Hong Kong's new giants

The director immediately said: "Mr. Lin is modest. As far as I know, Times Medicine has achieved a lot in this area. But since Mr. Lin said so, then I will borrow it. Anyway, borrowing two is also borrowing, and borrowing three is also a loan." Not too much."

Lin Zuhui hurriedly said modestly: "The director is for the benefit of Hong Kong's economy and the citizens, so how can we say that he borrowed it? Moreover, if these can be included in the government's policy report, we will definitely be able to develop better. We are an enterprise, and we can naturally enjoy the convenience. .”

The Secretary said seriously: "The citizens know that these proposals were proposed by Mr. Lin. Naturally, we will not be greedy for work. Our Hong Kong government is a service provider. We strive to make Hong Kong a better place and make enterprises more promising. It's all as it should be."

After a little humility, the two of them roughly settled the matter.Next, the director will naturally discuss the details, feasible plans, and formulate specific policies with government officials before releasing them as a policy agenda.

To be honest, Lin Zuhui is also looking forward to these being included in the government's program.

When the time is right, he is planning a star 'anti-piracy' parade, so as to make the Xiangjiang government attach importance to combating piracy; today's movies are really unbearable, and some movies are released for a few days, and pirated VCDDVDs are rampant.

Generally speaking, piracy is a very serious problem in the cultural industry.

Chapter 6 Twenty [Recalling Zhiling]

Central, Building [-], Queen's Road Central.

After a period of asset reorganization, Times Shipping, Times Telecom, Times Medicine, Hengchang Beverage and Food, four companies were divested from Hengchang Holdings Group and belonged to New Times Group.

The Hengchang Holdings Group is mainly engaged in automobile trade, grain and oil trade, retail, and transportation.

Today, the organization structure of New Times Group is roughly as follows:

New Era Real Estate Development

(Paul Y. Construction, New Era Infrastructure, New Era Group (Huaxia), Weixin Parking Management Group... are all subsidiaries)

New Era Commercial Real Estate Management

(Chinese Land, Central Plaza, Amazon Shopping Center, Futura Commercial Real Estate Management, Canary Wharf Group... are all its subsidiaries)

Langham Hotel Holdings Group

(Three major businesses under its umbrella: hotel group (heavy assets), hotel management (light assets), and cultural tourism industry. Langham Hotel Group: Langham Hotel, Ritz-Carlton Hotel, Miramar Hotel, and franchised hotels, holding large Hotel Group; Cultural Tourism Industry: Club Med (resort brand), Atlantis Hotel)

Times Shipping

(Sea Freight/Air Freight, Terminal/Tugboat, Logistics/Transportation)

Hengchang Beverage and Food Group

(Jinmailang, Nongfu Spring, Red Bull, Wanglaoji, Yang Xiecheng Group)

Times Telecom

(Both Xiangjiang and Europe have a lot of business)

Times Medicine (traditional Chinese medicine investment, pharmaceutical research and development, 50% equity of Yunnan Baiyao toothpaste)

Hengchang Holdings (accounting for 40% of Hong Kong's car sales, grain and oil trade, Yonghui Supermarket Group and its Xisto convenience stores, China Bus, etc.)

There are a total of eight first-level subsidiaries, and then as many as hundreds of grandchildren companies.

The president of the first-level subsidiary naturally reports directly to Lin Zuhui and is also under the management of the group's core senior management.

"boss"

Luo Wenxiang, President of Hengchang Beverage and Food Group, walked into Lin Zuhui's office respectfully.

Lin Zuhui nodded and said, "Report to me about the progress of the food and beverage group's transformation from regional to international!"

In this asset reorganization, Hengchang Beverage and Food Group can be said to be rising, and Singapore's Yeoh Hiep Seng Group is also included in its subsidiary, holding 65% of the shares.

At the same time, the food and beverage group began to work hard towards international giants, introduced many senior talents to join, and established multiple branches and offices around the world.

Luo Wenxiang seriously reported his work. The boss attaches great importance to Hengchang's beverage and food going to the world. Of course, he is full of hard work recently.

After listening to the report, Lin Zuhui nodded, and all the work was done in an orderly manner.For this expansion, it is still determined that the mainland is the key development area, but taking advantage of the financial crisis in South Korea and Southeast Asia, Hengchang Beverage and Food will take advantage of the opportunity to start acquisitions in these places and use local brands to complete the expansion.

"How is the situation of Nongfu Spring? Have you achieved the expected results?" Lin Zuhui asked with concern.

Although he is in a high position, he has planned many brand strategies.

Talking about this, Luo Wenxiang became excited and said: "The results far exceeded expectations. This year, Nongfu Spring is expected to double its market share..."

Listening to Luo Wenxiang's detailed report, Lin Zuhui also listened very enthusiastically.

original.

At that time, China was in the stage of rapid industrialization, many places had serious environmental pollution, and people paid a lot of attention to water pollution.Therefore, the mainstream bottled water in the market belongs to "pure water", because everyone thinks that pure water is well-filtered, has less impurities, and is healthier.

For example, Robust's pure water advertisement is a selling point of 27 layers of purification.

At this time, Nongfu Spring said: "The purified water of everyone here is all garbage."

It has attracted the attention of the whole industry and even the whole society.

In December 1997, Nongfu Spring held a press conference, announcing that pure water lacks the trace elements needed by the human body and is not beneficial to human health. Nongfu Spring will no longer produce pure water (a small part of the business), but will all produce Natural water rich in trace elements.

As soon as the remarks came out, the industry was shocked.

Because there were more than 1500 companies selling purified water on the market at that time, including giants such as Wahaha and Robust.

But this is only the beginning of the war, and Nongfu Spring's next show operation is amazing.

First, a commercial was released on CCTV and various David TVs. In the commercial, two pots of narcissus were raised with pure water and natural water respectively. The growth rate of narcissus grown in natural water was obviously faster than that of pure water.

Any fool can see that this is saying that natural water is more nutritious than pure water.

Immediately afterwards, Nongfu Spring and the China Youth Science and Technology Counselor Association launched the "National Youth Striving to Be Little Scientists" in more than 21 primary schools in 2700 cities across the country.

The content of the activity is to let primary school students raise garlic, goldfish and daffodils with pure water and natural water of Nongfu Spring respectively, and observe and compare their changes, so as to prove that natural water is more healthy and beneficial.

With this interesting and novel experimental activity, the idea that natural water is healthier than pure water was quickly exposed and spread among students, teachers and parents, and the brand of Nongfu Spring was also promoted.

From the holding of a press conference, to the release of commercials by various David TV stations, to the experimental activities in more than 2700 schools, Nongfu Spring completed this wave of public opinion offensive in just 2 months.

One punch after another punched the major purified water companies at a loss.

Apart from issuing a joint statement to sue Nongfu Spring for unfair competition, Wahaha and other companies have no strong counterattack in terms of market public opinion.

This month, an article by Xinhua News Agency ""Pure water" should not be drunk in large quantities for a long time" is even more conclusive, supporting Nongfu Spring's point of view.

After hearing this, Lin Zuhui said: "With such results in this battle, Nongfu Spring has no rival in the mainland. As long as we ensure the quality of natural water, we can rest easy. We must do a good job in finding high-quality water sources and protecting them. "

Luo Wenxiang nodded, and said, "Well, our official relationship with Qiandao Lake is very good. If we protect the interests of both sides of the water source relationship, there will be no problems."

This year, there is a lot of water in the mainland, and the major brands of Hengchang Beverage and Food must donate, and they must donate a lot.

Improving brand awareness is part of it. More importantly, this kind of mainland-based brand itself relies on marketing. It must maintain a good relationship with the government and maintain a good reputation in the hearts of the public.

Perhaps, these brands are not enough to make people jealous now, but when each of them becomes a [-] billion-level brand in the future, I don’t know how many people will be jealous.

However, if these brands advertise as "Chinese brands" for a long time and engage in more charity marketing, they will surely be able to make stable profits in the Mainland for a long time.

……

On Saturday, Lin Zuhui came to the meeting room of the ATV building.

More than a dozen executives from ATV Group gathered together, and executives from ATV, Asia Satellite TV, YG Entertainment, and DreamWorks all attended the meeting.

The eyes of everyone looked at the chairman, it was a kind of adoring look, this is by no means the supreme status that the chairman of the board of directors of other listed companies can enjoy.Lin Zuhui is not only the major shareholder of ATV Group, but also the founder of ATV Group, HK-POP, Hong Kong dramas, reality shows, these are not part of Xiangjiang, but only emerged after Lin Zuhui entered the ATV Group. New culture', and achieved worldwide good results.

Because of this, Lin Zuhui is the god of ATV Group, not only the management, employees, artists, but only recognize Lin Zuhui as the leader; even the citizens and investors of Xiangjiang, they only recognize the ATV Group with Lin Zuhui in it.

This is influence!

At the beginning of the meeting, Lin Zuhui first said: "Due to the destruction of the Asian financial crisis, the economies of most parts of Asia have fallen into negative growth, and Hong Kong's economy has also fallen into negative growth. Based on this, the Hong Kong government has already consulted my opinion to discuss the 'Cultural Revitalization of Hong Kong' plan." Incorporate it into the government's policy program to better restore Hong Kong's economy. And the "cultural industry" is a complex system. According to my analysis and consideration for so many years, Hong Kong's cultural industry will account for more than 10% of Hong Kong's GDP in the future. This ratio will be second only to the United States."

Everyone couldn't help cheering up, the boss didn't brag, Xiangjiang's current cultural industry should be one of the best in Asia, maybe only Japan can compare.

And Lin Zuhui is also full of confidence. In this life, Xiangjiang not only perfectly copied the Korean entertainment industry and game industry in the previous life, but also copied the Japanese comic industry, European and American variety shows, and so on.In the future, 10% of GDP may be underestimated. It will be difficult for the United States to surpass him at 15%, but 12% can still be achieved.In the mainland and Xiangjiang in the previous life, after the millennium, the GDP of the cultural industry was only about 5%.

"So, our ATV Group must set the best example!" Lin Zuhui said loudly.

"Yes, boss!" Everyone asked and answered in unison, their voices full of excitement and confidence.

Why are they confident? It is because they already know that ATV Group is going to enter the second round of 'cultural wave'.

For example, Yu Xiaoming of YG Entertainment, he is ambitiously creating a "second generation girl group" and "second generation boy group". Fully built.

For example, the executives of ATV know that the Hong Kong drama "Meteor Garden" is in preparation, and the program "X-MAN" is also in preparation.

There are various indications that the group has entered the stage of secondary creation and will not rest on its laurels and stop.Of course, ATV has not stopped recently, and has been producing wonderful works.

Next, Lin Zuhui discussed the details with everyone.

For example, if you want to earn more foreign exchange overseas, you can't do it just because you have an excellent portfolio. Just like commodities, you must also have channels.

In the previous life, why SM Entertainment in South Korea was so harsh on artists, and it is still the largest entertainment company in Korea, the biggest reason is SM Entertainment's overseas distribution capabilities and channels.If celebrities want to open up markets overseas, they have to rely on such large companies.

Over the years, ATV Group has been expanding overseas, and each country has many cooperation channels. As time goes by, these channels are getting bigger and bigger, and naturally become the number one entertainment group in Asia.

After the meeting, Lin Zuhui returned to the office.

A tall beauty in uniform followed in and began to serve tea and water. She was Lin Zhilin who had just been recalled from Canada by Lin Zuhui.

Originally, she really planned to let her finish her three-year master's degree and then act as a female assistant for herself; in the end, Lin Zuhui regretted it again, and it was a waste that he hadn't tasted enough of a delicate beauty overseas.

Lin Chiling is not another girl, she has good knowledge and enough emotional intelligence, she can be placed by her side as an assistant.It's not the internet age now, and with a beautiful female assistant by his side, it won't be magnified much, which is acceptable.In a few years, make another arrangement.

"Boss, please drink tea!"

Lin Chiling's voice and expression are gentle, her emotional intelligence is also high, and she can quickly adapt to her new identity.

It's a pity that Lin Zuhui still can't get used to the 'new relationship' between the two, looking at the long legs wrapped in black stockings, the uniform skirt wrapped around the beautiful buttocks, and that charming face.

With little hesitation, Lin Zuhui stretched his hand into Lin Zhilin's inner thigh, feeling the confusion of the office OL.

"Boss, please respect yourself!" Lin Zhilin said in her sweet and gentle tone.

At this time, she had a very serious expression, knowing that she was 'getting angry', but it made the man want to push himself even further.

"puff"

In less than three seconds, Lin Zhilin's serious expression immediately brightened like a flower, and then she couldn't help laughing.

"I hate it. When you called me back, you said you wanted me to be your assistant, and you also specifically explained that during work, I don't allow any lovers to overstep. Then, Mr. Lin, are you keeping the agreement now?" The tone is coquettish, as if she is acting like a baby, making men fall in love with her.

Lin Zuhui's hand didn't stop, on the contrary, it moved up ten centimeters.

"Hmm" the beauty whispered softly.

"The rules are for you, not for me." Lin Zuhui said playfully.

"Got it, my boss!" Lin Zhilin said in a provocative tone.

Lin Zhilin didn't fall into Lin Zuhui's arms. Although she was suppressing the 'itch', she still maintained her identity as a secretary; but if Lin Zuhui wanted to pull her into his arms, she would 'resign herself to it'.

"Dong Dong" the office staff sounded.

Lin Zuhui stopped when enough was enough, Lin Zhilin quickly adjusted the hem of the skirt, and then his expression quickly recovered.

"Come in"

Zhao Zhenqiang walked in, he looked at Lin Zhilin with nothing in his eyes, and looked at Lin Zuhui.

"sit down!"

"Okay, boss!"

Lin Zhilin generously served Zhao Zhenqiang tea, Zhao Zhenqiang hurriedly got up slightly, and said, "Assistant Xie Lin!"

"Slow use!"

After Lin Zhilin responded politely, she left the office and closed the office door.

"Boss, the script of "Meteor Garden" is almost finished. Let me ask you for instructions. It is the leading role of Daoming Si. We think it is not suitable for Nicholas Tse. The reason is: he is not our signed artist. And we want to make "Meteor Garden" It is used to cultivate the artists of the group, because there will be F4 concerts, records and other peripherals in the future, and the value is very high." Zhao Zhenqiang said seriously.

He knew that the boss could listen to his opinions. Although the boss was even more dignified in the group, it didn't mean that the boss was an arbitrary person.

Lin Zuhui heard the words, and immediately said: "I am just a suggestion, you arrange it! However, your ideas are very good. "Popular Garden" has a lot of peripheral income, which is more influential and peripheral income than "Huanzhugege" .You guys are deeply involved in this work, very good!"

In the previous life, "Popular Garden" was originally more popular than "Huan Zhu Ge Ge" in the mainland, but it was banned midway.However, "Meteor Garden" was really popular in Japan, South Korea, and Southeast Asia, and was even named "What's the Year" by the American media.

Zhao Zhenqiang immediately said: "Okay, we have activated F4... Shancai is Fan Binbin..."

No matter how daring he was, he would not dare to replace Fan Binbin. Of course, Fan Binbin is an artist of the agency under the ATV Group, and his image and acting skills have no problems, so naturally he will not replace him.Although Nicholas Tse has a good image, he is an artist of the Sound Emperor Group, so naturally he can't take advantage of such an outsider.

At this time, because ATV Group is a one-stop industry, it has increasingly "monopolized" the entertainment industry in Xiangjiang.Although it has also attracted some criticism, the ATV Group is not affected at all because of its particularity.

Of course, in some music programs and variety shows, ATV still adopts an inclusive and theoretically fair system.The main reason is that Lin Zuhui said that you must not do anything illegal, so as not to cause trouble for yourself.

Why do you say that it may involve illegal activities, because in the previous life, wireless TV station had scandals, and some brokerage companies bribed high-level executives to take care of their artists.

Although Lin Zuhui, as the boss, will not be greatly affected by this kind of incident, the reputation of the TV station will always be affected.