Hong Kong's new giants

Beginning of November.

Harbor Plaza Villas project in Hung Hom, Kowloon.

This site was the original CLP Power Plant. With the progress of society, it has become the consensus of the society that the power plant should be far away from the residential area; so whether it is CLP Power’s Hok Yuen Power Plant or Hong Kong Electric’s Ap Lei Chau Power Plant, they all moved to it one after another. An island away from the city.

As early as the end of the 80s, Lin Zuhui and the Kadoorie family reached a consensus that the New Times Group would develop the superstructure property of the Heyuan Power Plant; the cooperation plan was that China Power would buy land and hold 45% of the shares, and the New Times Group would pay all expenses (land supplement fees) , construction fees, taxes, etc.) accounted for 55% of the shares.

At that time, the Kadoorie family had a great advantage. After all, this land was an industrial land, and a large amount of land supplement fee was required; and the common cooperation plan in Hong Kong was that the land and construction costs each accounted for 50. %.

But for now, New Era Group is making money.

补地费一共是26亿，建筑费和税费预计是30亿，不含利息总计投资56亿港币。而目前整个项目大概值230～250亿，最终价值将在300亿左右。

Recently, due to the adjustment of Heung Kong Real Estate, the properties launched by Harbor Plaza will not be sold out on the same day, but there is no need to worry about sales; and the residential buildings built by New Times Group have a good reputation, and there are many property inspectors, which is not unreasonable.

In this way, I was envied by some colleagues. If you don’t believe me, take a look:

Around seven o'clock in the morning, people have not yet started to go to work.

Two fat and thin men, one tall and one short, came to the lucky house in the second phase of Laguna Palace (Hong Kong calls the empty house a lucky house, which contains auspicious meaning).

The two came to the lucky house, then nervously opened a package and took out a white candle from it.

The short and fat man said, "Brother Fei, isn't it a bit immoral to do this?"

Fei Ge, a thin and tall man, immediately snapped his fingers and cursed: "If you are sick, come and light a candle. Others will give you 5000 Hong Kong dollars. If you don't leave, a lot of people will do it."

The short and fat man said unconvinced: "Other real estate developers are fine, but Mr. Lin Zuhui is my idol, and he is not just a real estate developer..."

Before he finished speaking, he received another slap. Brother Fei said bluntly: "No matter how good he is, he will not give us money directly; no matter how much money he donates, he will not go to us. Hurry up, hurry up and flash!"

The short and fat man had no choice but to start placing a few candles in the center of the lucky house, and then lit them, muttering inaudible words in his mouth.

After everything was settled, Brother Fei quickly disappeared with his companions. After all, they were doing something immoral.

morning.

When the buyer came to visit the auspicious house in Harbor Plaza, and suddenly saw a few white candles burning in the auspicious house, he was frightened out of his wits and became suspicious.Hong Kong people are superstitious, thinking of the white candles in the funeral of the dead, why is there auspiciousness in the auspicious house, it is the house of the dead.

This incident happened more than once, and it did not happen in Harbor Plaza.Whoever encounters it will be unlucky. Once the media makes a splash, it will scare away a group of home buyers.Who did it?The perpetrator was not identified.Some said it was the developer, and some said it was a few agents entrusted by the developer.

This at least shows that peers have entered vicious competition.

In the off-season, "jumping property prices" flooded the property market, and no real estate agent jumped, but some "wrong" agents lost their money.In recent years, price reduction is not a slow market, and many real estate developers still use this technique to overwhelm their opponents when the market is booming.

Chen Yongjie, director of Centaline Real Estate Residential Company, said that in the past, blue-chip developers (note: they are all large real estate companies that entered the Hang Seng Index constituent stocks) competed in advertising and promotions, and now they have shifted to the mortgage method they provide.

They first fought against the banks' own mortgages, and then they competed with their peers.7% for you, 8% for me; 8% for you, 9% for me.In this way, the buyer gets the best mortgage, and only pays [-]% of the property price in the first installment.

Only real estate giants like New Era and Changshi have such strong strength.Some developers, although the mortgage ratio is not high, offer discounts on the payment period.

Hong Kong's property market has entered an era of vicious competition.

……

New Era Group, Chairman's Office.

Sitting on the sofa, Chen Xiaofen said to Lin Zuhui: "Boss, I found a Fengshui master I know these two days, and he gave me a trick, saying that we will be on the roof of the first floor of Haiyi Palace and Haizhilian. Each is equipped with a large-scale laser transmitter. After nightfall, multiple groups of colorful and different-shaped lasers are emitted, which is very spectacular and can have a very good publicity effect."

The growth rate of Hong Kong's property market is much higher than the average price increase.Various industries in Hong Kong have formed a vast ocean of thousands of troops "climbing buildings".The entry of newcomers with deep pockets has intensified the competition in the highly competitive property market.

Newspapers, magazines, TV broadcasts, and the advertisements of various developers and agents compete with each other.Advertisements are now going out of the country one after another, and they are doing big things in other countries and places to attract overseas buyers.

The "property viewing group" is in full swing, with air-conditioned car pick-up and free drinks and lunch.The buildings I saw were of course in the New Territories, and many "leisure lovers" took this opportunity for "day trips". This "losing money" project, businesses are still enjoying it.

A real estate agent made it clear: "As long as there is one buyer, the entire group fee can be recovered."

The property market is optimistic, but there is more than one buyer in a group?

Traditional on-site advertisements in housing estates are all large posters and neon lights.

Laguna Villas (Hung Hom, Kowloon) and Love of the Sea (Tsuen Wan, New Territories) in the new era are all sea-view houses, so they should not worry about selling; Just in a hurry to sell the second phase of the two projects.

Hearing Chen Xiaofen's words, Lin Zuhui couldn't help but jokingly said, "You're thinking of every possible solution!"

Chen Xiaofen blushed, she knew that the boss didn't really believe that - she would believe a good word, but not at a glance, after all, my fate was up to me.

"I'm just asking by the way, but I think it should be very effective!"

Lin Zuhui nodded and said, "Feng Shui masters are keeping up with the times now. I don't believe it. You can do it. I think the method is feasible."

"Ok!"

There are about 800 residential units, and a business worth billions!

In order to sell real estate and residential properties, major real estate developers are also showing their skills:

Some took the lead in reducing prices, such as Nan Fung, which lacked innovation and momentum in sales promotion.However, the group has always pursued a pragmatic style, with affordable property prices, and acted as a pioneer in reducing prices in the weak market. Its outstanding performance has impressed its peers.

For large real estate developers such as New Era and Cheung Kong, some are directly sold by the company's sales department, and some are underwritten by multiple agents.There are several agents in one housing estate, and the multi-pronged approach makes the popularity of property sales comparable to that of small real estate developers.

……

……

Chapter 551 [Forty Zero Artists]

At night, a super yacht was sailing in Victoria Harbour, and the citizens were pointing and pointing with envy in their eyes.

Citizens who took the Star Ferry chatted a lot.

"Is that a yacht? Why is it twice the size of the yachts I've seen?" A citizen couldn't help but exclaim.

Some people around him thought that he was rare and weird, and said in a tone as if the yacht belonged to him, "How long have you been in Xiangjiang? Don't you know that it is the super yacht of Lin Zuhui, the richest man in the world. It is said that it is worth 1 million, and it belongs to the world's top yacht."

The citizen was not annoyed when he was demoted. After all, he was the one who had no experience first, so he could only sigh: "This fucking rich man is really extravagant and wasteful!"

As soon as the words fell, people around looked at the citizens strangely. The atmosphere in Xiangjiang at this time is not rich and rich, and everyone wants to be rich.

"How many years have you immigrated from the Mainland?"

"You are hating the rich. Don't tell me you can't spend the money earned by other people. We Xiangjiang are like this. We only admit victory and never admit defeat!"

"That's right, make money if you don't have money, Xiangjiang has a lot of opportunities."

"Mr. Lin Zuhui is the tycoon with the most donations in Xiangjiang. It is more than 5 million every year, and donations from the mainland account for more than half."

For a moment, the citizens who spoke sour words suddenly felt that people's words were scary, and hurriedly changed places.

Does Xiangjiang hate the rich?

At least in this era, it is far less serious than in later generations.In this era, Xiangjiang people have a very strong fighting spirit, and the society is relatively fair (ordinary people can also speculate in real estate), so everyone regards Lin Zuhui and Li Chaoren as idols.

At this time in Xiangjiang, the prestige of Lin Zuhui and Li Chaoren is very high. The two have developed smoothly overseas and are regarded by Hong Kong people as "invigorating the national spirit". The 'Idol'.

One of the world-recognized "stock gods", the godfather of Hong Kong's cultural industry, the world's largest real estate developer... These honors are unmatched by local businessmen such as Cheng Yutong, Lee Shau Kee, and Guo Desheng.

This is also the reason why Lin Zuhui has given up the idea of ​​"low-key" in recent years.

Of course, he couldn't keep a low profile, the halo was too big to be covered by anything.

On the super yacht, Lin Zuhui was meeting with several high-level executives, chatting about work and inspecting the site by the way.

The meals are all provided by the Furama Hotel, and two waiters are also provided by the way. The wine is the authentic brand of the world-renowned Zhuang Luchen family, and the atmosphere is of course quite harmonious.When it comes to the core executives of the New Era Group, the relationship with Lin Zuhui is naturally very close. They only need to maintain respect and obedience to Lin Zuhui at work, and they will not be too restrictive in private.

Chen Xiaofen pointed to the laser light on the top floor of the first building of Laguna Villas, and said happily: "Boss, don't tell me, we spent hundreds of thousands of dollars to buy this laser light recently, and it's really not in vain. The real estate is much easier to sell." .”

Lin Zuhui said with a smile: "This matter has been published in the newspapers, and you have earned a few advertisements for nothing, so you can't sell well! However, the media described the matter of inviting Feng Shui Mr. Lin Zuhui rushed to find a countermeasure and recruited Mr. Feng Shui...', which made me superstitious like an old man."

Everyone laughed!

In fact, people in Xiangjiang attach great importance to "feng shui", but they are not superstitious. It is probably the kind of "pragmatism", which can be regarded as a belief.

Lin Zuhui looked at the laser lights on the top floor of Harbor Plaza, but suddenly came up with an idea. The "Symphony of Lights Hong Kong" light show in Hong Kong in his previous life was very famous. It not only broke the Guinness World Record, but also drove a lot of tourists. develop.

If after the financial crisis, I proposed to the Hong Kong government to install laser lights on dozens of super buildings and landmarks on both sides of Victoria Harbor to form a large-scale light show system.

It doesn't cost much (tens of millions), but it is very cost-effective to bring tourism development to Xiangjiang.

As a Xiangjiang native, Lin Zuhui still sincerely hopes that Xiangjiang will get better and better, and be more developed than in his previous life.Xiangjiang is like his foundation. Without this foundation, he would not be able to conquer cities and territories around the world.

The scenery on both sides of the strait is very good, of course you have to have a yacht to enjoy the best scenery.Xiangjiang has the highest density of rich people and the highest consumption level.

In comparison, Singapore is several grades behind. Just looking at the number of marinas and yachts, you can tell that the rich people in Xiangjiang are many times that of that side.

If the Xiangjiang government formulated the development of the technology industry in the 80s, future generations would never give Singapore the opportunity to surpass it.Not to mention that Hong Kong is small, Singapore is even smaller.

There is a lot of land in the New Territories of Xiangjiang. If the government formulated a talent plan in the 80s and [-]s, and opened up a high-tech developer in the New Territories, there may be a glimmer of hope.

Lijia in Singapore does have two brushes.

……

YG Entertainment has now formed a new entertainment company that is different from record companies and economic companies. Its advantage lies in: providing all-round training for artists such as training, positioning, and planning.

In other words, YG Entertainment is no longer a company that develops 'Hong Kong Stream Music', and also has solo singers under its banner; YG Entertainment not only annexed ATV's original record company, but also developed branches in Taiwan and Japan, recruiting talents to join and Release records.

At present, Li Ming, Aaron Kwok, etc. have also signed with YG Entertainment; of course, there are more "Hong Kong stream groups", there are about 10 teams and solos who have already debuted.

YG Entertainment, which has become a well-known music company in Asia, set off a new music form in Asia.As far as the success of the market is concerned, YG Entertainment is also a force that should not be underestimated. At present, Hong Kong stream music has occupied 5% of the market in Hong Kong, 3% in Taiwan and Island, and 1% in Japan (release Japanese albums, otherwise it will be difficult to break into the market. Japan), Southeast Asia 3% market, Mainland...

In the whole of Asia, he enjoys a certain popularity. For example, in the mainland, Li Zhenxian's popularity is probably second only to the four heavenly kings.

Lin Zuhui quietly came to the YG Building in Kowloon (formerly the ATV Building), why he came quietly, because there are more fans here, and he didn’t want to be seen coming to YG Entertainment, so as to avoid some gossip, even though he belongs to this company boss.

In the office, Yu Xiaoming reported the company's situation to Lin Zuhui. Overall, the development is very good. The company focuses [-]% of its energy on Hong Kong stream music. Every year, it selects trainees from the mainland, Japan, South Korea, Southeast Asia, and Taiwan. Efforts to open up the market in these places.

After listening to the report, Lin Zuhui said: "It is right to focus on Hong Kong Stream music, which will be a representative of our Hong Kong entertainment culture in the future. Looking at our market share in recent years, we found that Hong Kong Stream music is in an The process of rising year by year. Therefore, even in the 90s, we still cannot defeat traditional music forms, and once the millennium is reached, I believe it will gradually usher in an explosion, and it will be unstoppable by then, and every country in Asia will be captured by us.”

We can't just look at the current results, but we need to see the extent of the increase. In this way, we can clearly feel how great the prospect of "Hong Kong Stream" is.

In Lin Zuhui's view, the 90s Hong Kong group is called the "first generation group"; at the beginning of the millennium, he will personally point out that Hong Kong group idols will enter the "second generation group".

What has the second generation advanced?

Of course, Lin Zuhui is the combination of Girls' Generation, Super Junior, and KARA in his previous life. The image point is that the male becomes "handsome" and the female becomes "showing a little" (long legs)... probably that's it.

Of course, with the fierce competition, the strength of Hong Kong idols is also getting stronger, which is why the little fresh meat in the previous life went to Korea for gilding, and the reason why he returned to China is the top stream.You said that he is not good at acting, but he is very good at dancing and being handsome.

As for whether the Hong Kong men's team will become "sissy", Lin Zuhui said that this is the general trend, and it cannot be changed just because someone hates it.

Being able to make money and foreign exchange is the last word.

Yu Xiaoming said confidently: "The prospect of Hong Kong idols, just like Cantonese songs defeating the national anthem, is already unstoppable. The company's trainees, now three years is the minimum requirement, and the overall strength is increasing day by day. Including the debut Hong Kong groups, There is also a lot of practice. At present, we also encourage some artists who are talented in arrangement, choreography, and lyrics. This kind of systematic growth is something that product companies and economic companies do not have."

Lin Zuhui nodded. YG Entertainment is not standing still. The company has attracted international music talents to join, and has also cooperated with some European and American companies. In short, it has invested a lot.

To be honest, traditional music is becoming less and less important in YG Entertainment, because Lin Zuhui thinks that he can't do well in Taiwan anyway, and Cantonese songs are also going downhill, just like Xiangjiang's movies.

After all, Asia is tired of Hong Kong movies and Cantonese songs.

In the 90s and 21st century, the music of Taiwan Island is really good. They have a large base of singers, so their share in the mainland is much higher than that of Xiangjiang.

This life is different. The Hong Kong stream in Hong Kong will suppress the music of Taiwan and Island. They will never be able to play.

Lin Zuhui added: "The company is still packaging, as well as the channels and relationships in Asia. It must be more and more developed, so that the effect will be better."

Yu Xiaoming nodded and said: "Well, the company's model is becoming more and more mature now, and the development overseas and inland is getting better and better. This year we have held 32 concerts overseas and mobilized 80 fans..."

Listening to the development of YG Entertainment, Lin Zuhui felt really relieved. In fact, he has not been to the company for half a year, but he will pay attention to the development of YG Entertainment and Hong Kong Stream Music in his life.Of course, he also knows that there is no rush. When the Internet matures in the millennium, it will be like a bomber, and Hong Kong Stream will set off a huge wave in Asia.

At present, the two TV stations in Hong Kong both have entertainment companies, and TVB has a good model; in addition, there are many small entertainment companies, and there may be companies with bad intentions that are engaged in Hong Kong TV.

"Boss, that Chen Huiling is already in the company's training, and it is expected to release a record in the first half of next year!"

Lin Zuhui almost blushed. He just said that there are people with "bad intentions" who are engaging in Hong Kong affairs. He didn't expect that he had a bad intention during the summer vacation.

It turned out that he saw an advertisement during the summer vacation, which was filmed by Chen Huiling, so he asked his subordinates to find talent scouts to find YG Entertainment, and planned to sign a contract to become a singer.

"Oh, I've seen her advertisement, the company should make traditional music albums for her! Focus on training!"

"No problem, I heard that the foundation is very good, and the image is also very good! Do you want me to let her perform, boss, you will check it?"

This, there is no reason to refuse!

The subordinates are also thinking about the company.

"Okay, you go and call yourself!"

"Okay, I'll go right away!"

Yu Xiaoming looked normal, and walked out of Lin Zuhui's office in a business-like manner.He doesn't think the boss has any ideas, after all, the company has such a beautiful 'female idol', the boss has never had a relationship with anyone so far.

After Yu Xiaoming left, Lin Zuhui showed a smile.

Although Chen Huiling is known as a 'Four Zero Actress' - zero gossip, zero gossip, zero exposure, zero cliques, it doesn't mean he can't get involved, as long as the confidentiality is done well, she is still a 'Four Zero Actress'.