Hong Kong's new giants

So, Lin Zuhui brought Qiu Shuzhen to the herbal tea shop.

"Brother Hui, do you want some herbal tea?"

Lin Zuhui nodded, and Qiu Shuzhen immediately paid for it, because Lin Zuhui had no money.

Of course, even if he didn't bring a woman, the bodyguard had his wallet with him.

This herbal tea shop is actually called Wanglaoji. Lin Zuhui has been in Hong Kong for six years and has never noticed it.

That is to say, he wanted to be in the beverage industry recently, and he only paid attention to it today.

A cup of 5 Hong Kong dollars is almost worth a bottle of drink.

At this time, Xiangjiang's per capita salary has been compared with that of the mainland in 2022 in the previous life, and even the per capita GDP has reached 9.8 Hong Kong dollars (real data), which is 30 years ahead of the mainland!

After taking a sip, Lin Zuhui savored it carefully, it was not as sweet as the canned one in his previous life!

No, compared with Jia Duo Bao, it is a bit close, but still has a stronger medicinal taste.

"Mr. Lin, how does it taste?" asked a woman in her 30s.

At this time, several people in the store gathered around, looking at Lin Zuhui excitedly, this is a rich man in Xiangjiang.

Lin Zuhui nodded and said, "Are any of you descendants of Wang Laoji?"

The woman who asked the question quickly said: "I am a descendant of the Wang family, and I am Wang Jianyi, the fifth-generation great-great-grandson of Wanglaoji Herbal Tea Shop!"

Lin Zuhui suddenly became interested and asked, "Is there a place to sit, I want to talk to you about something!"

Wang Jianyi hurriedly made a gesture of invitation, and led Lin Zuhui and Qiu Shuzhen into the narrow shop.

Several people sat down around a table, and someone brought Wanglaoji herbal tea again.

Lin Zuhui thanked, and then said to Wang Jianyi: "How long is the history of this Wanglaoji herbal tea shop?"

Wang Jianyi immediately became excited and introduced in detail: "It has a history of more than 160 years...Later, in order to open up the market, my grandfather Wang Hengyu came to Hong Kong with his family in 1889 and opened the Hong Kong Wanglaoji herbal tea shop. At that time, the Wanglaoji herbal tea was almost Everyone knows, everyone knows, even Liang Qichao said that Wanglaoji's signboard can be seen in the United States."

One brand in the mainland, one brand overseas, divided into two rooms.

Lin Zuhui immediately asked: "So, you have registered copyright overseas?"

Wang Jianyi nodded and said, "Except for the mainland, overseas copyrights are in our hands!"

Overseas registered copyrights seem to mean that Wanglaoji from the mainland cannot be exported, and Lin Zuhui is confused about the reasons behind it;

But it doesn't matter, if he wants to do it, he will definitely lease the brand in the mainland for more than 30 years.

Not surprisingly, at this time, Cantonese medicine has not yet been restructured, and the brand of Wanglaoji is still dusty in history.Considering that G has assets that cannot be sold, it may be difficult to buy the brand, and it can only be leased, but the rent for more than 30 years is not a problem for Lin Zuhui.

Just like the brand of Zhonghua toothpaste, it is leased to foreign companies.

Lin Zuhui took a sip of the herbal tea, and after reconfirming that the taste was almost the same, he said: "Under the impact of drinks, the business of herbal tea shops like yours is not as good as before, right?"

Wang Jianyi hesitated for a moment, but still nodded, this is no way to lie, who is this, you can't lie to him.

Lin Zuhui expressed his thoughts: "I want to buy your formula, and then rent your brand, develop and package Wanglaoji, and vigorously promote the brand of Wanglaoji, and strive to become a big brand beverage."

Wang Jianyi thought about it immediately, and asked after a few seconds: "Can our herbal tea shop continue to operate?"

"Of course, we only need the authorization of packaging!"

Wang Jianyi said: "Then how much do you pay?"

Lin Zuhui knew the market, so he said, "I'll ask someone from the company to talk to you later!"

Wang Jianyi immediately said: "I will talk to you!"

Isn't this very clear? Talking to this boss's subordinates will definitely not be refreshing.

Lin Zuhui said helplessly: "I don't care about this matter, why don't you quote me a price first!"

He really doesn't understand the market. He is an expert in real estate, so he really doesn't understand this industry.Moreover, the Wanglaoji market in Xiangjiang and overseas is not big, and Lin Zuhui doesn't know how much he will pay.

Wang Jianyi said: "Actually, I am not greedy. Give me 800 million Hong Kong dollars, and I will give you the formula and allow you to use our signboard!"

It seems not expensive. In 1995 in the previous life, Jiaduobao rented the signboard and red can packaging of Cantonese medicine, which cost 450 million a year.But at that time, Wanglaoji's red can packaging had been registered, so it was naturally expensive.

Lin Zuhui nodded, and said: "We can afford this price, but the signboard should only be exclusively authorized to us, and you only have the right to sell this kind of herbal tea shops."

"Permanent authorization?"

"Actually, you also have a brand in the mainland, which was confiscated by the government. If they sell this brand overseas in the future, these are hidden dangers. The so-called people do not fight with the government. Therefore, I want you to permanently authorize it. In fact, it is multiple It's just preparation."

Wang Jianyi said: "You have started the brand, and we can't grab it, but the permanent authorization is also a value, you have to give us 1000 million!"

Lin Zuhui didn't have too much reaction to Wang Jianyi's starting price, but said seriously: "We will give 1000 million, and I will find someone to discuss specific cooperation later, but I don't want you to raise the price again!"

"No way!"

"Okay, that's it!"

In Lin Zuhui's view, the reason why Wanglaoji's previous life opened up sales is actually a matter of advertising. The slogan 'Drink Wanglaoji if you're afraid of getting angry' is very classic, and the design of the red can is also a bit influential, and finally it's the scale of the promotion.

In the previous life, the net profits of Wanglaoji and Jiaduobao were not high because of malicious competition between the two. If Lin Zuhui leased the brand in the mainland for 50 years, he would save half of the advertising costs and save personnel operating costs.

So, a [-] billion brand was born.

In terms of sales volume, Red Bull is not as good as Wanglaoji. The reason why Red Bull makes money is because there are not two Red Bulls in the market.

By the way, you can also buy Red Bull's mainland management rights.

For a while, Lin Zuhui thought of two good ideas.

After walking out of the Wanglaoji herbal tea shop, Lin Zuhui was in a good mood, and took the initiative to take Qiu Shuzhen to the store to scan the goods.

Qiu Shuzhen was naturally in a good mood, and quietly told Lin Zuhui that she would perform an underwear model show for him at night.

Immediately, Lin Zuhui's heart became hot.

……

Monday.

Lin Zuhui came to the office of Huazhi Center. As the scale of New Times Group became larger and larger, the office buildings of many subsidiaries were distributed in various places on Hong Kong Island, and there was no centralized office.Of course, this has no effect, but gives people a better feeling, that is, one center and multiple outlets.

After reading the morning paper for a while, Lu Donglai came to his office first.

He is a busy man now, and he is managing the General Business Department and Hengchang Holdings;

Of course, the president of each subsidiary company is directly managing it, and Lu Donglai is also a director.

After he sat down, Lin Zuhui said, "How is it? The people from Hengchang Holdings didn't cause any trouble, did they?"

Lu Donglai said with a smile: "How could that be! They just got the benefits (the predecessor's money), and they are working under your banner, the boss. Everyone's mental outlook has changed very quickly, and many young employees are very motivated."

Lin Zuhui immediately reacted and said, "So, there are still some old employees who have taken their pensions and don't want to make progress?"

Lu Donglai nodded and said, "A small part is still not used to it!"

Hengchang Holdings originally had a full 4000 employees, and 1400 of them worked in Hengchang Building alone. Obviously, it is still a very bloated structure.

Although Lin Zuhui promised He Shanheng not to dismiss the employees, but at one time and another, He Shanheng took advantage of himself, and some employees didn't live up to their expectations, so he can't be blamed.

"Then keep the accounts for them, and we will deal with them later!" Lin Zuhui said calmly.

Lu Donglai's heart was shocked, he knew that the boss looked down on those old fritters, the so-called emperor and courtiers, those who still can't see the situation clearly, so they can't blame themselves.

Then, Lin Zuhui talked to Lu Donglai about the idea of ​​selling Wanglaoji herbal tea in cans.

Lu Donglai immediately said: "Wanglaoji canned, Xiangjiang's market is too small, and overseas foreigners may not be used to it. Does the boss want to enter the mainland market and sell it?"

Lu Donglai knew that Lin Zuhui was very optimistic about the mainland market, so he quickly understood what his boss thought.

Many businessmen in Hong Kong are now wary of the mainland market, but there are also many who are optimistic about the mainland market.

Lin Zuhui said: "Yes! But there is also a Wanglaoji brand in the mainland, so after the Xiangjiang Wanglaoji herbal tea is settled, we have to discuss with the owner of the Wanglaoji brand in the mainland about leasing the Wanglaoji herbal tea brand. I am very optimistic about this market, so I plan to spend Big money for R&D and marketing.”

Although Lu Donglai has some doubts about the purchasing power of the mainland, he still chooses to trust his boss.

"Okay, I'll send someone to the mainland to inquire about the ownership of the Wanglaoji herbal tea brand."

Lin Zuhui nodded and said, "You have a lot of things to do, so after the establishment of Hengchang's beverage company, let the senior staff be in charge of these things!"

"Well, I know!"

It will take some time to prepare, but next year it will be able to be listed in Xiangjiang and the mainland.

Chapter 365 [Enhancing the influence of the new era]

Huazhi Center.

Chen Bin came to Lin Zuhui's office and said, "Boss, will you participate in the auction of the land in Shiyouyi Village, Sham Shui, Kowloon?"

"Land information" immediately flashed through Lin Zuhui's mind. This land has 20 square feet. According to the plot ratio (Hong Kong's plot ratio) of 7.8, the floor area is 150 million square feet.

Large and medium-sized housing estates like this can be counted as "luxury housing estates" because of complete supporting facilities.Therefore, this project is very promising, as a New Era Group with sufficient cash flow, how can we miss it!

What's more, I originally wanted to invest in a rental property worth 20 billion Hong Kong dollars, but there is no suitable target in the market now.It seems that rich people are not stupid. If they plan to sell it when the market is good, then put it aside first.

Lin Zuhui said: "I won't participate, you go to participate, just remember to get the land back!"

Chen Bin knew it well, mainly because the boss had analyzed the real estate trend and was very optimistic about the housing market in the next few years.Therefore, it is difficult for other real estate companies to dare to follow the New Era Group's bid.

"Okay, I know!"

Chen Bin didn't ask the boss about the upper limit, and even if he knew the boss wouldn't say it, he left it all to himself.The average land price in Kowloon is only 2500 Hong Kong dollars per square foot, but this is a "luxury land", and there may be a possibility of a premium of 20% to 70%.

Not long after Chen Bin left, Li Ke brought Huang Tingfang and his son from Xinhe Real Estate to Lin Zuhui's office.

Lin Zuhui got up to greet him, and said, "Huang Sheng, brother Zhixiang, come and make my place flourish!"

The Huang family is a big friend of the auction house, but when they meet Lin Zuhui, they can only bow down.Huang's father and son also want to cooperate with New Era Group, but for large-scale commercial projects, Lin Zuhui will reduce the number of cooperation partners, unless it is a very large project.

Huang Tingfang said with a smile: "Lin Sheng recently Weishui Xiangjiang, even a huge company like Hengchang Enterprises, has been acquired by you, we are willing to bow down!"

"You're welcome, please sit down!"

Joining if you can't beat it is probably the idea of ​​the Huangs and his sons. Their so-called big friends may not be the opponent of the cash cow of the New Era Group.

Sure enough, not long after drinking tea, Huang Tingfang said: "Lin Sheng, I am dissatisfied with you. We, Xinhe, are also very optimistic about the housing market in Xiangjiang. However, if the two powers want to compete, no matter who wins, the Hong Kong government will be the cheapest. Therefore, Can the two of us strengthen cooperation and cooperate on a large amount of official land for residential buildings?"

He only emphasizes residential government land and does not emphasize large-scale commercial projects. He also knows that Lin Zuhui attaches great importance to rental properties.To put it bluntly, residential land is a place to make quick money, and it is easier to reach cooperation.

Lin Zuhui smiled and said, "Why not! The housing project earns one-time money. If I have extra funds, I can develop a few more sites. There is really no need to fight to the death with a strong opponent like Huang Sheng."

Huang Tingfang was very happy immediately, and said: "That's really great! It's true, every time our two families raise the price, the Hong Kong government will earn [-]% more, which is not worth it!"

Lin Zuhui nodded and said, "Since that's the case, why don't we work together to get involved in the land this time?"

Huang Tingfang and his son cheered up and nodded.

"Of course, you can't ask for it!"

The New Times Group is too powerful, and Xiangjiang is only comparable to Cheung Kong (Huazi). Not only that, the New Times Group's ability to raise funds is simply invincible. Either it makes a lot of money from financial investment, or it is a large-scale rights issue to raise funds, or it will Part of the interest was sold to the Lin family, and the most important thing is that the recurring net profit for one year is also very high.

The cash cow is the New Era Group.

Chen Bin was called again, and the two sides quickly finalized a [-]-[-] cooperation, with New Era Group leading the auction, building planning, construction, sales, etc.

After chatting for a few more words, Lin Zuhui said: "Huang Sheng, your Huang family has a very deep foundation in Singapore. If there is an opportunity, how about a business project together?"

Huang Tingfang immediately said: "Of course, we will definitely cooperate if we have the opportunity!"

Lin Zuhui nodded. He is also thinking about one thing recently, which is to spread the investment of New Times Group overseas and inland.Although the profit margin of overseas real estate is low, if the local situation is stable, it will be a very good investment environment.

Therefore, this year and next year, European and American office buildings will buy cheap and enter Star City, which is all under Lin Zuhui's consideration.

After Huang Tingfang and his son left, Lin Zuhui called Liang Zhenxun.

"Forget about investing in rental properties, high-quality properties may not be found in a short while. The end of this month is the delivery month of the Hang Seng Index contract, and the Hang Seng Index is expected to fall below 2900 points."

Seeing that the boss stopped talking, Liang Zhenxun immediately asked, "Does the boss want to buy blue-chip stocks?"

This time, Lin Zuhui shook his head, but continued to think.

After a long time, he said: "I want New Times Group to invest in Heung Kong's listed and unlisted companies on a large scale, so as to increase the influence of New Times Group in Hong Kong. We will spend at least 15 billion to 20 billion yuan per fiscal year to invest in some valuable assets. Potential companies, you can ask the securities department to give good advice later, you can give priority to some of our partner companies, such as Yang Shoucheng's Emperor International, Fang Jin's Great Wisdom Development, Liang Botao's Peregrine, Pacific Concord... some Chinese companies in the future We can also participate in listed companies.”

Liang Zhenxun understood, nodded immediately and said: "This is indeed a good investment direction. It can increase our influence in Hong Kong and get a good return. Although blue chip stocks are stable, their returns are far inferior to some high-quality small and medium-sized stocks. Moreover, this type of investment is a win-win situation. The invested company issues ordinary new shares and exchanges the cash in our hands to obtain the development of the company; and we can also get the shares at a par price and wait for the appreciation. Importantly, this can also strengthen cooperation. and increase influence."

This is just Li Chaoren's routine, but Li Chaoren has just started. Lin Zuhui feels that the cash flow of New Times Group will be so high soon, so he can do it.

In Hong Kong, most of the wealthy invest in securities. Li Chaoren lost nearly one billion in futures index in the August [-]th stock market crash.

There is another reason why Lin Zuhui changed his mind about investing in blue-chip stocks. Although the Hang Seng Index plummeted by about 20% this time, most blue-chip stocks performed well. In particular, the peak market value of New Era Group was 480 billion, and there are still 450 billion at present. Less than 10%.

……