Hong Kong's new giants

Lin Zuhui picked up the newspaper on the desk, looked at it for a few times, put it down, and picked up another one to read.

"Xiangjiang's media is really interesting. You are the ones who promoted me to the altar, and you are the ones who kicked me off the altar!"

He couldn't help but smile at the corner of his mouth. It turned out that in the past two days, many media have been staring at Lin Zuhui's report, saying that he was overreaching and went to talk with Simon Newbijan about the acquisition of Landmark, but he was beaten to death by Simon Keswick.

These media even fabricated that after Li Chaoren, Zheng Yutong and other bigwigs heard that Lin Zuhui came to negotiate, they didn't panic at all, and they didn't take it seriously.

In the end, Lin Zuhui couldn't help but shook his head, and said in a low voice, "What are you doing with these media knowledge? If they learn that Huazhi bought two buildings and New Times bought Landbank's land reserves, they should understand: I, Lin Zuhui Could it be that they are overthinking themselves?"

Leaning on his seat, Lin Zuhui thought about the 'crocodile shirt' again. The most difficult thing about acquiring 'crocodile shirt' was not raising funds, but how to further develop the 'crocodile shirt' after the acquisition.

He had read Lin Baixin's profile in his previous life, and it seemed to be like this: After Lin Baixin acquired the crocodile shirt, he spent another 10 billion to develop the crocodile shirt, mainly to increase overseas markets, especially the Japanese market.Then in 1987, it entered the mainland market.

If I bought the 'crocodile shirt' by myself, if I want to copy the success of others, wouldn't I have to spend more than 20 billion?

However, he quickly felt relieved that it would be fine to borrow money!

However, Lin Zuhui suddenly felt that his money seemed to never be enough!

原本的计划是：蓝筹股回笼资金30亿～35亿，期指合约回笼资金20～25亿，全球范围内做空获得20亿。

In this way, in this wave of opportunities, I have a cash flow of 80 billion, and I have embarked on the journey of global expansion since then.

In fact, considering the possible use of personal funds for the full acquisition of the hotel, Lin Zuhui will invest 60 billion in the two projects of the hotel and the crocodile shirt.

Even if you borrow money, you have to spend at least 20 billion!

Money is really not enough!

Chapter 1 Ninety [Everyone Takes What They Need]

In the conference room of Landmark, Simon Keswick, Paul Weiss, Davis and others are having a meeting.

Among them, Davis was originally a famous senior executive in the UK for rescuing bankrupt companies. He was invited by Simon Keswick to Xiangjiang to manage the business of Hong Kong Land.

Among them, Bao Weishi is an American investment banker, and was also invited by Simon Keswick to Xiangjiang to reorganize the structure of Yizhi.

The original mutual control between Jardine and Landmark was once thought to be unbreakable.However, with the start of Sino-British negotiations in 1982, Hong Kong Land was burdened with huge debts and became the "debt king" of Heung Kong, which suddenly turned this unbreakable structure into a fatal structure.

First of all, Jardine Land's "serial mutual control" will freeze a large amount of funds of both parties;

Secondly, with Hongkong Land becoming the debt king, the market value has fallen. If a buyer buys Hongkong Land, it is equivalent to giving away Jardine for nothing.

After Paul Weiss came on the stage, he designed a plan to decouple Yizhi: In October 1986, the reorganization plan was introduced, and Hongkong Land announced that it would spin off its wholly-owned subsidiary Milk International, and then announced that it would spin off another wholly-owned subsidiary, Mandarin Oriental. Spin-off. In February 10, Jardine Holdings announced the establishment of Jardine Strategies (Jardines).After the reorganization, the holding structure of the Jardine Department is: Jardine Holdings and Jardine Strategic Mutual Control, Jardine Holdings holds 1987% of the shares of Euclidean, and Euclidean Controls 2% of Jardine Holdings.Jardine Holdings and Jardine Strategies respectively control 19% and 26% of Hongkong Land; 11% and 15% of Milk International respectively.Jardine Strategies controls 9% of Mandarin Oriental.The Keswick family controls the equity of Jardine Holdings, which is rumored to be between 27% and 35%.

In this way, 'Jardines', the stronghold of the Keswick family, is like an impregnable fortress; at the same time, it shatters the attempt of the pretenders to control the land by acquiring Jardines.

But at the same time, Jardine also loosened its controlling stake in Hongkong Land. This is the signal that Jardine intends to put up real estate.

Is Jardine really interested in putting up a property?

In fact, it is also a helpless move. Ease only holds 26% of the shares of Landmark, and there are Chinese tycoons watching over it, which can be described as very dangerous.

In the final analysis, it was the Jardines or the Keswick family who were not optimistic about the future of Xiangjiang, so they were reluctant to spend more to increase their stake in Hongkong.

And the Chinese tycoons are very greedy for Landmark's high-quality properties in Xiangjiang, so naturally they are also eyeing them.

Simon Keswick said to a group of core executives: "I think what the young man said is very reasonable-a strong man cuts off his wrist. If Hongkong Land sells some properties, we can not only withdraw a large amount of cash for dividends, but also reduce future risks. Escape from Xiangjiang); and it can also send a signal to those Chinese tycoons: first, our properties are very valuable, if they want to buy land, they have to come up with a satisfactory price."

Dai Weisi nodded and said: "I heard that the guy likes high-quality properties very much, and the bid is even more generous. We might as well sell him the Harcourt Building and the Royal Building at a high price. As for the land reserve, we have no intention of investing heavily in Xiangjiang. , and pack it together, let him quote."

Simon Keswick nodded and said: "In the future, Hongkong Land will continue to sell some non-core properties at high prices to protect the rights and interests of shareholders from being violated (don't trust the mainland). This time, we will take out two buildings and land reserves. Let’s try the water, and hope that person can give us a satisfactory quotation! However, let’s call them the Royal Mansion and Harcourt Mansion first to see their sincerity!”

Everyone nodded, hoping to see how "generous" Lin Zuhui was.

……

In the conference room of China Real Estate, Lin Zuhui and a group of senior executives were discussing the quotations of the Royal Mansion and Harcourt Mansion.

In fact, Lin Zuhui knew one thing, that is, Liu in his previous life bought these two buildings at a price of more than 23 billion in September this year.Although it is only the end of February, Lin Zuhui is not sure if he can save a little money.

But anyway, it's like a negotiation, he knows what the other party's low price is, so it doesn't need too much brains in general.

In the meeting room, the high-level executives talked about their prices one after another for Lin Zuhui's reference. They were all conservative, and the price was between 19 billion and 21 billion.

In the end, Lin Zuhui said with a final word: "Let's try it out with a price of 21 billion first. The price is too low, which shows that we have no sincerity. Why don't they give us the information on the land reserve? It's just to see our sincerity. We can’t be too stingy. For a building of this level, the seller is the one who has the upper hand. To put it bluntly, we buyers are competing with ourselves. We buy it if it’s worth it, and don’t buy it if it’s not worth it.”

Everyone no longer has problems, this is the style of my own boss.For some properties, it takes a long time to bargain back and forth with others, and for some properties, the boss just agrees to the other party's "lion's mouth" after only a few quotations.

As the meeting continued, Gao Yihui reported: "This time we sold off the securities investment held by China Real Estate at the end of February, and a total of 2 million funds were withdrawn, and the current account has a total of 2.5 billion in cash."

Lin Zuhui joked: "Many investors think that we are about to pay a large amount of dividends, but they don't know that we are about to borrow heavily. Recently, I will contact several banks again to provide Huazhi with a loan of 10 billion. If there are still funds left, I will Will consider investing in securities."

Everyone laughed and said in their hearts, "Investors, just laugh secretly. How much has the market value increased in just one year?"How much has the stock price risen?Isn't this reward enough?"

Gao Yi thought for a while and said: "Boss, we have only taken over Huazhi for a year, so it is completely understandable not to pay dividends in cash. However, our total share capital of Huazhi is not large, so we can consider giving a large amount of bonus shares this time. We both It is possible to 'split large shares into small shares' to facilitate circulation; shareholders will be happy with more shares in their hands."

Lin Zuhui immediately said: "Well, this plan is fine, you all study the annual report and dividends carefully, and pass the plan to me!"

Then, Lin Zuhui asked Gao Yi to go to Landmark in person to make a tentative quotation;

The two sides first asked their subordinates to test each other, and when they were about to reach an agreement, it was the mastermind who directly made the final decision.

……

But when Simon Keswick heard Huazhi's offer, his face revealed a tinge of joy.

And said to Dai Weisi: "This price is not bad, it belongs to the normal price of the market. Huaren Property was willing to quote such a high price at the beginning, it seems very sincere. However, the rent in Xiangjiang is rising, and the property price will naturally rise. You give them Send a notice and tell them that we are not satisfied with this price and ask them to quote another price with sincerity.”

Dai Weisi nodded and said, "Okay! This time we must sell at a high price. That person likes high-quality properties very much, which gives us an advantage."

Simon Keswick said proudly: "Not only can we sell it at a high price, but we can also let those Chinese tycoons see that our real estate is all high-quality assets, and we can sell any non-core property at a high price! Our Every building in Central is priceless, and they will never want to take over our land."

At this time, Simon Keswick also decided to protect Landmark to the death, unless those Chinese tycoons offered a sky-high price, they would put Landmark on the market.

He also admitted Lin Zuhui's words in his heart - the real estate should cut off his wrists and sell non-core properties in the market at a high price. In this way, as the major shareholder, Ecetech can not only pay a lot of dividends, but also reduce the temptation of land acquisition, which is beneficial to Yee Chee secures land.

……

……

At the beginning of March, Lin Zuhui brought people to Hongkong Land again. This time, the two sides will conduct final negotiations on the price of the Royal Building and Harcourt Building. interval.

Compared with the price in the previous life, Lin Zuhui sold it half a year earlier, saving at least tens of millions, which is good news.

As soon as the two sides met, Lin Zuhui and Simon Keswick's faces were full of smiles, and the men of both sides also felt that today's exchange of fire would not be too strong.

After a simple greeting, the two parties officially entered into the negotiation!

Lin Zuhui said loudly, "Mr. Ximen, I wonder if we can see Hongkong Land's land reserve information today!"

The implication is that Hongkong Land's land bank also wants it.

"I think there should be no problem!" Simon Keswick said with a smile.

But the meaning revealed in the words is, let's talk about the money of the two buildings first!

Lin Zuhui nodded, and said: "It has been two years since this round of real estate increases, and now we are buying properties at a premium. I have actually been criticized by many executives and directors. Of course, this time I also come here with sincerity. Yes. Therefore, I hope you can accept the price of 22.8 billion."

In fact, there is no such thing as a premium for this kind of building, everything is voluntary, even if it is sold for 25 billion, maybe someone will want it!

Simon Keswick couldn't tell that Lin Zuhui was determined to buy it today.

"I think it is better to keep it at 23.2 billion. I believe that Mr. Lin also knows the development of Hong Kong office buildings in the past two years. The vacancy rate has dropped greatly, and the rent has increased rapidly. The Royal Building and Harcourt Building are both very high-quality properties and have appreciated in value. soon!"

Lin Zuhui thought about it, hesitated for a moment, and then said: "That being said, Xiangjiang's real estate is cyclical, and the situation over there is unknown... Sorry, it's a bit much, so let's take a step back and take an integer of 23 billion how?"

Simon Keswick and a group of high-level executives met face to face, and finally made a decision: "Deal!"

Lin Zuhui stood up happily and stretched out his right hand. The same was true for Simon Keswick. The high-level executives of both sides also began to celebrate the conclusion of the deal.

"How much time do you need to raise funds?" Simon Keswick said relaxedly after he was done again.

Such a huge property transaction naturally takes time to raise funds.

Lin Zuhui said: "In one month, theoretically we will complete the payment this month. Tomorrow we can sign the contract at the lawyer's office first, and we will pay the booking fee."

Seeing how straightforward Lin Zuhui was, Simon Keswick responded enthusiastically: "You can take away our land reserve data today, but I hope you will give us a generous quotation. Otherwise, we have better choices!"

Lin Zuhui was taken aback. Could it be that someone still contacted Hongkong Land?

But he didn't worry about it. Since Simon Keswick said so, he must give priority to New Era real estate.

……

Friday, April 3.

Chinese Real Estate and Hongkong Land formally signed a transaction contract. Chinese Real Estate purchased Hongkong Building (Causeway Bay) and Harcourt Building (Wanchai) at a price of 23 billion.

After the contract was signed, the two parties also held a formal press conference to announce the details of this large transaction.

All of a sudden, Xiangjiang was in turmoil, and Lin Zuhui became the most popular person in Xiangjiang.

However, many people are curious. With the money from China Real Estate, they first bought the Huazhi Center worth 19 billion, and then bought the Harcourt Building and the Royal Building worth 23 billion.

Many people are even sweating for Lin Zuhui. Could it be because he was young and did not consider the consequences?

In fact, Lin Zuhui is very leisurely, and even plans to take two days off on weekends. As for the loan matter, let's talk about it next week!

Such a huge transaction naturally caused a whirlwind in the business circle of Xiangjiang, and everyone knew it.

All the Chinese tycoons were stunned. This young man was too vigorous. He was still fighting Kadoorie here, and he had reached a deal with Hongkong Land there.

Well, the rumors spread by the media beforehand that "Lin Zuhui came to buy land and was rejected by Simon Keswick unceremoniously" are obviously nonsense.Others didn't want to buy Landmark at all, but wanted to scrape off the skin from Landmark.

But at this time, the media turned around and began to praise Lin Zuhui!

……

On Saturday, Lin Zuhui and Liang Botao took a yacht to the waters south of Hong Kong Island, planning another big project in the vast sea.

The weather is clear, cloudless, the temperature is pleasant, and the blue and wide sea makes people feel ambitious.

Lin Zuhui didn't have time to appreciate the surrounding scenery, and spent his mind on the information collected by Liang Botao about the 'crocodile shirt'.

Crocodile shirts are like a big gold chain around a black singer's neck for the Hong Kong people who got rich first. The more they earn, the more places they can print the crocodile logo on their bodies.Gangsters who walk the rivers and lakes, if they wear a large collar shirt or a crocodile Polo shirt under a suit jacket, they are not talkers, but at least they are thugs.Pair it with a golden Rolex, that is the business casual style on the road.

How high is the status of 'crocodile shirt' in Hong Kong? If you ask Hong Kong people: "What is the symbol of Hong Kong"?

Except for Bauhinia, I am afraid that everyone will point to the leather shoes on his feet, the leather goods and clothes on his body and proudly tell you: crocodile shirt.

As the first truly international clothing brand for Chinese, the crocodile shirt brand is full of weight!

There are three crocodiles in this world: France, Singapore, and Hong Kong.

Hong Kong crocodile shirt is a clothing trademark registered by the Germans in Hong Kong in 1911. After Germany was defeated in 1945, the brand of crocodile shirts was confiscated by the Hong Kong authorities. In 1952, the Chinese Chen family took over the crocodile brand and officially named it "crocodile shirt".

Therefore, if calculated by the time of establishment, the French crocodile shirt was founded in 1930, which is later than the Xiangjiang crocodile shirt.

However, the two brands are somewhat unclear, and they have been fighting for trademarks since the 70s.

Lin Zuhui carefully looked at the asset information of crocodile shirts: There are three factories located in Tsuen Wan, Shau Kei Wan, and Hung Hom, each with an area of ​​hundreds of thousands of square feet, and nearly 2000 skilled workers elaborately produce crocodile shirt products; Two headquarters buildings (Phase 1 and Phase 2 of Crocodile Shirt, on Connaught Road, with a total area of ​​more than 6000 square feet and a height of only 12 floors. PS: the predecessor of the Hong Kong Headquarters Building of the Agricultural Bank of China); the style of Crocodile Shirt, All styles are designed by international famous designers; there is a complete global sales network with annual sales of nearly one billion.

Crocodile is a listed company with a current market value of 13 billion, and the Chen Jun family accounts for more than 70%.

Putting down the information, Lin Zuhui sighed: "It seems that I am going to be a Weishui guy again. If the Chen Jun family intends to sell it, it is inevitable to buy it at a premium of several percent."

He calculated that according to the information in his previous life: Lin Baixin's family bought 13% of the equity for 73.5 billion Hong Kong dollars, so it can be inferred that the market value at that time (September) was about 9 billion.

The current market value is only 13 billion, and there is still a full [-]% increase, which also echoes the increase of the Hang Seng Index.

Lin Zuhui deduced that at that time, the Chen Jun family saw the market value of the crocodile shirts skyrocketed, and they had the intention to sell the crocodile shirts themselves (he was wary of the mainland), so they planned to sell the crocodile shirts while the stock market was booming.

If I were to acquire 13% of their shares with a total market value of 73.5 billion, I would basically only be rejected.

Therefore, you must show your true qualities as a Weishui guy and call out a high price for acquisition!

Liang Botao nodded, but he said conservatively: "A premium of [-]% to [-]% is a reasonable range. Now that the stock market has risen a lot, if the Chen Jun family intends to release the market, they should consider our offer!"

Lin Zuhui shook his head and said: "A [-]% premium is too dishonest. I think we should start talking with a [-]% premium. A [-]% premium is our bottom line." He added in his heart: "Even a [-]% premium, I'll admit it myself!"

"So tall?" Liang Botao said in disbelief.

Lin Zuhui smiled and said, "Go and find out what they say first for me. They definitely want to sell it. It's just a matter of price."

Liang Botao nodded and said, "Okay, I'll try it! However, after purchasing the crocodile shirt, do you have any business strategy?"

Lin Zuhui shook his head and said: "I am a real estate agent who understands the garment industry, but the original management is doing very well. Let's not do it for now. After I have learned this business well, I believe I will not be able to manage it well. Others are worse!"

"That's true, the crocodile shirt is a high-quality asset!"

Finally, Lin Zuhui said: "Brother Liang, you helped me complete so many big projects this year. If you want to start a business next year, I will definitely return your favor!"

In fact, these acquisitions themselves are remunerated, that is, the commission paid to Citicorp Bank and the loan from Citicorp Bank are all remuneration.However, Liang Botao is worthy of Lin Zuhui's attention. He is now mainly responsible for the acquisition of big hotels and the acquisition of crocodile shirts.

Liang Botao's heart throbbed, he really planned to start a business with Du Huilian next year, but he didn't say it.