Hong Kong's new giants

Lin Zuhui smiled and said, "Take a good rest today!"

The blush on Chen Huiling's face didn't fade away, she wanted to get up and leave, but as soon as she got up, she frowned, gritted her teeth and said, "You did it on purpose!"

Lin Zuhui said with a smile: "I just want to remember it deeply! Well, it's time for me to go to work, so you can take a day off honestly, the company won't rush you."

When mentioning the company, Chen Huiling immediately said: "Those beautiful female artists in the company..."

"Stop it, I know what you're going to say, I can tell you clearly that I have nothing to do with the artists of my company, you are a special case!"

"I don't want to make this special case, you are not allowed to think about it in the future!"

"Then be friends, let's go to the head office for dinner!"

"No, you're going to think about this, unless you promise I don't want that!"

"no problem!"

Seeing Lin Zuhui being so straightforward, Chen Huiling felt a little lost for no reason.

Then, Lin Zuhui added: "Don't worry, the matter between the two of us is absolutely confidential!"

Chen Huiling was silent, she was worried that public opinion would come out, and then she would be in trouble.

Lin Zuhui started to get dressed and planned to go to work. Since Chen Huiling got up early, the two started the second time at six o'clock, and it was only 07:30 now.

Before leaving, Lin Zuhui saw that she was still having an ideological struggle with himself, and couldn't help being amused. In this society, there are only the first time and countless times.

……

Chen Shiwen brought "bad" news to Lin Zuhui. The market value of Fila in the United States is more than 8 million US dollars. Not only that, because the Fila brand is on the rise and is expected to become the world's third sports brand, so the major shareholder in Italy completely rejected it. acquisition.

Think more!

Lin Zuhui couldn't help feeling that his flash of inspiration was unrealistic. If he guessed correctly, the Fila brand was indeed prosperous for a while, probably in the 90s; after the millennium, it may be due to investment failure, intensified competition, and strategic mistakes and other factors, leading to a decline in sales, the company was reverse-acquired by a branch of Bangziguo (Korean holdings), and only a small amount of money was spent.

Lin Zuhui tapped on the table. He always felt that he could also develop a sports brand well, and it would be shameful to waste the opportunity.Moreover, casual wear is not as profitable as sportswear, and sports brands pay more attention to culture and heritage, relatively speaking, the pressure of competition is relatively small, because the weak are not worthy to fight.

"You mean that Fila is taking back its agency rights around the world and plans to set up a branch?" Lin Zuhui asked.

Chen Shiwen nodded and said, "Not bad!"

From this point of view, it is not cost-effective to seek brand rights in the Greater China region now.In the previous life, when Hongkong Company obtained the brand rights in Hong Kong, Macau and mainland China, it must be that Fila was no longer able to do so.

So there is no need for him to fight for it now. It is better to wait until after the millennium, when Fila goes downhill, and seek opportunities to acquire the entire Fila.

In the end, Lin Zuhui decided that he should start a sports brand now, so that he can become connected with sports.

"You immediately set up the 'Xtep' sports brand, and the market direction is Hong Kong, Macao, Taiwan and the mainland. In terms of technology, we must have our own core technology, so we have to spend a lot of money to build a research and development team; in terms of quality, we must strictly control it and go to Jinjiang, Fujian Province City inspection, how is the quality of the foundry there; in terms of marketing, we use sports stars and entertainment stars to endorse, I will give my opinion later..."

Upon hearing this, Chen Shiwen said happily, "Okay, I'll make preparations right away and give you the progress and plan as soon as possible."

Lin Zuhui nodded, waiting for Anta to come out to invest, he didn't know the year of the monkey; what's more, no matter how unprofessional he was, he would have an advantage over other brands.

The sports shoes produced by China are of the best quality in the world. What Lin Zuhui hated most in his previous life was buying Nikes produced in Vietnam and other places. If they were made in China, the quality was obviously better.

As for sports brands, in addition to being willing to develop patented technologies, the most important thing is endorsement, which is added value.Lin Zuhui can sign long-term big contracts when those future sports stars are just emerging, which is simply a golden finger.

In this way, it may not be impossible to compete with Nike and Adidas on the international stage!

Xtep, the brand name is very good, even its previous advertising slogan "Xtep, the feeling of flying" is very good.This brand was also brilliant in the previous life, inviting Nicholas Tse to endorse it has achieved great results.

There are many reasons for the final decline. It is said that the sports brands in the entire Fuzhou Province, except for Anta's breakout, are almost all behind.

In Lin Zuhui's view, the biggest reason is the lack of innovation, and he only wants to make quick money; and he has not deepened the brand's cultural heritage, and it is reasonable to lose in the end.

Drawing on these lessons, LEIT Group also came to be a sports brand.

Chapter 5 Seventy [The most influential businessman in the world]

At the end of May, the Nikkei futures index was delivered at 5 points, and Barings Bank won a big victory, earning a total profit of 15580 million US dollars.

Although this news was not announced to the public, some information was still leaked and was reported by the media one after another; the media did not know how much money they made, some described it as making hundreds of millions of dollars, and some described it as making a fortune.

For a time, the name of Lin Zuhui's "God of Stocks" spread far and wide again.Some people say that after the world's richest man acquired Barings Bank, he used such an investment case to tell everyone that the "dignity" that Barings Bank had lost before will now be regained by Barings Bank.

Although it was said that it lost more than one billion US dollars in the past, but now it only earns hundreds of millions of US dollars, it is well received by the financial community because the stock gods know how to control risks.

Lin Zuhui's name is becoming more and more influential, and it has a global influence.The media described him as not only a stock god, but also a business god in the world. His industries span multiple fields and he has achieved remarkable results.

If one were to choose the most influential businessman in the world, Lin Zuhui might be the strongest candidate.

……

Monday, May 5.

Singapore, Barings Bank Trading.

The manager Pete was very excited. He invested in Hengjin before, but as a trader, he hadn't experienced this feeling yet; but now as a manager, a front-line commander, he really felt the thrill of the financial field.

Of course, although he is the manager of the trading department, Barings Bank summed up the experience of the "Lisson incident" and reviewed the various trading departments quite strictly.Therefore, he is still carrying out orders.

But it doesn't matter, he is still the focus of the media.

It feels so good!

Fortunately, Pete will not lose himself, he knows his own affairs.

He came to the trading room and said in a passionate voice: "Continue to short, it is still 1000 million US dollars a day, brothers, hurry up, the higher-ups have spoken, and everyone will take a vacation in Hawaii this year, and the company will pay for it!"

"Great! I love the boss!" the traders howled, and then the orders began to be implemented one by one.

The market value of the Japanese stock market is still the second largest in the world, and the Nikkei futures exchange is second only to various indexes in the United States; while the US dollar and yen foreign exchange are the most traded foreign exchange varieties in the world.

In terms of real estate, even after Japan's real estate plummeted, the rent of office buildings in Tokyo is still the second in the world; all this is because before the bubble crisis, Japanese real estate was too high.

Pete showed a smile, very satisfied with everyone's enthusiastic work status.

……

Hong Kong.

Octopus Bank Building.

Recently, Lin Zuhui has focused some energy on the Nikkei 225 Index and USD/JPY.It's all because he feels that he is not rich enough, and he has become a world-class celebrity now, so he doesn't want to be too cautious.

Of course, due to the layers of financial shells he built, he is still the ultimate killer hiding behind his back.

At present, the Nikkei has fallen to 15580 points, which obviously did not fall to his heart point, so he asked Barings to spend 1 million US dollars to continue shorting the June Nikkei futures index.During this period, positions will hardly be closed in advance, waiting for the delivery date at the end of June.

And if during June, the Nikkei falls below 15000 points, then Octopus Bank will start to enter the market, buying 1000 million US dollars of Nikkei futures every day, and it is estimated to invest about 1.5 million US dollars to do long.

In the next year, Octopus Bank and Barings Bank will insist on 'buying' Nikkei and being 'long'.Of course, in order to control risks, the amount of investment in each delivery month is the same, which is almost 1.5 million US dollars.

It is really troublesome to speculate in Nikkei futures index and Hong Kong stock futures index. After all, when the delivery date comes, you have to close the position, which is equivalent to increasing the "risk", and of course it also increases the high return.

And there is no big risk in foreign exchange speculation, for Lin Zuhui.

Hengjin Investment successfully bought 2 million US dollars in USD/JPY (20 times leverage) in April, with an average point of only 82.2 points; Lin Zuhui does not need to worry about him now, the 120 points before the Asian financial crisis can be cashed out.

In addition to his personal investment of 2 million US dollars, New Era Group also invested 5 million Hong Kong dollars to buy USD/JPY.The New Era Group's non-recurring profit this year has reached a little over 40 billion Hong Kong dollars, all of which were earned by shorting the Nikkei and the US dollar/yen.

The personal funds and the company's funds are so huge. After the financial crisis broke out, Lin Zuhui was the biggest bargain hunter.

……

Wall Street, Morgan Stanley.

A professional financial elite came to the manager's office.

"Manager, it has been found out. Recently, Xiangjiang Octopus Bank bought about 40 billion to 60 billion US dollars of foreign exchange in US dollars, with a leverage of 20 times."

The manager raised his head slowly, as if he had known such an expression for a long time, and said calmly: "I have already guessed that it is that person's style. He is worthy of the name of the stock god, and he grasped the timing just right."

The elite said a little unconvinced: "In the eyes of Wall Street, he is a Hong Kong stock god. With their 20 times leverage, as long as the dollar and yen quickly fall below 80 points, he will not be scared to death!"

The manager said angrily: "Idiot! Then how much will we have to pay? Don't others know how to cover their positions? Do you think the richest man in the world will mobilize less funds than us?"

The elite immediately blushed, and he also understood these reasons, but he still said a little sophistry: "As long as the decline is fast, they will have no time to cover their positions!"

The manager is speechless. This subordinate has the skills, but he is too arrogant!

"If you want to swallow other people's 2 million US dollars, you must first prepare a 20 billion US dollar deposit, and the risk you take is greater than others. Would you do this kind of business?"

Now, the elite has nothing to say!

The manager continued: "According to some data, the richest man in the world started from scratch, but before his companies brought him large dividends, he was already worth more than 200 billion Hong Kong dollars. Do you know where the money came from? ?”

The elite said: "Stocks, foreign exchange, oil, and gold all have his shadow."

The manager nodded and said, "That's right. Although we don't know how much he earned, we can analyze that he is a cunning fox with keen eyes and a calm mind. Therefore, Wall Street has already tacitly allowed him to make money." , because he has this strength. Fortunately, he is not greedy!"

"If he's greedy, we can beat him!"

"Of course!"

These people are still too arrogant, even if Lin Zuhui is greedy, they can't play against Lin Zuhui, unless they unplug the network cable and turn off the trading system.Even so, with Lin Zuhui's wealth, he can still beat Wall Street to death.After all, you can't play too much by pulling out the network cable, otherwise the reputation will come from there.

Of course, Lin Zuhui is worried about the "world police" of the United States, so he has always kept a low profile.

It's really low-key. He made so much money in the financial market, and Wall Street guessed the amount of 200 billion.Moreover, the reason why they guessed it was based on the analysis of Lin Zuhui's wealth in Xiangjiang - the performance of rights issue and fundraising.

Without these, Wall Street would at most find out that it was Xiangjiang's funds. After all, Lin Zuhui used to diversify his investments.

……

Pengcheng.

Lin Zuhui came to Xiaomi Science and Technology Park, accompanied by Zou Kaixuan, inspected the mobile phone production line, with a faint smile on his face.

For this mobile phone production line, it is worthwhile to be slaughtered by Japanese manufacturers for 1 million US dollars.At present, there are many OEM mobile phone production lines in China, but the annual output is only 400 million units.However, Lin Zuhui knew that the domestic OEM production line will soon show a blowout development, comparable to the crazy growth of VCD several times.

After domestic OEMs accumulated technology and experience, domestic brand mobile phones were born in the late 90s, entering the era of knockoff phones.

Of course, Xiaomi Technology is not willing to be an OEM for a few years before developing its own mobile phone brand, so it would rather spend huge sums of money to purchase production lines; Japanese manufacturers not only provide equipment and technology, but also provide talents with management experience.

1 million US dollars is already a very large sum of money for the mobile phone industry. This year, Nokia became the number one in the world, and its net profit only reached 10 billion US dollars.

For Xiaomi mobile phones, it is still unknown whether the 1 million US dollars can be earned back in the 90s!After all, the technology of Xiaomi mobile phones is not top-notch, and the brand awareness is not strong, so it may not be able to break through in the 90s.

However, this is also a move to accumulate experience and technology, and overall it is very worthwhile.

"When will the Xiaomi mobile phone be launched?" Lin Zuhui asked.

President Zou Kaixuan immediately replied: "It will be around August, but we are GSM signal mobile phones. Although we are not the first to eat crabs, I believe we will break through!"

Ericsson released the GSM mobile phone in January this year, but the GSM network in Guangdong Province has also just been built, making Ericsson a hot commodity for a while.

It is a good thing to have self-confidence. After all, it has been developed for nearly three years and invested more than one billion yuan, so there must be some achievements.It cannot compare with the first-tier brands such as Nokia, Motorola, Ericsson, etc., and at least it has to be comparable to the second-tier brands in Europe, America and Japan.

Even if this is the case, it is a very awesome thing. After all, according to history, China's first real mobile phone should be Kejian in 1997.

"Do you have confidence in technology and quality?" Lin Zuhui asked again.

"We have tested it many times, and the Xiaomi mobile phone is worth buying!" Zou Kaixuan said confidently.

Lin Zuhui will not continue to discuss these issues, time will tell, of course, this is the accumulation process of technology and brand.

Back in the office, I listened to Zou Kaixuan's work report.

"This year, the mainland rushed to dozens of VCD factories, which put a lot of pressure on Xiaomi VCD... The company has a lot of inventory, and there are still 500 million movements that need to be fulfilled..."

Lin Zuhui frowned. He didn't expect the situation to be so severe, and his idea of ​​making a lot of money on VCDs would come to naught, because Huaxia's copycat factory was so powerful that dozens of VCDs could be assembled in a day with a few screwdrivers.

Of course, Xiaomi VCD also has many advantages: CCTV advertising is the king, the control is in the two core components of the decoding chip and the movement, the cost is also advantageous, the brand is deeply rooted in the hearts of the people, and the quality is better than domestic brands.

"Let's lower the price again! If we don't take the initiative to lower the price, the copycat factory will also lower the price!" Lin Zuhui said.

The reason why China's electronics industry can't start is because of copycat factories and vicious competition.

Zou Kaixuan nodded and said, "We did some research and decided to set the market price at 2688 yuan. We still have a lot of profit at this price."

The decoding chip is produced by a subsidiary company, and the movement is negotiated at an ultra-low price based on 'large quantities'. The current cost price of 1500 yuan is no longer needed.

Zou Kaixuan has become a world-renowned technology leader in recent years. When she went to the Netherlands, she was picked up by a special plane and greeted with a red carpet. The Prime Minister of the Netherlands has even met her.After all, the explosion of China's VCD market has also driven the growth of the Dutch economy.

Lin Zuhui nodded and said, "This idea is good. This year there will be dozens of counterfeit factories, and next year there may be hundreds of assembly factories."

Zou Kaixuan believed Lin Zuhui's words very much, so she said: "Well, but the production of movement in Japan can't keep up, so the key parts of the copycat factory are also out of stock. Generally speaking, we have the initiative."

Lin Zuhui said: "There is another way to strengthen the sales of DVD players. As more and more wealthy people in the Mainland, everyone will have higher requirements for quality. Therefore, DVD will show an explosive growth in a year or two. Development. You can enhance the quality and function of DVD, and then we can still have a big market in this field when copycats explode.”

Zou Kaixuan replied: "Okay, I'll make a note! At present, our market still occupies about 50%, and this big price cut will definitely stabilize it."

In 1995, there should have been more than 500 million DVD players in the mainland market, half of which is quite excellent.Next year, the sales volume of VCD player will exceed 700 million for sure.

The outbreak of DVD players in the mainland has also given birth to the outbreak of the pirated disc industry. The pirated discs in Xiangjiang are very serious, which has led to a bad movie box office market, so the theaters have begun to drop sharply. At present, there are about 120 or so, and they are still decreasing. .