics of modern people acceptable?"

Lin Zuhui said with a smile: "The characteristics of this kind of shoes are light and breathable. When more people wear them, they will become fashionable and popular."

Santos nodded and said: "BOSS is very reasonable. Anyway, this is a very good creative project. It may become a blockbuster and extend multiple series."

Lin Zuhui said with satisfaction: "In short, we must pay attention to it. I am very optimistic about this project, and I will pay attention to the progress of this series!"

This is the classic model of Adidas in later generations - coconut shoes. Of course, the patent for designing coconut shoes is a black star named 'Kan Ye'.

As if he had infinite inspiration, Lin Zuhui had an idea and said to Santos: "You can also send someone to talk to the founder named Ellis about the Tianzu technology, and say that we hope to cooperate, and we can accept anything involving Tianzu technology. Give him a share of the sneaker profits, but not more than 20%."

Santos smiled bitterly: "Boss, this may be very difficult. Ellis and Adi's contract renewal condition is a patent royalty of 8000 million U.S. dollars a year, and 8 million U.S. dollars in ten years!"

Lin Zuhui clicked his tongue secretly, thinking about money and going crazy, no wonder later generations of Adidas would rather give up than develop the Tianzu series.

"It doesn't matter, you just go to negotiate! But after one or two negotiations, no matter what the progress is, you tell the media that we have almost reached an agreement with Ellis, and we are going to develop the Tianzu series of sneakers in the future. Next, Don't talk any more."

Santos and the others were a little confused, but Lin Zuhui just said: "It's fine to do it according to this idea. Anyway, we have no losses, and it's not true that we will develop the Tianzu series before we have an agreement. All this is just a gimmick."

"Ok!"

With coconut shoes and Tianzu sole technology, Fila has become more and more powerful.

Next, it depends on whether this year's NBA draft can be missed. He is definitely familiar with sports stars such as basketball and football.

……

new York.

In a villa on Atlantic Beach, the Hilton sisters came to visit together, and the owner was Lin Zuhui.

He and Paris have had sex several times, and Nikki has directly seen the "applause" of the two, and was even intimidated by Lin Zuhui's brother.This time, the Hilton sisters quietly came to his villa for a date, which made Lin Zuhui feel hot.

Because he didn't want his relationship with Paris to be exposed, so that they could only go on a date in a villa or a hotel suite, so Lin Zuhui also knew that he couldn't hide Paris for too long, so he decided to play hard.

The two of them warmed up as soon as they met!

"Hey, I'm still here, can you two stop being so direct!" Nikki protested.

Lin Zuhui smiled without saying a word, while Paris joked, "Last time you were on Lin's plane, but you broke into the bedroom directly, and you saw all of us!"

Lin Zuhui looked at Nikki with great interest, and saw that she was taller than Paris, also blond and blue-eyed, and much prettier than Paris in terms of appearance. Er ~ German family woman.

Lin Zuhui thinks it must be very good if he can join the team before this.

"Paris, your skin is getting thicker and thicker!" Nikki blushed slightly and said.