Hong Kong's new giants

The three chatted for a while and exchanged ideas. Gao Kelin planned to visit the Internet cafes in the mainland, mainly to know the development trend of online games in the mainland.

……

A certain Internet cafe in Shanghai.

""Legend of Hot Blood" actually requires a fee, what a fuck, the Internet shouldn't be free!"

"Yeah, I won't play for a fee!"

Hearing such a conversation, Gao Kelin was a little surprised, and he thought that this kind of mentality would be a common psychology, so does it mean failure for the first person to eat crabs?

The ninth city attaches great importance to the mainland market, and being an agent of an online game can get 30% of the income, which is a proper cash cow.

So for "Legend of Hot Blood", even the boss has personally paid attention to it.

Just when Gao Kelin felt a little bad, he found that many people gathered behind the players of "Legend of Blood", watching with relish.

"Damn it, killing people can also explode equipment, this is so interesting!"

"Yeah, skills need to be superimposed through the use of proficiency, what a creative idea!"

"Kill the Hooked Cat"

"Gang system, this is fun, as expected, no brothers and no blood..."

There was an endless stream of discussions, and the players ignored them at all, just enjoying the fun of killing monsters and slashing people.

"Buy some cards, no matter how expensive it is, you have to play it, such a fun game!"

"Yes, it must be sold!"

Soon some people began to buy recharge cards, and were about to sign up for "Legend of Blood".

Gao Kelin smiled, even if the mainland market is immature, as long as the game products are good enough, it will be enough to attract more and more users.Once the mainland market gets used to this model, next year "Miracle MU" and "Ragnarok" will also be launched in the mainland.

……

Back in Hong Kong, Gao Kelin reported to his boss Lin Zuhui.

After listening, Lin Zuhui said with a smile: "As long as the work is good, the number of people playing the game will increase. There is no need to worry about the mainland market. We must always look at the whole world."

At this time, he was very confident in the prospects of the Ninth City, which could be said to be almost equivalent to the national power of South Korea in his previous life.

Gao Kelin nodded and said: "The three games we have developed so far have achieved great success in Taiwan, Japan, Singapore, Europe and the United States. We are also working hard to develop emerging markets, including Southeast Asia and the mainland."

Lin Zuhui said with satisfaction: "It is to maintain such an enterprising spirit, but you should not develop other projects in the future, and work hard to upgrade the existing games, which is the best way."

Gao Kelin said seriously: "Okay!"

At present, the media group has two game companies, one is The Ninth City, which also annexed the game studio of ATV, and the other is Sina Games; since Sina is a listed company, it is not suitable to merge.

There are two reasons why Lin Zuhui did not allow Gao Kelin to develop new online games:

First, existing online games need to continue to upgrade new versions and develop new maps; and the previous IPs "Pokémon", "Resident Evil", and "Age of Empires" all need to develop subsequent versions.There are things to do!

Second, at the beginning of next year, Lin Zuhui intends to let The Ninth City find another way to develop casual online games, such as the 2D horizontal scroll game "Adventure Island", the casual racing game "Martin Car", and the Hong Kong stream game "Dance group".You know, in the previous life at the beginning of the 21st century, there were people playing "Legend" and "Warcraft" in Internet cafes, and many people were playing casual online games, these three classics.

Therefore, for the development of the Ninth City, he has a plan in mind.In the future, if the ninth city goes public, it will at least be a game giant with a market value of 3000 billion Hong Kong dollars.Of course, as a cash cow, Lin Zuhui has no plans to go public again.

……

New Era Group.

Chen Bin and Chen Xiaofen came to Lin Zuhui's office together and handed over a document.

"Boss, here is the bidding information for Phase [-] of the Kowloon Station of the Airport Railway, please take a look!"

Lin Zuhui nodded, feeling a wave of turmoil in his heart, even slightly excited.

Although his current wealth is in the trillions of Hong Kong dollars, his love for real estate is deeply rooted in his bones; for a simple example, Li Jiaxin is his woman, and Lin Zuhui is not convenient for real estate speculation, so he often communicates with Li Jiaxin about real estate speculation , he just wanted to get involved.

How much property does Li Jiaxin have?

Very much!

Taking the residential properties in Cyberport as an example, Li Jiaxin has 4800 to [-] units in her hands, and she bought them on a building-by-building basis.At present, the housing price at the Cyberport is [-] yuan per square foot. Even so, it is not considered a best-seller; therefore, Lin Zuhui simply asked Li Jiaxin and Li Zi to buy in large quantities.It can not only share the pressure of "Cyberport Company" to sell houses, but also complete the comfort of Lin Zuhui's real estate speculation.

You know, the house on the Cyberport side will be worth 4 Hong Kong dollars per square foot in the future, and there is no problem. That is the Silicon Valley of Hong Kong.With so much rising water, Lin Zuhui was also very jealous.

Lin Zuhui looked at the bidding document of the subway company and was very excited, but of course he didn't show it.

After briefly reading it, Lin Zuhui said: "Our biggest competitor should be Sun Hung Kai. I hope you can beat Sun Hung Kai and win the bid for Phase [-] of Kowloon Station."

Chen Bin and Chen Xiaofen nodded quickly. They knew that in the past year or so, although the Hong Kong government had auctioned many government lands, the boss never said that they would try to take them down; presumably, the boss didn't like those projects.

Chen Bin said: "Currently, major developers in Hong Kong are still relatively cautious. This is one of our advantages. Like the residential land in Kowloon last year, which can fully build 58 square feet, we won it for 13.6 billion Hong Kong dollars. The price of the floor and land is only more than 2300 per square foot.”

Lin Zuhui nodded. Chen Bin was right. Even Li Chaoren was very cautious about Xiangjiang Real Estate.To be honest, these people are not very clear about the future trend of real estate, and they have enough land in their hands, so they are not very competitive.

"In any case, you should do more research, especially when it comes to the 550 million rental area, which is very important to New Era Group. Keep in touch with me at any time."

"Good boss!"

After the two left, Lin Zuhui also slowly began to study this project.

For Phase [-] of Kowloon Station, the fifth phase was supposed to be tendered separately, but it was finally divided into the sixth phase.

In this way, the plot ratio of the fifth period can be moved to the sixth period;

The fifth phase will be built into a 75-square-foot shopping mall, and there are still a lot of plot ratios (floors) left in the fifth phase to transfer to the sixth phase;

Thus.

In the sixth phase, two 270-meter-high twin towers can be built. The twin towers can be used as two luxury hotels (ultra-luxury hotels), hotel-managed residences, and pure residences, with a total floor area of ​​200 million square feet. area.

In the seventh phase, the Hong Kong government is planning a 113-storey office building (tentative height), with a full commercial area of ​​280 million square feet.

The overall plan must have been drawn up by the Hong Kong government. After all, this is an urban plan; and when it is put out for bidding, the real estate developer does not know how much floor area will be built, so how dare they bid?

The estimated investment of the whole project is more than 200 billion. Although the property area is 70 square feet more than that of the 'IFC'; however, this is only West Kowloon, not even the tourist area of ​​Tsim Sha Tsui. First of all, the value of the lot is less than half.

At the same time, the current real estate situation in Hong Kong has deteriorated a lot compared to when the International Financial Center called for tenders, so it is naturally cheaper.

At the beginning, the consortium formed by the New Times Group spent a total of 230 billion Hong Kong dollars on the land of the International Finance Center.

Now, for the land of Kowloon Station, 60 billion Hong Kong dollars is more appropriate, so the total investment is more than 200 billion.

Originally, in West Kowloon, a commercial area of ​​550 million square feet might not be feasible.

However, the four bids in front of Kowloon Station are all residential projects. Four residential communities, namely Sunrise Residence, Sorrento Peninsula, Arc de Triomphe, and King's Landing, have been built, with nearly 6000 residential units.

Coupled with the sixth phase of the Twin Towers, there are also many residences and hotel-style management residences, which immediately increase the popularity of this area.

Incubate the commercial prospects of this area with residential buildings. This is the overall development model of Kowloon Station.

Lin Zuhui is very optimistic about this project. Not to mention the commercial prospects, the housing prospects of the sixth phase are very promising. The peak price in the previous life was more than 4, which shows the value of its prospects.

For the office building (Phase [-]) of this project, Lin Zuhui has little requirement on the height, and even does not hope to exceed the second phase of International Finance Tower.

Of course, the Hong Kong government has set a certain height, and there is no need to reduce it, after all, it is all money.

In this way, after completion, the tallest buildings in Central and Kowloon will all belong to Lin Zuhui. The two tallest buildings in Asia's top five are like two door gods, standing in Hong Kong.

It is self-evident whose Hong Kong is Hong Kong!

……

The bidding for Phase [-] of Kowloon Station was launched, which also sparked heated discussions in Xiangjiang.

"This project, I am most optimistic about New Era Group!"

"Not necessarily, the strength of Changshi is not weak, and Sun Hung Kai should also compete. Although the investment is huge, it is not the only one that can take it."

"Although I said this, don't forget that Mr. Lin Zuhui has always been keen on rent-collecting properties. Most of this land is commercial area, and it has more to do with who is the tallest building in Xiangjiang. Do you think other people are vying for it? How about the New Era Group, which has a cash flow of more than 1000 billion yuan!"

"That's true. Mr. Lin Zuhui is really passionate about rent-collecting properties. Otherwise, why would he be the world's largest landlord, a big landlord who has received soft hands in rent-collecting around the world."

Xiangjiang citizens and critics are generally optimistic about New Times Group, which put a lot of pressure on Sun Hung Kai and Cheung Kong for a while.

It’s okay for Changshi. Li Chaoren doesn’t like to own too many rental properties. In the past two years, Changjiang Center has taken over, and he also bought the Central Center Building.

On the contrary, Sun Hung Kai Properties has not made much achievements in recent years and can only develop rental properties in remote new towns.

as predicted.

Sun Hung Kai Properties.

The three Guo brothers gathered together to discuss the tender, and everyone's faces were very solemn.

The boss Guo Bingxiang is still the mastermind at this time, but he is also restrained by the second and third.

Guo Bingxiang said: "If we can get this bid this time, then we, Sun Hung Kai, have also played a sign. Besides, the New Times Group already has the International Finance Center, and they can't really let them monopolize Hong Kong. Therefore, I decided to give Offer very good conditions, come to bid!"

"No!" Guo Bingjiang and Guo Binglian both stopped him.

Guo Bingjiang said: "The real estate situation is unclear now, and Sun Hung Kai does not have a large cash reserve. How can we put all our eggs in one bet. We still need to calm down, analyze this project carefully, and treat this tender with a normal heart."

Guo Binglian echoed: "Boss, don't be too impulsive, and have a calm mind. At the peak of real estate, Lin Zuhui not only cashed out crazily, but also didn't take an inch of land. Even in the past year or so, New Times Group has also performed mediocre in official land. , This shows that others are not looking at the future situation for the time being. After all, with the 85000 plan hanging there, who knows whether the real estate will rise again. "

Guo Bingxiang was a little unhappy seeing the two younger brothers directly denying him and showing the intention of running on him.

"That's a rental property!"

"Because it is a rental property, you should be more cautious. Rental properties have a long return period, unlike residential properties that can be 'turned around'. Don't forget how Sun Hung Kai developed."

"You...do you still take my big brother, the board of directors, to heart, and carry guns everywhere, what do you mean?"

Guo Bingxiang was furious. He opposed it at first, but his two younger brothers always attacked him personally, which made him a little upset!

There is a conflict!

Guo Bingjiang said without showing weakness: "Brother, it's not that we don't take you seriously, but that your personality has changed since that incident..."

"Shut up, don't mention it again! Continue the discussion!"

Guo Bingjiang and Guo Binglian glanced at each other, then skipped the topic just now.

Chapter 687 [The Flower of France]

end of june.

Xiangjiang MTR Corporation announced that the property development right of the Kowloon Station Phase [-] station was won by New Era Group.

At the same time, Chen Bin, the president of New Era Group, also announced to reporters: New Era Group will invest more than 200 billion Hong Kong dollars to complete the Kowloon Station Phase [-] project together with the subway company.

For a time, a frenzy of public opinion was set off.

Everyone in Xiangjiang knows that New Times Group has already occupied Central Station, and now it is occupying Kowloon Station again, which can be called the monopoly of Xiangjiang commercial real estate.

New Era Group.

Lin Zuhui couldn't help being excited when he heard the news of winning the bid in the office.

He also voted very cautiously for this bid. The bid price was 65 billion Hong Kong dollars, and MTR would take another 21.5% of the shares. The total investment is expected to be 210 Hong Kong dollars.

Among them, the price tag is 65 billion Hong Kong dollars, which is used to pay the land compensation fee to the Hong Kong government;

New Times Group also bears all the costs of the entire project, and MTR does not participate in investment or specific construction. Even so, MTR has to take 22.5% of the equity for nothing.

The MTR Corporation holds all property equity along the subway lines, including a 10% stake in the Central Station. Because of this, the Hong Kong MTR is one of the few profitable subway companies in the world.

"Boss, it is said that Sun Hung Kai's price is 58 billion Hong Kong dollars, and the shareholding is 20%. It is our strongest opponent." Chen Bin said excitedly.

Lin Zuhui said with a smile: "This is not an opponent, but a defeat. But to be honest, I didn't have the confidence to win before the bidding. Although I like commercial real estate very much, New Times Group obviously doesn't need it like it used to. , is too obsessed with high-quality properties, and bids at a higher price than the opponent."

Chen Bin nodded. He knew what the boss meant. The boss was indeed a good friend in commercial real estate back then, and the price was so high that people were stunned. The premium, people will soon find out that the high-priced property purchased by the boss has risen rapidly, and people will find out that Lin Zuhui is a master of bottom-hunting.

"Boss, then we're officially bidding for the design proposal. Do you have any instructions?"

Lin Zuhui heard the words and said: "For high-rise office buildings, we should not pursue the height anymore. After all, the higher the building cost, the higher the construction cost. The height of about 480 meters to 500 meters should be about the same, which is lower than the second phase of the International Finance Building. The sixth phase Build a twin tower..."

Over the years, Lin Zuhui's ability in the field of architecture is naturally very superb, so many opinions are very valuable.

"Okay, I took note!"

"Well, don't delay the construction period for this project. The first phase will be the 'sixth phase project', the second phase will be a shopping center, and the third phase will be skyscrapers. We will strive to complete the project in 2008."

"Ok"

Generally speaking, if other real estate developers are allowed to develop, it will definitely take 8 to 10 years, not because of the construction period, but because they have to consider the financial relationship.

But obviously, Lin Zuhui never liked to procrastinate. Of course, he also completed the project according to the real estate situation.

For example, for the development speed of the International Finance Center, he compressed the construction period before the end of 2003, so that he could catch up with the explosive period of real estate and tourism.

As for this Kowloon station, he completed the bidding before 2008, which coincided with the peak season for global real estate, and Lehman had not yet arrived.