Hong Kong's new giants

Chen Xing, president of the LEIT manufacturing plant, said: "Polar fleece is made of polyester fiber fleece that is brushed, sheared, and then polarized, so that small grains of fleece are formed on the surface of the fabric. As a substitute for wool, polar fleece Under the same conditions, the cold resistance of fleece is twice that of merino wool and four times that of cotton. In addition to the cold protection performance, the lightness, comfort and strong hydrophobicity of polar fleece have made it recognized by "Time" magazine It was selected and rated as one of the 2 great inventions of the 4th century. For a time, polar fleece was very popular, and the price was also rising.”

Lin Zuhui immediately asked: "Can we produce?"

Chen Xing thought for a while and said: "The inventors of the polar fleece did not apply for a patent. They confidently believed that those who imitated would always be left behind. Therefore, many manufacturers tried to break the technical barriers and take a share of the polar fleece market. , of course we can also carry out the research and development of this fabric.”

Lin Zuhui resolutely said: "It's not a skill to research it. What I need is to make a fleece sweater cost more than 100 Hong Kong dollars. Reduce the cost of the product and achieve high quality and low price."

Everyone was very surprised.

From the 80s to the present, wearing a fleece mountaineering suit and walking on Fifth Avenue in New York is like walking on the streets of Harbin in a mink coat now. The expensive price and novel texture show an extraordinary identity.Fleece has been invented for more than ten years, and it has always been a symbol of high-end.

Chen Shiwen, the president of the group, immediately said: "It will definitely work! First of all, we have invested a lot in technology research and development, and secondly, we have made use of our supply chain system, which is definitely a huge advantage."

LEIT Group's factories in the Mainland include the entire production chain of textiles, dyeing, and garments, which has a considerable 'cost advantage'.

Seeing that Chen Shiwen issued the "Military Order", Lin Zuhui nodded in satisfaction. He can understand that you say that the high-tech industry cannot be played by itself;

"That's good! Let me tell you my plan. I plan to create a best-selling item, which is a polar fleece sweater... My goal is to set the price in the range of 100 to 200 Hong Kong dollars, and the global sales volume will reach 1000 million. With this single product, Jeanswest will completely establish an important position in the field of "fast sales". By the way, the Jeanswest brand will revise its development strategy again. We don't need to spend too much energy on "fashionable models", but pay more attention to basic models. clothing. Giordano pays more attention to 'fast fashion', and Jeanswest focuses on 'fast sales'."

Everyone remembered it.

Chen Shiwen said: "I have also conducted surveys in this area, and found that many people do not pay much attention to fashion, but the 'ordinary' style is more popular with them, and there are still a lot of people in this group. Quality and low price for long-term development, so it is not easy to overlap with Giordano and crocodile shirt business.”

Lin Zuhui likes this kind of discussion atmosphere. Let him tell the experience of later generations, and everyone discusses together to formulate the company's overall strategy.

LEIT Group has a net profit of more than one billion this year. It is a truly giant clothing giant. It is stronger than the current Uniqlo and larger than Zara. There is no reason why it cannot develop successfully.

Lin Zuhui also said: "In the field of production, we can also develop a new model, that is, to concentrate all the industrial chains in one area of ​​East Guan, and we will hand over some industrial steps to other cooperative enterprises and let them operate in our factories. Build a factory nearby. In the long run, that area will become a huge factory with the entire industrial chain. The efficiency is high, the cost is low, and the quality is grasped, and an optimal production process is formed. Of course, I am just suggesting that this issue You, Chen Xing, will take the lead, come up with a plan as soon as possible, and discuss it together."

Chen Xing immediately straightened his waist and said seriously: "Okay!"

Just for the three brands of Crocodile, Giordano, and Jeanswest, there is a lot to be studied. It is not so easy for clothing companies to become bigger and stronger.To this end, LEIT Group has a dedicated studio to provide various optimization programs and market research for the group.

In addition to these three brands, the LEIT Group also has many clothing brands, including the "Gangliu" clothing brand, which has three clothing brands, as well as hat brands, sunglasses brands, crocodile shirts and leather products. The group's business is doing very well. wide.

If the business is to expand, more stores need to be opened. Lin Zuhui has always attached great importance to this point.The stores of the Jeanswest brand are all self-operated and will not be open to franchising; but Giordano and Crocodile have opened the franchise model, but the conditions are very harsh, so the proportion of self-operated stores is still an absolute advantage.

The highlight of the LEIT Group is that it owns properties worth billions of dollars, including more than 60 stores across Asia; when the Asian financial crisis breaks out, the LEIT Group will take the opportunity to purchase stores and open a large number of stores to expand.Based on this alone, LEIT Group can leave competitors far away, for example, after the financial crisis in 08, it expanded against the market, or joined the Internet sales early.

The effect of these strategies can be said to be no less than the planning of clothing brands.

……

On Saturday at the end of March, Big D and his team came to Clear Water Bay Golf Club.

The environment here is beautiful, and you can fully feel the breath of spring, especially in some areas of the golf course, which is like a large pier, surrounded by the sea on three sides, and the scenery is very beautiful.

During the party, Fang Jin approached Lin Zuhui in private and said, "Boss, Lippo intends to invest 6.5 million to buy my Chungking Mansion."

Lin Zuhui smiled and said: "Then sell it, anyway, you are a speculator, with a net profit of nearly 5 million, you are still not satisfied!"

Fang Jin responded embarrassingly: "I do intend to sell, but I also want to be a developer!"

Lin Zuhui was taken aback, and immediately said bluntly: "How can you be a developer in Xiangjiang? Do you know how many residential units are sold in a year by the seventh largest real estate company in Xiangjiang?"

Fang Jin is quite familiar with the business, and said: "It seems to be six or seven hundred! I don't want to be a developer in Xiangjiang, I want to invest in the mainland."

Not to mention the seventh largest real estate company, except for New Era, Sun Hung Kai, Cheung Kong, and Henderson, all other real estate companies have fallen behind in the development of real estate.The annual supply of residential units in New World and Hang Lung is less than 1500, which is about one-third of the top four.

As time goes by, Hang Lung will also fall behind, because the Chen family will buy rent-collecting properties and go to the mainland for development.

As for New World, it also invests funds in the hotel industry; of course, New World has rich rental properties, and it still has the strength to strengthen some real estate development.

Lin Zuhui said: "It's good to invest in the mainland, what do you plan to invest in?"

Fang Jin said: "I plan to build a commercial building near the Bund of Shanghai, collect rent for a long time, and plan to invest 10 billion!"

"This plan is not bad. Now that you have thought about it, let's do it."

Fang Jin suddenly understood, and quickly said: "Thank you for your guidance!"

Lin Zuhui nodded, grabbed Fang Jin's shoulders, and walked towards the crowd.Lin Zuhui has always taken care of Fang Jin's little brother, although he is no longer needed, but it does not hinder the friendship between the two.

Now, Fang Jin's net worth is also 30 billion (listed company), and he can be regarded as the number one person in Xiangjiang.

Chapter 494 [Technology giant]

Monday, May 3.

Lin Zuhui came to the Mainland, he now often travels around the world, so he plans to buy a private jet.Although he has long been the richest man in the Chinese, and this year he is the richest man in the world, but the Chinese have always kept a low profile, and Lin Zuhui is the same, so the plane has not been put on the agenda.

Now that he has decided to buy a private jet, Lin Zuhui intends to get a Boeing 747 in place at one time for modification; considering that it will take several years to wait, he has to buy a Gulfstream private jet and use it first.

As for why not buy Airbus for modification, it is because Airbus has not yet developed a large airliner to compete with Boeing 747.

Pengcheng, Nanshan District.

Lin Zuhui came to Xiaomi Science and Technology Park and felt the charm brought to him by technology.

To be honest, in addition to electronic consumer products, Lin Zuhui also values: semiconductors, liquid crystal displays, and lithium batteries. However, only semiconductors can enter these three industries, and the other two industries currently have no chance at all.

For example, LCD screens currently monopolize 95% of the global market, and the other 5% may be in the United States, and even South Korea has just invested.Even if it is the first generation of liquid crystal display production lines, it is impossible for stupid people to sell them to Hong Kong and Chinese capital now.

But as far as Lin Zuhui knows, LCD screens seemed to be in a trough in 1994, and a large number of Japanese engineers lost their jobs; South Korea immediately carried out counter-cyclical investment and aggressively recruited Japanese engineers, and finally overtook Japan at the end of the 90s.As a result, the stupid people were not happy, and immediately transferred the production line to Taiwan Island at a high price to support the LCD display industry in Taiwan Island.

BOE in the mainland only entered this field in 1998, and only acquired a low-generation production line in South Korea in 2001. After more than ten years of development, it has truly gained a foothold.

Difficult!

If it is difficult, it has to be done. Lin Zuhui plans to let Xiaomi Technology set up a project team next year to recruit some stupid engineers. Even if they do research work first, they will first occupy the latrines and acquire a production line when the time is right.

In terms of lithium batteries, it has just been put into commercial use at present, occupying an absolute monopoly position.

Difficult!

Even if it is difficult, it must be done. Next year, Xiaomi Technology will also set up a project department to dig people for research.For future development, do a good job in the preliminary research work.

In the final analysis, the development of these three industries, semiconductors, liquid crystal displays, and lithium batteries, may require an investment of hundreds of billions, or even more. Because of this, the reason why the Mainland really developed in the previous life may be due to the reception of low-level technology from Japan and South Korea. , and then the country will support it, and finally it will not be stuck, or even surpassed.

Thinking about Huaxia is also very "miserable". Some people always say that technology is underdeveloped. In fact, Huaxia almost develops the industrial chain of the world by itself.

Industries such as stupid LCD screens, lithium batteries, and semiconductors were actually first developed by Americans at the beginning; but the United States will not impose strict technical bans on stupid, which is why Japanese people have flourished .

In fact, Xiaotian is a dog supported by the United States. It can give you food, but it will also educate you.When semiconductors were developed, the United States supported Taiwan and South Korea, and made a plaza agreement to train dogs.

So, no matter how stupid Xiaoyue is, he is actually a dog in America.

Lin Zuhui asked Xiaomi Technology to lay out semiconductors, LCD screens, and lithium batteries early. In fact, he was also preparing for it. He hoped that he could also use his "money ability" to acquire some low-end and mid-end technologies and production lines from Japan and South Korea, and then consider overtaking them later.

Of course, where does the 'money ability' come from, apart from Lin Zuhui's 'financial aid', it is mainly obtained from consumer electronics products, as well as raising funds through listing in Hong Kong.

……

Lin Zuhui came to Zou Kaixuan's office in a low-key manner. Now he does not have Xiaomi Technology in his office; he will not participate in any activities of Xiaomi Technology, and Zou Kaixuan is completely in charge.

At present, Lin Zuhui holds 80% of the shares of Xiaomi Technology in Hong Kong, and the other 20% of the shares are in the hands of Zou Kaixuan.

"How is the sales of VCD players?" Lin Zuhui said while sitting on the sofa.

Zou Kaixuan was naturally sitting on the sofa, how could she act as the boss in front of Lin Zuhui!

"After a year of advertising, now about 10% of the citizens in important cities know about VCD players. And our Xiaomi VCD shipments have risen to about 2 units per month, which is the absolute leader in China. ..."

After listening, Lin Zuhui said, "How about Japanese and Korean brands? What's the situation?"

Zou Kaixuan said: "Japan's Panasonic's VCD has been sold in the mainland in the middle of this month. The specific sales situation is unknown, but Japanese brands are very popular in the mainland and are our enemies."

Lin Zuhui said with a smile: "It's just a VCD, and it's not a high-tech product. The so-called foreign brands are nothing to worry about. As long as we insist on advertising on CCTV, and then reduce the price, any foreign brands are nothing to worry about."

Zou Kaixuan nodded and said, "Well, I think so too. Now that we can charge a patent fee of US$10 for each VCD machine, it can be regarded as a big boost to the ambition of the Chinese people."

Of course, there is a patent fee, just like if Xiaomi Technology produces DVD, it also has to pay patent fees to Sony and Philips, and it is also very expensive.

However, the picture quality of VCD is sufficient in China, and the sales volume of DVD is far lower than that of VCD. However, Xiaomi Technology is at a disadvantage in selling DVD overseas. After all, it has only been established for a few years and the brand is not loud enough.

Lin Zuhui asked again: "Now, how much does the VCD cost?"

Zou Kaixuan said: "Not counting the initial research and development and advertising investment, only the material cost is 1800 yuan. This is mainly because we control a decoding chip company and sign a large number of supply contracts with Philips."

For this cost price, Lin Zuhui is very acceptable. Even if in three or four years, those cottage factories use foreign parts and push the price to 2000 yuan, Xiaomi VCD can still guarantee sufficient competitiveness; of course, Xiaomi VCD will not After all, the brand established in the early stage is enough to make it a mid-range brand. The price reduction to 3000 yuan is simply a self-deprecation, and it is confused with counterfeit products.

The reason why Lin Zuhui insisted on letting Cheng Long advertise is because in this era, mainlanders recognize Cheng Long, but Li Lianjie is also not good.In the previous life, the products endorsed by Cheng Long were very good at the beginning. For example, the Xiaobawang learning machine and Aiduo VCD in the previous life were the leaders in the industry.Why closed down, or the boss is not good at management.

"Very well, when Japanese and Korean brands enter the mainland, we will directly reduce the price to 3999 yuan; in the future, if counterfeit factories in the mainland come, we can slowly lower the price to 3000 yuan."

Zou Kaixuan said: "Well, the boss's method is good. After all, according to your forecast, the market sales will exceed 1994 million next year (300). Small profits but quick turnover is the best solution. Moreover, we can also use VCD players , to establish the brand of Xiaomi Technology.”

Lin Zuhui nodded. These products seem to sell a lot, but in fact, they do not make much money in the technology industry.For example, the Tianyu mobile phone in the previous life once achieved the number one sales of mobile phones in China, but it went bankrupt as soon as it said it went bankrupt.

Generally speaking, a 10% profit margin in the technology industry is very good; but for 10% of the profit, you have to continue to invest. Once you choose the wrong direction, the result is over.

The Tianyu mobile phone in the previous life was a bet on Microsoft's smartphone system, but it disappeared. Of course, this may only be part of the reason; the root cause is that he does not have his own core technology.

"The company is not short of funds, do I need to inject another 5 million. Forget it, I will inject another 5 million this year!"

Zou Kaixuan was dumbfounded, and quickly said: "The company now has high-quality products and Xiaomi Science and Technology Park. There is no problem with the loan. You don't need to pay any more money from the boss. You have already invested more than one billion yuan."

In the Xiaomi Science and Technology Park alone, it has already invested more than 7 million yuan. It also acquired the chip company Sun Yansheng in the United States, acquired a semiconductor company, and invested in the research and development of VCD, mobile phones, fixed phones, and cordless phones; as for the research and development funds for pagers , but the cost has been recovered, and it has begun to make profits.

Lin Zuhui said with a smile: "It's only 5 million yuan. It's a big deal for me. You can use this money to invest in research and development technology. I only have one requirement for Xiaomi Technology, and that is to master its own core technology and have a lot of patents."

Zou Kaixuan nodded earnestly. In her heart, Lin Zuhui was great in the first place, and the mainland executives called him a "patriotic businessman" (Li Chaoren is also called by the executives in this way now).

Then, Lin Zuhui and Zou Kaixuan exchanged ideas on LCD screens and lithium batteries, and Zou Kaixuan took them seriously.

"I'm not asking you to reach the sky in one step, but to let you develop gradually. If there is no achievement in ten years, it will take 20 years. As long as you accumulate technology for a long time, sooner or later you will make achievements in this field. As for the investment during this period, we can pass To make a profit from 'consumer electronics', you can also raise funds through listing, and even before listing, I can continue to support you. We have certain advantages in funding, so you can find ways to obtain talents, equipment, and technology from overseas."

"Well, I remember."

Lin Zuhui said with satisfaction: "If Xiaomi Technology can become a high-tech giant one day, I can also profit from the stock market, but you can become famous all over the world. If our son becomes a talent, he can also succeed you."

Zou Kaixuan nodded happily, almost moved to tears.She would not understand that Lin Zuhui decided not to take the road of technology companies because he was worried about choosing sides in the future, but many of his industries were abroad, so he could not express his opinion.

Although he knows that Xiaomi Technology was founded by him, he will do it for others to see by cashing out and not holding any position in Xiaomi Technology.

Of course, it's also possible that Lin Zuhui's worries are unfounded, and that Xiaomi Technology may not be able to reach Huawei's level.

Lin Zuhui continued: "How is the situation of Xiaobawang?"

Zou Kaixuan replied: "The sales of the second-generation learning machine developed last year are extremely hot. At present, Xiaobawang can sell almost 3000 million yuan per month. It seems that this year we can get a dividend of 2000 million yuan."

There is not much money, and Lin Zuhui doesn't like it at all.

Therefore, he said: "If possible, you can use Xiaobawang's talents to recruit Xiaomi Technology. After all, Xiaobawang has nothing to develop now. And joint ventures, it is impossible to give them shares, even high salaries. It’s unlikely. But our Xiaomi technology is different, high salary is guaranteed, and important future listing, management and technical personnel, can get shares. You can disclose this and let those people work harder.”

Let me write a blank check first, even if employees hold shares in the future, they will not be real stocks. Lin Zuhui plans to set up a labor union, fund or something, and then hold certain listed stocks; while employees and management will hold funds and labor unions shares, this share only has the right to dividends, and nothing else.

Zou Kaixuan said: "A high salary is enough, do I still need to give them shares? After all, in China, the only ones that can afford them a high salary are our companies."

Lin Zuhui told Zou Kaixuan his thoughts, and this woman understood Lin Zuhui's small plan.

"Okay, I know!"

Chapter 495 [Happy Tiger]

In the mobile phone research and development room of Xiaomi Technology Building, Lin Zuhui listened to the explanations of the technicians.The general direction of Xiaomi's mobile phone research and development was finalized by Lin Zuhui, that is, not to develop analog signal mobile phones, but to directly develop GSM mobile phones (cellular).

The reason is simple, GSM signal grabbing is faster and more stable.In the previous life, Ericsson quickly opened up the mainland market with a GSM mobile phone in 1995.However, Motorola's market share fell rapidly because of the lock on the analog network.

Lin Zuhui is also in telecommunications. His telecommunications companies are currently concentrating on the development of digital cellular communication services. Naturally, he will not make a wrong choice in the general direction.

Because of this kind of experience, once Xiaomi Technology develops a mobile phone, not to mention competing with Ericsson, Nokia, and Motorola, it still has the hope of becoming the leader of domestic brands, and can even rely on its high-quality and low-price strategy to threaten its previous life. Several brands in a monopoly position.

Looking at a group of engineers from various countries, Lin Zuhui couldn't help but feel a little proud. There are few domestic companies that dare to go to Japan and South Korea to hire elite talents with high salaries, but almost none.However, Xiaomi Technology has always insisted that it not only needs to recruit a large number of mainland scientific research personnel, but also go to Japan and South Korea to poach people with high salaries.

The emphasis on talents has far exceeded that of current domestic companies.

Lin Zuhui picked up a heavy mobile phone. Of course, this is just a test product. After all, entering the market with such an uncompetitive product has no prospect of development at all.In fact, the mainland also produced a mobile phone in 1991, but there was no spark.

"Small size, light weight and durability make it competitive. If it can be done, we can also add a flip cover at the bottom to protect the keyboard. In this way... In this way, our products will definitely be favored by female white-collar workers, and Make a breakthrough." Lin Zuhui said to several high-level and important engineers around him.

At present, he is still the boss of Xiaomi Technology, and he can't hide this even if he wants to hide it.

Lin Zuhui's words, like a bright light, quickly caught everyone's eyes, and they all echoed.

"Boss, don't worry, we will definitely be able to develop the mobile phone you mentioned. At the end of next year at the latest, we will achieve technological maturity." Qin Gong, the person in charge of mobile phone research and development, issued a military order.

Lin Zuhui nodded, expressing that he was very optimistic about them.This department has been established for more than a year. The engineers are from all over the world. Xiaomi Technology has invested a lot of research and development expenses, and the direction is the most accurate. If it can't develop an excellent mobile phone, it really can't be justified.

In fact, the threshold for making mobile phones is not high. Domestic counterfeit manufacturers can use foreign parts to assemble counterfeit mobile phones with little research and development costs.

But Lin Zuhui doesn't want Xiaomi Technology to go that way, he wants to have his own core technology and a large number of patents.Because of this, he spent huge sums of money to form this team.

Lin Zuhui continued: "What do you think of the flip design I just made?"