Hong Kong's new giants

As for 5000 million to buy a brand in the warehouse, is it worthwhile?

In fact, he paid 5000 million to buy the market, not just the brand.

The markets in Hong Kong and overseas are small, so he is only willing to give Wang Jianyi 800 million Hong Kong dollars.

On the same day, the tone was almost set, and the next task was naturally a matter for his subordinates.

……

Back at the hotel, Lin Zuhui had a meeting with Zhang Guocheng, the person in charge of Times Beverage and Food Company under Hengchang Holdings.

Zhang Guocheng has worked in the food and beverage industry for more than ten years. He originally worked in Swire Beverage Company and is very familiar with this industry.As for Times Beverage and Food Company, after several months of preparation, the management team is already in place and ready to work.

The first is Wanglaoji, the second is Red Bull (purchasing rights), and the third is Nongfu Spring. They are all industries with low barriers to entry and high profits; brands, advertising words, and marketing sponsorships account for [-]% of the credit, and the rest It is management, channel, and quality, so there is great hope of making it.

Lin Zuhui said: "I don't like to start small when I do things, because I think small industries have many shortcomings, management and quality are not satisfactory at the first time, and then they get worse and worse. Look at those big companies that launch a brand, It’s very easy to succeed; and for a small company, three out of ten can survive. I like big industries and big investments, do you know what I mean?”

Zhang Guocheng nodded and said: "What the boss means is that from the beginning of our beverage and food business, the factory building should be a modern factory building comparable to that of Europe, America and Japan, and the management should be modern management, quality and marketing, etc. We must position ourselves as a big enterprise."

Although Hengchang Holdings is the first time to dabble in the field of beverage and food, the company is a big company after all, not to mention the New Era Group.This time, before the construction of the factory has started, 5800 million yuan has been spent on the brand. It can be seen that the boss really intends to make herbal tea seriously.

Lin Zuhui nodded and said, "That's right! I already have a plan for Wanglaoji's marketing methods and packaging design, so you don't have to worry about it having no market. But the company must be clear about Wanglaoji's positioning—it is a beverage. Not medicine."

In the previous life, the mainland had already started selling green boxes and red cans of Wanglaoji in 1992, but it was still not selling well until 1995. There was no choice but to rent it to Jiaduobao in 1995 at an annual price of 450 million.The reason for the failure of Wanglaoji in the Mainland is that it did not position itself well, and the market did not know whether it was medicine or beverages.

Zhang Guocheng nodded. He knew that the boss had full confidence in this product, so he was not optimistic at the beginning, but was gradually infected by the boss.

"Well, the positioning is a beverage, so we have to add some sweetness to the product, so that the taste is better!"

Lin Zuhui said with satisfaction: "Yes, anyway, after the product is developed, give it to me to taste, and if I get my approval, it will be called qualified!" He can definitely taste the same Jiaduobao as in his previous life.

Lin Zuhui will hand over the next work to Zhang Guocheng's team. In the next year and a half, they will invest in building factories, market research, channel research, etc. in the Mainland.As for Hong Kong, there is no plan to build a factory, and only do simple research and development.

He is not in a hurry to launch the product on the market, anyway, only after it is re-opened can there be a certain market, and the first ten years is a rising period, and the sales volume does not skyrocket immediately.

The next day.

Lin Zuhui led people to sign a letter of intent to invest 2 million yuan to build a factory with Yangcheng, enclosing a full 300 acres of land (to build the factory in three phases).

In fact, the so-called investment of hundreds of millions is not a one-time investment.

It’s like investing in a 90 billion project. It looks very powerful, but in fact, half of the joint venture is 45 billion; if you add 10% of the loan, you only need to take out a total of 90 billion, and you can claim to invest [-] billion.

Wanglaoji's 2 million investment also provided a 5000 million factory construction loan (both mainland banks and overseas consortiums can provide loans), and it is not a one-year loan, so it is not a big burden on Hengchang Enterprises.

Even the 5000 million RMB for leasing Wanglaoji this time is paid in two years, 2500 million in one lump sum.

Therefore, the impact of this investment on Hengchang Holdings is not very great. Hengchang Holdings' annual net profit is as high as more than 10 billion, which is still not burdensome.

As for Wanglaoji’s time to make money, Lin Zuhui’s positioning is 10 to 15 years. In the early stage, he mainly focuses on operation, investment, raising popularity, and doing global promotion.

……

On the last trip, Lin Zuhui came to Pengcheng.

He first inspected the construction progress of the Xiaomi Science and Technology Park. Seeing the construction site in full swing, Lin Zuhui said with satisfaction: "I am very satisfied with your work!"

Zou Kaixuan beside him said respectfully: "Thank you boss for your affirmation, I will continue to work hard! According to the current progress, the first phase of the project can be put into use in 1992."

However, investment in the technology industry also made Lin Zuhui heartbroken!

You only earn a little money, but you keep investing in it.

After inspecting the progress of Xiaomi Science and Technology Park, Lin Zuhui and Zou Kaixuan came to Xiaomi Technology's R&D and production center in Pengcheng. This is an industrial building located in Bao'an County, which has been leased by Xiaomi Technology. Science and technology four words.

Under the leadership of Zou Kaixuan, Lin Zuhui inspected the R&D base and production workshop here.

"Boss, at present, the mainland accounts for more than [-]% of our R&D personnel here!"

Lin Zuhui said with satisfaction: "Yes, Hong Kong is a big place by recruiting more talents from the mainland! In the past two years, there have been a lot of people entering Pengcheng. We must vigorously recruit talented students and plan for the future!"

Zou Kaixuan said: "Okay, I understand!"

She knows Lin Zuhui's style of doing things, and likes big investment and big production.Moreover, the boss also has research directions. At present, the Chinese pager has been successfully developed and is ready to be put into the mainland, Hong Kong, Macao and Taiwan markets.

In terms of VCD, Xiaomi Technology has successfully invested in Sun Yansheng's C-Cube company, accounting for 70% of the shares; and under the new capital investment, C-Cube company has accelerated its research and development speed, and is currently close to successfully developing an MPEG video decoding chip.Therefore, by this time next year at the most, VCD products can be verified by the Ministry of Electricity J and the Ministry of G Electricity, and can be promoted in the market soon.

Why take it to the Ministry of Mechanical and Electrical Engineering and the Ministry of Radio, Film and Television for verification must be for patent matters, and this is also a revolutionary product of computer multimedia in the field of home appliances.

After researching VCD, you have to invest in the research and development of DVD players immediately.

After the inspection, Lin Zuhui and Zou Kaixuan came to the office.

Lin Zuhui said: "This year, Times Communication of our New Times Group also cooperates with Guangdong Province in the telecommunications industry. When you sell pagers, you can contact Times Communication (Mainland)."

The so-called cooperation in telecommunications refers to the cooperation of paging stations and mobile phone base stations. To put it bluntly, it is the exchange of investment and technology.Most of the symbolic meanings are not expected to make much money, as long as they can make back their capital and make a small profit.

"Okay, we are already cooperating in Hong Kong!"

Lin Zuhui nodded, selling products while doing telecommunications!

"Pagers can also develop digital pagers and stock pagers. You can let the R&D department continue."

Zou Kaixuan has to admire his boss. You said he is a real estate developer, and others are good at any industry.

"Um"

Lin Zuhui tapped on the table. He was also thinking about a problem recently. The Beijing Oriental Plaza in his previous life was actually not profitable, because the height limit was 68 meters, which was far less profitable than Guo Huonian’s investment in Guomao in 1985 (no height limit).

Moreover, the Oriental Plaza has been criticized and criticized by many experts because of its height.

So Lin Zuhui has retreated recently!

It became another idea of ​​Lin Zuhui to invest in the "Central Plaza" in Shanghai first.

Then, there is no need for Zou Kaixuan to be in charge of real estate projects in the mainland. She has done a good job in Xiaomi Technology.

Thinking of this, Lin Zuhui said: "We are going to enter the field of mobile phones. You will be in charge of setting up this department, and I will only invest in it!"

Now that we have invested, why not develop in multiple fields!

Zou Kaixuan immediately said: "Okay, I will form a research and development team as soon as possible!"

Lin Zuhui nodded and said, "You can hire technologists with high salaries in Japan, set up a research and development department in Hong Kong first, and then set up a research and development department in the mainland when it is actually mature." He also said: "The technology industry is not investing in real estate. I will insist on long-term investment. Support yours!"

Zou Kaixuan said seriously: "Okay, I will definitely do a good job in this business!"

If you have money and direction, you will be successful.

Of course, the definition of success is different for everyone!

In the previous life, BOE invested in display screens for a long time. As a result, the monopoly of Japan and South Korea ended, and a display screen was reduced from a few thousand to a few hundred. This is a kind of success.

Lin Zuhui doesn't need Xiaomi Technology's mobile phones to be powerful, but if he can occupy a small part of the market, he will be successful.If not, in the future, it will be better than those OEM businesses in the previous life!

After long-term accumulation of technology, it is very likely that a real technology company will be produced.

Chapter 3 Seventy [Telecom Showdown]

Wednesday, April 10.

Harcourt Building, Wanchai, Hong Kong, Hengjin Investment Headquarters.

Lin Zuhui learned about the cash out situation: Crude oil futures cashed out 92 billion, and there was still 35 billion in the account (the current price is 35.2 US dollars per barrel); short-selling Nikkei futures cashed out 48 billion, all positions were cleared.

At present, it seems that in another 5 trading days, Lin Zuhui's crude oil and Nikkei futures index will be able to withdraw 180 billion yuan, which greatly exceeds his estimated 150 billion yuan.

Therefore, after repaying all personal debts, he will have 200 billion in cash injected into the family office, and there will be about 50 billion left (during the period, he spent 17.5 billion on the purchase of 19% equity in two buildings, [-] billion in rights issues, charity and Xiaomi Technology, etc. investment).

恒金投资方面：恒金置业拥有百亿规模以上的香江收租物业，每年收租纯利都在5亿左右（目前的情况：万国宝通中心、中环广场正在建设中）、耐克3.9％股份（价值8亿多港币）、微软2％股份（价值10亿港币）、星巴克10％股权（估值1000万美金以上）

After such a rough calculation, Lin Zuhui is actually not many times richer than Li Chaoren!

In recent years, Li Chaoren has also invested in many industries in the name of his family, such as part of the shares of Husky Petroleum, the old site project of the Vancouver World Expo, the Suntec City project in Singapore, etc.; of course, the loan ratio is large.

Lin Zuhui suddenly felt a little dissatisfied. What have he done all these years?

What about money?

Soon he figured out that the reason why the New Times Group developed so fast was because the Lin Zuhui family was giving it blood transfusions.

Moreover, the scale of assets invested by private individuals, family offices, and Hengjin is about 400 billion (excluding shares and other companies), which is quite impressive.

Li Chaoren estimates that it is only half of the level (excluding company shares), and it may even be less than that.

Next, family offices and Hengjin Investment will invest in unleveraged 'low-risk' projects.

If there is any opportunity for risky financial investment, Lin Zuhui only needs to use his own "small treasury" for venture capital investment; as for his small treasury, the main source of funds is the remaining cash flow of about 50 billion this time, dividends from various companies, listings, etc. The company's chairman's fee.

The rent from Hengjin Real Estate will continue to be used as investment funds for Hengjin Investment.

This time crude oil futures is short, he has already planned to give up. First, he can’t buy it, second, it’s risky, and third, it’s hard to sell.

Besides, he had earned enough to take no chances.

in the afternoon.

Lin Zuhui came to the office of New Times Group, and Liang Zhenxun walked in quickly.

"Boss, all crude oil futures positions have been closed, and 30.6 billion Hong Kong dollars has been withdrawn, and a net profit of 27.1 billion has been obtained."

It could be seen that Liang Zhenxun was very shocked and excited. He thought to himself that his boss was simply a stock god, even more powerful than those Wall Street tycoons.

Lin Zuhui nodded and thought about it. The current debt of New Era Group is only 100 billion, and there is more than 40 billion in cash flow in the account again.The cash flow is very rich, and as for investing in the stocks of other companies, there is no one-time expenditure.

"Put it in the account, it is very necessary to maintain a certain amount of cash flow!"

"Well, from now on, our cash flow may be maintained at a certain level!"

Although the New Era Group spends a lot of money, its current monthly net profit of more than 3 million yuan is enough to handle it; next year's situation will be even better, and it may reach 5 million yuan in cash net profit per month (average).

If it was 1992, New Era Group would not only have low debt, but also have high cash flow reserves.

Lin Zuhui asked again: "How many companies have you negotiated about buying shares in other companies?"

Liang Zhenxun said: "Emperor International, Great Wisdom Development, Zhichenghang... seven companies have negotiated, and their shareholdings are all in the range of 6% to 8%. A total of 1.5 million has been spent!"

They are all small companies, but Lin Zuhui knows that often such small companies will have a sharp increase in market value in the past few years.As for the future prospects, there is no need to worry. Lin Zuhui said that it is a long-term investment, and it is estimated that Liang Zhenxun will cash out all of it before 1994.

Lin Zuhui said: "Continue to look for targets, and try to buy 3 billion stocks in three months. If it doesn't work, buy blue-chip stocks."

Liang Zhenxun said confidently: "Boss, don't worry, our company's shareholding is a sign for those companies, and everyone welcomes it very much."

Directly issue new shares, and then subscribe, you can buy at par;

If more than 6% of the shares are bought in the secondary market, the stock price must have risen a lot.

Lin Zuhui nodded, just like when New Era Group invited Zheng Yutong to join, it means "fox pretends to be tiger".

Of course, the New Era Group's large-scale investment in these companies has also increased its own influence; let me tell you that the New Era Group already has the strength to participate in various companies, and its position in Xiangjiang can be seen.

……

Recently, the Hong Kong media will always report the telecommunications showdown between New Times Group and Hutchison Whampoa; the two are fighting from Hong Kong to London, competing with each other.

In Hong Kong: Since Times Communication won the bid for the mobile phone license in March, it has become one of the three mobile phone companies in Hong Kong. It has launched a fierce offensive. As of October, the number of customers has risen to 2.8; the other two are: Early Hutchison Communications (6.8 customers), which has been developing for many years, and Hong Kong Telecom (3.5 customers), which also just won the bid.

London: Time Communications has entered the British telecommunications industry since the beginning of August, and has successively acquired one of the seven national pager companies, a mobile phone license company, and CT8's second-generation mobile phone license company, and launched a fierce offensive.And Hutchison Communications was developed in London last year, and it is still one step ahead of Times Communications.

But Hutchison Communications never dared to take a peek. It also launched an acquisition in London and won a company with a CT2 second-generation mobile phone license to prepare for the development of second-generation mobile phones.

For a time, two Hong Kong-funded companies set off a wave of investment in telecommunications in London.

Anyone with a discerning eye can see that this investment is a long-term investment, and there is no possibility of making a profit in the short term.

Long Shiduo, the president of Times Communications, came to Lin Zuhui's office and reported on the development of the telecommunications industry in London.

Because it is an acquired company, the business can start immediately.

"...At present, Hutchison Communications has increased its investment. They themselves have developed a year ahead of us, and we have lagged behind for a while! However, we still have great hopes of being promoted to one of the four major London mobile telecommunications companies. .”

Lin Zuhui thought about it, and Times Communication UK actually has many businesses: first-generation mobile phones, CT2 second-generation mobile phones, personal communication networks, Times paging, Times mobile data communications, and Times trunk mobile phones.It is not simply paging and mobile phones. After all, mobile phones also have many communication methods.

However, these businesses are actually not profitable, and they are still money-losing businesses.

What he really cares about is the development - the digital cellular communication network business (the technology is expected to be perfected after 1992), which is the business of the 'Orange (orange) company' in the previous life.This business has more audiences in Europe, and it can be spun off and listed in the future. If it is done well, it can learn from Huo Jianning in his previous life to "sell oranges" and make a huge profit of 1600 billion.That is to say, to achieve the third largest business in Europe, it is possible for the boss and the second child to compete for the ownership of the third child.

The sale of this business does not mean that Times Communications has withdrawn from the European market, because it can continue to do telecommunications business, and the impact is not great, because there are many businesses in it.

Of course, the money-losing business in the early stage must be continued, which is equivalent to the accumulation of business, technology, and channels in the UK!

After listening to Ronstall's report, Lin Zuhui said: "Well, you should first communicate with British Aerospace Corporation, Times Communications intends to exchange shares with them - that is, Times Communications (UK) buys all of their personal communications business and British Aerospace purchased 30% of our Time Communications (UK) equity; we will provide cash compensation for the price difference! Tell them that we are willing to jointly invest in the next few years according to the proportion of British Times Communications’ shares 8-10 million pounds to develop the UK mobile telecommunications market.”

Longstadt's eyes lit up. The boss's idea is great. British Aerospace's personal communication business lags behind Great Eastern Telegraph and Telegraph and British Telecom in the UK, and even Hutchison Communications (UK) is slightly behind.But if Times Communications (UK) accepts this business, it will be almost the same as Hutchison Communications immediately, and there will be no backward talk.

(PS: The personal mobile communication business in this era has a small market. Xiangjiang has 600 million people, only 60 paging users, and more than 13 mobile phone households. There are 360 million fixed-line phones, and they are still developing at a high speed.)