Hong Kong's new giants

Of course, this upward trend does not rule out that it will rise to more than 240 points. Lin Zuhui is not worried, his liquidation point is 261.5.

……

Friday, April 8.

Lin Zuhui and Liang Zhenxun drove to the island auction house. Today is the first official land auction in 1985. Naturally, New Era Real Estate did not want to miss it.

In April this year, the Hong Kong government launched the "Admiralty Land King" auction with the aim of invigorating Hong Kong's real estate industry; Crown auction.

This time, it is called the "first official land auction" of this year, because 19 pieces of official land were put up for auction.

The overall quality of official land is definitely better than that of land in the market, and the area is larger, so powerful real estate developers will not miss it; as for some small real estate developers, naturally they seldom participate.

Of course, New Era Real Estate is still a small real estate company, but Lin Zuhui insisted on participating, and specially prepared 7000 million yuan of funds, which is the rest of the 1.2 million yuan raised in late August.

In the car, Lin Zuhui exhorted: "The high-end residential land on this island is currently around 700 yuan per square foot. Today, any land with a size of 10 square feet is our goal. My strategy is, assuming that there are three plots of 3 yuan For land ranging from square feet to 7 square feet, I, a "foolish youth", will bid for the price. I will pretend to be a big tycoon, bid a high price for the first piece of land, and throw it to him while the other party is not paying attention. Then pretend to be a pity. In this way, we will have more room to turn around in the two lands behind. After all, although those real estate developers are rich, they may not compare their financial resources with a stunned young man like me. It was slaughtered by the auction!"

Liang Zhenxun nodded and said: "The boss is not a 'stunned young man', but he has increased the market value of New Era Real Estate by more than 10 times in only half a year. Such people must be arrogant in the eyes of outsiders. They will even It is possible to feel fearful because you think the boss is angry. I think this strategy is feasible!"

Although Lin Zuhui has just entered the real estate industry, he is also arrogant and wants to develop a medium-sized real estate to improve the morale and overall quality of the company.

A land of 10 square feet, calculated according to the plot ratio of 3.5 times (may be higher), is a floor area of ​​35 square feet; if the off-plan housing is sold in the second half of next year, the residential property on this island may be around 900 yuan per square foot. It can be sold 3.2 million.According to the two-year construction period, the land cost is 7000 million + the construction cost is 8000 million + the tax is 3000 million, and the annual profit is more than [-]%, which is quite cost-effective.

The plot ratio can be increased, the selling price may also be increased, and the annual profit of [-]% is possible!

Of course, [-]% of the annual profit can be made. Anyway, the real estate company only needs to pay a land purchase fee, and the rest of the funds will be settled through bank loans and off-plan sales.

The important thing is that after developing such a property, New Era Real Estate is equivalent to stepping into a medium-sized real estate company.After all, with a floor area of ​​35 square feet, there can be a community of [-] to [-] houses.

Although New Era Real Estate has only RMB 7000 million in working capital, there is no need to worry about not being able to pay the land payment worth RMB 8000 million. Banks are willing to borrow. After all, after raising 1.2 million last time, the debt ratio of New Era Real Estate has been reduced a lot .

Chapter 94 【Strategic Land Shooting】

In the auction, many real estate developers gathered in Xiangjiang, Lin Zuhui's appearance immediately attracted countless eyes.

She is young, has done great things, and is as famous as the four major families, so she can't keep a low profile.

The auction has not yet started, and many people gathered together to chat. Although they are opponents today, they may be friends in private.

Lin Zuhui glanced around, and none of the founders of the four major families showed up at the auction.

The person who participated in the auction was a young man in his early thirties, probably Zhou Nianmao.Both Zhounian Mao and his son were reused by Li Chaoren, and at the same time promoted to the director and deputy general manager of Changshi. Zhounian Mao was younger than Huo Jianning in this position.

Sun Hung Kai Properties has a large amount of land reserves, so Lao Guo was not in a hurry, so he sent his eldest son Guo Bingxiang to auction the land.

Henderson's Lee Shau Kee and New World's Cheng Yu Tong both lost their good friend Fung King Hei (Sun Hung Kai Bank) this month, and also lost their good friend Yang Zhiyun (Miramar Hotel) in March this year, so they didn't come to the scene, and all the company executives who came .

It seems that the four major families are ready to support the second generation.

In fact, although the four major families have become powerful at this time, the market value of their real estate companies is not high; the market value of Cheung Kong and Sun Hung Kai is more than 80 billion, and New World and Henderson are only more than 60 billion.

Of course, they don't just rely on one company, there are many affiliated companies, plus personal wealth, it is naturally far from what Lin Zuhui can compare.

"Zu Hui, it seems that we must win today!" Wang Qilin greeted him and said friendly.

Since both of them are the masterminds of listed companies, naturally they couldn't come together like before, after all, they still have people with them!

"Uncle Wang, didn't we just raise 1.2 million yuan, today we have to grab a bone from the hands of you big guys!" Lin Zuhui said with a smile.

Wang Qilin can be called a medium-sized real estate developer. Originally, his strength was more than one billion real estate assets. Relying on Lin Zuhui's prediction, he has purchased a large number of properties since December last year, estimated at three to four billion Hong Kong dollars. up.Listed companies plus personal assets will definitely reach a scale of 20 billion.

"I don't have the audacity to make a move like you, and I don't have the determination to win today!" Wang Qilin said.

He originally wanted to persuade Lin Zuhui not to be carried away by the emotions of the auction, but then he thought that the market value of other listed companies exceeded Gaosheng Real Estate, and he needed to remind himself.

My nephew is not an impulsive person.

After chatting with Wang Qilin for a few words, Lin Zuhui handed over a few more business cards, and the auction finally officially started.

The first piece of land, located in North Point, covers an area of ​​3.6 square feet and has a plot ratio of 3.2 times.

The so-called "plot ratio" is a saying in Xiangjiang, which means that the floor area that can be built is equal to the floor area multiplied by the plot ratio; for example, this land has a buildable floor area of ​​11.5 square feet, which is equivalent to 500 230 residential units per square foot.

The plot ratio is not absolute, and it can be relaxed in special circumstances, but it is also difficult to obtain approval.

The first piece of land was auctioned for 2600 million yuan. It seems that the Hong Kong government will have to make hundreds of millions more this time.

Next, the land auctioned was of various sizes, from as small as 1 square feet to as large as 15 square feet.

"The fifth piece of land is now being auctioned. This piece of land is located in Shauqiwan. It covers an area of ​​9.2 square feet. The starting price is 5000 million yuan, and each increase is no less than 20 yuan...Boom...the auction begins!"

Shaukiwan was originally an industrial area, but it was gradually transformed into a residential area in the 70s and [-]s. Now the subway is connected and the traffic is very convenient.

Can start, provided the price is right!

Lin Zuhui raised his placard immediately!

"5020"

Next, Lin Zuhui's momentum was like a rainbow, he just piled up the price to 5900 million!

Many real estate developers looked sideways, mainly because Lin Zuhui showed a strong desire, and he was full of momentum, looking like a prestige.

Lin Zuhui was bidding with Huang's father and son of the "super big friend" of Xiangjiang real estate industry, Sino Real Estate. Because of being a "super big friend", from June 1981 to June 6, Sino Real Estate lost as much as 1984 billion, almost facing bankruptcy situation.From 6 to 10, this real estate purchased a large amount of land, as many as more than ten pieces, so it suffered a lot of losses.

Don't think that buying the bottom will make a profit. The premise is where the bottom comes from and how long it is before dawn, and bank interest has to be considered.

Seeing Lin Zuhui's fiery performance, Huang's father and son firstly did not want to fall behind, and secondly wanted to cheat Lin Zuhui.

What they don't know is that although Lin Zuhui is young, his strategy is superior to them. He has excellent eyesight and a fast brain, and every move of Huang and his son is in his eyes and mind.

Since the father and son are uneasy and kind, he will return it today.

"6500"

When Lin Zuhui called out the high price, many people shook their heads. It was more than 500 million yuan more expensive. This young man is really wasting money.

"Father, forget it!" Huang Zhixiang persuaded.

Huang Tingfang reported without hesitation: "6600 million"

Lin Zuhui's mind was running fast, and the Huangs and his son seemed to have a little memory; in the late 80s and early 90s, the "big fool" at the Ninety Auctions repeatedly reported high prices.There seems to be an interesting anecdote: this Huang Tingfang competed with a real estate company for a piece of land, and the reported price was 12 billion, which was already beyond the budget of all real estate developers at the auction, and they were still fighting; "Crossing the river", bending down to negotiate with opponents in several rows, the auctioneer naturally stopped it in order to get more commission, and it became a joke in the real estate industry for a while.

"6800 million" Lin Zuhui took a risk.

Although he was taking risks, he still showed a strong desire in person.

Seeing Lin Zuhui's expression sideways, Huang Tingfang snorted coldly in his heart. Today, he was furious by a young man, and he shouted without hesitation: "7000 million!"

After shouting, Huang Tingfang regretted it, and his son shook his head inadvertently.

Lin Zuhui understood, and pretended to shake his head helplessly, expressing that he gave up.

The premium is more than [-]%, and the real estate market is not so hot now, is it necessary!

Huang Tingfang's face was a little ugly. He obviously found out that Lin Zuhui was in a hurry, so he planned to cure him!But fortunately, there is no problem with the return of this land.

I was lucky today, and soon another piece of residential land in Pok Fu Lam was released, with an area of ​​8.8 square feet and a plot ratio as high as 3.9.

Lin Zuhui continued his performance as before, and his enthusiasm for the price increase remained undiminished, and he quickly shouted 6880 million.This time, no one followed him, which surprised him a little.

It turned out that many real estate bosses didn't want to get entangled with a young "Lengtouqing". Even if they won, they would have to imitate Huang Tingfang and lose face; and after Huang Tingfang calmed down just now, he found that he was impulsive. If he continued to fight, he might lose face Tomorrow, his reputation as a "small belly and chicken intestines" will be spread.

What's more, this piece of land is almost worth the money!

In this way, Lin Zuhui finally won a piece of land he wanted, and sighed in his heart, these big guys still love this seedling.

Of course, everyone soon discovered that after Lin Zuhui bought a piece of land, he never called for a price again; looking at the two bids together, the other person just wanted to win a medium-sized piece of land, so he showed his eagerness.

After the auction ended, the Huangs and their sons took the initiative to greet Lin Zuhui, as if they had forgotten what happened just now.Lin Zuhui naturally also knew that these were only done by others, so everyone should deal with them casually, and don't want to make any enemies.

Lin Zuhui naturally didn't want to make an enemy, so he chatted with the father and son.

Chapter 95 【Helpful】

Wanhui Publishing House.

Lin Zuhui asked Long Jingchang about the preparation of the magazine "Capital" in the office.

Long Jingchang reported earnestly: "We have been authorized by "Forbes" and are improving the overall content, and it is expected to be available on the market in October!"

Lin Zuhui nodded, and said: "Get out of "Capital" magazine as soon as possible, and reorganize the company's overall structure, and give me the plan first. The listing time is expected to be at the end of the year or the beginning of next year, and the development will be very rapid at that time. You can refer to my new era real estate to know. Therefore, all aspects must be prepared for the listing, especially the talent pool, financial professionalism, etc., and I hope to see an improvement.”

"Well, I see, I will start preparing for this work now!"

In the morning, Lin Zuhui took care of all the work of the publishing house, and immediately felt as if he hadn't done his homework for a summer vacation, and then when the school started, he was as relaxed and happy as finishing all his summer homework.

Checking the time, it was half an hour before lunch time, and he made up for the content of "GOOD" magazine; this is a habit of his, he reads every issue of the two best-selling magazines, even if there is not enough time, the delay will be fine. to see.

The reason for this is that these two magazines are a guarantee of the stock price of listed companies.After the company is listed, if there is no eye-catching financial statement, how can it win the trust of shareholders and how can it successfully raise funds through rights issue.

At this time, the annual profit of Yulang Group was more than 4000 million. Lin Zuhui remembered that after Yulang Group went public next year, it could raise more than 4 million through rights issue in just one year. This is a trust of investors.

Wanhui Publishing House currently has an annual profit level of just over 2000 million, but Lin Zuhui is well-known in the Hong Kong securities industry and is more popular with investors, so his ability to raise funds in the future will not be bad.

When turning to the last issue of "GOOD" magazine, Lin Zuhui's eyes suddenly brightened.

"The school belle of Maryknoll Seminary... Li Jiaxin"

what!

Isn't this the future Miss Hong Kong, Regal Harvester!

He seemed to remember that Miss Li Gang came out to take part-time commercials when she was about 14 years old, and then completed her studies with part-time work and part-study.

Calculated in this way, Ms. Li Gang should be 15 years old, and she has already entered the advertising industry.

Lin Zuhui picked up the phone and shook people!

After a while, Xu Shenglin from "GOOD" magazine came to Lin Zuhui's office.

Lin Zuhui came to the sofa with the magazine, put it on the coffee table, pointed to Li Gang's picture and said: "This girl is like my first love girlfriend!"

Xu Shenglin glanced at Miss Li Gang, smiled and said, "Boss, I have an impression of this girl. When I was interviewing her, she asked if I could introduce her to some commercial shooting activities or something. She is really pretty, and she seems to be She's of mixed race. How about I introduce a commercial shooting for her, and the boss will meet her then?"

Something will happen!

"Well, it's good to meet you, see things and think about others!"

Xu Shenglin is not surprised at all, the boss is only in his early 20s, why does he like middle school students!

After Xu Shenglin left, Lin Zuhui fell into thinking: According to my country's criminal law, 14 years old is a legal line...

Legally no problem.

Morally speaking, I am actually only 3 years old by 20 months, and my age is similar. Even if I have a relationship with a middle school student or something, it is not against morality.

Summary: Sister Li Gang can be cultivated. Anyway, her family conditions are not good, and she also longs for wealth.And I also like her appearance very much, and I am willing to help her.

……

golden house.

Jin Daxia has two hobbies: eating hairy crabs and playing Go.

For Lin Zuhui, eating hairy crabs is very simple and proficient; he is a complete novice at Go, but in order to accompany Jin Daxia and to let himself master a skill, Lin Zuhui deliberately spent a little time memorizing chess records.

In the yard, Jin Daxia and Lin Zuhui each hold black and white chess pieces and fight each other.

Jin Daxia made a black chess piece, looked at Lin Zuhui and asked, "You told me last time that you have never played Go?"

Lin Zuhui quickly dropped the white chess pieces, and replied: "It's the second actual combat today, and you taught me to play the first time! But recently, I have read Go books and learned a lot from it!"

The more he was like this, Jin Daxia became suspicious, and deliberately asked: "You are so busy with your career, and you still have the mood and time to learn how to play Go, just to accompany me, an old man?"

Lin Zuhui pretended not to know what he meant, and said, "I have an excellent memory, and I can memorize many things by reading them only once or twice; besides, it is a good thing to have one more skill, so I don't overwhelm myself with more skills! Mr. Jin, it's your turn!"

Jin Daxia continued to make money, and felt relieved. This young man will surpass himself in wealth within a few years, and others have no reason to calculate anything about him.It's because I'm overthinking, and use the heart of a villain to measure the belly of a gentleman!

If Lin Zuhui heard the voice of Mr. Jin, he would definitely feel ashamed.Because he calculated that once a month, he would eat hairy crabs and play Go with Old Man Jin once a month, just to pass the time.

Of course, he was also calculating the return after four years!He doesn't care how much profit Ming Pao Group can give him in return, what he cares about is the influence of Ming Pao Group; the influence of the Internet must be at least after 2005, and Ming Pao Group can bring him influence for at least 15 years.

"By the way, I think your financial magazine "Capital" has good potential! But if you want to follow the example of "Forbes" and make a wealth list, I advise you to be cautious!"

"No! Even if we want to publish the rich list in the future, it will be counted by "Forbes", and our "Capital" will directly reprint it!"

Jin Daxia nodded in relief, and said, "This is very thoughtful. Anyway, you are their authorized magazine, and sooner or later they will count the wealth of Xiangjiang's richest people."

Now that this topic is being discussed, Lin Zuhui also expressed his own thoughts: "We want to get one of the top ten influential figures in Xiangjiang recently! For example: Li Chaoren, the decision maker of Xiangjiang's largest investment, and Qiu Degen, the chairman of the board of directors who appeared in court most frequently ..."

A flash of appreciation flashed in Jin Daxia's eyes, and he said: "It seems that you are suitable for publishing business, you can also refer to Hong Kong Economic Journal!"

The founder of Hong Kong Economic Journal, Lin Xingzhi, was a "traitor" from "Ming Pao Evening Post". Just because Lin Xingzhi left, "Ming Pao Evening Post" immediately failed to manage well.Speaking of it, Jin Yong was kind to Lin Xingzhi back then, and contributed money and efforts for him to study abroad.