Hong Kong's new giants
Page 186
As the number of people around increased, Fat Li couldn't hang on any longer. It would be troublesome if he was recognized!
"Forget it, forget it, I won't visit your brand again!" Fat Li quickly led people away.
A person who looked like a store manager quickly explained to the fat man, and of course the farce ended in the end.
Back in the store, the store manager asked about the situation of several shop assistants, and investigated the surveillance in the store. Finally, someone recognized that this was the competitor's boss, Fei Li.The store manager comforted Ali and prepared to report the matter to the brand headquarters.
……
But here, Fat Li returned to the company and immediately began to think about countermeasures.
Unlike Lin Zuhui, he has many industries; even Bossini can't match it. Luo's itself is one of the four major garment families in Hong Kong, and made a fortune by reselling quotas.
Today, the Jeanswest brand is pressing harder and harder. If he does not come up with countermeasures, then his Giordano will be seriously depreciated.Giordano is his entire asset and he has invested too much in it.
Therefore, he will never admit defeat easily, even if the opponent is very strong!
He smuggled to Hong Kong at the age of 12, and started working as a child laborer. The journey has been difficult; of course, compared with the hardships on the road to success, it is obviously more terrifying to lose after having success.
Therefore, Fat Li quickly decided that whether it was a trick or a trick, the Jeanswest brand must be attacked.
Thinking of this, a stern look appeared on his face.He has been in the society all year round, but he still has a lot of courage.
He first approached his senior executives and asked, "Did the LEIT Group invest in a garment factory in Zhongshan?"
The executive replied: "Yes, I heard that the factory is very large and has first-class equipment..."
"Okay, don't say so much!"
The higher-ups didn't dare to speak at once. The boss's temper has been getting worse and worse recently. After all, it doesn't feel good to go from heaven to hell.Last year, Giordano found a new impetus for growth, when the boss was in high spirits.Now facing the powerful Jeanswest, the boss is already moody.
Fat Li said: "Go and collect information on this, and then find someone to publish it in those small newspapers, saying that Jeanswest's clothes are produced in the mainland, and the quality is inferior. Remember, you must keep it secret, and don't do it all at once. Too much news."
For Hong Kong people, the quality of mainland production is indeed lower than that of Hong Kong, so this is indeed a selling point; in fact, the mainland garment factory of the LEIT Group has not yet started production.
The executive hesitated immediately, and reminded: "Boss, Lin Zuhui is not easy to mess with! ESPRIT's Xing Liyuan suffered such a big loss back then!"
Fat Li said angrily: "That's why I told you to be careful! I'm not Xing Liyuan, so I won't be afraid of him."
In the eyes of Fat Li, he has nothing but the Giordano brand; therefore, if someone specifically targets Giordano, no matter what the opponent's status is, he will desperately resist.
"Okay, I'll be careful!"
Seeing what the executive said, Fat Li's face improved a little, and he said: "Now we are all prosperous and all hurt, so we must unite. Of course, buying advertisements is just a small way, and we still have to actively deal with JeansWest offensive."
"Well, I see. Recently, the management has been making corresponding adjustments based on the Jeanswest brand."
"We still have a lot to improve. Don't worry, I will never be defeated."
In fact, Giordano is still the best-selling local casual fashion in the market, but it is just an upward trend, which was killed by Jeanswest.After all, Jeanswest's opening speed and large stores have quickly seized many markets.
But Fat Li has seen the crisis, and he understands the principle of ebb and flow. When the Jeanswest brand grows up, it will have a great impact on Giordano.
Therefore, he decided to take the initiative and attack from all sides!
Chapter 258 [Cut Fat Li Lao II]
In the evening, after Lin Zuhui got off work, he drove to the Furama Hotel.
This hotel is one of the few five-star hotels in Xiangjiang. Although the decoration looks a bit old in front of the new five-star hotels, it is still a well-known luxury five-star hotel in Xiangjiang. Every day there are Many celebrities stayed or dined there.
Furama Hotel is often chosen for some important business activities; for example, the auction of Zhao Congyan's collection is chosen in the Emerald Hall of Furama Hotel.
In the hotel restaurant, Zou Kaixuan stood up and greeted him: "Boss, you are here!"
Lin Zuhui motioned her to sit down, and then said, "Well, have you ordered yet?"
"Order it, it's all your favorite dishes!"
"It's not bad. After having a few meals with me, I even know my preferences. It seems that it's a bit condescending to arrange you outside. You should be arranged by my side!"
Zou Kaixuan said without hesitation: "I will follow your arrangement!"
After more than a year of dating, the relationship between the two has developed rapidly. Lin Zuhui trusts Zou Kaixuan and believes in her ability; Zou Kaixuan also knows Lin Zuhui's preferences and is very good at catering to Lin Zuhui. very good.
Sometimes, Lin Zuhui thought, this woman deliberately dressed herself as old-fashioned in order to please Li Cucumber in her previous life, and her character was reflected; and in this life, she always made Lin Zuhui happy and relaxed in front of her. Lin Zuhui likes antique calligraphy and painting, she Then she learned from mainland experts, and then explained and communicated with Lin Zuhui; every time she returned to Hong Kong from the mainland, she always brought some special products to Lin Zuhui.
Lin Zuhui nodded and said, "Then let's chat while eating!"
Zou Kaixuan refused the waiter's service to pour wine, and poured the high-grade red wine that had been awakened for Lin Zuhui himself; from this point of view, this woman is also very good at serving people.It is natural for the waiter to pour the wine, but if Zou Kaixuan pours the wine for himself, Lin Zuhui feels that his heart is still very good.
Taking a closer look at Zou Kaixuan, who came over, her looks were above average, not as unbearable as in her previous life on the Internet; at the age of 28, she has the ability of a professional woman, and the elegance and gentleness of a traditional Chinese woman.
Lin Zuhui felt that his next arrangement would not be wrong!
Taking a sip of high-end red wine, Lin Zuhui enjoyed it very much. He is not addicted to alcohol, but he always opens a bottle of red wine worth thousands of yuan every day. After a year, it costs millions of dollars.He has not collected red wine in a real sense. Although he has a lot at home, he intends to drink it, or to drink it as a gift or when entertaining friends.
In a few years, he plans to go to Australia and New Zealand to buy a red wine estate, and open a wine cellar to collect high-end red wine from all over the world; of course, if he lives in a new villa, there will also be a basement for wine storage.
While eating, Lin Zuhui said: "The work in the Mainland, can I go to it once in a while, and it can still work normally?"
Zou Kaixuan has two jobs in the mainland: one is a real estate project consultant, and the other is an antique collector.
"No problem! I have established a complete set of channels for antique purchase, appraisal, and collection in the mainland. With my support, I have already cooperated with two antique shops... So, even if I work in Xiangjiang, as long as I go to a It will also yield a lot. As for the real estate consulting company, the Lijing Garden in Beijing is already on the right track, so I don’t need to keep guarding it.”
Lin Zuhui nodded. In fact, he no longer valued these two things. What he valued now was Zou Kaixuan.
"I want you to be my personal secretary!"
For a long time, Lin Zuhui has only had one secretary, that is Cai Ning;
But Cai Ning was only his secretary at Wanhui Media at that time, not his personal secretary.
As a super rich, of course, you need a personal secretary on standby 24 hours a day;
Lin Zuhui used to be an assistant in various companies to undertake his work, but after a long time, Lin Zuhui felt that it was not convenient at all.
Zou Kaixuan said without hesitation: "I am willing!"
Lin Zuhui smiled and asked back: "You know, I admire you very much, and I also revealed that we can cooperate in business in the future, and your annual income is not low now; don't you think about it, from a partner to a subordinate?" , will you lose a lot?"
Zou Kaixuan smiled sweetly, like the gentleness of a Jiangnan beauty, and said: "It is possible to have those things by following you, how could I refuse your invitation! Besides, I feel that being your private secretary is my responsibility in every respect. The best choice, the improvement of ability and vision, and gaining your trust are all huge intangible assets."
Of course this woman is not stupid!
Lin Zuhui nodded, very satisfied with her answer!
"Well, you are ready to take office as soon as possible! Then the first thing is to help me prepare for the wedding. I need to hold the wedding from the end of August to September."
"Is Madam Miss Wang?"
"Well, she is six months pregnant. My relatives and friends advised me to get married as soon as possible, and Wang Qilin and his wife also complained, so I readily agreed. After all, I planned to marry her, you know."
The two talked about everything together, so Zou Kaixuan also knew about Lin Zuhui's affairs.
"Well, I will do my best to prepare!" After speaking, Zou Kaixuan asked again: "Does the boss want to hold a sensational wedding?"
Lin Zuhui asked curiously: "How do you know what I think?"
"It's very simple! For you, your girlfriends are settled by you, and everyone will follow you when you get married, so you have no worries. But now your position in Xiangjiang is very important. You are a media tycoon and a giant in the communication industry in Xiangjiang , and you are so young and successful, then your wedding will obviously attract the attention of the world. The celebrities in Hong Kong, the high-level officials of the British Hong Kong government, and the officials in the mainland will all be happy to make friends with you. And you also need to announce that the Lin family Social impact...so, I think you should feel like you want to have an impactful wedding."
This woman really understood herself. He really wanted to hold a grand wedding, mainly to announce the status of the Lin family in Xiangjiang.After all, his industry has grown huge, even if he wants to keep a low profile, he can't.
That being the case, let's be more high-profile, the more famous he is, the better his future business layout will be.
Lin Zuhui smiled and said: "Okay, your analysis is very reasonable! The budget for this wedding is 2000 million, and you are allowed to overspend. The wedding venue was chosen at the Furama Hotel, and it was held for three consecutive days. The first day was relatives, and the second day Friends, business partners, celebrities, and the third day subordinates include those in the entertainment industry."
"Well, I remember it, I will join this job as soon as possible!"
Zou Kaixuan still has to go to the mainland for a handover, and then come back to serve as Lin Zuhui's personal secretary. As for the wedding, there are almost two months, and the exact date has not yet been determined.
After dinner, Lin Zuhui and Zou Kaixuan drove to the Diligende mansion. Every time they came here, they felt an inexplicable sense of refreshment; if they could keep the three Diligende mansions in their hands until 2015, Then the total value of these three mansions should be about 600 billion.
It's incredible to think about it!
Of course, with such a large amount of mansions of this level, it is impossible to sell them all at once;
So he won't do that kind of stupid thing. At most, he will keep the third luxury mansion in his hands and sell it in the 21st century or use part of it for himself; the remaining two built will still start to be distributed when the real estate market is good. lot for sale.
After arriving in Ligende Pavilion, even if it was Lin Zuhui's convoy, the security guards confirmed that Lin Zuhui was sitting in the car before passing through.In the entire Ligendege community, there will be no possibility of social idlers appearing, and the elevator card of the owner is also required to take the elevator.
Security and confidentiality measures are perfect, no wonder it is so popular with celebrities.In addition to these, the building also has clubhouses, gymnasiums, swimming pools, garden platforms, children's playgrounds and many other public facilities for the enjoyment of those living inside.
At present, Diligende Pavilion is fully leased out, but even the tenants need to go through strict review before they are allowed to lease. The customers are basically high-level foreign companies and local celebrities, and the quality of the owners is very high.
The two came to a duplex mansion on the top floor. This was Lin Zuhui's secret base specially reserved for him. In fact, it was his and Zou Kaixuan's secret base.Zou Kaixuan brought back antiques, calligraphy and paintings from the mainland and got this mansion. She usually lives here and keeps it for Lin Zuhui.
The value of the collection here is tens of millions. If this woman runs away, Lin Zuhui has nothing to do.Of course, Lin Zuhui will also slowly transport the antiques, calligraphy and paintings to the villa. Before that, he has to appreciate enough, and then take them to the villa for safekeeping.
Back indoors, the woman began to show and explain to Lin Zuhui the recently transported collections!
Lin Zuhui is a master who doesn't dislike too much, and he also specially asked Zou Kaixuan to buy a courtyard house in the capital to store some middle and low-level collectibles.There is no need to take it back, just put it in the mainland.
Judging from these, Lin Zuhui really trusts Zou Kaixuan very much!
Of course, he also knew he was taking a risk, but that didn't matter.
As the saying goes, a thousand pieces of gold buys a horse bone, and this is the truth.
If Zou Kaixuan resists the temptation and works hard for him, Lin Zuhui will gain a favorite;
Assuming Zou Kaixuan didn't resist the temptation, Lin Zuhui would also be very fortunate to have discovered the true face of this woman in time, which saved the loss for greater cooperation in the future.
After admiring the antiques, Lin Zuhui didn't immediately move the things back here, but just got a list.As for when to take it home, he usually finds someone to appraise it again, and only takes it back to the villa for collection after confirming the authenticity.The rest have been kept in the mansion, and Zou Kaixuan will keep it on his behalf.
"The work over there in the capital will be handed over as soon as possible. My wedding is the most important thing. Antiques are not very important to me!" Before leaving, Lin Zuhui took care.
"Okay, boss!"
Chapter 259 [Cut Fat Li Lao · [-]]
Another week in the blink of an eye.
Monday.
In the conference room of LEIT Group, Lin Zuhui is listening to the reports of the heads of various brands.
Chen Shiwen, President of Crocodile Shirt Brand: "At present, the performance of Crocodile Shirt in Japan has increased by 50% compared with a year ago... We opened the first franchise store in Guangzhou this year, which is the first of its kind in the mainland clothing industry. It is also the first clothing brand to enter the mainland... The number of crocodile shirt stores in Hong Kong has also increased to 40, and the performance has increased by 20% compared with a year ago... This year we are confident that we will achieve a turnover of 15 billion and a net profit of more than 1.5 million .”
Crocodile is a mid-to-high-end clothing brand of the LEIT Group. Before Lin Zuhui acquired it, its annual sales were around 10 billion yuan, its annual profit was 1.1 million yuan, and its net profit rate was generally in the range of 10% to 15%.
With the support of Lin Zuhui's strong capital, it is normal for the performance of crocodile shirts to grow.
Lin Zuhui nodded, and said: "Japan and Southeast Asia are still our key development areas, and the mainland can only be said to be planning for the future."
Chen Shiwen nodded and said, "Okay, I got it!"
The management team of the crocodile shirt brand is even better than before. Huang Qisong, the original general manager, has become Chen Shiwen's deputy, which is very cooperative; after all, Chen Shiwen's career is higher than his; Small, I still have a great chance to be promoted.
Next, the presidents of each brand reported, Roger from Jeanswest, Li Zhenglin from IT Fashion, Huang Weichang from Lukfook Jewelery, Lu Aijia from Ouchi Secret Agent, and Chen Xing from the production department of LEIT, reported the good news to Lin Zuhui one by one.
And Lin Zuhui's personal secretary, Zou Kaixuan, has officially taken office. No matter which company holds a meeting, he always sits behind Lin Zuhui.
After the meeting, Roger came to Lin Zuhui's office and reported separately: "Boss, some tabloids have recently published negative news about us. I suspect that someone deliberately discredited us." After speaking, he handed over the materials he had prepared.
Zou Kaixuan took the materials and put them in front of Lin Zuhui. He was very capable and suited his appetite!In the eyes of outsiders, she is just a secretary, she will not overdo it in the slightest, and even her expression is serious.
He picked up the information and looked it up, and soon found that it was exactly the same as Xing Liyuan's routine at the beginning, and it seemed that the competitors were doing things.The content is nothing more than discrediting that Jeanswest is a jerry-built product produced in the mainland, and the slogan of "value for money" is actually a gimmick...
"If someone deliberately slandered, who do you think it might be?" Lin Zuhui asked calmly.
"Fat Li is the biggest suspect! Recently, Giordano has also started to do a lot of advertising, promotional activities, etc. They may sense the crisis, so they started to play cards out of routine. However, in response to these rumors, I have sent to those tabloids signed a lawyer's letter, and made a positive publicity in the newspaper." Roger said seriously.
Lin Zuhui nodded, it's all trivial matters, the competitors are doing something tricky!
If someone else resorted to this method, Lin Zuhui would not interfere, just leave it to his subordinates to deal with it; but this fat Li guy is someone he doesn't like, and since he has the ability to mess with him, he will naturally enjoy it.
Lin Zuhui said with a smile: "No one can play with me before when playing with public opinion. Fat Li has found the wrong person this time! How about this, remember the 'cutting labels' thing I told you last time?"
Roger immediately understood, and said, "Understood, the boss meant to plan a Giordano 'cutting the label' as a response!"
Lin Zuhui nodded, and said: "This matter should be planned in a more interesting way, so that the citizens can treat it as a joke and something interesting, instead of thinking that someone is slandering Giordano."
"Okay, I know!"
"Remember not to reveal your identity! This kind of thing is just for fun, there is no need to take it seriously. In the end, the fat man is scared, so we have to continue to open stores and suppress Giordano."
"Well, we have already found the facade on Xingdao, not far from Giordano!"
Lin Zuhui nodded. It has been many years since Giordano went to Xingdao to open a store, and JeansWest may not be able to compare.Moreover, Giordano's overall performance is two or three times that of Jeanswest.
Fei Li is now eager to intervene and compete maliciously. Obviously, he sees the prospect of Jeanswest and intends to suppress it in advance.
After Roger left, Lin Zuhui said to Zou Kaixuan who was not far away: "Come here!"
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