Hong Kong's new giants

It seems that she is another Miss He. Fortunately, this kind of woman is also very sensible. Even if she stays with Lin Zuhui for a long time, she may not continue, and he can easily let go.

Ms. He is fine, she can't remarry anyway, the two can maintain a private relationship for a long time, and solve their physical needs.

After having a meal with Chen Huiling, the two of them feel that their relationship has been drawn into each other a lot.

Of course, Lin Zuhui won't be in a hurry, maybe he will remember after a few months that there is still a girl who has not been conquered.

……

In the Cyberport project, Lin Zuhui allowed major real estate developers to join in the cooperation, and it became a good story for a while.

After all, if it is another real estate developer, it is absolutely impossible to spit out what has been eaten after it has almost settled with the Hong Kong government, let alone give up a full 25% of the equity (change it), and the new Times Group only takes a 30% stake.

On the contrary, those real estate developers who put pressure on the Hong Kong government, and then joined the real estate developers, were naturally pointed out secretly; , Landmark and four real estate developers joined in and got 25% equity.

Of course, in the early stage, it is necessary to spend about 30 billion Hong Kong dollars in real money to start the project.The five real estate companies pay this fee in proportion to their shareholding.

The project can make money, even if it encounters a financial crisis; but it must not make much money. The drop in the financial crisis is equivalent to falling to the price in 1993, and then encountered 9-11, SAS, etc., so it will take until 2004~ In 2005, Xiangjiang Real Estate will be prosperous.

New Era Group.

Lin Zuhui said to Chen Bin: "The design and prime numbers of this project are all in accordance with high standards. This is our company's signature project and cannot be sloppy."

It doesn't make much money, but it's performance, which can add a lot to the image of New Era Group.

Chen Bin nodded and said: "Well, no problem. We have merged the original project portfolio, and it is estimated that the construction will start in the first half of next year. The construction period is about five years. The Hong Kong government has promised to allocate 10 billion Hong Kong dollars. For nearby infrastructure."

Speaking of which, although the British Hong Kong government is about to leave, it has indeed performed well in this matter.

Of course, the mainland officials also support this time.

Speaking of it, Lin Zuhui's face is big, so that everyone can give up the debate and reach a consensus on this matter.

I communicated with Chen Bin about the auction of official land. The current auction price of official land is not bad, so I have to take the opportunity to reserve some land; New Era will only acquire land at the end of December 1995. During the period from 12 to 1996, it was Definitely won't take the land.

After the financial crisis, the Hong Kong government will still have to auction or bid for official land, because the government also needs fiscal revenue.At that time, New Era Group can take the opportunity to acquire some land.

At present, Lin Zuhui has not allowed New Times Group to pursue land reserves too much. Enough is enough. Anyway, after the millennium, New Times Group will become a comprehensive company with comprehensive development.

Chapter 554 [The Nasty Ertai]

Tokyo.

A housewife walks into a Jeanswest clothing store at random. She likes to visit such clothing stores—because they are of high quality and low price.

The Japanese economy has not been doing well in the past few years. It is no longer like in the late 80s, when everyone can buy luxury goods casually.

Thinking back to those days, this woman can’t help but have good memories; at that time, she would not feel any heartache when buying an LV bag; and [-]% of the world’s LV products are bought by Japanese.

She bought a lot of luxury goods back then, but eventually sold them at discounted prices to Japanese second-hand stores, and she was reluctant to buy luxury goods anymore. In recent years, there have been many second-hand luxury goods businesses in Japan, and it is said that it has become a hot business. , I can't help but say that the two-stage reversal is too fast.

The woman looked at the beautiful polar fleece sweater and remembered that she also bought a set for the whole family back then, which was fashionable and warm.

Jeanswest's polar fleece sweaters are not only beautiful and versatile, but also matched with models, so that customers can see them at a glance.

"Winter is coming soon, let's buy a set of polar fleece sweaters for my family, at most 10000 pieces, but they are really warm, and these are so beautiful!" The woman was thinking in her mind.

But after several years of changes, she habitually opened the price tag, and was dumbfounded that it was only 1998 yen per piece.

Her first thought was, can't make a mistake!

Then, she found out that there was no mistake, because many people had already gone to checkout with polar fleece, and the billboard on the shelf was clearly written.

buy!

If it feels so good, it must be real; if the price is so low, it would be a fool not to buy it.

Jeanswest's fleece sweaters soon set off a wave of panic buying in Japan, South Korea, and Taiwan Island.Having already predicted this situation, LEIT's factory has already increased its horsepower and started production, which is enough to supply the global demand.

……

late October.

The LEIT Group has moved into the 'LEIT Building' located on Connaught Road, and the group has also reached a new level, and the LEIT Group was originally a blue-chip stock in Hong Kong.

The Hang Seng Index has a total of 35 constituent stocks, which are divided into 4 categories by industry: Hang Seng Financial Sub-Index, Hang Seng Public Utilities Sub-Index, Hang Seng Real Estate Sub-Index, Hang Seng Industrial and Commercial Sub-Index.

The LEIT Group is a representative constituent stock of the Hong Kong Industrial and Commercial Index and a giant group in the Hong Kong garment industry.

Although Xiangjiang has a well-developed garment industry, it is the second largest garment export in the world after Italy, with a total value of 1700 billion Hong Kong dollars; however, there is no truly global garment enterprise, and the emergence of LEIT Group undoubtedly breaks this statement.

Many brands under the LEIT Group are very popular overseas and in the mainland. Last year, the turnover exceeded 90 billion, and the net profit reached 16 billion. This year, the performance and net profit of the LEIT Group will still rise sharply.

When he came to his office, it was simple and clean at a glance. He liked this style, and he didn't like to make his office fancy.

The LEIT building has 28 floors. Lin Zuhui's office is still on the top floor. Through the window, you can see the scenery of Victoria Harbor and a large open space opposite. , which is the location of the Four Seasons Hotel and the International Financial Center in the previous life.

The location is nothing to say, and this building occupies a slightly smaller area, so the floor area is only 22 square feet; but it is located in Central, and the value of this building is 30 billion.

Of course, Lin Zuhui now has dozens of buildings, so he doesn't feel much anymore.

Except for the development right on the Central Terminus of the Airport Railway, he didn't pay too much attention to other things. He would buy it if he had the opportunity, and he would not force it if he had no opportunity.

After a while, Chen Shiwen walked into his office with a smile on his face, and sat on the sofa.

"Boss, guess how many orders our factory has received for polar fleece sweaters?" His tone was a little excited.

Lin Zuhui smiled and said confidently: "I don't think it will be less than 300 million pieces. The reason is very simple. What we export to them is less than half of their previous cost."

Chen Shiwen immediately said: "The boss is as good as he is, so far we have received processing orders for 320 million polar fleece sweaters. The polar fleece sweaters in our stores have become a 'crazy rush' in Taiwan, Japan, and South Korea." 'Single item."

Southeast Asia and Xiangjiang are relatively hot. Even if the sales are good, at least it will be after late November; while the mainland has a large base, but the consumption level is not high, and they are not aware of the fashion and warmth of polar fleece. The market is relatively slow, of course, sales must be good.

Lin Zuhui nodded and said, "Based on this calculation, the sales and profit of the OEM will exceed that of the self-operated store."

Chen Shiwen said: "Well, if we hadn't opened a large number of stores in Japan, South Korea, and Taiwan Island over the past year, I'm afraid we would have made a lot less money this time."

He admired Lin Zuhui's command Ruosu very much. From the beginning of the research and development of polar fleece sweaters, Jeanswest formulated a strategy of opening a large number of stores, and the price was naturally huge.If the fleece sweater project is not successful, Jeanswest may suffer from the sequelae of "crazy expansion".

But now it’s different, polar fleece sweaters have made LEIT Group a lot of money, which has also boosted the popularity of the Jeanswest brand, killing two birds with one stone.

Lin Zuhui knew that polar fleece sweaters were selling well, so he must have spent a lot of money on advertising. Of course, this was also very cost-effective.This single product is a huge profit and can reverse a brand.

"The unit price of our OEM this year is similar to the price of retail stores. What do European and American customers say?"

"I didn't say anything. After all, their cost price has been reduced by nearly [-]%, and it's too late to be happy. Moreover, we have no competitors at present, and they know this."

Lin Zuhui nodded, without competitors, it is a monopoly, which is the biggest weapon to make money.

"Pay attention to Uniqlo in Japan. Once they see huge profits in fleece sweaters, they may conduct research and development."

"Well, boss, don't worry, they are far behind us in terms of commodity supply."

Jeanswest has long listed Uniqlo as an opponent, and for this reason, it also established an office in Tokyo, the purpose of which is to understand the Japanese people's dressing preferences and the dynamics of their opponents.

……

Liu Jingzheng took his hands down to a hypermarket in Tokyo, then walked into the Jeanswest store, and saw the fleece sweater worn by the model for the first time.

He quickly found the price tag with an excited expression, like a deflated ball.Recently, in Japan, the polar fleece shirt only costs 1998 yen, plus a lot of advertisements, he was unbelievable at the first time.

"Yamada-kun, how much is the price of a European and American fleece sweater?" He asked his subordinates in disbelief.

"One fifth," Yamada replied immediately.

Of course Yanai Masa knew, he murmured: "One-fifth of the price, if nothing else, the cost of this fleece sweater is only a little over 10 dollars, and their profit is very large."

The profit is indeed large, but the initial research and development cost has reached 3000 million, which is also the cost.

Yamada immediately said: "We can also carry out the research and development of polar fleece sweaters, and we will definitely be able to develop them next year!"

This must be suspected of bragging. Even if it is developed next year, it may not be listed in the first place.

Liu Jingzheng said: "After research and development, our cost is still higher than that of the LEIT Group, because their factories in the mainland are very large, and there are also cooperative factories around their factories. In this way, they are equivalent to a regional A kingdom of garment factories has been established, and production costs have plummeted."

Everyone immediately looked serious. This clothing group from Xiangjiang is indeed powerful.This is not an important reason, the most important reason is that this company has a strong pioneering spirit, and both Jeanswest and Uniqlo are fast-selling brands, which has squeezed the growth of Uniqlo.

After learning about the Jeanswest brand, everyone feels that this company is a good learning object in terms of products, sales, and services.

Yamada said: "So, we are going to open factories in the Mainland, and at the same time develop polar fleece sweaters."

Liu Jingzheng nodded, and then walked around the store, and immediately paid more attention to Jeanswest, a competitor, from the decoration, decoration, and service of the store, all of which were impeccable.Especially every waiter, they all wear a headset, they are quick to move, and the service is enthusiastic (it can be regarded as self-service shopping, but if customers have needs, they must serve as soon as possible).

so powerful!

Even the advertisements seem to be so high-grade, although Jeanswest's positioning is: high quality and low price.

Jeanswest's international advertisements have always used a 40-second advertisement, which is probably:

"What do we dress for?"

"Do we change our clothes depending on our mood and the weather?"

"Does being comfortable in clothes make us happier?"

"Do we dress to hide ourselves, or to be seen?"

Similar to this philosophical literary advertising video.

Of course, this is just a means to improve the B rating. In fact, Uniqlo has simpler and more distinctive advertisements in every region and country.

……

Fleece sweaters became popular, and the Xiangjiang media also reported on it one after another. Citizens also felt that the popularity of Zhenhua was greatly improved.

This is not a small matter. After all, the cold winter has not really come, and the LEIT factory has received 500 million pieces (including orders from its brands), which is undoubtedly a crazy number.

And this "little incident" has brought about the "Lin Zuhui effect". The media have commented on Lin Zuhui's good management of the company, and the four listed group companies under him are all developing very well, which makes people feel very incredible.

Some media commented that Lin Zuhui's career is much bigger than Li Chaoren's, but the scale is big, theoretically speaking:

Even if Lin Zuhui has great energy and superhuman wisdom; however, superman is still human.As a human being, energy and intelligence must have a limit.Because the stalls are too big and the battle line is too long, it is inevitable to lose sight of others.

Several Jardine Taipans have tasted this taste, but in the past, the public opinion circles have always ridiculed these foreign Taipans for their incompetence.Conversely, those families that control smaller consortiums are more likely to manage their companies.They are not greedy for the big, but care about the fact - how much the family benefits.These families usually stay away from politics, remain as neutral as possible, and are pure businessmen.They also donate, often by throwing the money away and not spending too much energy on running the business.

And Lin Zuhui not only had a bumper harvest in his career, but also a "bundle harvest" in charity, which makes people feel incredible.

There are also media comments: Mr. Lin Zuhui's career is in various industries, and it involves a wider range than Li Chaoren's career, and he has never suffered a defeat. On the contrary, he has won every battle, which is incredible.

In fact, Lin Zuhui has always been a boss who is "willing to delegate power". He controls the general direction of the group and gives the group company a kind of "spiritual power"-struggle and enterprising; so the management of his companies is deeply influenced by him. The clerks strode forward.Moreover, although he only grasps the general direction, he has details in the rough, and often discovers some details, and then gives advice to the management.

Handsome, this word is perfect for Lin Zuhui; handsome, handsome too.

All of a sudden, praise flooded in like a tide, and Lin Zuhui's reputation once again prestiged Xiangjiang, spreading far and wide at home and abroad.

The best thing for a chairman of the board of directors of a listed company is to bring more and more profits to shareholders, and Lin Zuhui is undoubtedly the best chairman of the board of directors of a listed company.

If calculated based on the stock price of the stockholders when Lin Zuhui took over the New Times Group, they did not sell their stocks during the period. In just 10 years, they should have doubled dozens of times (considering dividends and financing); The market value of all listed companies has doubled by hundreds of times, and New Times Group has doubled by thousands of times.

NB!

Why didn't he buy such a good stock in his previous life? Either it was delisted (LeTV), or its performance fell for several years... There is nothing to say about A-shares, and long-term stable dividends are simply looking for a needle in a haystack.

……

At noon, Lin Zuhui took Guan Jiahui on board, planning to go to Tianxianglou at Austin Station in Tsim Sha Tsui to eat hairy crabs.

In the presidential car, Guan Jiahui looked at Lin Zuhui curiously.

Seeing this, Lin Zuhui smiled and said, "I know you're infatuated with me, but can you stop being so obvious!" After speaking, she raised her chin.

This woman's face is a heart-shaped face, with an indescribable charm that makes people love it.In fact, she is not photogenic, and her face looks a bit round in the camera, but of course she is still very beautiful.

"I'm not obvious, how do you know I'm infatuated with you!" Guan Jiahui's watery eyes blinked like silk.

I have to admit that this woman is beautiful at the age of 20, but even more beautiful at the age of 30.He still has a memory now, that is, in her previous life, she was filming with Zhang Guorong in "Splendid Future" and Liu Dewen's "The King of Tricky" as a professional female role. Lin Zuhui especially remembers it deeply, that is a supreme expression of Chinese classical beauty.

Today, she is dressed like a working woman, and her appearance is even better than that of her previous life.

No one in Hong Kong knows that Lin Zuhui regards this woman as a treasure, and Kwan Jiahui is deeply loved by Lin Zuhui.

Lin Zuhui said angrily: "It's disgusting, you have to be careful in front of the children, don't teach the children badly."

Guan Jiahui's expression changed immediately, and she said seriously: "No, I am a serious and good mother!" After speaking, she couldn't help laughing again.

Face change is very fast!

Soon, they passed through the Hung Hom Tunnel, and then the convoy came to Tianxiang Building at Austin Station in Tsim Sha Tsui.

Lin Zuhui is now enjoying life more and more. He almost runs out to date women at noon on weekdays and enjoy a delicious meal.And this Tianxianglou is Lin Zuhui's favorite Hangzhou cuisine restaurant, and it is also the best place to eat hairy crabs.

The hotel environment is so-so, just old antiques. Tianxiang Building was opened in 1950, and it seems to have traveled through time when you walk in.

"Lin Sheng, Miss Guan, the box is ready!" The waiter of the hotel rushed up to greet him.

For celebrity customers like Lin Zuhui, these time-honored restaurants attach great importance to them, because this can raise the level of the hotel and increase the popularity of the restaurant.