Hong Kong's new giants

The one who came in was Chen Shiwen, the president of LEIT Group. He was not surprised to see Cai Ning inside.

"Boss, Manager Cai!"

Lin Zuhui nodded and said, "Sit"

Cai Ning left Lin Zuhui's side to make tea for Chen Shiwen, and Chen Shiwen quickly bowed to thank him.

Lin Zuhui said: "The store expansion of several brands, how is the situation?"

Chen Shiwen immediately gave a detailed report. Many brands started to make efforts in Asia, taking advantage of the low price of selling/renting the front door, and started to expand. Everything went very smoothly.

After the report, Lin Zuhui expressed his affirmation: "Well, that's it, the economy will always recover!"

Then, Lin Zuhui said: "The LEIT Group will carry out the acquisition of two projects, and you will be responsible for them yourself!"

Chen Shiwen immediately said: "Boss, please tell me!"

Lin Zuhui nodded and said: "The first one is to acquire the capital of Ruoshi Manor, the second largest red wine group in Australia. It is just a joint acquisition with Cai Ning's company. LEIT Group holds [-]% of the shares, but Cai Ning's name is The company is the main one, and we will jointly manage it after the acquisition!"

In recent years, Cai Ning has established a wine company in Australia and acquired several small and medium-sized Australian wine estates.

But now, Lin Zuhui intends to use Cai Ning's identity to form the largest wine group in Australia; first to acquire the second Ruoshi Manor, and then to plan for the number one southern wine.

Chen Shiwen nodded and said, "Okay, let's form a consortium as soon as possible and initiate an acquisition."

Lin Zuhui said with satisfaction: "It is really necessary as soon as possible, preferably a blitz, and you can report the situation to me at any time. According to my analysis, the exchange rate of the Australian dollar to the euro will fall, and the Australian government will introduce various preferential measures in recent years. , so Australian wine has more and more advantages in competing with old world countries.”

Chen Shiwen's eyes lit up, and he knew it all at once, and said, "Okay, we must pay close attention to efficiency!"

Then, Lin Zuhui said again: "Do you still remember the matter of Fei Le?"

Chen Shiwen nodded and said, "Of course I remember, we are waiting for the opportunity and ready to make a purchase at any time!"

What is an opportunity? Of course, Fila is going downhill, and the major shareholder intends to release the market.

Lin Zuhui said: "Yes, Fila is definitely our high-end sports brand. However, before that, you have to acquire Fila from South Korea. I don't want to acquire Fila's global brand in the future. Korea is an independent brand." kingdom."

His idea is to delist Fila, which is listed in the U.S., around 2000-2001.

Then, naturally, he began to use his prophetic skills to sign football superstars such as Ronaldo and Messi, as well as NBA stars.

After all, there is a process for football stars to become famous, and it is completely possible to miss it.

As for James in the NBA, he signed a 7-year 9000 million contract with Nike as soon as he entered the NBA in his previous life. If there is a chance, it is not impossible for Fila to offer a higher contract.

After all, sports brands rely on added value. As for technology, everyone has it. What's more, there are customers who directly ask what top technology this pair of sneakers has.

Chen Shiwen immediately said: "Boss, foreign capital now accounts for 50% of the maximum authority of listed companies in Korea."

Lin Zuhui said with a smile: "It will be 100% soon, and hostile takeovers are fine, so go and ambush first!"

Chen Shiwen's eyes lit up. The boss said that South Korea will introduce new policies, so there must be nothing wrong.

"Okay, I'm going to have Barings as our financial advisor!"

"Well, it should be!"

Definitely find your own company as a financial advisor!

After Chen Shiwen left.

Lin Zuhui said to Cai Ning: "Although it is a joint management, everything is still up to you. You have to learn from the management experience of the LEIT Group and master the Red Wine Group as soon as possible, because in the future you will have to acquire Southern Wine to form Australia's largest wine group. It is the property of you and my children."

Luchen Family is the "company name" of the red wine business of LEIT Group. Of course, Luchen Family is also its top wine brand; The reason for the family's shareholding.

When the next acquisition of Southern Wine is made, LEIT Group's shareholding can be reduced, and Cai Ning's shareholding can be increased.

In this way, Cai Ning will become Australia's wine queen.

To be honest, even if the two major wine brands in Australia are acquired, it will only cost about 200 billion Hong Kong dollars (not sure yet), which is drizzle and sprinkling water for Lin Zuhui.

After the millennium, he really had no place to disperse his money, so he could only buy property for these women.

We have been getting along for so many years, and it is unlikely to betray. Lin Zuhui is also confident now, and the more important thing is that the children are grown up, so we can't be too defensive.

It's just a few dollars, these women are not that stupid, and Lin Zuhui is not that stingy.

Cai Ning nodded happily, almost moved to tears.

"Well, don't worry, I will definitely guard the Lin branch in Australia and unite with the Lin family."

She knew that if Lin Zuhui was a womanizer, the women around her would definitely change from one another, so there was no need to arrange them.Therefore, my man's idea is to strengthen the family.

Lin Zuhui patted Cai Ning's big buttocks and said, "You are the most sensible!"

Cai Ning said coquettishly: "No way, every one of your women doesn't listen to you, you are so charming."

This woman made Lin Zuhui very happy!

His palm was pinching Chi Caining's big buttocks, and it felt very good.Knowing that Lin Zuhui likes her figure, this woman specially exercises this kind of figure, which is almost the figure of the Kardashian family in her previous life, but Cai Ning is just over 1 meters tall, which is much stronger than Kim Kardashian's height of less than 7 meters.

Chapter 628 [Competition with Maersk]

South Africa.

Morris, the president of Times Shipping, was very annoyed because of the sudden change in the acquisition of Safmarine, which attracted competition from Maersk.

Originally, Times Shipping offered US$6 million for the acquisition of Safmarine, which was a very reasonable price, and the shareholders of South Africa Shipping also agreed.

Unexpectedly, at the last critical moment, Maersk joined the competition, and the shareholders of South Africa Shipping naturally wavered, meaning that you should compare whose price is higher!

"Damn the Mueller family!" Morris cursed angrily in a low voice.

If the acquisition of 6 million US dollars is completed, he can prove himself to the boss-his high salary is worth it; but now, Maersk has joined in, and everything has become uncontrollable.

"Let's ask for instructions!" Finally Morris said helplessly.

Hong Kong.

Lin Zuhui was not very surprised when he received a call from Morris.Any acquisition cannot be smooth sailing, even if there is no competitor, the seller may drag the price up.

He remembers an acquisition case in his previous life: Australia’s largest wine merchant, Southern Wines, confidently launched an acquisition of Australia’s second largest wine merchant, Ruoshi Manor, for 6 million Australian dollars after the millennium; As a result, it took a year or two, and the price rose to 14 billion Australian dollars (80 billion RMB).Because during this period, Australian wine posed a huge threat to old wines such as France and Italy due to the exchange rate of the currency. The export became better and better, so the price became more expensive.

According to this story as an example, if Lin Zuhui knows the future trend of a certain industry, he must not drag his feet, otherwise the price will become more expensive.

He thought about it!

The price of South African shipping (Safmarine), in the past four and a half years (as of early 4), the price is worth 2003 million US dollars; even this price is slightly high, after all, affected by the financial crisis, Europe and the United States have little impact, but shipping The price will also be affected to a certain extent. It can only be said that there is a lot of business on the route. (Export routes to Asia are busy, but import routes are almost losing a lot)

"Do you know the other party's price?"

"It is said to be 6.3 million US dollars! Originally, I wanted to continue to quote 6.5 million US dollars, but I was worried about getting into vicious competition, so I asked the boss for instructions."

Lin Zuhui didn't blame Morris. Calling him didn't mean that others were incapable; on the contrary, Lin Zuhui was very satisfied with this kind of communication, and his sense of existence came out.

Although Morris bid 7 million U.S. dollars and the acquisition was completed, he would not blame him.

"In this way, although South African Shipping is important, it is not absolute. We have a better choice. You tell the people of South African Shipping, 6.88 million US dollars, we have an answer within three days, and it is our final quotation. If the transaction fails, we will withdraw .”

Morris immediately said confidently: "Okay, I believe this price will succeed!"

Lin Zuhui is not deceitful, he really has a better choice, that is the iron and steel industry that accounts for more than 5% of the world's shipping. (PS: Shipping generally refers to container ships and bulk ships, which need to open up fixed routes; as for shipping of iron ore, oil and gas, etc., it is almost mainly ship leasing)

As long as the price is right, if he is slaughtered by someone, he would rather be slaughtered by such a giant.

Moreover, although it seems to be slaughtered, in another four years, when the shipping price doubles, triples, and quadruples, it will be the time for him to laugh.

To be honest, the cycle of shipping is very important, and the prospects of Times Shipping are much bigger than that of Maersk.

Of course, Lin Zuhui only knew that 2008.9 (Lehman) was the big top, and 2016 (Hanjin’s bankruptcy) was the big bottom. The small cycle is not clear.However, he feels that these are enough, and the debt of the group itself is not high.

……

In 1904, 28-year-old A.P. Muller and his father, Captain Muller, jointly founded the "Svendborg Shipping Company" and purchased a second-hand steamer. The company's first office was located in the village of Anna in Svendborg , which is the predecessor of Maersk.

Maersk McKinney Muller took over as chairman and CEO of the company in 1965, and continued to serve as chairman after retiring from the CEO position in 1993. Behind the scenes, he still participates in some major decisions of the company.Once the richest man in Denmark, he worked hard and had superhuman perseverance. Since then, Muller himself has become a symbol of the group's achievements and is known as "the greatest businessman in Danish history".

Maersk McKinney Mueller has only three daughters, so after the Mueller family has run 'Maersk' for three generations, today's president is Charlie, who is not a Mueller family.

Of course, Maersk McKinney Muller is still behind the scenes, and he is still involved in some of the company's major decisions.

Charlie walked into the office of the old chairman (81 years old). He had great respect for Maersk McKinney Muller, a respected shipping man in the company and even in Denmark.

The old chairman is very healthy, and now he can inspect the ship and steer the ship himself in the stormy seas; in the words of the old chairman, he will participate in the inspection of the ship and steer the ship himself until he dies.

"Chairman, South African Shipping has sent a message asking us to re-quote within three days, otherwise they will complete the contract with Xiangjiang's Times Shipping."

The old Muller raised his head, and said with some surprise: "So, it was the three-day deadline given by the shipping company of that era, so as to make a quick decision?"

Charlie nodded and said, "It should be so! However, the shareholders of South Africa Shipping did not tell us the other party's quotation, but what is certain is that the other party's quotation must be higher than 6.3 million US dollars."

Muller got up, and then paced in front of the desk. Although he was old, he was still healthy, but at this time he was in the state of 'struggling his brains'.

"Shipping is a cyclical business. If the purchase price is high, it will be difficult to make a profit. Times Shipping is an Asian shipping company, and Asia is in financial crisis. They just want to buy the bottom, and they should not quote too high."

Charlie immediately said: "I think so too! Moreover, South African shipping is not a 'necessity' for Maersk, and the bid is too high and it is not in our interest. Therefore, after discussion, we will give a maximum of 6.6 million U.S. dollars!"

Muller frowned and said: "The price is too high! Have you ever lobbied those shareholders? After all, South Africa Shipping joined Maersk, and the prospect is even bigger. What kind of big company was Times Airlines at that time? It was just a small shipping company in Xiangjiang. It’s just that the group has some money. They don’t have rich shipping experience, company business philosophy…”

Charlie said with a wry smile: "We sent a team and have been in public relations with the South African shipping company for a long time. The shareholders are also very happy with our acquisition. They promised that if the price is similar, they will give priority to us. But this time the time is suddenly so tight, obviously the other party also knows, It will be bad for them to drag it on, so they took the initiative."

Muller finally said: "Let's go for 6.6 million US dollars, which is a very high price! Hey, if this small shipping company didn't disrupt the situation, we could win even 6 million US dollars."

Charlie echoed: "Isn't it? We have already taken a fancy to South African shipping, but we just want to wait for the continued impact of the Asian financial crisis."

Both of them were a little annoyed that the shipping situation of the times was disrupted. After all, in their view, you are a small Asian shipping company, why should you acquire an established shipping company.

……

three days later.

South African Shipping announced that it would sell itself to "Time Shipping" from Xiangjiang, which immediately attracted the attention of the shipping industry.

Maersk was unwilling to say some "sarcasm" in the media, which made people feel painless. For example, shipping in the era of South African shipping is not a good choice...

In the conference room of South African Shipping.

Morris leads the team and is signing a contract with the senior management of South African Shipping.

"Mr. Koch, we will become colleagues in the future!" Morris said with a smile to Koch, the president of South African Shipping.

Times Shipping is still in the process of expansion, integration, and management. If it hastily merged with South African Shipping, it will bring great losses.

Therefore, after Time Shipping acquired South African Shipping, South African Shipping still operated independently, and Times Shipping only dispatched a small number of personnel.

The plan of Lin Zuhui, Morris and others is to first let the acquired company "operate independently" when the time is right, and then merge and integrate the business of the entire Times Shipping.

This "time is ripe" means that Times Shipping will carry out a "digitalization" and "informatization" of global shipping; at the same time, Times Shipping has a lot of talents and a perfect system.

Koch was originally a minority shareholder and president of South African Shipping, so he is naturally very happy to see Times Shipping's retention, after all, the salary is not cheap.

"It is a pleasure to be a colleague of President Morris. Our management team will continue to uphold the tradition of South African shipping and do our best."

Everyone communicated one after another and quickly became one.

Morris and others used to be elite talents of big shipping companies and celebrities in the nautical industry. There will be no generation gap among them.

……

Here, Maersk is still very upset about losing a South African shipment.The main reason is that Times Shipping is a shipping company that is not even among the top 20 shipping companies in the world. It actually swallowed the elephant and won the South African shipping from Maersk.

Muller said to Charlie: "It's not a big problem to lose a South African shipping line! Our Maersk is also sailing the South African shipping route, and everyone will be competitors in the future. Our Maersk has advantages in all aspects, so we are bound to be able to suppress the new South African shipping line." Shipping."

He is the richest man in Denmark and the pride of the Danes. He has his own pride in his heart, and he is very annoyed that an Asian company has robbed his favorite shipping company.

Charlie nodded and said, "Chairman, don't worry, we can definitely show them something!"

In fact, the two believe that Times Shipping will directly merge with South African Shipping, and then it will definitely fall into turmoil, and Maersk can snatch its business at that time.

But in fact, South African shipping has done better than Maersk in certain routes, and Maersk is better than Maersk in global business.

……

The Morris team had no time to celebrate, and immediately flew to the United States after handing over the South African shipping.

Because the boss called, the acquisition of "Sea-Land Services (sea-land container business)" must be settled quickly; this time, the boss especially emphasized that money is not a problem, what is needed is a quick solution to completely defeat Maersk.

Why did Lin Zuhui say that?

It turns out that since 1995, the two shipping companies 'Maersk' and 'Sea and Land Services' have already launched an operating alliance.

This is like, sea and land service is the food in the mouth of Maersk. Sea and land service is "very important" to Maersk, because as long as it is acquired, it can be seamlessly merged immediately.

Moreover, sea and land service is the originator and founder of the world's "container", and has a detached position in the entire container shipping.

So, this time Lin Zuhui was serious and decided to teach Maersk a lesson!