Hong Kong's new giants
Page 495
Without money, you can't do such a big thing.
Lin Zuhui said: "Money is not a problem. What I want is the world's top three sports brands, brands as famous as Nike and Adidas. I do things, like and have confidence!"
The executives have been infected one after another. You must know that the legend in front of you is enough, and the influence of the West is very large.
"No problem, we will succeed!" Santos took the lead.
Lin Zuhui showed a smile, but he was very calm.
He knows that relying on these people alone, it is difficult to catch up with Nike and Adidas, after all, the peak is more than ten years away.
However, Lin Zuhui knew that the endorsement was a bug of Fila.
NBA, football stars, picking up leaks are the characteristics of Fila.
For example, he has changed his mind and instead of signing James at a high price, he has gone to pick up NBA stars.
He doesn't remember the draft situation, but he remembers who the NBA stars are parallel imports and who are underrated stars.For example, in next year's NBA draft, the No. [-] pick will be a super parallel importer, Quark Brown.
If dozens of people in the draft are placed in front of him, Lin Zuhui only needs to let Fila sign the latter, but he has played All-Stars and is a very famous player.
It can be said that Fila will have a lot of all-star players at that time, and their annual endorsement fee may only be hundreds of thousands of dollars to millions of dollars, so it will be profitable by then.
The important thing is that you can avoid those stars whose peak period is too short.
Not to mention football, it is almost easy to sign big names.
Chapter 694 [Arrangement of troops]
Saturday, September 2000, 12.
North Point, Media Building.
In the morning, various executives from the media group came here one after another to report to the boss.
Everyone knows that the boss's business is too wide and time is precious, so I have to organize the report content in advance to make the boss satisfied.
Gao Kelin, the president of The Ninth City, was the first to come to the office and reported the progress of the 'game business' to Lin Zuhui.
"The sales volume of "Age of Empires 3" exceeded 18 million sets in 100 days, which is a remarkable achievement in the industry... "Legend of Blood" has already dominated the share of online games in the mainland, and set off a hot development of online games..." "Miracle MU" has set up servers in 52 countries and regions..."Ragnarok" has also achieved development in 36 countries and regions..."
Good news came to Lin Zuhui's ears one after another, which made him very excited.It's not that online games are very profitable now, but that Xiangjiang's online games have truly become a world-class hegemony, with unlimited prospects in the future.
It is estimated that it will take more than five years for online games to truly become an important industry in Hong Kong's economy, because the market will be large enough.
Lin Zuhui nodded, and said with satisfaction: "After years of development, I have finally achieved satisfactory results, and it is worth it!"
Gao Kelin said: "If it weren't for the information provided by the boss, Xiangjiang Games would have to go through a lot of detours, and it would be impossible to achieve the current results."
Games such as "Legend of Blood", "Miracle MU", and "Ragnarok" were all hand-picked by the boss. What is important is the planning outline and many novel gameplays given by the boss.
"I am also someone else's contributor, but these things must be kept secret. The game is the company's idea."
"Don't worry, boss, I know."
Every time before the game project was approved, Lin Zuhui explained to Gao Kelin one-on-one, so if there was any news, just ask Gao Kelin for trouble.An executive who can't control his mouth is not a good executive.
As for Lin Zuhui's claim that someone else contributed, it doesn't matter whether Gao Kelin believes it or not, he has to believe it anyway.
Although Lin Zuhui is not a game planner, the games he has played are all "the biggest BUG". Online games are ever-changing, and many ideas are shared.Lin Zuhui put forward a lot of opinions, and immediately became the first of its kind in the world of online games. Because of this, it also forged the status of Xiangjiang Games in the world.
Next, Lin Zuhui took out four documents and said to Gao Kelin: "Come here, here are four game plans, which are the flagship products of Ninth City in the next three to four years, and are related to the progress of the entire Xiangjiang game."
Gao Kelin got up a little excitedly, and came to the side of Lin Zuhui's seat, and couldn't help but look at him curiously.
Lin Zuhui didn't show it directly to Gao Kelin, but planned to explain it one by one.
He held a pen in one hand and pressed the paper with the other.
"These four games are all 'casual online games', which is another shortcut. Because we already have three RPG games, and if we develop a large number of games of the same type, it is easy to cause overlap."
Gao Kelin said in admiration: "The boss's idea is really brilliant!"
He really admires the boss, after all, the success of such a character does not know how many blocks he has to throw away.
Lin Zuhui didn't care about flattery or not, and continued:
"The first game, called "Adventure Island", was officially approved in early 2001 and must be launched on the market within two years. I have noted the requirements on it."
"This is a side-scrolling online game. Although it is a casual game, it has elements of an RPG game... The reason why this game is called "Adventure Island" is that adventurous warriors explore unknown maps and various scenes. , the warrior moves forward horizontally, and can also jump and move vertically. Some map backgrounds can be set on a ship, in the sea, in the jungle... to fight monsters, and unknown situations happen..."
"In terms of occupations, fighters with melee output have thick blood and high defense, fighters with super single output output are flexible and changeable, mages have group skills for teleportation and spawning monsters, archers..."
"In terms of maps, there are single-player maps, and there are also maps that can be teamed up...mission system, popularity system, battle system, and transformation system"
"The characters are all in Q version..."
Lin Zuhui spoke very seriously, and Gao Kelin listened very seriously.
"Adventure Island" is definitely a blockbuster. It is not only a casual game, but also has the shadow of an RPG game. The key is to make people forget to eat and sleep.
After the development of "Adventure Island", "Dungeon and Warriors" was developed, and two horizontal scrolling games were assembled at once.
To put it bluntly, if a game development studio can have two online games like this, the boss can become a billionaire, and can be included in the rich list of many countries in his previous life, such as South Korea and China before 2010.
After the explanation, Lin Zuhui moved the outline of "Adventure Island" to Gao Kelin.
Gao Kelin couldn't put it down as if he had received the imperial decree, and said, "Don't worry, boss, we will definitely not bury this genius idea."
It is unrealistic to want to bury it, because Lin Zuhui will take time to experience and inspect the progress, and he can point out many opinions as long as he plays a little bit.These memories may not be remembered now, but as long as you enter the game state, you can quickly feel that there is a need to improve and increase.
"I trust you guys, remember, although this game is a casual game, it's actually a game for fighting monsters and upgrading teams..."
"Ok!"
Then, Lin Zuhui began to draw and explain on the second piece of paper.
"The second game is called "Bubble Hall"... This game is relatively simple. I hope you can develop it within a year, and it can be launched in the first half of 2002."
"Ok"
"The third game is actually somewhat similar to "Bubble Hall", but the racing game is called "Running Kart". Playing games on hundreds of tracks, creating the first drifting buttons... These game screens and background music are very important. We must make full use of the Xiangjiang comic industry and HK-POP elements to create high-quality casual games... "Running Kart "Give you two and a half years, you can start the development of "Bubble Hall" and then start the project."
In that era in the previous life, there were only these games in Internet cafes. Casual games were popular with some girls, which naturally attracted a large number of boys to join.
For "Bubble Hall" and "Running Kart", Lin Zuhui's memory is a little thin, but he still knows some patterns, and the rest will be handed over to the Ninth City team.
Gao Kelin didn't have any other ideas about these two casual online games with little information. On the contrary, he felt that this was in line with the normal phenomenon. It might be someone else's idea for the boss, or the boss's inspiration.
He said seriously: "Okay, these two games seem to be small casual games. If they are made into online games, they will definitely be favored by many players. After all, not everyone likes that kind of complicated RPG games. With this At the same time, using the high-quality Q-version background picture to create a comic scene, combined with the world's popular HK-POP music, it is really a wonderful game."
Lin Zuhui nodded in satisfaction, and said, "That's right, the idea must be more innovative!"
In the end, Lin Zuhui took out the game data of "Audition", which directly shocked Gao Kelin.
Lin Zuhui dreamed back to the scene of his previous life, picked up a keyboard, put three fingers on the arrow keys of 'Left', 'Down' and 'Right', and put the thumb of his left hand on the space bar.
"Look, that's it!"
"You can test the reaction and coordination of your brain and fingers, and you can also enjoy HK-POP dances and music. Of course, you can also buy copyrights of European and American music."
"There is also interaction, the interaction between couples, which is enough to attract many young people and students who pursue fashion."
"Of course, I hope that you will make this game a green game, with the focus on HK-POP elements."
"The screen is made into a 3D game, and you are given 2 years of research and development time, and it will be launched in the market in 2003."
Gao Kelin nodded admiringly. He knew that the person sitting in front of him was a "game giant" who ruled the world's games; Blizzard and Activision in the United States were the overlords of games. Blizzard developed "Warcraft", "Diablo" "God", "StarCraft", etc. Activision developed the world's best-selling PC games such as "Counter-Strike" and "The Sims", and Activision is also a large publisher; Its Xishanju is also the largest game developer and agent in the Mainland.
Holding the information in his hand, Gao Kelin walked out of the chairman's office. He felt that his hands were trembling; out of admiration for the boss, he believed that these four games would definitely achieve great results.
At this moment, Lin Zuhui was leaning on the chair in the office with a smile on his face.
Bangziguo, you are out of luck!
In recent years, Bangziguo TV series have become 'notorious' because of alleged plagiarism.
ATV Group did not go to Bangziguo to appeal, but secretly used the media of various countries, even South Korea, to accuse a certain Korean drama of plagiarizing a certain Hong Kong drama; over time, all Asians know that Bangziguo is copying Hong Kong dramas.
In this way, the reputation is bad, and naturally it cannot be exported; even in South Korea, the media accuses companies in their own country of plagiarizing their works for the sake of sales.In this way, even Korean people know that Hong Kong dramas are still good.
However, HK-POP has long been a fusion of elements such as singing and dancing, RAP, and electronic music. Naturally, Korean pop music can only become a copycat product.Although it cannot be said to be an infringement, a follower cannot escape.
It is probably the saying that a certain Japanese female artist in her previous life supported half of the Xiangjiang entertainment circle.
"dong dong"
"Come in"
"boss"
Zhao Zhenqiang, the program director of ATV Group, came in. Lin Zuhui managed the most of ATV Group, which was in the content of ATV; in fact, almost all other aspects were delegated to the executives, and he only looked at the results.
As usual, Zhao Zhenqiang reported the work situation.
After the end, Lin Zuhui said: "Well, I also pay attention to the content of ATV, and I am generally very satisfied. ATV's PD and screenwriter can always create new things, so that Hong Kong dramas will not be gradually abandoned by Asian audiences."
In fact, in the previous life, Korean dramas were popular around 2000-2006. Later, it can only be said that one hit a year, or even one hit in a few years; the reason is not that Korean dramas have declined, but that Asians are tired of watching "old routines".But just when Asians were tired of old routines, Han Zong was born, continuing the glory of Hallyu in one fell swoop.
Of course, K-POP (Korean wave music), Korean dramas, and Korean dramas all together make up the 'Korean wave'.
Zhao Zhenqiang said ashamedly: "Although there are always one or two Hong Kong dramas that break out every year, there is indeed a decline in the overall."
Lin Zuhui said indifferently: "It can only be said that watching such old-fashioned Hong Kong dramas in Asia is a bit boring, but anyway, Hong Kong dramas have laid a foundation in Asia. If some people are tired of it, someone will join in. Guarantee the quality and creativity, the rest is God’s will.”
Zhao Zhenqiang was a little surprised that the boss was so open-minded, but he still said: "We will definitely work hard!"
Lin Zuhui said with a smile: "I received a good idea from a friend, you let them make a series, let's call it "The Temptation of Wife"..."
It is probably a story of a wife, husband, and best friend. The wife is a good wife and mother at first, but the husband does not love him, but falls in love with his wife’s best friend, and even intends to murder his wife...The wife then starts a series of revenge stories.
The Korean drama in the previous life was called "The Temptation of Wife", and the mainland remake was called "The Temptation of Going Home", both of which were hits for a while.
Zhao Zhenqiang heard the words and said: "This idea is very good. It involves many sensitive topics in society, such as cheating, divorce, revenge, vixen, flirtatious husband, revengeful wife, etc. It can be said to be very topical, and it will definitely become the king of ratings."
Lin Zuhui said, "Let's arrange it!"
"Ok."
Then Lin Zuhui took out a real planning outline and said, "This is a Hong Kong variety show. You form a team and try to make it next year's Hong Kong variety show after "X-MAN" and "Love Letter."
Zhao Zhenqiang immediately became very interested. You must know that since the broadcast of "X-MAN" and "Love Letter", they have not only dominated the ratings of variety shows in Xiangjiang, but also been successively selected by local TV stations in the Mainland, Taiwan Island, Sing Tao and other countries. and regions, purchase copyright broadcasts.
It is precisely because of these Hong Kong-style variety shows that Hong Kong-style culture becomes more popular.
""Infinite Challenge", each episode of the program has different themes and forms of challenges. The common themes are funny, chase battles, sports challenges, music performances, TV performances, calendar production, personal duels, environmental issues, etc... "
Although Lin Zuhui didn't explain it very clearly, he directly worked out a few cases and it became clearer in an instant.
After a long time, Zhao Zhenqiang said: "This program is very good, and the requirements for the host are also very high, but the boss can rest assured that the most indispensable thing in Hong Kong these years is comedians."
Lin Zuhui nodded. As early as several years ago, the ATV Group held a "comedy artist" training class, which was listed as important as an "acting class".
Of course, with the development of the Hong Kong Stream based on the model of the previous Korean Wave, it has also created a hierarchy of 'comic artists', 'Hong Kong Stream singers', 'television actors', and 'movie actors'. Comedians have the lowest income and status .
It is precisely because of such status and income that four classes have also been formed, gradually forming a barrier.
As for Xiangjiang's former traditional stars, almost all of them are about to be laid off now, and even superstar singers like Zhang Guorong have become less and less popular a few years ago.
Although the status of the four heavenly kings is high in the world, it is inevitable that their careers will be affected, at least in their singing career, the impact is very great.
Xiangjiang's entertainment industry must be so ashamed, otherwise it would have declined in the mid-to-late 90s, and now, I don't know how much more prosperous it is than in the 80s and [-]s.
""Infinite Challenge", you strive to start this time next year, don't be in a hurry, plan well."
"Ok."
In the end, Lin Zuhui said: "Actually, you can also combine the history of China with the Hong Kong stream to shoot historical dramas. For example, "Wu Zetian", the life of the empress, incorporates the elements of the Hong Kong stream drama. We Chinese know history, so we can sublimate Hong Kong dramas. It must be good to shoot more characters with distinctive historical personalities and integrate them into Hong Kong dramas."
Zhao Zhenqiang nodded and said, "Well, I remember, arrange it immediately!"
In fact, ATV has produced such dramas in recent years, but very few, such as "Tan Yunxian" at the beginning, which also set off a trend of historical Hong Kong dramas.
After a while of formation, Lin Zuhui breathed a sigh of relief.
The arrangement this time can be said to have established the hegemony of Xiangjiang culture and can be more secure.
Chapter 695 [Thousand tons of gold]
Central, Octopus Bank Building.
Lin Zuhui and his wife Wang Lingyin came to the Octopus Bank's vault. After going through layers of security, a titanium alloy door weighing 38 tons came into view.
With the cooperation of Octopus Bank Chairman He Changhong and the person in charge of the treasury, the door of the treasury was finally opened.
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