Hong Kong's new giants

During the time he was away, he also understood Xiangjiang's information clearly, and overall there was nothing major.Mainly, major real estate developers have released semi-annual financial reports and annual results one after another, conveying gratifying performances one after another.

The purpose of comparison is Henderson Land. When it announced its annual results (1992/1993), it announced the distribution of 1 yuan per share, involving an amount of 16 billion Hong Kong dollars, which brought unexpected surprises to shareholders. The stock soared 18% that day.

Routines are routines.

The market value of Henderson Land has always been far below the net asset value, and the sudden distribution of large dividends is nothing more than raising the stock price; just as Lin Zuhui guessed, there will be revaluation of assets later, and then the stock will be raised.

The next step is to issue bonds and rights issues to raise funds, and the final funds raised can reach more than 60 billion.

After a while, the Big Three in real estate came to Lin Zuhui's office to listen to Lin Zuhui's pulse.

What is the most important thing in real estate?

Period of course!

What is the second most important thing?

cash flow!

As long as you master these two points, everything else is just floating clouds.

The mainland real estate developers in the previous life swelled to 2 trillion yuan in a very short period of time. They must have dismissed several major real estate developers in Xiangjiang at a certain time. The scale of hundreds of billions, and we only need two or 70 years to reach the scale of trillions.

The results of it!

The smart real estate developers in Xiangjiang, in 2015, left the high prices of properties in the mainland and the high prices of properties in Xiangjiang to these latecomers.After [-], real estate developers in Xiangjiang laughed "hehe", representative figures Li Chaoren and Liu Luanxiong.

This is the benefit of knowing the cycle.

Next, let’s talk about the benefits of cash flow. The representative Zheng Yutong family, in their previous lives, they still chose to acquire land in the Mainland from 2021 to 2022.Because their debt is very low, they can be used as bargain hunters.

But what others are buying is commercial real estate. In the absence of much debt, rent collection is always the safest.

Of course, the Zheng family may also be buying insurance, because Chow Tai Fook is too powerful in the mainland, and at this time they need to take action to support the government.

Maintaining sufficient cash flow can make people invincible; understanding the cycle of real estate can make people defend and attack at the same time.

Lin Zuhui said to the three of them: "From now on, the New Era Group will reduce the construction of [-]% of the local real estate projects in Xiangjiang to avoid the real estate adjustment period brought about by the government's possible crackdown on the real estate market. Of course, the main thing is that we own Properties in several large housing estates are available for sale.”

The three nodded one after another, and Chen Bin asked, "The latest official land auction?"

Lin Zuhui also hesitated. According to memory and analysis of the current situation, starting from the second quarter of 1994, there will be a real estate adjustment period in Xiangjiang, which will last until the end of the fourth quarter of 1995; decline.

The impact on large real estate developers is not particularly large, it is nothing more than making a little less money.Lin Zuhui slowed down the start of real estate construction, just as a corresponding fine-tuning.

"Wait for my notice, and formulate a strategy based on the actual situation. If I don't have new instructions, you can take the land as usual."

Chen Bin nodded and said, "Okay! At present, the market atmosphere is very good, and there should be a wave of rise at the end of the year."

Chen Xiaofen originally wanted to ask Lin Zuhui about sales, but after hearing what Chen Bin said, she felt that there was no need to worry about adjusting sales in a hurry.

Lin Zuhui continued: "The last phase of Scenery Garden, the second phase of Laguna Plaza, the first phase of Quanchenghui and Sea Love, all of them are planned, and they are going to be launched one after another by the end of the year."

These four are all real estate projects in large estates, because the prices of large estates are higher and more popular; therefore, Lin Zuhui likes to plan, and at the most appropriate time, and then be "killed in seconds" at one time, so that the company's Reputation is better.

As for other small and medium-sized real estate projects, Lin Zuhui will not interfere too much.

Chen Xiaofen was shocked, this is a 'big task', and said quickly: "Okay, I will definitely arrange it."

A simple meeting was held, and the three of them dispersed one after another.Regardless of this simple meeting, he can bring hundreds of millions of new revenue to the company.

Lin Zuhui didn't arrange these affairs entirely by the memory of time travel, but after a detailed analysis, he came up with the final plan.

For example, he may just know that the Hang Seng Index climbed above 11000 points this year (actually above 12000 points), and then began to fall in 1994; With a market value of more than 2.6 trillion (the fourth in the world, second only to the United States, Japan, and London).

According to the stock market, Lin Zuhui can analyze the real estate of Heung Kong, because Heung Kong is a "stock puller"; it means: over the years, generally stocks go first, and real estate follows; stocks rise for a period of time, and real estate will inevitably rise; stocks fall , it will definitely affect the real estate.

At the end of the year, there will be another big rise in stocks (currently 7500 points, and there is still an increase of about 60%), then real estate will also rise sharply.

This will have a consequence: the real estate prices in Xiangjiang are too high, the anger of the citizens should explode, and the Hong Kong government should formulate strategies to crack down on real estate speculators.

All kinds of analysis are clear, and Lin Zuhui has already analyzed the securities and real estate from 1994 to 1995.

However, these two years belong to the adjustment period, so there are almost no bankruptcies. After all, the decline of 20%, the time span is about one and a half years, and the impact is not particularly large.

However, Lin Zuhui himself and his companies will still benefit a lot from this.

He is still very good at cutting leeks.

……

In the afternoon, Lin Zuhui received Xu Shubiao from Thailand in his office at No. 9 Avenue Middle.

Ever since the last negotiation failed, Hengchang Beverage & Food immediately set up a research and development team, aiming to develop the formula of functional drinks this year (1993), and did not hesitate to go to Thailand and Austria to recruit people.

Lin Zuhui didn't think it was difficult, he could remember several formulas - taurine, lysine, caffeine, vitamins, of course it might just be on the surface.But if it is handed over to a professional team, I believe it will not be a problem.

Otherwise, how did the Lehu and Dongpeng special drinks in the previous life come into being, and together they still occupy 30% of the functional drink market.

In the final analysis, Lin Zuhui only believes in marketing and channels, which are the most important.Quality is of course important, but Lin Zuhui made up his mind to make the first energy drink in the Mainland when there was no way to cooperate.

Xu Shubiao took the initiative to come to the door this time, but he was shocked when he found out that Hengchang Beverage was poaching people with high salaries in Thailand.

He knows that this drink is not so difficult to develop. Even if the taste is slightly different, it may not be affected. After all, the mainlanders have never drunk authentic ones. By then, with Lin Zuhui's influence in the mainland, he will be able to get the license soon. At that time, there will be no bullfighting (the Chinese name has not yet been confirmed as Red Bull).

In addition, he has been tossing around in the mainland for several months, and the authorities did not give him the slightest chance to give permission.

That's why he took the initiative to get in touch to see if he could find a better cooperation.

Lin Zuhui and Yuan Tianfan drank tea with Xu Shubiao. They were not in a hurry because they knew that the initiative had changed now.

Xu Shubiao was a little anxious, so after taking a sip of tea, he asked bluntly: "Mr. Lin, Mr. Yuan, are you developing bullfighting and poaching our R&D personnel?"

He was so anxious that he played his cards out of common sense, who would tell you clearly when he asked these questions.

Yuan Tianfan immediately smiled and said, "Mr. Xu, we are indeed developing functional drinks suitable for Chinese people, but we are not developing bullfighting. Bullfighting is not the only functional drink in the world, such as the American Magic Claw. As for digging your As for R&D personnel, I believe this question is rather abrupt, so there is no need to say it.”

Lin Zuhui smiled lightly, as if the matter had nothing to do with him, if it wasn't for Xu Shubiao's old age and respect for his seniors, he wouldn't even have to meet him in person.

Xu Shubiao also understands that Hengchang Beverages and Foods is backed by a giant consortium, and it is not a good thing for him to take a fancy to this field.He also knows that Hengchang Beverage and Food is developing well in the Mainland. Jinmailang Instant Noodles is currently the best-selling brand in the Mainland, and Wanglaoji has also been reborn. In places where there are Chinese, the sales performance is not bad.

Therefore, he compromised and said: "Instead of re-establishing a brand, you might as well cooperate with me, after all, new brands are easy to fail."

Yuan Tianfan still has the character of a scholar, he behaves very elegant and calm, but in reality he is sometimes irritable, after all, he is a high-ranking 'young and vigorous'.He said calmly: "We believe in Mr. Xu's reputation, but after all, Mr. Xu is 72 years old this year, and he will hand over his duties to his children sooner or later. A beverage brand needs long-term marketing to open up sales. Those who cannot The control factor is too fatal. Therefore, we still hope to buy out the brand rights and trademarks of Bullfighting in the Mainland. After all, you can profit from materials (flavors and fragrances) for a long time, and it is also a source of continuous profit .”

Lin Zuhui told Yuan Tianfan that even if he wins the Bullfighting brand and reaches a cooperation agreement with Xu Shubiao, the company will continue to develop it to avoid being stuck.

As for why the brand rights are required, it is actually very simple. Austrian Bullfighting advertises internationally, but it also advertises for Bullfighting domestically; this alone is worth buying out the Bullfighting brand.

Of course Xu Shubiao can see this too, but don't forget that not only can he get a large amount of cash now, but he can also provide materials for a long time to make a profit.

Therefore, Xu Shubiao tentatively asked: "How much do you plan to pay to buy out mainland brands?"

Yuan Tianfan glanced at Lin Zuhui, and under Lin Zuhui's signal, he said: "3000 million US dollars. I can sign a long-term supply contract with you. At the same time, you cannot sell or register related products and trademarks in the mainland."

Lin Zuhui expressed his approval in his heart. He had already told Yuan Tianfan before that he should beware of troubles from descendants of the Xu family and did not approve of the contract signed by both parties.Therefore, if the two parties formally negotiate, Hengchang's lawyers will definitely study it thoroughly, and they will not take advantage of it.

As for the provision of materials, it may affect the future, that is not a big problem, the formula has already been cracked; just like the Thai Tencel in the previous life did not supply the Red Bull materials in the Mainland, but there are still Red Bull products on the market.

Xu Shubiao was shaken!

But this time there is still no agreement, but Hengchang Beverage and Food Company will not stop.

After Xu Shubiao left, Lin Zuhui said to Yuan Tianfan: "We will strive to go to the mainland by the end of the year or early next year, apply for a brand name and trademark, and seek cooperation with state-owned enterprises."

At this time, 'Red Bull' was not registered at all, which made Lin Zuhui understand that 'Red Bull' was the Chinese name given by Yan Bin in his previous life (Xu Shubiao proposed to use 'Rui Debu' in his previous life), and Xu Shubiao only owned the trademark of 'Bullfighting'. But at this time, he was not registered in the Mainland (overseas registration was successful), because he has not yet obtained a food license.

Without products, the mainland will not register trademarks and brand names for you.

Yuan Tianfan asked: "The boss is so optimistic about the market of this drink?"

After all, he didn't have the ability to predict the future, and he felt that the boss, a billionaire, valued this drink very much, which was a bit surprising.

Lin Zuhui said: "Don't underestimate a promising product. After all, the population of the inland is there! And the faster the economy in the inland develops, the more industrious we are in China, the number of people working overtime is needed. This profit is needed. Naturally there will be more."

Diligence is the nature of the Chinese. Although Xiangjiang is a ZB doctrine, overtime work is still very serious, and many of them do not have overtime pay.Although there are trade unions here, they are far less powerful than those in Europe and the United States.

Fully explained, that thing has nothing to do with the Z degree!

Who said that the Chinese are representatives of hard work!

Yuan Tianfan nodded and said, "Well, I heard from the R&D team that similar products should be available by the end of the year."

"Okay, then take the product to discuss cooperation with Huaxia Food Company (a state-owned enterprise), otherwise it will be difficult for me to get the license!"

"Well, after all, this drink does not meet the food safety standards in the mainland, so caution is necessary."

"So, under the guidance of the mainland authorities, the formula needs to be improved. Everything goes well, and it should be available for sale by the end of 1994. By then, the mainland's economy will grow a lot, and the market's acceptance will be greatly enhanced."

Yuan Tianfan knew that his boss was very optimistic about the Mainland's economy from the very beginning; of course, now everyone has indeed seen the speed of the Mainland's economic growth.Overseas capital is pouring into the mainland one after another. The first is the large market there, and the second is the cheap labor there.

Chapter 519 [Troublesome Autumn]

Tsuen Wan.

Lin Zuhui brought Guan Jiahui and his two sons to Citywalk Shopping Center to experience his own retail real estate.

In this area (the old wharf in Tsuen Wan), New Times Group has four major projects, namely two shopping centers: Citywalk, Tsuen Wan Plaza; two large residential estates: Tsuen City Place, Love of the Sea, with a total of 6600 residential unit.

Citywalk Shopping Center, with an area of ​​60 square feet, is the largest shopping mall currently in operation in Tsuen Wan. After its official opening in 1992, it has attracted frequent visits from the entire Tsuen Wan community.

Tsuen Wan Plaza, which is under construction, is even bigger. It consists of two skyscrapers with an 88-story building and a 42-story building, as well as a large shopping mall. The total rentable area is 260 million square feet, including shopping The center is 38 square feet.

When the project was initially approved, many people did not understand why Lin Zuhui wanted to build two shopping centers next to each other at the same time; of course, they do not understand now.

Perhaps only some people understand that if the New Times Group does not occupy the best location in Tsuen Wan, then other real estate developers will also come to seize the commercial real estate in Tsuen Wan.

Instead of falling into competition with other companies, it is better to compete with its own two shopping centers.

Of course, the two shopping centers are slightly different: Citywalk’s proportion of luxury brands is definitely not as high as that of Tsuen Wan Plaza; the top floor of Citywalk is children’s recreational facilities, while the top floor of Tsuen Wan Plaza is a garden-like landscape displaying trees. fossil.

The entire Tsuen Wan old wharf project will be completed and put into use in early 1997; at that time, it will be the peak of Xiangjiang real estate, and there will be no worries about leasing and rent.

"Baba, I'm going to the playground!" Lin Wenhua said as soon as he arrived at Citywalk.He is active by nature and has a detached personality. Fortunately, he is smart and has good learning ability.

Lin Zuhui nodded, and then a bodyguard took him and his younger brother to the playground, leaving Lin Zuhui and Guan Jiahui to go shopping.

In Xiangjiang, some large shopping malls have children's playgrounds, where adults can leave their children to play and go shopping without worry; the top-floor playground at Citywalk is just such a function, and is very popular among citizens.

Building a shopping center (retail commercial real estate) is by no means simply renting and collecting rent, but a profound knowledge; starting from the establishment of the entire shopping center project, it needs to be unique in architectural design, rich in heritage and culture; subsequent leasing, Management is also a science.

In the retail field of Xiangjiang, you are not afraid of selling high prices, but you are afraid of lowering prices; there are very few incidents of customer slaughter, and even if there are, the victims are overseas tourists, especially mainland tourists who have weak legal awareness.

Slaughtering customers is not the right way to do business. Heung Kong has the Consumer Council and the media. Once they are caught by them, the reputation of the store will be ruined. The Consumer Council can replace customers and claim compensation. media exposure.

Generally speaking, there are very few incidents of slaughtering customers, and the business environment is among the best in the world.

Another advantage of Heung Kong Retail is the service attitude of the store. No matter whether you buy or not, the store will greet you with a smile.

Of course, based on Lin Zuhui's experience of living in Hong Kong for nine years, he would feel: "This is how business should be done!"

But there is one area in Xiangjiang where the service is really worrying, and that is some small restaurants; and those restaurants that have a good business and have been passed down from their ancestors, the owners have a bad temper.Maybe in their view, the old store is the taste, no service is needed.

Guan Jiahui held Lin Zuhui's arm and enjoyed the way passers-by looked at her. She thought that everyone who looked at her envied her.

But Lin Zuhui didn't care about these details. Although he was going shopping and eating with his wife and children, he was investigating Citywalk.

Retail commercial real estate is a profound knowledge, and New Era Group's current achievements are not enough to be proud of.Several central plazas in the mainland will be opened one after another in the millennium. Will they be able to achieve the expected success?Especially the central plaza in Sanlitun, where art and fashion are integrated for the first time (because it is a low-density shopping mall), will it achieve good results?

"You often come here with your children?" Lin Zuhui asked curiously.Lin Wenhua's performance just now seemed to be very familiar with this place.

"Come here occasionally, Wen Hua likes this place, saying that there is a big playground and musical fountain here, so I will bring him here once or twice a month." Guan Jiahui said with a happy expression.

The two sons are her talisman and future support, and it is easy to show happiness when talking about it.

Lin Zuhui nodded. Citywalk's music fountain is also a must. Every time it starts, a large number of people watch it. It is the largest music fountain in Hong Kong.

"There aren't many brands you need to buy here, are there?" He continued to cliché from customers.

Guan Jiahui said naturally: "No! Compared with the shopping malls in Central, Causeway Bay, and Tsim Sha Tsui, the overall quality of this place is indeed a little lower, but the advantage lies in the large number of luxury goods. It can be said that it is a high-end gathering place. The nearby residents have given good reviews to this place!”

After finishing speaking, Guan Jiahui realized that something was wrong, and quickly tightened Lin Zuhui's arm, adding: "I don't necessarily have to buy luxury goods, as long as they are beautiful and suitable, I will buy them."

Lin Zuhui said with a smile: "I don't mean it! Apart from wearing IT fashion retail clothes, how can you like other mid-end brands?"

Guan Jiahui said pitifully: "Then I will go to Giordano and Jeanswest next time to see if there is anything suitable for me!"

It was only then that she discovered that Lin Zuhui was wearing Giordano's casual clothes today, but for some reason, this low-end casual brand, worn by her man, felt like a luxury.

"Thinking about what I mean, Wen Hua learned exactly the same for you, what a ghost!" Lin Zuhui said angrily.

"No way, he didn't learn from me. He was originally as smart as you, but he just likes to play a little bit!" Guan Jiahui hurriedly explained.

"Understood, I'm an old couple, why are you so petty? I don't know you yet, I like famous brands, when did I tell you about you!" Lin Zuhui comforted.

"Hee hee, it means that the charm of my man has not diminished in the past. I am nervous about you!" Guan Jiahui was almost hanging on Lin Zuhui's arm, looking at Lin Zuhui and said coquettishly.