Hong Kong's new giants

If the land price is too high, it needs to be paid back; if the property price is too expensive, it is out of touch with the purchasing power of the people, and adjustments need to be made.This is the consensus of everyone, and we hope to see this situation appear in an orderly, gentle, and slow manner, rather than a sharp rise followed by a sharp drop. The land sale on May 5 was a product of a special environment and special factors, and should not be used as a guideline, otherwise, it will increase the instability of Hong Kong's economy and be detrimental to a smooth transition...

Many people have objections to the practice of "jointly investing in land" by the developers on the land sale site on May 5.This does not mean that developers are not allowed to form a consortium to buy land, but that a disguised monopoly cannot occur.If so, it would not be a fair market.

"Capitalist" magazine stated: "Before the 70s, in the official land auction market in Hong Kong, real estate developers often cooperated to bid for land... With the institutionalization of the official land auction system and payment conditions, and the self-discipline of real estate developers, in the past This method of jointly lowering prices and sharing profits in private is no longer seen. This time the old trick was repeated, which aroused fierce criticism from the public."

According to the analysis of market participants, the Hong Kong government has continuously tightened restrictions on the sale and purchase of properties for more than half a year. The property market has fallen by 15% compared with the beginning of the year. Demonstrate to the Hong Kong government, don't press every step of the way.

Some people think that real estate developers will join forces to monopolize land prices, which will reduce the government's treasury revenue. The government's money must be spent in Hong Kong, and London will not take any cents. It is not advisable for real estate developers to sacrifice government treasury revenue.

Others believe that real estate developers will not "buy and sell at a low price" after "holding out flat goods".

Words of criticism and condemnation flooded the real estate developers from all directions.

These real estate developers have just "exchanged fire" with the Hong Kong government and "won a big victory", but they have not heard a single applause.

They were immediately "isolated" in Hong Kong, which they did not expect.

Leung Chi Kin, spokesperson of Hong Kong Real Estate Developers Association and general manager of New World Development, said: "A few days ago, real estate developers teamed up to buy land. It was not a premeditated plan to lower the land price. Eight minutes after the auctioneer opened the price that day, no one accepted the price, which made the developer Worried that if the government takes back the land, it will affect the future land price, so they decided to jointly bid.”

"After 8 minutes, no one responded to the price, and the developers were surprised. Now the property market is quiet, and property prices have fallen by more than [-]% in the past two months. In addition, the government is about to announce measures to curb property prices. Developers can't see through the market outlook, so Joint bids reduce risk."

Liang Zhijian also stated: "Not every real estate developer can spend billions of Hong Kong dollars to invest in this project. They can only jointly develop with several companies. Real estate developers do have the sincerity to cooperate with the government to combat the trend of property speculation."

Some analysts believe that Liang's explanation is not convincing. At least seven or eight companies, including New World, have independent financial resources to develop this project.What's more, unplanned flats can be sold instead of existing buildings; there is no need to take it out at one time, but it can be developed in stages for many years.

"Ming Pao" carried: "After attending a ceremony on May 5, the chairman of New World Development Cheng Yu-tung denied that the relevant real estate developers jointly lowered the land price, and said that the land price reflected that the developer was only trying to diversify investment risks."

Cheung Kong Chairman Li Chaoren attended the Huaxia Real Estate Exhibition on May 5 and emphasized to the reporters present: "There is absolutely no such thing as a demonstration against the Hong Kong government." He also said: "Under the current situation, everyone shares a small risk. That's my opinion."

However, market participants do not agree with Li Chaoren's words.

Superman's real estate in Hong Kong was at a low ebb in "1968" and "1983", and some dared to abandon it and take the risk of acquiring a large amount of land.In the auction field, Superman's "One Finger" is even more famous.

Therefore, some analysts believe that it is puzzling that Superman is so cautious and cautious, which does not match Cheung Kong's tens of billions of cash reserves.

It is said that Li Chaoren, who is "harmonious" in life, has instructed the director of Cheung Kong, Zhou Zhoumao, to resign as the project manager of the two lands, so as to avoid the market accusing Changshi of taking the lead in "contradicting" the government.

Lin Zuhui was also surrounded by reporters at an event to interview this topic. He said frankly: "At present, major developers are willing to cooperate with the government to crack down on the property market. It is not appropriate to chase high investment land, so everyone disperses investment. Real estate adjustment It is inevitable, and this situation is conducive to those who just need to buy a home."

According to media analysis, Lin Zuhui's family has a big business. Judging from his attitude and behavior, he doesn't seem to care much about real estate profits; the addition of New Era Group this time is just to take advantage of the trend.

……

On June 6, the Hong Kong government, which lost "silver paper" and "face", launched more severe measures to crack down on speculation:

Medium and long-term measures: plan to increase the land supply within a few years, and increase the supply of "medium price" units in public housing and private buildings to ensure the stability of the property market.

属首阶段的措施有：内部认购由5成降至1成；由目前入伙前2年可卖楼花，改为人伙前6—9个月始可卖楼花；买楼按金由现时5％提高到10％，等等。

A relevant official of the Hong Kong government said that the reduction of government tax revenue is not the most important consideration, but the most important thing is to enable ordinary citizens to buy ideal flats.

Hong Kong real estate developers "assessed the situation" and wisely issued a statement expressing their "approval in principle" of the Hong Kong government's measures to crack down on speculation.

Leung Chi Kin, spokesman of the Hong Kong Real Estate Developers Association and general manager of New World Development, expressed support in principle for the Hong Kong government's measures to curb property prices, and believed that the measures could effectively prevent speculators from entering the market.However, there are reservations about the measures to shorten the time for selling flats and restrict buyers to resell the property after signing the contract.

He said: "The measures announced this time are very comprehensive. They include short-term measures to combat speculators entering the market, curbing property prices, and long-term measures to increase land supply, which can alleviate the tight housing demand in Hong Kong. The Real Estate Developers Association will try its best. Cooperate with the government to comply with and implement the announced measures."

After the implementation of the measures, speculation in Hong Kong's property market has gradually faded, and property prices have fallen.

Users are happy, speculators are sad, and developers are mostly pessimistic.

……

In the conference room of the New Era Group, Lin Zuhui convened some high-level executives to formulate a new strategy.

Lin Zuhui said: "Official land auctions will still be purchased as usual, but it should not be too prominent. It is enough to be able to secure the four major development real estate developers in Xiangjiang and maintain a stable land reserve."

He doesn't participate in official land auctions very much now, so I would like to remind everyone.Of course, before each official land auction, he must have detailed information and plans, and he will communicate with Chen Bin and the others.

Chen Bin nodded and said, "Okay, I understand what the boss means."

Everyone agreed and understood the boss's attitude. New Times Group now has a large proportion of comprehensive investment and is no longer a pure development real estate developer.

Lin Zuhui also said: "Although the housing market has fallen by 15% this year compared to the beginning of the year, the market transaction will not encounter a severe cold immediately. The sales department should pay close attention to selling real estate. The price should not be driven by further price reductions, but some promotional activities can be carried out, such as lucky draws to give gold, European and American tourism... In short, we need to put more thought into selling, but don't take the lead in lowering prices."

This so-called price reduction means 'not to beat the bad market'. The price of the surrounding real estate is what it is, so it is not to engage in vicious competition.

Chen Xiaofen said: "Okay, we must put more effort into sales."

Lin Zuhui nodded, and said to everyone: "Actually, even if the sales of New Times Group are not good during this adjustment period, the impact on the group will not be particularly great. And I always believe that this adjustment is caused by internal challenges, far from External factors are so deterrent. Therefore, once the adjustment period is over, housing prices will rise sharply again, which is why I am not in a hurry.”

Everyone has always been very positive about the analysis of their boss.

Liang Zhenxun nodded and said, "There is no problem with finances either!"

Although the boss has arranged another 50 billion Hong Kong dollars in stock investment, out of trust in the boss, Liang Zhenxun believes that these investments will have very considerable profits.For example, the U.S. stocks invested in have a profit of about 10% this year, and the total market value has reached 10 billion U.S. dollars (total investment of 4.5 million U.S. dollars).

In addition, the company can still have a large amount of income this year, and it is not impossible to save 80 billion to 100 billion by the end of the year.

Soon, everyone knew how to develop in the next year or so.

Chapter 542 [Four King Kong]

Pengcheng, Xiaomi Technology Park.

The company is somewhat mysterious, and to those who don't know it, the reason for the mystery is that it didn't develop rationally—the starting point was too high.A start-up company actually has the most advanced science and technology park in the Mainland, with more than 2000 R&D engineers.

Just when many people thought that Xiaomi Technology would eventually fail in investment due to lack of best-selling products, the domestic demand for VCD exploded.However, Xiaomi Technology has quickly occupied the mainland market with its "monopolistic" Xiaomi VCD and DVD, "making a lot of money".

Come alive, this is what everyone in the industry thinks about Xiaomi Technology now.

It seems that VCD and DVD players can bring great profits to Xiaomi Technology. In fact, only the huge Xiaomi Technology Park and the huge R&D team cost billions of dollars.

Of course, Xiaomi Technology also sells a series of small products such as cordless phones, corded phones, multi-function phones, and Chinese pagers, and can also make some money.

In a conference room of Xiaomi Technology, there are company executives like Zou Kaixuan, and there are also a dozen heavyweight engineers in the field of computer memory. Some of them are from Japan and the United States, and some are from the mainland and Hong Kong. In short, they are all talents.

Although Xiaomi Technology is positioned in the mainland as its foundation for development, it is actually an international company headquartered in Hong Kong and will be listed in Hong Kong in the future.

Therefore, although [-]% of the company's technicians are mainland technicians, there are also [-]% of international technicians, and the importance of these [-]% technicians is self-evident. They are all recruited with high salaries, so the salary gap between the two is also large. Unless the mainland technical engineers prove their strength.

Zou Kaixuan handed out a piece of paper to each of them, and said: "This time I am looking for everyone, because the company wants to enter the field of computer storage components. In addition to the research and development of computer memory sticks, the most important thing is this thing in your hand."

Everyone looked at the paper curiously, there were some strange shapes, and of course there were some explanations on the paper.

"Universal Serial Bus (Universal Serial Bus, USB) is an emerging data communication method that will gradually replace other interface standards... A U disk using a 'flash memory chip' has been developed. The biggest difference between a U disk and a hard disk Yes, it does not require a physical drive, it is plug-and-play, and its storage capacity far exceeds that of a floppy disk, making it extremely portable... With the increase in the capacity of flash memory chips, eventually U disks can completely replace hard disks and occupy the absolute memory market..."

These are all written by Lin Zuhui based on his "superficial" knowledge, but I believe that it is like a beacon that allows these people to have a research direction, which plays a huge role.

Sure enough, the eyes of all the engineers lit up when they saw the English report. Although there was no technical information, the principles and prospects were clearly explained.

A Japanese engineer said: "This idea is very good. It is a memory revolution in the computer field. I am very optimistic about this project."

Then everyone joined together.

As the boss behind Xiaomi Technology, Lin Zuhui hates Japan, but he is also a pragmatist. He will learn advanced Japanese service concepts and management concepts, and will also hire Japanese as employees and management. There is no prejudice in these fields.

However, if he can make a lot of money in the hands of the Japanese, he feels a sense of 'revenge'.The Japanese bubble back then brought him tens of billions of profits.

In addition, tens of billions of profits have been made by speculating in U.S. dollars, yen and foreign exchange in recent years. Of course, this is not all Japanese money.

In the future, there will still be many opportunities. His so-called "revenge" is nothing more than looking for opportunities to make more money in Japan.

Zou Kaixuan made some more arrangements, and then dismissed the meeting. This project is very important, and she will personally check on the progress all the time.And she also believes that if it can develop in the fields of computer memory sticks, U disks, and hard drives, Xiaomi Technology will become a giant technology company.

……

Back in the office, Zou Kaixuan saw Lin Zuhui in her place, playing with the computer.

"Boss, the memory project team has been established and has entered the research and development stage."

Lin Zuhui withdrew his actions, leaned on the chair, and said, "Well, the U disk project is the most important, and the memory stick and hard disk are two projects that can't be rushed. After all, they can be developed and produced, and it is difficult for the technology and performance to match the big brands in a short time. , so it’s just the company’s long-term strategy.”

It is Lin Zuhui's strategy to support war with war.

It is to develop excellent products, and the funds earned are used to invest in new product technologies.

Zou Kaixuan came behind Lin Zuhui and massaged his shoulders. She was used to calling Lin Zuhui Boss, even on the bed, but in fact, she was also Lin Zuhui's lover.

"I know that to be a technology company, technology research and development is the most important thing. Only by persisting in long-term and continuous research and development can we eventually become a great technology company."

She fully understands Lin Zuhui's idea, that is, although he can make money, he will not withdraw any of it, but will use it to continue investing in research and development and talent investment.If you stick to it for a long time, the company will accumulate more and more patents, and the whole company will become great.

Of course, there is a prerequisite for this, that is, you must have excellent products, otherwise, if you continue to lose money for a long time, even rich people will have doubts.

Undoubtedly, Xiaomi Technology has survived and can devote itself to research and development for at least 5 years.

Lin Zuhui enjoyed it with his eyes closed, and then said: "The company's development is still a bit slow. You can consider a large amount of loans to develop the company. It doesn't matter how much you borrow, as long as there are banks that dare to lend. You have to find a way to speed up development by acquiring overseas companies and technologies. The company, relying on its own development, is still too slow.”

Zou Kaixuan immediately understood what Lin Zuhui meant, and said, "Okay, I will adjust my conservative strategy as soon as possible, and acquire technologies, production lines, and companies overseas."

Lin Zuhui nodded and said: "If we can produce the USB flash drive within three years, then we will have a 100 billion product. And VCD and DVD products are also our [-] billion products. Tell me, We have such a strong strength, do we still need to be conservative?"

Zou Kaixuan said, "No need!"

For Xiaomi Technology, Lin Zuhui still hopes that it will become a real high-tech company, even if it is 90s, he personally supports 100 billion. billion in R&D funding.Coupled with the product profits, loans, etc. over the years, the entire 1997s invested tens of billions in research and development.

Through Zou Kaixuan's control of this company, Lin Zuhui can combine Xiangjiang and the mainland's technology industry to form a merger effect.You know, through Xiangjiang, a lot of technology can be imported, and it can also be exported conveniently.

In the past, the Mainland took semiconductor exports as an example (the export of low-end chips). Exporting through Xiangjiang only took 2 to 3 days to complete, and the efficiency was greatly improved.

Lin Zuhui then urged: "The company develops so many fields, we must figure out the priority, such as liquid crystal display, lithium battery, memory stick and other fields, we only need to develop slowly, and we can't invest too much. The final thing is R & D and production Best-selling electronic products, such as VCDs, DVDs, telephones, mobile phones, and USB flash drives.”

Zou Kaixuan said: "Well, I understand what you mean-supporting war with war is the company's long-term strategy."

Then, Zou Kaixuan took the initiative to say: "When I visited Modu Bell Company, I found that their management system MRPII is very good and is in line with international standards. So I plan to spend money to introduce a set of standardized business processes and management systems, and strive to build the world's most advanced Enterprise Management System."

After Lin Zuhui heard this, thinking about it, he is of course familiar with the enterprise management system, the Western management system used by New Times Group, but also the Confucianism system, which implements Chinese and Western management ideas compatible.

"Yes, this is a big event, and it is also the preparation in advance to become a technology giant. However, I hope you can also absorb some of the excellent ideas of our big eastern country. For example, I run a business... Generally speaking, business management, financial management, More than a dozen modules, such as production management, really need western advanced management technology. But the management of people also needs to join our Chinese cultural management..." Lin Zuhui patiently discussed enterprise management.

Zou Kaixuan said in an adoring tone, "Well, I'll follow your advice."

Then, Lin Zuhui inquired about the company's product sales, and the results were really gratifying.Beginning this year, the VCD market in the mainland has exploded. According to the current development situation, the entire mainland market will exceed 200 million units (estimated) this year, and Xiaomi's VCD market share is as high as [-]%.

"Have there been counterfeit manufacturers?" Lin Zuhui asked curiously.

"Well, several domestic brands have entered this field this year. However, we are in control of two important components, which cannot be mass-produced at all, and it will take at least next year for Japan to develop a movement. I believe, wait With more sources of movement and decoding chips, we have already established a firm foothold in the market.”

Lin Zuhui nodded in satisfaction. The layout took so long, so he naturally thought of everything.At least in the second half of next year, domestic counterfeit VCDs will be able to make their debut, because they can't buy the movement and decoding chips at present. They either wait for the manufacturers in Japan, or wait for Taiwan to develop an all-in-one chip, but These all take time.

"If a year later, the army of domestic copycat manufacturers comes, how do we plan to deal with it?" Lin Zuhui asked.

Regardless of whether it is against Japanese and Korean manufacturers or counterfeit manufacturers, Xiaomi Technology's brand can only be used for a while, but it cannot be used forever.

Zou Kaixuan said confidently: "Brand, word-of-mouth. In terms of brand, we have always been CCTV's prime-time advertisement, and the advertising content is very effective; in terms of word-of-mouth, we have established a large number of after-sales sites across the country, and their quality is also better than that of mainland counterfeit products. Several notches above."

It makes sense, but Zou Kaixuan still underestimated the power of the '1999 VCD', and it will definitely grab a lot of markets.Of course, the sales volume of VCD in the previous life from 1995 to 1997 was an explosive growth of 200 million, 600 million, and 1000 million units respectively, so the market is huge.

Lin Zuhui said: "You negotiate with Philips again, and say that Sony is almost ready to produce the movement, so that they are aware of the tension. At the same time, you will negotiate with them on the renewal of the movement supply, I tell you this. Come on, there will be 500 units in the mainland market next year, and 1000 million units in the next year. We boldly estimate that we can occupy 4% of the market, and you can bargain with them according to this standard. Let me give you another figure, the copycat factory may be in two years After entering the era of 1999 yuan, we have to prepare in advance.”

Zou Kaixuan understood that with his manly eyes, there would be no mistakes in prediction.According to his sales forecast and price trend forecast, Xiaomi Technology has many things to do to cope with the market in the next few years.

"No problem, I will formulate a targeted strategy as soon as possible."

Lin Zuhui nodded in satisfaction. A woman does not necessarily cannot become a leader in a technology company. Aunt Dong, who does not have much education and sales background, can bring out a good company like Gree (with a lot of dividends). Zou Kaixuan is not weaker than her in the slightest.

However, Lin Zuhui suddenly had an idea whether to invite Aunt Dong to Xiaomi Technology Company.

This thought made him a little moved!

Lin Zuhui asked: "Ah Duan, how are they doing in the company?"

Zou Kaixuan said: "They are all talents, and they manage the company's production department and after-sales department very well."

The bosses of Backgammon, OPPO, and vivo in the previous life have all joined Xiaomi Technology, and are currently in charge of the production department and the after-sales department.

At this time, Lin Zuhui nodded and said: "I saw a talent from the media in the Mainland some time ago. It seems to be a sales agent of Zhuhai Gree Company. It's called Aunt Dong. You go to find someone to poach the corner, and I hope she will come. Our company's sales department. Of course, there is no need to force it, but you can try it."

There is no shortage of good brands of air conditioners in China, but Xiaomi Technology will be the business card of the Chinese in the future, at least it has to grow to the level of Huawei.Therefore, if there are such talents, Xiaomi Technology must be invited.

Zou Kaixuan didn't ask too many questions, and said directly: "Well, I'll let someone look up her information first, to see what position is suitable for her, and to recruit people according to the specific conditions. Since the boss is interested in talents, he must have good prospects. I will reuse and cultivate it well.”

Lin Zuhui said with a smile: "Not necessarily. In short, we should pay attention to talents. By the way, around 1996-1997, I will let Xiaomi Technology go public. The company's excellent management and technical engineers will You will get a 15% stock reward. You have to learn to use this to encourage everyone and keep everyone motivated."

Zou Kaixuan nodded, he knew Lin Zuhui well, so he would not persuade him.At present, the high salary system implemented by Xiaomi Technology is a good place for domestic scientific and technological personnel.However, as society progresses, talents are eager to get more, so shares are a must.

Of course, don't think that after allocating 15% of the shares, there will be no rewards in the future.There is no need to worry at all, the stock can be issued additionally.

On the eve of listing, Lin Zuhui will also transfer his shares to Jingwei Capital and part of the offshore company.

If Auntie Dong can be recruited to be an executive in the company, Xiaomi Technology is equivalent to gathering four heavyweight bosses from the previous life. In this way, the company will be full of talents.

After communicating for a while, the two got off work together and prepared to go back to Pengcheng's villa.The two sons are currently in the mainland. Of course, they will have to go to Xiangjiang to study in the future. The educational environment here must be a little behind.