Hong Kong's new giants
Page 433
Suddenly, he remembered something and showed a smile.
"Work hard and have more unconstrained ideas!"
"Okay, boss!"
Everyone is encouraged!
Seeing that Lin Zuhui was so talkative, a screenwriter asked a question closely related to recent times: "Boss, now that the Asian economy is so miserable, will ATV lay off employees?"
Lin Zuhui was taken aback for a moment, and asked back, "Why do you ask such a question all of a sudden?"
The screenwriter said: "Many companies have closed down, and one of my older brothers lost his job because of the company's closure. It's so miserable!"
In fact, many companies have closed down recently. For example, Yaohan Department Store closed down in September, and many small real estate companies are on the verge of closing down, but they must have laid off employees.
Lin Zuhui said seriously: "None of my companies will lay off employees, so you can work with peace of mind!"
"Yes, boss!"
This problem is a problem. Lin Zuhui plans to communicate with several presidents. His companies should avoid layoffs as much as possible.Even a company with great influence like ATV Group cannot lay off employees.
Back in the office, he first exchanged program director Zhao Zhenqiang.
"I remember a Japanese manga about a girl who was forced by her parents to an aristocratic school that specializes in cultivating the children of the four major families. Four sons of these four families are the four masters, also known as F4, in this school. Then this girl faced F4, showing no fear of power, even though she was bullied, she still refused to bow to them; and as the leader of F4, the domineering dude boss started a love relationship with this girl... probably like this .”
Zhao Zhenqiang is not an idiot. After listening to it, he immediately said: "The boss wants to buy the copyright of this comic and make it into a Hong Kong idol series!"
Lin Zuhui nodded, and said, "That's right, let someone find this manga before you talk about it. It may be translated as "Meteor Garden". Anyway, I'm not sure, after all, I've read it for a long time!"
It's strange for him to read Japanese comics, after all, Wanhui Media has "Japanese comics" style comics.
Zhao Zhenqiang nodded and said, "Okay, I'll go to Wanhui Comics Club to inquire about it later, and if it doesn't work, I'll send someone to Japan to check the information." The boss remembers a lot, and it's not difficult to find it.
Moreover, Zhao Zhenqiang found that this style of Hong Kong idol drama seems to be a very good theme.So, he left Lin Zuhui's office excitedly.
After Zhao Zhenqiang left, Lin Zuhui called Zhou Liang Shuyi to the office.
"The impact of the Asian financial turmoil is huge, and it will also have a great impact on ATV Group. The group needs to control costs and expenses a little bit, but it cannot lay off employees."
Selina Chow immediately said: "Well, I got it! Thank you boss, otherwise ATV Group would have to lay off many people, after all, the market would be very bad."
Lin Zuhui waved his hand and said, "The reason for not laying off staff is because I have confidence in the future of ATV Group and ATV Group has sufficient cash flow. By the way, do you have any countermeasures?"
Selina Chow said: "There are some. The financial crisis has less impact on the Mainland, so the Group can pay more attention to the cooperation with the Mainland and the Mainland market."
Lin Zuhui nodded, this solution is somewhat useful.There is really no other way. If there are economic problems in Southeast Asia and South Korea, the export sales of copyright will be less; not only that, advertisers will also become stingy.
"Well, your management must calm down the restless hearts of the group, and everyone will work hard so that everything will pass."
"Okay, I know!"
There is nothing else to say. The management of ATV Group has a lot of power, and Lin Zuhui is very decentralized.
Today, his casual stroll may have earned hundreds of millions for ATV.
"Meteor Garden" from the previous life was a huge hit in Japan, South Korea, the Mainland (banned), Taiwan Island and other places.In South Korea, 20 fans even formed an unofficial fan club, which led to the rebroadcast of "Meteor Garden" on Korean TV.
From this point of view, you really have to think carefully and don't miss some serials.
For example, "Fengyun", of course, this is the copyright of its own comic agency, no one can take it away.
Lin Zuhui thought about how Daoming Temple in F4 is looking for Nicholas Tse.
In any case, it is better for F4 to train ATV people, and there will be income from records, concerts and other peripheral income in the future, so "Meteor Garden" is a proper tool to make money.
Lin Zuhui's income is very rich now, but he can't use the money to subsidize the ATV group. Besides, he only spends an hour or two to supervise and plan this series, so he thinks it's nothing.
Even if he has a net worth of trillions, if he earns hundreds of millions in an hour or two, he is still well-off.
Today's ATV has a [-]% share in Hong Kong, and wireless and cable account for [-]%. It can be described as a true industry monopoly. Of course, ATV's overseas revenue accounts for a very large proportion, and copyright income also accounts for a large proportion.
In fact, the reason why TVB can still account for [-]% of the share is all due to learning from ATV to make Hong Kong stream dramas and producing similar programs, which completely lacks the style of the previous life.Moreover, Lin Zuhui seems to remember that TVB's previous life also went downhill at this time.
Chapter 613 [Trouble is solved with money]
Early December.
Lin Zuhui came to the capital and held a banquet at the Great Wall Hotel that night, entertaining Fan Binbin and Zhang Shanmei.
The relationship between him and Fan Binbin was established at the beginning of this year. Later, he asked someone to arrange for Fan Binbin to study at Xie Jing Art School in Shanghai, and signed a contract with the brokerage company under the ATV Group. It can be said that he raised this canary.
In Shanghai, Fan Binbin has a manager, a garden house to live in, and a luxury car to pick her up. It can be said that she lives a luxurious life; at her age, she has already been fascinated by the life in front of her.
It was probably because his parents noticed that something was wrong with their daughter, so under Zhang Shanmei's pressure, Fan Binbin told about the matter with Lin Zuhui, which led to today's meeting.
"Miss Zhang, Bingbing, sit down!" In the big box, Lin Zuhui sat on the sofa and pointed to the seat next to him.
Zhang Shanmei still has the courage to "invoke the teacher and question the crime". When she saw Lin Zuhui's temperament, she immediately felt afraid.And Fan Binbin sat obediently beside Lin Zuhui, begging for mercy, because she was the one who caused Lin Zuhui this trouble.
To be honest, although Lin Zuhui gave Fan Binbin a superior life, the property rights of the bungalows and luxury cars are not in her name, after all, there is no way to do it in her name.Therefore, Fan Binbin also knew that Lin Zuhui controlled her destiny.
Moreover, Fan Binbin signed a contract with the brokerage company of ATV Group (which also operates in the mainland), and it is even more "under the fence".
Zhang Shanmei sat on the sofa obediently, and even lowered her head under Lin Zuhui's eyes.
Lin Zuhui looked at Zhang Shanmei a few times, and lamented that he is worthy of an artistic background, and at the age of 42, he still has a bit of beauty.
"I know that Ms. Zhang is a little worried about Bingbing following me, so she wants to meet me. Now, Ms. Zhang can tell you what you think, and I'm all ears!"
Zhang Shanmei panicked for a moment, after all, the person in front of her was a big shot at the national level, so it's no wonder she wasn't nervous; but she finally remembered that her daughter was in someone else's hands, so she couldn't just ignore it.
"Mr. Lin, I want to ask... Are you and Bingbing talking about friends?"
Lin Zuhui said with a smile: "Bingbing is my confidante, I can give her a good life, and I plan to make her a popular star in both sides of the Taiwan Strait." After finishing speaking, he openly hugged Fan Binbin in front of Zhang Shanmei .
Fan Binbin nestled in Lin Zuhui's arms naturally and well-behaved, she was not afraid of her mother now, she didn't see her mother in front of Brother Hui, so she didn't dare to get angry.
Zhang Shanmei's heart was unpredictable, and she said after a long time: "Mr. Lin, since you have already made friends with my daughter, can you arrange me to be Bingbing's assistant or manager, after all, she is still young, so I am really worried. "
In fact, it wasn't that she was worried about Fan Binbin, but that she also wanted to enjoy that luxurious life.
"Of course there is no problem with this. You don't object to us anymore. I have no reason to refuse Miss Zhang's request! In this way, I will arrange Bingbing's life assistant for you later, with a monthly salary of 1 Hong Kong dollars."
Zhang Shanmei's face is full of smiles. She only works more than 1000 jobs now, which has increased by nearly ten times!
Next, the three dine together.
During this period, Zhang Shanmei was of course most concerned about her daughter's future, because he heard Lin Zuhui just said that he wanted to make his daughter a big star in both sides of the Taiwan Strait, and he felt itchy in his heart.For such a big star, his annual income is less than a million!
"Mr. Lin, can Bingbing really become a big star on both sides of the strait?"
At this time, Zhang Shanmei and Fan Binbin looked at Lin Zuhui together, with longing and hope in their eyes.
Lin Zuhui picked up the red wine glass slowly, and Zhang Shanmei quickly raised the wine glass, her eyes were full of flattery, which made Lin Zuhui feel bad.
"It's not difficult for me! You know, Xiangjiang's entertainment industry is the crown of Asia, and Xiangjiang is also the entertainment capital of Asia. I am the one who controls this entertainment capital. Whoever I want to praise can become popular in Asia. An annual income of tens of millions is normal.”
Zhang Shanmei only felt that it was difficult for her to breathe, and she said after a long time: "Mr. Lin, then you must hold Bingbing, you see she is following you now!"
Lin Zuhui asked back: "Am I bad? Looks, temperament, wealth, these match with Bingbing, will they be bad?"
Zhang Shanmei said nervously, "Mr. Lin, that's not what I meant...Here, let me toast you first." After speaking, she nervously picked up the wine glass and drank it.
At this time, Fan Binbin also quickly said: "Brother Hui, Mom didn't mean that, don't be angry, I'll toast you a drink too!"
In this way, the two begged Lin Zuhui for mercy.
Only then did Lin Zuhui say gently: "As I am, I will not promise easily, so trust is very important!"
Zhang Shanmei then said: "You are right, I was in a hurry!"
Next, after a big hit, it was natural to give Tianzao. Lin Zuhui talked about Fan Binbin's arrangements and what kind of life he would give them in the future.
For a while, the two girls really wanted to realize the life of super rich people immediately.
In fact, Lin Zuhui has already planned to cast Fan Binbin as Shancai, the heroine of "Meteor Garden".
After all, in the two scenes of Huan Zhuge Ge, Fan Binbin is just a maid, and it is impossible to become popular all at once.If she can shoot "Meteor Garden", she will be popular in Asia immediately.
Why doesn't Lin Zuhui keep her, and insists on making Fan Binbin famous?
In fact, this is a psychological effect. Sometimes fame can add points, and he uses it better.
The next day.
Lin Zuhui turned on the work mode in a good mood and arranged for the two girls to go shopping.
There is no trouble, money can't solve it; if money can't solve the trouble, then there must be not enough money!
……
In the morning, accompanied by senior staff, Lin Zuhui inspected the new Dong'an Market and the Ritz-Carlton Hotel building.
New Dong'an Market, which opened on the day of Hong Kong's handover, can be described as a new era of commercial real estate in Beijing.
Because New Dong’an Market is the first real shopping mall in Beijing, with a shopping mall of 130 million square feet and an office building of 40 square feet; the shopping mall is divided into two parts, one is a traditional department store model, and the other is a modern shopping center mode, the two parts are connected.
There are also 40 square feet of office buildings in the new Dong'an market, with an occupancy rate of 95%.
As for the 'Ritz-Carlton Hotel' building adjacent to the New Dong'an Market, the construction part has been completed at present, and the hotel decoration part will be entered next, and it is expected to open by the end of 1998.
Originally, it was planned to choose the sign of "Hilton Hotel" for this hotel building. After the establishment of Langting Hotel and the acquisition of Ritz-Carlton Hotel, it is natural that there is no need to use other brands.
At this time, Langting Hotel Group has already decided to open five-star luxury hotels in many cities in China, such as Beijing, Shanghai, Pengcheng, Yangcheng, Sanya, Shudu, Jiangcheng and other first- and second-tier cities will open one after another.
New Times Group has many commercial projects in Beijing, and there is also a big project "Central Plaza", which is expected to open in the millennium, when the capital will completely enter the era of shopping centers; High (48 meters), so art, fashion into the capital's 'Central Plaza', then the 'Sanlitun Central Plaza' in the capital will be eye-catching.
……
In the afternoon, Lin Zuhui came to the headquarters of Hengchang Beverage and Food (Huaxia).
Du Huilun, president of Jinmailang, reported to him: "Boss, we officially launched the sales campaign of instant noodles and tea series in September. The effect is very obvious, and the sales growth rate is very fast..."
Why did the good strategies discussed at the beginning of the year start in September.The reason is simple. Lin Zuhui wants to take advantage of the financial crisis to conduct a counter-cyclical price war.In this way, Master Kong and Uni-President will feel tremendous pressure.
As for the argument that killing one thousand enemies and losing eight hundred is obviously not appropriate, because Jinmailang's market share will increase; in addition, New Times Group does not currently expect the Jinmailang brand to make much money.
Lin Zuhui nodded and said: "The Asian financial turmoil is coming, which is a crisis for some companies, but an opportunity for us. Increase Jinmailang's advertising and marketing to occupy more markets."
Du Huilian sighed in his heart, if anyone competes with the boss, it is really a great tragedy.He has also heard about the New Era Group. With a cash flow of more than 1500 billion and European and American stocks, he will naturally not be stingy at this time.
"Ok!"
……
At this time, the Tripod Star Group really fell into controversy. The four Wei brothers had different opinions on how to fight the price war.
Of course, in the field of instant noodles, the four brothers all agreed that the "marinated egg war" and the "ham war" must be fought. After all, the markets of the two sides are not much different, and if they do not keep up, the distance is likely to be widened.
But in the tea drink series "Another Bottle", they had a difference of opinion.After all, a 20% winning rate is equivalent to a cost increase of about 20%. In addition, Jinmailang's tea series already has a great advantage, such as income channels.
In the end, considering the Asian financial turmoil, Master Wei decided to only participate in the 'Marinated Egg Battle' and not to follow other marketing activities.
"Really, if you can't afford tea eggs, you have to give them away!"
"Shut up, talk nonsense, be careful not to be affected by people's hearing."
"Got it! This Jinmailang is really hateful, he is fighting a price war at this moment, and he is clearly bullying others!"
"Business wars are like battlefields. Others will naturally take advantage of this opportunity to seize the market. Unfortunately, they miscalculated, and our Tripod Star Group is not a vegetarian."
Jokes, not being vegetarian, why not all marketing together.
Obviously, now that the Asian financial crisis broke out, the brothers of Dingxing Group must also be aware of the crisis.
Chapter 614 [1998]
Time flies, and 1998 is ushered in in a blink of an eye.
In the past two months, the Xiangjiang stock market has been turbulent:
It first rebounded to 11 points in early November, and then slipped to 12800 points in mid-November due to weak investor confidence and a sharp drop in trading volume, approaching the lowest record in October;
In late November, international speculators attacked many times but were unable to destroy the peg exchange rate of the Hong Kong dollar. In the end, they still felt unwilling to temporarily withdraw from the Hong Kong financial market. As the threat was lifted, the market gradually stabilized. The Hang Seng Index at the end of November closed at 11 points;
After repeated struggles, the Xiangjiang stock market gradually calmed down. In the first half of December, investors took advantage of the low prices, and the Hang Seng Index once climbed to 12 points;
It's a pity that people's hearts are still timid, coupled with rumors that foreign capital predators are still eyeing, and finally fell to 12250 points at the end of the year, a year-on-year drop of 28.8%, and the total turnover more than doubled from last year to HK$3.8 trillion.
At the same time, the situation in South Korea was extremely tragic: in mid-November, the South Korean won gave up its fixed exchange rate against the U.S. dollar, and then the South Korean won fell wildly, depreciating by half in a week. Half of the "cake" was cut off, and the difficulty of funding for South Korean companies became more and more prominent. Chaebols such as Haitian, Sammi, and Jinro went bankrupt one after another. Six of the top 11 chaebols have already fallen. People even began to suspect that Samsung, Hyundai, Can Daewoo and LG survive?But in December, South Korea could no longer hold on, and could only seek help from the IMF to completely open the country's financial door.
Looking back at 1997, the influence of the Asian financial crisis is undoubtedly huge, and it is obvious that this year will write a grand stroke in history.
Looking forward to 1998, the Asian financial crisis is still going on, especially the hardships of Xiangjiang are not over yet.
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