Hong Kong's new giants

Li Zekai turned a deaf ear to Jiucang's "goodwill warning" and wanted to "death" his opponent.Its power is sharper than that of Naifu who forced him to buy land back then.

Wu Tianhai, director of Wharf, sighed: "If the government approves satellite TV charges, Wharf will definitely give up (the cable TV plan). If the government approves satellite TV to broadcast Cantonese programs, the audience's program choices will greatly increase, which will have a great impact on cable TV. Huge. Unless the government provides compensation in other aspects, such as exemption from patent tax, etc., the chance of Wharf’s retreat is greater than everything else.”

Jiucang adopted the technique of mourning soldiers in order to win the sympathy of public opinion and relevant officials of the Hong Kong government.

Li Zekai didn't move his heart of compassion, and still pursued him relentlessly.

The September 1991, 9 edition of "Next Magazine" pointed out: "Wharf's plan to bid for cable TV and the second network has a budgeted investment of 6 billion Hong Kong dollars, and Hutchison's satellite TV plan has an investment of more than 55 billion Hong Kong dollars. .The competition between the two consortiums with an investment of 30 billion yuan, in order to protect themselves and defeat the enemy, there is no way they can't use their magic weapon to fight!"

In this battle, ATV sits firmly on Diaoyutai, because it was the first to obtain a satellite TV license, and it also allows Cantonese programs to be broadcast.

Lin Zuhui's reason for convincing the Hong Kong government was simple:

First of all, ATV already holds the patent of the TV license, and Asia Satellite TV is equivalent to rising stars;

Secondly, Lin Zuhui used his own "Hong Kong culture to revitalize Hong Kong" as a weapon of public opinion;

In the end, Lin Zuhui promised that there would be no charge for satellite TV.

Today, Dragon TV still has not obtained the right to broadcast Cantonese programs, and cannot charge.It seems that the Hong Kong government has given some face to Wu Guangzhen's resistance.

But Lin Zuhui knows that in the first half of next year, the two families will probably "shake hands and make peace" and stop fighting.

Of course, how could Lin Zuhui let Li Zekai make money comfortably, he would give Li Zekai a fatal blow, and let this little brother understand that 'money is not so easy to earn!In particular, traitorous money! '

In fact, it is very simple. As long as Li Zekai planned to sell Dragon TV in 1993, Lin Zuhui announced that ATV would form a satellite TV network.So, is his Dragon TV value still so valuable?

Does Murdoch dare to compete with a giant who controls the output of "Hong Kong culture" in producing content?

Even if he dared, he wouldn't buy it at a premium of a few percent!

To put it bluntly, Dragon TV will definitely depreciate.

In Lin Zuhui's view, the battle between him and Li Chaoren has just begun, and it has just officially started.

Of course he wouldn't mind, just teach the little one a lesson!

Chapter 428 [Battle of Revenge]

Yonghui Supermarket and Xishiduo Convenience Store began to publicize with great fanfare on TV and newspapers: the two retail companies grandly launched the "Free Shopping Day", which is usually during the period from December 1991, 12 to January 28, 1992 Here, customers who spend over 1 Hong Kong dollars in Yonghui Supermarket and Xishiduo Convenience Store can leave a receipt and participate in the lucky draw after 8 days.

All of a sudden, the citizens of Xiangjiang sharpened their swords and prepared to go shopping when the time came!

Hong Kong people like to gamble, it’s not a joke!

Hengchang Building.

Lin Zuhui is negotiating with President Yuan Tianfan and Times Retail President Chen Jiasheng.

"Today, our Yonghui Supermarket has 72 stores and 122 stores of Xishiduo Convenience Store. It is the third largest retail group in Hong Kong, second only to Watsons (Parkn'Shop Supermarket), Dairy Milk International (Wellcome Supermarket, 7- 11). Therefore, taking advantage of this large-scale promotional event, we will establish the third position in Hong Kong’s retail industry in one fell swoop.”

"Of course, because the retail market in Xiangjiang is already very saturated, these two retail brands are almost maintained at this scale. In the future, we will mainly improve the supply chain, strengthen management, and improve services. At the same time, we have to Exploratory overseas expansion."

He didn't mention the mainland's retail market, because the mainland did not really open up the retail market until after China's accession to the WTO.

Throughout the 90s, the retail market was only tentatively opened up, such as designated cities, which must be joint ventures and so on.Of course, this kind of cooperation cannot be missed. The earlier you enter the mainland market, the more advantages you will have in the future.

Chen Jiasheng nodded, and said seriously: "In the past two years, due to the rapid expansion of retail sales in the past two years, there have been a lot of losses. It is time to explore the profit model!"

Originally, Times Retail had already made a profit, but it was suppressed by Watsons.Lin Zuhui put his mind on it and tried his best to expand the stores. In this way, no suppliers would dare to get in the neck of Times Retail.

Lin Zuhui said: "Although we did lose more than 3 million yuan in the past two years, don't forget that our expansion during the real estate downturn saved too much rent, and we also took the opportunity to buy a lot of high-quality stores. In this way, we In fact, the expansion was carried out at the best time. Therefore, the mere [-] million investment can get rid of the pressure of the two retail groups, which is very worthwhile."

Not only these strategies are good, Yonghui Superstores focuses on fresh food, and adopts the "surrounding the city from the countryside" to open stores in new towns first, and then open stores in the prosperous areas of Hong Kong and Kowloon... These measures are also quite correct.

In addition, the supply chain system built with huge sums of money has immediately strengthened the comprehensive strength of Times Retail.

It can be said that the vision of a time traveler and a group of competent generals are definitely an advantage.

This Times Retail masterpiece event also has the meaning of revenge. It was suppressed by Watsons back then, and now it is going to make a strong announcement that Times Retail is back.

The three discussed the retail matters, and Chen Jiasheng left Lin Zuhui's office to supervise the 'Free Shopping Day' event.

Then, Lin Zuhui said to Yuan Tianfan: "How is the progress of Jinmailang?"

Yuan Tianfan immediately said: "The management team and technical team have been recruited, and a production line has also been purchased in Japan, and the assembly in Xiangjiang will begin next month."

Lin Zuhui intends to conduct research and development and production in Xiangjiang first. As for the mainland, he will naturally invest next year.

Xiangjiang's instant noodles are monopolized by two brands, one is Japan's "Nissin" and the other is the local "Doll Noodles", especially Nissin Ramen, which accounts for almost half of the country. It is worthy of being the ancestor of instant noodles.

Therefore, Lin Zuhui intends to use 'Soup Daren' to deal with 'Nissing'.

As for the mainland, it is natural to use 'Jinmailang' to compete with 'Master Kong' in 'Unification'.

Lin Zuhui nodded, and said: "You ask the management to go to Taiwan Island Master Kong and conduct business exploration in a unified way. I hope to learn about their production line model. After learning the news, we will quickly place an order with Japan. We will go to the mainland to invest in large-scale production in the first half of next year. Food factory."

Yuan Tianfan always feels that his boss is full of confidence in everything he does, which makes people very strange. Is he really omnipotent?

The executives of the group seem to be his apprentices, and they worship and worship the five bodies he admires.

Although he also thinks that Lin Zuhui is a business genius, he doesn't know that he is an all-rounder. Recently, he slowly began to know.

"Okay! I'll arrange it!"

……

With the promotion of Times Retail, Watsons felt the pressure.However, they were in a hurry and it was impossible to fight back.

First of all, they have lost the opportunity to join the promotion immediately, which will greatly reduce the activity, and the time may not be too late;

Secondly, the activity of 'Free Shopping Day' was so well planned that it was impossible to win in a short while;

Finally, in the past two years, Times Retail has made it clear that it has to grow even if it loses money, but in the eyes of industry insiders, Times Retail should have lost more than 5 million yuan, but other people's business is really good, and there is absolutely not much loss.And the loss is basically due to the investment in opening the store, and the sales are only profitable.

In the meeting room of Hutchison Whampoa.

Li Chaoren is also having a meeting with executives to discuss this matter.

For them, Lin Zuhui is an extremely dangerous person. There is a magic weapon of "surprise victory" in any business, which is difficult to defeat.In the past two years, everyone has clearly felt that the rise of Lin Zuhui has borne the brunt of the Changshi Department, and that various industries have been affected.

"Do we have a good event plan that can be staggered for publicity?" Li Chaoren asked.

For a while, everyone felt very strenuous, the 'Free Shopping Day' event was really great.Although everyone knows that free is limited, but it is full of temptation.

Seeing that everyone was silent, Li Chaoren said angrily: "Since other people's activities are so good, didn't you think about how to deal with it before the meeting?"

A senior employee said: "I have thought about it, that is to cut prices. Times Retail has already lost hundreds of millions. If it continues to lose money, it will definitely be difficult!"

This trick was not unheard of in 1984, but the opponent at that time was Wellcome.The price reduction activities have been going on for half a year, and the business and political circles have come to criticize the two companies in the media.Because of the rivalry between the two powerhouses, it was the small and medium supermarket groups that died.In the end, Wellcome and ParknShop will conduct monopoly operations, and they will not have the final say on the price at that time.

Under the strong public opinion, the two supermarkets finally withdrew their troops and extinguished the flames of war.

Li Chaoren immediately said: "This method will not work. Lin Zuhui is not afraid of losing money. He is relatively young! Moreover, he will attract criticism from all walks of life!"

Everyone couldn't help slandering, their boss complained deeply about Lin Zuhui, how many people in Xiangjiang would dare to say that Lin Zuhui was young and impulsive?

Next, everyone offered suggestions, but in the end, there was no better solution.

However, Li Chaoren still intends to do a wave of activities a year ago, so he can't do nothing at all.

……

Last day of June.

In the office of New Times Group, Lin Zuhui called Liang Zhenxun and said: "I don't know if the dollar/yen will fall below 125 points today. If it can fall below 125 points, let's clear the position below 5 points! In this way, you can almost make a profit." 3.8 million! In addition to our profit of 8.8 million on the futures index, this year's non-recurring profit is also [-] million!"

Liang Zhenxun immediately smiled and said: "This is already a lot. Which company in Xiangjiang has such a good profit. Moreover, we may continue to be the most profitable company in Xiangjiang this year, and HSBC may still not be able to surpass us!"

HSBC, which is listed in Xiangjiang, is only a part of the assets of HSBC Group - HSBC Bank, that is, HSBC Bank with Xiangjiang as its main business.

Otherwise, with the huge asset value of HSBC Group in the trillions, the profit is only billions, which is too bad!

Lin Zuhui said: "The profit of HSBC Bank declined last year, and naturally it will not soar this year, but HSBC Bank should be very strong in the later stage!"

Liang Zhenxun nodded, he agreed with the boss's opinion very much.

This year, the net profit of New Era Group should be more than 70 billion, which is very exaggerated!Even if the non-recurring profit of 8.8 million is subtracted, it is still very impressive.

Changshi plus Hutchison Whampoa is estimated to be only 60 billion.

The profit scale of Cheung Kong and New Era Real Estate and Hotel is similar, and the profit of Hengchang Holdings and Jiahuaren Real Estate should be similar to that of Hutchison Whampoa. The two are at the same level.

After Liang Zhenxun left, Lin Zuhui thought about it.

Next year, New Era Group will no longer get involved in the Xiangjiang stock market, and will leave the opportunity to Hengjin Investment, after all, he also needs funds personally.

Well, next year's New Times Group, in addition to still being based in Hong Kong, will enter the mainland and buy low-end commercial real estate in the United States.

……

Hengjin Investment.

Lin Zuhui recalled George and Bruce in advance to arrange for foreign exchange clearance.

In fact, he really wanted to wait until USD/JPY was at 122 before closing his position.However, he is about to pay a sum of 25 billion to the Hong Kong government to take over the overseas trust bank in the hands of the Hong Kong government.

"I plan to gradually cash out below the USD/JPY 125 point, and you can arrange it. But I want to tell you that my company is also cashing out recently, which is about 9 million, so I hope you don't make too much effort Many. Even if there is a rebound of more than 125 points when cashing out, we should not panic or continue, but continue to wait for opportunities.”

After all, Lin Zuhui is not sure whether the dollar/yen will continue to fall. After all, he knows that the lowest point in 1992 was 120 points, but he has no idea when it happened.

Moreover, according to the opening of the mainland, the relationship between China and the United States has eased. Does that mean that the dollar will also appreciate and the yen will depreciate?That is, it is very possible that the USD/JPY points may rise in the short term in February, and even return to above 2 points again.But in the end, it will fall again.

Therefore, whether Lin Zuhui's name is Liang Zhenxun or George, he must cash out below 125 points.If there is no chance, he can personally raise 15 billion in cash (10 billion is deposited in China Commercial Bank).

No matter how bad it is, he can withdraw the money from the family office at any time. After all, he is the founder and has absolute rights.

George has long known the boss's style, which is to frame the psychological price first, maintain a good attitude, and wait for the opportunity.Of course, although this method is very good, it must be a person with accurate analysis of the general trend to be foolproof.

Normal investors are almost always 'adaptive'!

"Okay, I understand what the boss means!"

"Take it, you can arrange it!"

According to the current situation, the 15 billion Hong Kong dollar foreign exchange invested by Hengjin has already made a profit of 33 billion, and 48 billion can be withdrawn, and of course it may be more.

And once the USD/JPY point rises above 2 again in February, Lin Zuhui will continue to sell short.He has already been familiar with this kind of repeated cutting of meat in foreign exchange, and he has harvested a lot of wealth.

After George left, Lin Zuhui said to Bruce: "How is the income of the family office this year? Have you got any statistics?"

His largest sum of cash is 200 billion, but it is put into the family office, so naturally he is very concerned about it!

With a look of admiration on his face, Bruce reported seriously:

"The timing for the boss to invest in U.S. stocks was very good. It was just the oil crisis, which affected the U.S. economy and the stock market fell. It was an accurate bottom-hunting. This year, the U.S. stock market rose sharply, so the 100 billion investment in the U.S. made a full profit of 31 billion Hong Kong dollars. Return at 28% (started buying in October 1990)."

"The performance in Europe was a bit weaker, with a 50 billion investment, only a 19% return rate, and a profit of 10 billion Hong Kong dollars."

"Asia performed the best, with a 50 billion investment, a full profit of 22 billion, and a return rate of more than 40%."

Lin Zuhui nodded. The return rate in Asia is good because the Hang Seng Index has risen by 4% this year.

"Well, next year's family office investment will basically remain the same, and the stocks I invest in are all long-term holdings."

"Ok!"

Of course, the investment department of the family office also has flexible investment funds. Although the proportion is small, it is enough for the investment personnel of the family office to invest.

After the work of the two was arranged, Lin Zuhui called Wu Guoming, the head of Asia of Hengjin Investment.Although George is the president, he is mainly in charge of American affairs, which is also the most important investment area.As for Europe, Hengjin Investment has no personnel there.

"Immediately prepare to buy the Hang Seng Index in May, buy 5 shares, it will be completed in 1 trading days!"

Now that it has been reopened, it is certain that the Hang Seng Index will skyrocket at the end of January, so buying futures index is a safe profit.

Wu Guoming said: "Okay! But there is more than 6 million in cash in the account. If you buy a large number of futures contracts..." He knew that Lin Zuhui would have to pay a large amount of money, so he reminded him.

Lin Zuhui said: "I have arranged the funds, don't worry!"

"Well, I see!"

The market value of Xiangjiang stock market has exceeded 1 trillion yuan, but in the eyes of Lin Zuhui, he still cannot accommodate him, so the stock investment is to invest in the blue chips of Xiangjiang.It is also impossible to invest more in stocks.

And the futures index can occasionally play and earn hundreds of millions at a time!

It is estimated that after this wave (return of foreign exchange funds), Lin Zuhui really can't find a place to make quick money, even investing in US stocks is almost the same.

At that time, Lin Zuhui plans to go to Silicon Valley to set up a "venture fund", and the rest will invest in the industry.

Chapter 429 [New Year Zheng (gift) gift]

January 1992, 1, New Year's Day.

Finally ushered in 1992, and Lin Zuhui also moved into No. 75 Deep Water Bay, which is considered to be the top luxury house in Xiangjiang.The sum of the villas on Nanwan Road is naturally regarded as a top-end property, but if calculated separately, it is still not enough.