Hong Kong's new giants

In May of this year, there was an activity of "cross-strait joint climbing of Mount Everest". He Jun also participated in it, became a member of it, and successfully completed it.

In addition, He Jun is also a frequent visitor to the Xiangjiang media. Anyway, he has done a lot of things this year, such as skydiving, diving... It is a devilish training.

"I heard that you are going to leave for the United States to shoot. Let me take a look at the situation. Are the shooting permits and local laws settled?" Lin Zuhui asked with concern.

Liu Hengren, the PD of "Survival in the Wild", said: "The advance team has been there for two weeks, and He Jun has also been familiar with there for a week. Everything is relatively smooth. There is no problem in completing the filming."

This kind of show must have a script. Even if He Jun is great, he is still an individual after all, and an accident is a tragedy.Therefore, before shooting, He Jun will go to the local area to get used to it, and then start shooting.

In the past, Bei Ye's program was revealed to have a script in the end.

Lin Zuhui nodded and said: "I wish you a smooth shooting!" After finishing speaking, he patted He Jun on the shoulder and added: "Safety is important!"

He Jun was greatly moved, and quickly said: "Don't worry, boss, my survival skills have improved a lot this year, so I won't embarrass you!"

This year, he seldom reunited with his family, almost all of them were trained by the devil, and even when he returned home, he was still studying with a book.Fortunately, his wife was very supportive of him and made another career breakthrough.

In terms of economic benefits, if successful, the annual income can be doubled several times.

Lin Zuhui didn't explain too much, he had already handed over all his ideas, such as the handsome appearance - airborne, and drinking urine. Anyway, he had watched Mr. Pei's show, so he handed over all of them.

As for how the program group arranges, or how He Jun plans to arrange it, it's none of his business.

It will be broadcast at the beginning of next year, Lin Zuhui will watch it as soon as possible!

"Survival in the Wild" will be filmed in North America for two months, with a total of six episodes, which is half of a year, that is, 12 episodes a year.

In addition to "Survival in the Wild", Lin Zuhui also plans to let the company start planning "Living in the Wild" in the second half of next year, a program that will receive an award of 100 million yuan.

In short, if you can plagiarize a little more, you can do a little more, which is all copyright.

In addition, there are advertising costs are also huge.

Heung Kong's annual advertising fee accounts for about 1.4% of GDP, and should reach 120 billion this year, while TV station advertising accounts for [-]% of the share, and ATV takes up [-]% of the TV station's share, which is much stronger than CCTV in the mainland.

Because local income has soared in recent years, ATV can also produce better works and develop overseas.

Chapter 521 [Harvest Season]

After the Hang Seng Index climbed to 8100 points, it did not stop, and then broke through to 9000 points in seven trading days;

Based on the closing price of 10 points on October 18, the Hang Seng Index rose by about 9050% in less than a month.

The stock market skyrocketed, followed by real estate booming again, the purchasing power of the market was concentrated, and luxury houses, ordinary houses, office buildings, shops, etc. all began to rise one after another.

The harvest season for investors is here!

New Times Group also started to buy 7500 billion Hong Kong dollars in stocks and index futures at 10 points as a short-term investment.

This is not Lin Zuhui's idea. After all, he has no plan to let New Times Group continue to make non-recurring profits. This year's 13.8 billion is too high.

However, large real estate companies have the habit of investing in Xiangjiang Securities, and this time it is Liang Zhenxun, the chief financial officer, who proposed to invest in stocks. It is his job to arrange financial affairs rationally. With so much cash in New Times Group, he is also optimistic about Xiangjiang stock market. It can reach more than 10000 points, so I invested in buying a lot of stocks and futures contracts.

In this regard, Lin Zuhui did not participate in it, and Liang Zhenxun made the financial arrangements.

However, Liang Zhenxun's words also reminded Lin Zuhui that the company's cash should not be placed too much in the account, which is not conducive to development; after all, the cash placed in the account is equivalent to no appreciation of assets.

He called Liang Zhenxun and said, "Arrange to repay the debt of 30 billion yuan, and control the debt to 180 billion yuan."

Even if the debt of 30 billion is repaid, the cash flow at the end of the year should be more than 90 billion Hong Kong dollars.Subsequent investment will be considered at the beginning of the year.

Liang Zhenxun immediately said: "Okay, it just so happens that a batch of debts are coming due at the end of the year."

Lin Zuhui also said: "If the stock of General Dynamics rises to 110 US dollars, it will close its position and continue to buy Microsoft's stock."

This is a very powerful investment. In June last year, it bought 1 million US dollars of General Dynamics. The average price per share was only 68 US dollars per share, with a total of 147 million shares; and in about a year and a half, the stock price of General Dynamics has been close to 110. During the period, the total dividend per share was as high as US$52.6, which is equivalent to an increase of US$162.6 per share.

New Times Group obtained 140% net profit ($1.4 million) on this investment.

In fact, all the dividends paid in the previous period were bought into Microsoft, and there is still a good increase.

Liang Zhenxun showed a look of admiration, the boss is really a "stock god" in stock trading, and Buffett is not so powerful!

"Okay. In this way, our market value in the US stock market is very likely to reach 9 million US dollars by the end of the year. In the early two years, the increase has reached 100%."

Lin Zuhui said calmly: "There is no need to think too much about long-term investment. There is no good way to spend that money. And the U.S. economy is sluggish this year, and I believe the stock market will perform well."

It's more than a good performance, it's a big bull market!

Since 1994, information technology stocks (Internet) have ushered in a six-year bull market (the real big outbreak should be from 1996);

From 1995 to 1998, Bank of America exploded. The bank index rose by more than 220%. Citigroup rose five or six times, and Wells Fargo rose five times...

Thinking of this, Lin Zuhui has decided to let Hengjin Investment invest an additional HK$50 billion to invest in US stocks next year.

"Ok!"

Liang Zhenxun left Lin Zuhui's office with enthusiasm, and went to work in the New Times Group, which made him feel like he was on a rocket, and the group's assets rose steadily.

After a while, assistant Li Ke brought Qiu Degen from the Far East Group to Lin Zuhui's office.

The two have been dealing with each other for a long time, and the ATV Group still took over from others. Of course, in order to take all the shares of Qiu Degen back then, Lin Zuhui secretly asked someone to report him——Far East Bank made fake accounts, which made Qiu Degen He almost went to jail, but fortunately he was witty - he escaped prison with dementia.

However, Qiu Degen completely lost the Far East Bank because of this, making the family bank the property of others.

As for the means used, Lin Zuhui didn't care at all, he thought he was safeguarding the justice of the law.

"A rare visitor, Qiu Sheng!" Lin Zuhui said enthusiastically.

Qiu Degen responded with a smile: "It should be said that Lin Sheng's career is getting bigger and bigger, and the number of times we meet is only a handful!"

"Haha, you are too old."

After being polite, the two parties sat on the sofa and drank tea.

Qiu Degen looked at his office, couldn't stop his envy in his eyes. Back in the day, the young man in front of him couldn't even move a second-rate real estate company like 'Dasheng Real Estate', so he had to be invited to take the lead in attacking others.Only six or seven years have passed, and someone else has become the richest man in the world and the chairman of the board of directors of a multinational group.

"Qiu Shi, how is my office?" Lin Zuhui said with a smile.

Qiu Degen responded: "Lin Sheng sits at the highest place in Xiangjiang and works, but manages industries all over the world. This is the White House in business!"

This old man is quite good at boasting.

Lin Zuhui said modestly: "I'm so proud of the award. I'm considered a multinational company, at most a company that has just stepped out of Xiangjiang."

It was another business exchange, and Qiu Degen finally got down to business: "Lin Sheng, I know that you are in charge of the Xiangjiang River, and you are well-known in the Hong Kong government, so this time I am here to find you to cooperate in a project."

Lin Zuhui said unsurprisingly, "Is it the piece of land in the Lychee Garden?"

Qiu Degen nodded, then looked at Lin Zuhui with hope.

Qiu Degen is a strong man in the business world who integrates real estate, hotels, finance, entertainment, theaters and other industries. Although he has lost the dominance of Far East Bank, he still has shares after all, not to mention that his securities company is also very large.

His company, Far East Hotel and Entertainment Company, owns a number of properties in Liyuan, Kowloon, including Songcheng and Liyuan Amusement Park; part of the amusement park is its own land, and part is leased official land; There is also a large amount of land around the park.

Liyuan has convenient transportation, beautiful environment, farsighted and civilized Songcheng and Amusement Park, and is adjacent to the mid-to-high-end community Mei Foo Xincun; if it develops commercial and residential properties, it has great potential.

As early as April 1991, the Qiu family signed a temporary sale and purchase contract with Lee Shau Kee, the "land director", to jointly develop the current Songcheng site and the surrounding 4 square feet of land, and develop three commercial and residential properties.

However, at the end of the year the city planning committee rejected the project as it did not fit the overall scale concept.

Lin Zuhui thought for a while, and said, "Qiu Sheng, I'm really happy that you came to me. But, I'm afraid I can't discuss this project properly."

Qiu Degen was immediately disappointed, and said: "No way, with your connections in various departments of the Hong Kong government, if you can't do it, who else can you do!"

Lin Zuhui immediately introduced: "Of course it's Li Chaoren, as you know, last time I rejected Peng Du's kindness and didn't join his business committee. Although Li Chaoren also refused, he sent his son in after all; In addition, in the past few years, the legislators and executives have been replaced by Governor Peng, and my relationship is no longer good. Therefore, I still suggest you to try with Li Chaoren, lest we waste time and miss The best time to buy real estate."

Qiu Degen could only nod his head and said, "Well, since Lin Sheng is not sure, I'll go find Li Chaoren."

Lin Zuhui politely gave Qiu Degen a ride, and expressed his apology again.After all, generally speaking, if you cooperate with the land, you are valued.

And the reason why he refused was because he didn't want to get into that kind of trouble. Although if the negotiation is settled, there will be a profit of more than one billion; but the government has already planned for Liyuan, and Qiu Degen's land is not connected together, so it is easy to be veto.

But then again, with real estate booming nowadays, this project can still touch the hearts of many bigwigs; if the project is really successful, maybe Lin Zuhui will regret it.Because of this kind of cooperation, there is no need to buy land at a high price, and you can get good income, which is quite cost-effective.

If the project is rejected again, it will not only affect Qiu Degen and Li Chaoren, but will cause "confrontation" between real estate developers and the Hong Kong government.

It turns out that in recent years, property prices have been high, but the Hong Kong government has changed the use of plans, and bureaucratic procedures have 'delayed' dead people, which has also caused land exchange applications to be delayed or even rejected.

As a result, the real estate developers are holding back their energy and complaining about the Hong Kong government.There is only one opportunity left, and the two sides may have to push the ball in the media.

The reason is actually very simple. The supply of houses in Xiangjiang exceeds the demand. If there are 10 new residents every year, then only 6 residential units will be occupied.

This conflict between the Hong Kong government, citizens, and real estate developers may come to the fore in the first half of next year.

Lin Zuhui was very worried that he would become the most eye-catching person among real estate developers, which made him very helpless. He was the biggest real estate developer in Xiangjiang.

In fact, in the development of real estate (residential), the annual supply of new era real estate only ranks third.

The investment properties (office buildings and shopping malls) of New Times Group are the real giants; coupled with the good development of comprehensive business, the market value is far ahead of other real estate companies.

Therefore, Lin Zuhui didn't want to be the boss of the local industry, so he let Li Chaoren go to the front.

After thinking about it for a while, Lin Zuhui decided to transfer some of the New Era Group's funds to foreign countries next year, mainly investing in the banking industry in the United States.

The U.S. stock market has a large opening, 16 times that of Xiangjiang, which is almost 5 trillion US dollars, so it is the best place for funds.

In fact, making money is no longer a challenge for Lin Zuhui. Any securities investment project is more profitable than real estate.

For example, the current market value of Sony is only over 230 billion US dollars (a listed company in Japan), but Lin Zuhui knows that Sony’s market value once reached more than 2000 billion in 1300; Started to explode.

Therefore, this stock will have to buy about 5% next year, just waiting to make money.

Of course, while investing in these securities, Lin Zuhui still hopes to invest in more industries for risk control.

Chapter 522 [Amazon is mine]

New Era Group.

In the large conference room, Lin Zuhui is convening a meeting of high-level executives. There are more than a dozen high-level executives participating in the meeting. They are all senior executives of the group and Huaren Real Estate.

This meeting was initiated by Lin Zuhui. He suddenly had a good idea and called everyone to discuss it together.

"Recently, I came up with an idea, let's discuss it together today. My idea is: to rearrange the commercial real estate under the New Era Group. First, set up a 'New Era Commercial Management Company' to manage four types of properties Commercial real estate, namely: Chinese Land, Central Plaza, Futura Real Estate, Amazon Shopping Center.”

"Hua Ren Real Estate manages office buildings, shops and other rental properties in Asia."

"Central Plaza manages shopping malls in Asia, and commercial complexes are also managed by the Central Plaza brand, such as Tsuen Wan Plaza; other shopping centers are also managed by Central Plaza, such as Citywalk and Xingang Center. Simply put, 'Central Plaza' The brand is our flagship retail business in Asia and also manages our other brand shopping centers in Asia."

"Fuli Real Estate manages rental properties such as office buildings and shops in Europe and the United States."

"Amazon Shopping Center is a brand I plan to enter into European and American 'shopping centers'. European and American shopping centers refer to Westfield in Australia and Simon in the United States. The reason why I named it 'Amazon' is because the Amazon River in America breeds the most Earth creatures also hope that we can create an excellent European and American shopping mall brand.”

As soon as Lin Zuhui's plan was announced, everyone couldn't help being shocked.To be honest, the overseas development of New Era Group was all planned by Lin Zuhui. Representative cases are naturally: skyscrapers in Manhattan and Canary Wharf in London.

And now the biggest plan of this plan is of course the 'Amazon' shopping mall; based on their understanding of the boss, it will definitely be a big move, because their boss likes big investments, and they won't bring up small troubles, but determined by them.

Gao Yi, president of China Land, said: "If we want to build a shopping mall brand in Europe and the United States, then we have to quickly enter this field by acquiring several shopping malls and then transforming them. In this way, we can quickly establish this brand, After all, the U.S. economy has already begun to recover this year, and time is running out."

The recovery of the U.S. economy depends on how individuals understand it, but the U.S. economy has indeed improved a little this year.

Perhaps only Lin Zuhui knows that the U.S. economy is about to rebound strongly, and I am afraid that even Americans will not be sure of it this day.

Lin Zuhui said:

"When the 'Citywalk' project was established, I told you that we will be deeply involved in the entire process of the entire shopping center from planning, design, construction, development, leasing, and operation, and achieve vertical integration of the industrial chain. These, perhaps in We haven’t done enough in the shopping mall model in Xiangjiang and the mainland. But now in Europe and the United States, we must do this, otherwise our shopping mall brand will not be competitive enough.”

"Of course, my idea is to send our people to make preparations at the beginning, and then recruit European and American talents to join us. In the end, European and American talents will manage the brand for us. After all, Asia also needs to develop."

Everyone agreed. They know that the boss likes to abide by the local rules of the game, and doesn't like to always transfer the company's top management to the local management. Instead, he uses local people as management, so that he is more familiar with the local business environment and habits.

Liang Zhenxun tentatively asked: "How much is the boss going to invest in the Amazon brand?"

Lin Zuhui smiled and said: "Not necessarily, I plan to go to the United States to meet friends and introduce local capital. But I think it is still possible to invest a total of 10 billion US dollars. Moreover, this investment should be completed as soon as possible to avoid missing good opportunities."

Liang Zhenxun nodded. It's not that the New Era Group can't afford 10 billion US dollars. After all, it can introduce local capital and borrow money. It is estimated that with 5 million US dollars, it can almost support the boss's plan.

In fact, Lin Zuhui's decision to enter European and American shopping malls (mainly in the United States for the time being) is a bold attempt, but it is also a reasonable one.

The reason why it is bold is because shopping malls in Europe and America are different from shopping malls in Asia:

First of all, it is a pure shopping mall, without office buildings, hotels, apartments, not a complex;

Secondly, he needs strong management skills, as well as communication and communication skills with brands;

Finally, the competition is fierce. The shopping center was originally a product of Europe and the United States in the 70s and [-]s. Others are already familiar with it, and the market is mature.

However, New Era Group also has advantages:

First, adequate rent.The US stocks invested by New Era Group will make a profit of more than 90 billion US dollars in the 100s (rough estimate); the annual net profit of New Era Group will rise steadily every year.

Second, the timing of intervention.Intervening in this field now just enjoys the dividends of economic development in Europe and the United States; another example is that in the Lehman crisis in the future, it can buy a lot of bottoms and establish the hegemony of European and American commercial real estate in one fell swoop.

Third, there is no interference from the local government.This is not a high-tech and key industry, and the annual rate of return is only stable (in the case of low debt), but it is not a sudden profit; therefore, it will not be affected by any ZZ factors.