Hong Kong's new giants

Back at Hengchang Holdings, Lin Zuhui said to Yuan Tianfan: "I still want to enter the field of instant noodles (instant noodles), and I still mainly invest in the mainland. You recently acquired or formed a team at the fastest speed. The name is registered as Jinmailang! "

Anyway, it is also occupied by Taiwanese capital, so it is better to have a share of the pie.

Yuan Tianfan thought for a while, and said, "Did the boss hear something? How did you think of investing heavily in the Mainland?"

In his view, the current mainland policy, with such a large-scale investment, must lose nothing.

Lin Zuhui patted him on the shoulder and said: "I often run in the mainland, and I have a good relationship with high-level officials. I know their determination. Only by opening up can everyone have enough food. As long as the time is right, we will definitely open up. Therefore, we must prepare in advance. What's more, if Hengchang Holdings wants to become a comprehensive world-class company, it must develop in all aspects. The group company has sufficient funds, and I don't want the company to stand still."

Yuan Tianfan nodded, he liked the aggressive spirit of the boss.As for doubting the boss' vision, of course he wouldn't. Is there any businessman in Xiangjiang with a better vision than this one?

"Okay, I will build the food company's team as soon as possible, and prepare the instant noodle production line!"

Lin Zuhui nodded in satisfaction!

As for instant noodles, the threshold is not high, what matters is taste, marketing, and direction!

Make old sauerkraut noodles in advance, and you can reduce the dimensionality and attack all opponents.

Secondly, even if it is the strength of the dough for research and development, there is no difficulty in others.

As a boss, of course he doesn't need to know everything, otherwise why would he raise so many people.

What he needs is to focus on the general direction and focus!

In the future, there will be a high-end brand of instant noodles - Tang Daren, this is his favorite instant noodle in his previous life. The first is that the noodles are really strong, and the second is that the soup is really good.Lin Zuhui always thought that Tang Daren was a Japanese brand, but later he found out that it was a Taiwanese brand.

For a while, Lin Zuhui quickly planned the products of the beverage and food department, and finally added an iced black tea.Formed a series of strategies for instant noodles, mineral water, herbal tea, functional drinks, and iced black tea.

As for the next job, once it is re-opened, Hengchang Holdings will go all out and invest heavily in the Mainland.

These investments can be carried out at the same time, such as building projects, recruiting talents, researching formulas, formulating packaging, and marketing strategies.

In formulating packaging and marketing strategies, the company hardly needs to make mistakes, and it is almost the fastest shortcut.

Iced black tea is made with 'music marketing', and the packaging is on a yellow background, Lin Zuhui naturally knows it well.

Red Bull is packaged in gold pot, and the slogan is 'drink Red Bull when tired and sleepy'...

In Lin Zuhui's view, the reason why brands such as Uni-President and Master Kong in the previous life are established is because they had sufficient financial strength when they entered the mainland.

Dealing with those weak mainland brands is like bullying children!

Of course, having funds also means having a strong R&D team, management team, and marketing team; plus they are one step ahead, advertising in the market for many years and expanding channels, it is really difficult for latecomers to shake.

Of course, these are not a problem at all for Hengchang Holdings, which has strong financial strength.Technology and experience will not become the shortcomings of Hengchang Holdings, because they entered the market early and can make up for their shortcomings through acquisitions.

Chapter 419 [Flying General]

"If you are afraid of getting angry, drink Wanglaoji!" The advertisement began to be broadcast on ATV.At the beginning of the video, a bottle of Wanglaoji falls into the water with ice cubes floating on it, and then there are scenes of fireside stoves, barbecues, and parties, all drinking Wanglaoji.And the classic line "If you are afraid of getting angry, drink Wanglaoji" was read three times in the 15-second commercial.

However, the food stalls and restaurants in Xiangjiang have been promoted by Wanglaoji's salesmen one after another. The method is to sell first, return if they can't sell, and finally settle.

As a restaurant owner, there is nothing wrong with this approach, it is profitable anyway, and there is no need to worry about overstocking.And Xishiduo Convenience Store and Yonghui Supermarket also began to stock up, and Wanglaoji became popular all of a sudden.

Wanglaoji's marketing is not only so simple, but also adopted the marketing plan of "one more bottle", and specially set up a special prize of "golden two taels".

Under the powerful offensive, Wanglaoji has gained a firm foothold in the beverage market in one fell swoop.Of course, there is still a long way to go to become a best-selling beverage just to gain a firm foothold.

……

Beginning of November.

At the official land auction, the auction of "Sha Tin Residential Land King" is going on. This land can build buildings of 100 million square feet. If it is calculated according to the current market price of 2800 yuan per square foot (the most expensive places in the New Territories are Sha Tin and Tsuen Wan ), which can be sold at about 28 billion Hong Kong dollars.

Liang Zhenxun of the New Era Group has already won a piece of land in the auction of the previous two official lands, and the price is quite reasonable.Therefore, Liang Zhenxun seemed to be in a good mood at this time.

"Huang Sheng, I leave it to you!"

Huang Zhixiang nodded and began to bid for the "King of Sha Tin Residential Land", but as the auction progressed, he fell into the incentive bidding.Seeing that Longfeng International's Wu Guangzhen was determined to win, and the price had reached 12.2 billion Hong Kong dollars, Huang Zhixiang hurriedly communicated with Liang Zhenxun.

"Do you want the three to form a partnership? Give Longfeng 3%, and we each have 3%!"

Liang Zhenxun thought for a while, and said: "You have the final say!" He remembered what the boss said, let Huang Zhixiang lead the project, so he said so.

If it was solely owned by New Era Group, it wouldn't be such a trouble at all.

However, since the land reserve of New Era Group has soared to 2800 million square feet, the group will not be able to spend a lot of money to purchase land through various channels this year. Therefore, it is still necessary to be cautious in auctioning official land to avoid vicious competition.

Seeing this, Huang Zhixiang called out a new quotation of '12.3 billion' and used 'flying elephants to cross the river'. He was seen bending forward to discuss with Wu Guangzhen who was next to him in the vertical row.

"Wu Sheng, work together, we will give you [-]% of the rights!"

The audience was in an uproar!This is the first time that an auction will act like this!

Wu Guangzhen was also uncertain at this time, especially in the face of the joint consortium of two major real estate developers, Xinhe and New Era.

"What about Liang Sheng's opinion?" Wu Guangzhen was embarrassed, but quietly turned his head and said in a low voice.

Liang Zhenxun was astonished. At this moment, the auction house was looking at them, and the auctioneer was also blocking them in order to seek a higher transaction price.

Liang Zhenxun could only nod slightly.

If the boss finds out, I'm afraid he won't form a team with Xinhe Real Estate, it's too embarrassing.

"12.4 billion! I agree!" Wu Guangzhen said in a low voice.

In the end, Huang Zhixiang shouted 12.5 billion, which was considered to have settled the farce.

There were jokes about Huang Zhixiang in this auction, and he even won the nickname of "parachutist" in the industry.It is indeed a nickname, because Huang Zhixiang's price is really high, otherwise the auctioneer should drive him away.

But Lin Zuhui couldn't help laughing when he heard this anecdote in the office. Fortunately, he didn't go to the auction, otherwise he couldn't afford to lose that person.

"This time we are also considered the real estate company that has gained the most. It doesn't matter if we lose [-]% of the rights and interests. We will find the place again in the future auction!" Lin Zuhui said to Liang Zhenxun with a smile.

"Well, although the price of the land on the government land is high, it is indeed very high-quality! And the Hong Kong government always auctions the government land at the peak of real estate, and it is just for sale." Liang Zhenxun was slightly dissatisfied with the Hong Kong government's approach.

Outsiders criticize real estate developers, but they don't know that the Hong Kong government is the biggest beneficiary, and real estate developers bought high-priced land, and naturally passed the cost on to the Hong Kong government.

Lin Zuhui said: "We have a huge land reserve, and we are optimistic about the real estate prospects of Xiangjiang, so there is no upper limit. Of course, we only need to buy a part from the official land each time, so as not to cause short-term shortage of funds for the company. And be targeted by everyone!"

"Ok!"

At each official land auction, New Era Group can be the real estate developer with the biggest harvest, but it must not monopolize more than [-]% of the land, otherwise others will deliberately raise the price, and if things go on like this, New Era Group will be short of funds.

Moreover, the main land acquisition of the New Era Group is not the official land auction, but multiple channels, which are fully blossoming.

……

The Furama Hotel is holding a celebration banquet - Li Zhenxian's album sales exceeded 300 million copies in three months.

very successful!

其中香江专辑销量为45万张、台岛110万张、日本80万张、新加坡25万张，其余地区40万张。

This is real data!

However, it was announced that it had exceeded 500 million copies.

How could it not be miserable, after all, gimmicks are needed!

Although it is not as good as the Little Tigers, Lin Zuhui feels that it has been very successful, especially in the Japanese market, which makes Lin Zuhui most satisfied; you must know that Lee Jung Hyun of South Korea in his previous life was not popular in Japan, probably because Japan had Ayumi Hamasaki at that time.

Thinking of Ayumi Hamasaki, Lin Zuhui planned to lure her to Xiangjiang to develop in the future. There is a good chance, because she has been in the entertainment industry for many years and is not well-known!

At the celebration banquet, all YG employees, together with several ATV executives, attended the banquet.

Lin Zuhui naturally also participated, he himself attaches great importance to YG Entertainment, this is the first and important part of his 'Hong Kong culture'.Of course, he is only here for a meal, and he will not give any speech on stage.

The job of giving a speech was naturally handed over to Zhou Liang Shuyi and Yu Xiaoming.

Afterwards, Lee Jung Hyun delivered a speech, in which he thanked the company and the boss for their support many times.

In fact, Li Zhenxian can't get much money, 300 million records, the profit should be 2000 million, the little girl can only get 1%, about 300 million.In almost all commercial activities, artists can only take 15% (profit) in the first five years, and then enjoy the basic salary.

The reason is simple, the company has invested too much in staff, arrangement, lyrics, choreography, etc.In the previous SM company, only 5% was given to artists in Korea (only domestic, overseas counted separately), and the slave contract was as long as 13 years.

At present, YG Entertainment is also in the exploration stage in terms of artist salary!But with a contract period of only six years, Lin Zuhui definitely treated them preferentially.

For some combinations, the company may not be popular for six years!

As for Li Zhenxian earning so much money just after his debut, in fact, this is a phenomenon, and it will be difficult to have this phenomenon again later.After all, this is a genre first eater.

Another debut group, HOT Group, is not only very popular in Japan, but also relatively popular in Taiwan Island and Xiangjiang; after two months of debut, the total number of albums is only about 150 million.

The little girl is only 19 years old this year, and she was very excited when she toasted Lin Zuhui.

Lin Zuhui said with a smile: "The time to play the album is almost over. Although there is time to rest, I hope you will not be proud. You should take advantage of the time to practice dancing and singing more... Your popularity is a phenomenon. If you want to be popular for a long time, you must have solid basic skills, and try to release another high-quality record next year."

"Thank you boss for your advice, I will definitely work hard!"

Lin Zuhui nodded and said, "Go, exchange ideas with the juniors!"

For Li Zhenxian, Lin Zuhui's plan is to release the second album next year, and strive to become popular again, and then he can develop into a three-dwelling star who makes TV dramas, sings, and movies.Of course, holding concerts, running announcements, and advertising endorsements are all sharp tools for making money for the company.

It is impossible for YG to produce three popular teams and individuals like him every year, so it depends on the most popular ones to make a lot of money.A group of behind-the-scenes and trainees are waiting for everyone's salary, and the company also wants to make a lot of money for shareholders, after all, it has invested a lot of money in the early stage.

Lin Zuhui turned his head and said to a table of senior executives: "Hong Kong Liu culture has made a good start. The company must further study and carry forward, but don't let me stand still. It is impossible to live on my little creativity. Yes. Like record music, we boldly cooperated with American record companies, learned from them, and absorbed their experience, from being clever and winning to being truly powerful!"

Everyone listened very carefully, thinking about it carefully, YG Entertainment is today, the boss's idea has taken the initiative.Therefore, there is indeed a long way to go in order to truly improve the 'gangliu culture'.

Yu Xiaoming immediately said: "I will take what the boss says to heart! Recently, the strength of the company is also increasing day by day. The company's music arrangements and choreography are all introducing resources from Japan, Europe and the United States..."

Lin Zuhui nodded, and said with satisfaction: "Okay, when the time is ripe, I will spin off YG Entertainment and go public. At that time, let this company operate independently, which is also a proof of the company's strength!"

In fact, YG Entertainment has been operating independently since its establishment. ATV executives seldom interfere. Everyone knows that it is the boss's experimental field, and who dares to point fingers.

When Lin Zuhui was talking with the executives, some trainees also talked about it.

"I'm so envious, senior Lee Jung Hyun and HOT seniors, I don't know if I can make my debut next year!"

"I heard that the company will prepare three groups to debut next year, and we will select the best for admission!"

"Really, I don't know how many people are in the group, but the proportion of debut is not large!"

"If you can't get selected, there is no other way. You can only continue to be a trainee, or you can only quit!"

"I can't quit, I must debut, I heard that the company recently encourages trainees to learn choreography and arrangement!"

"It depends on talent! Hey, the pressure of competition is high, I have to work harder!"

Suddenly there are two successful examples. In fact, the recent trainees of YG Entertainment have been training hard like chicken blood.

Chapter 4 Twenty [Blowing an O! 】

In early October, New Times Group issued an announcement: the company will build Tsuen Wan Plaza, the large-scale housing estate of Love of the Sea, and the large-scale housing estate of Tsuen City Plaza on Yangwu Road, Tsuen Wan, and the old wharf area of ​​Tsuen Wan, with a total investment of 10 billion yuan (enclosed) land).Including Citywalk (shopping center), which is about to be completed, New Era Group will invest 160 billion in this area.

among them:

Tsuen Wan Plaza will consist of a large shopping mall, an 88-storey commercial building, and a 42-storey commercial building;

Haizhilian and Quan·Chenghui are high-end residential communities, and Haizhilian is also a sea-view housing complex.

For a time, the industry was shocked.

In fact, everyone knows that in the past two or three years, New Times Group has frequently exchanged land in Tsuen Wan by using a large number of land exchange rights in its hands; it is just that New Times Group will announce such a huge investment in one project.

An 88-storey commercial building alone is already the tallest building in Xiangjiang (it is still Central Plaza), not to mention that New Times Group owns two super large shopping malls and two large residential complexes in this place. It can provide 6000 residential units, and Xiangjiang only provides more than 2 residential units a year.

Generous!

After New Times Group released this announcement, the real estate market in Xiangjiang suddenly became hot again, and residential real estate in Xiangjiang has generally risen by 5% this year.

New Era Group.

Lin Zuhui looked at the shares of New Times Group on the computer, and couldn't help marveling at the charm of the "leader". The market value of New Times Group has reached 750 billion, which has exceeded Lin Zuhui's expectations for this year.

Now that the New Times Group has just released a large-scale project, I believe that 800 billion this year is still no problem.

In fact, it stands to reason that New Times Group should be dragged down by the office building, after all, the office building has not performed well in the past two years.

However, due to the good location and good management of the office buildings of New Times Group, investors have always regarded them as a model and benchmark for Heung Kong Properties; in addition, the non-recurring profits of New Times Group are very high every year, so investors Think office building is a long-term investment.

The real reason for New Era Group's soaring price is Lin Zuhui's charisma and huge land reserve.

After a while, Gao Yi from Chinese Real Estate came in.

"Boss, Toppan Printing has agreed to sell Toppan Building for 6.2 million Hong Kong dollars, and the South China Morning Post said that it still needs to consult the headquarters!"

Toppan Printing is a Japanese company that started business in Hong Kong as early as the 60s.It is also reasonable to sell Toppan Building now, firstly because the bubble crisis is breaking out in Japan, and secondly because the Hong Kong office building has been sluggish for more than two years.

Lin Zuhui said: "Then take the Toppan Building first, and the South China Morning Post Building will wait for the opportunity!"

Gao Yi nodded and said, "Well, I'll discuss the signing date!"